{"id":10468,"date":"2019-11-07T09:00:41","date_gmt":"2019-11-07T17:00:41","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=10468"},"modified":"2024-06-05T16:21:19","modified_gmt":"2024-06-05T23:21:19","slug":"quiz-based-growth-strategies","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/quiz-based-growth-strategies\/","title":{"rendered":"How to Sell Anything With Quiz-Based Growth Strategies"},"content":{"rendered":"\n<p>We\u2019re all in business to sell more products and services.&nbsp;<\/p>\n\n\n\n<p>I know that\u2019s not a groundbreaking statement, but hear me out.<\/p>\n\n\n\n<p>If we know the main goal of our marketing efforts is to raise awareness and increase customer interest so people purchase our offerings, why does so much of our marketing fail to drive the kind of results we\u2019re looking for?&nbsp;<\/p>\n\n\n\n<p>Call it crickets, call it a virtual tumbleweed\u2026<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/zyOonoGHbcr8Q\" width=\"480\" height=\"269\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/tumbleweeds-tumbleweed-tumble-weed-zyOonoGHbcr8Q\">via GIPHY<\/a><\/p>\n\n\n\n<p>No matter what you call it, it\u2019s easy to feel stuck where you are, but you don\u2019t have to stay there.&nbsp;<\/p>\n\n\n\n<p>By using proven <strong>growth strategies<\/strong>, you can utilize marketing funnels, email marketing, and <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-an-interactive-quiz\/\">interactive quizzes<\/a> to generate profits for your business on autopilot.&nbsp;<\/p>\n\n\n\n<p>With these growth strategies, you\u2019ll be able to personalize content to <a data-wpil=\"url\" href=\"https:\/\/www.tryinteract.com\/blog\/market-segmentation\/\">each segment of your audience<\/a> and recommend an offer that\u2019s a perfect fit.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Selling just got easier with these growth strategies<\/h1>\n\n\n\n<p>One of the best ways to earn more income is to include multiple tiers of products and services you can sell to an interested audience. As an entrepreneur, it\u2019s a good idea to <a href=\"https:\/\/www.entrepreneur.com\/article\/232881\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">diversify your business model<\/a> with several offers.&nbsp;<\/p>\n\n\n\n<p>When you sell multiple products and services, you don\u2019t have to rely on one or two offerings to generate the majority of your income. We have to constantly adapt our businesses to fit any and all changes in the market, so having a diversified business model will help you prepare for even the most seemingly unpredictable changes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are some of the most popular income streams we see in online entrepreneurship:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#online-course\">Online courses<\/a> (sell what you know)&nbsp;<\/li><li><a href=\"#freelance-services\">Freelance services<\/a> (sell your time)&nbsp;<\/li><li><a href=\"#coaching-programs\">Coaching or consulting programs<\/a> (sell your philosophy)<\/li><li><a href=\"#eCommerce-shop\">eCommerce shops<\/a> (sell tangible products)<\/li><\/ul>\n\n\n\n<p>In this article, I\u2019ll be walking through the ins and outs of each income stream and specific quiz-based growth strategies you can use for your own business.&nbsp;You can use the links above to go directly to the income stream that interests you!<\/p>\n\n\n\n<p>Some of these growth strategies have helped Interact quiz creators generate five, six, and SEVEN-figure profit directly from their quizzes. I\u2019ll share these incredibly successful examples throughout this article and show you how to do the same.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/dashboard.tryinteract.com\/register\">Grow your business with a quiz by signing up for a free Interact account<\/a>!<\/p>\n\n\n\n<p>As you read through these sections, you may have an idea of what income streams you want to add to your business model, but try to keep an open mind. You may just discover a new way to build your online business!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-courses\">Online courses<\/h2>\n\n\n\n<p>Online learning is currently a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inc.com\/john-nemo\/the-107-billion-industry-that-nobodys-talking-about.html\" target=\"_blank\">$107 billion dollar industry<\/a> but some experts predict it will <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2018\/07\/31\/e-learning-climbing-to-325-billion-by-2025-uf-canvas-absorb-schoology-moodle\/#6e8747b53b39\" target=\"_blank\">grow to $325 billion by 2025<\/a>. Yes, that\u2019s billion with a \u201cb.\u201d&nbsp;<\/p>\n\n\n\n<p>It may feel like everyone on the internet is <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thinkific.com\/blog\/10-steps-creating-successful-online-course\/\" target=\"_blank\">creating an online course<\/a>, but that\u2019s because it\u2019s a great source of income for side hustlers and full-time entrepreneurs alike.&nbsp;<\/p>\n\n\n\n<p>Courses are a great income stream for online educators and entrepreneurs who want to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.listenmoneymatters.com\/passive-income-ideas\/\" target=\"_blank\">generate more passive income<\/a> by teaching what they know.<\/p>\n\n\n\n<p>You can teach virtually any topic through your online course. Not sure your niche would translate well into an online course? What if I told you that there\u2019s online course earning potential <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/mariahcoz.com\/blog\/30-profitable-course-topics\" target=\"_blank\">in niches you\u2019d never expect<\/a>?<\/p>\n\n\n\n<p>That\u2019s right, you don\u2019t have to teach something that\u2019s business-focused in order to seriously grow your revenue. Everything from reading tarot cards to digital painting to photo organization to making enamel pins has been turned into a course.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/thepinksamurai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/lc2EH1RNKJQbxTVdfKCnQnRwec8NhgaVBRg5UZEEIBc52CTzmVamp-u0E5So5GIgivVluLhQD-ghVoWfdyxTD6uDzTOCLngCL2qNk4nPwGtUx0K5oyNIjBiXSUHHlmZAkjpp7Sdj\" alt=\"Landing page for a checklist for making enamel pins\"\/><\/a><figcaption> The Pink Samurai sells courses on how to make enamel pins <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/paintable.cc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/bbOvjUFhs58cGFmuSg4wtSmvoYlKuWEgqf088VeGdEfSLxKeMq5uNAUTh3TAl6TXO1oYj53BhvSvzAyTqoq6gdwzupaTuXjb8lpXLKBe9Ft7IgVLKHel8wrc0TOuKwT_ekoV4vx2\" alt=\"screenshot of information on digital painting course\"\/><\/a><figcaption> Paintable sells courses on digital painting <\/figcaption><\/figure><\/div>\n\n\n<p>What could you teach a course on?&nbsp;<\/p>\n\n\n\n<p>What knowledge do you currently have, and how could you share that with the world?&nbsp;<\/p>\n\n\n\n<p>If you want to sell an online course, you\u2019ll need to have a growth strategy in place to help you do that. The first step is to decide what kind of <a href=\"https:\/\/sproutsocial.com\/glossary\/marketing-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketing funnel<\/a> you want to create.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose a marketing funnel based on your growth strategy&nbsp;<\/h3>\n\n\n\n<p>There are two main funnel types for selling online courses: launch funnels and evergreen funnels.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/katemckibbin.com\/launching-vs-evergreen-funnels-which-one-will-work-best-for-your-biz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">launch funnel<\/a>, also called a closed-cart funnel or live product launch funnel, will focus on promoting your online course that is only offered for a limited time. If you\u2019ve ever seen course creators who have their course cart open two or three times a year, this is the kind of funnel type they are using.&nbsp;<\/p>\n\n\n\n<p>Launch funnels focus on using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wisepops.com\/12-psychology-backed-copywriting-tips-boosting-ecommerce-conversions\/\" target=\"_blank\">urgency and scarcity tactics<\/a> in order to convert visitors into course students. It\u2019s easier to persuade someone to purchase a product when you\u2019re selling it because it won\u2019t be available whenever they want it.&nbsp;<\/p>\n\n\n\n<p>Think about the last time you were in the store. You may have purchased an item just because it was on sale for a limited time. Even if you didn\u2019t have an immediate use for it or didn\u2019t initially come to the store for it, you couldn\u2019t pass up the chance to bring it home with you.&nbsp;<\/p>\n\n\n\n<p>Launch-focused course creators use this same growth strategy when they set up their funnel.<\/p>\n\n\n\n<p>The other way to sell your courses is with an <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/andrewhubbard.co\/evergreen-marketing-funnel\/\" target=\"_blank\">automated evergreen funnel<\/a>. An evergreen funnel, or an open-cart funnel, won\u2019t focus on a timed launch period in order to make sales. Instead, it makes your online course available for purchase at any time.&nbsp;<\/p>\n\n\n\n<p>Evergreen funnels are a great choice if you\u2019re looking to generate online course sales from your <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/buffer.com\/resources\/8-effective-email-strategies-backed-by-research\" target=\"_blank\">email marketing strategy<\/a> through <a data-wpil=\"url\" href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\/\">email sequence automations<\/a> that run all the time. That way, your audience doesn\u2019t have to wait to purchase your online course.&nbsp;<\/p>\n\n\n\n<p>This <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/watch?v=kmRdL80qMrg\" target=\"_blank\">six-minute video<\/a> describes the difference between live launch funnels and evergreen funnels if you want to see how both are mapped out. <\/p>\n\n\n\n<p>Still not sure which funnel is the right choice for your online course?<\/p>\n\n\n\n<p>Let\u2019s go over the biggest pros and cons of each funnel.&nbsp;<\/p>\n\n\n\n<p><strong>Launch funnel pros<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You can take advantage of limited time offers and bonus deals.&nbsp;<\/li><li>There will be more urgency to buy your online course if it is only offered for a short time.&nbsp;<\/li><li>You can raise prices easily since the course price can increase with each launch.&nbsp;<\/li><li>You can still reuse the same email campaigns for each launch so you don\u2019t have to duplicate your efforts.&nbsp;<\/li><li>Everyone who enrolls in your online course can complete the lessons at the same time, making it a great fit for course creators who want to include a community component.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Launch funnel cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The course is only available for a limited time so people can\u2019t buy whenever they need it.&nbsp;<\/li><li>You\u2019ll earn a big one-time payout during your launch but might need to balance it out with other evergreen products if you want to earn a consistent income.&nbsp;<\/li><li>You have to ask people to sign up for a waitlist if you only launch a few times a year.&nbsp;<\/li><li>Even though some things can be scheduled, these funnels require a lot of hands-on work since it is all done live.&nbsp;<\/li><li>You might feel burned out after a few launches because of its fast-paced nature.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Evergreen funnel pros<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You\u2019ll generate more consistent revenue since you are able to generate online course revenue any time.&nbsp;<\/li><li>You can build an automation system once and never have to touch it again (other than slight ongoing maintenance) as it makes sales for you.&nbsp;<\/li><li>People don\u2019t have to sign up for a waitlist before they can purchase your online course.<\/li><li>You can use <a href=\"https:\/\/convertkit.com\/evergreen-webinars\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">evergreen webinars<\/a> and make it feel like you are personally teaching your audience while you still take advantage of everything being pre-recorded.&nbsp;<\/li><li>You still have the opportunity to do special live launches with bonuses if you choose to do so while having your evergreen funnel run in the background.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Evergreen funnel cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Everyone who enrolls in the online course will be coming in at different times, making it more difficult to nurture new students while connecting with alumni students.<\/li><li>If you don\u2019t have evergreen content (like blog posts, podcast episodes, videos, etc.) or <a data-wpil=\"url\" href=\"https:\/\/www.tryinteract.com\/blog\/lead-magnet\/\">lead magnets<\/a> that consistently grow your email list, it\u2019s tough to make consistent online course sales from your evergreen funnel.&nbsp;<\/li><li>You need to generate consistent traffic to your site rather than focusing on driving traffic during a bigger online course launch.&nbsp;<\/li><li>You miss out on the urgency of people buying your online course for a limited time because it\u2019s offered whenever they want to buy it.&nbsp;<\/li><\/ul>\n\n\n\n<p>No matter which funnel you choose, you\u2019ll need a simpler way to build your email list in order to sell your online course more effectively. They say \u201cthe money is in the list\u201d because many entrepreneurs primarily market online courses to their email lists.&nbsp;<\/p>\n\n\n\n<p>Since email subscribers can be <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/convertkit.com\/email-subscriber-worth\" target=\"_blank\">worth up to 15 times as much as social media followers<\/a>, it\u2019s a good idea to focus on building your email list before your social media following.&nbsp;<\/p>\n\n\n\n<p>One of the easiest ways to grow your email list is to <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/734182-best-practices-for-creating-lead-generation-quizzes\">use lead generation quizzes<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build an online quiz for your marketing funnel&nbsp;<\/h3>\n\n\n\n<p>Quizzes don\u2019t just work for big media brands <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-buzzfeed-style-quiz\/\">like Buzzfeed<\/a>. <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-an-interactive-quiz\/\">Interactive quizzes<\/a> can also help first-time course creators generate profit directly from their quiz or the follow-up emails they send right after.&nbsp;<\/p>\n\n\n\n<p>Using a quiz to market your online course will give you the opportunity to be a part of your audience\u2019s self-discovery process, positioning you as a trusted guide whose goal is to help your audience better understand themselves and the topics they\u2019re interested in.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>A quiz will also help you <a href=\"https:\/\/www.tryinteract.com\/blog\/overview-of-interact-quiz-analytics\/\">gather more data<\/a> about your incoming email subscribers, which is invaluable when you make tweaks to your online course marketing funnel in order to increase conversions.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t just take my word for it.&nbsp;<\/p>\n\n\n\n<p>Brand strategist <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.kayeputnam.com\/\" target=\"_blank\">Kaye Putnam<\/a> had the brilliant idea to create an online course based on each <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.kayeputnam.com\/brandality-quiz\/\" target=\"_blank\">brand archetype result in her quiz<\/a>. This growth strategy resulted in <a href=\"https:\/\/www.tryinteract.com\/blog\/sell-online-courses-how-kaye-putnam-generated-100k-revenue-from-her-quiz\/\">over $100,000 of online course revenue<\/a> JUST FROM HER QUIZ.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tryinteract.com\/blog\/sell-online-courses-how-kaye-putnam-generated-100k-revenue-from-her-quiz\/\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/BnUhVBuRFyWwLFyvi9bDwQkAYx6x2LYSFsssi0xIptcoh2pX6XQU1MONPlh5f2zYs7CaZeRkixVDDHF5JP1EEMyozOLuZqOx7IKb3vsA5VntjRXVLfMMt1SB89HgCxK-0rP6ivhM\" alt=\"Brand archetype quiz cover\"\/><\/a><figcaption> Kaye Putnam generated six-figure revenue from her brand personality quiz <\/figcaption><\/figure><\/div>\n\n\n<p>I repeat, over <em>six-figures of revenue<\/em> from an evergreen online course funnel. And her quiz has now been taken over 100,000 times. Just think about how a quiz could change the way you sell an online course.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tryinteract.com\/blog\/sell-online-courses-how-kaye-putnam-generated-100k-revenue-from-her-quiz\/\">Learn exactly how Kaye built her successful quiz here<\/a>.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.amberlilyestrom.com\/\" target=\"_blank\">Amber Lilyestrom<\/a>, a seven-figure entrepreneur and business coach, also found success when using a quiz to <a href=\"https:\/\/www.tryinteract.com\/blog\/case-study-2500-leads-with-amber-lilyestrom\/\">generate more leads for her online course<\/a>.&nbsp;<\/p>\n\n\n\n<p>Since her online course teaches other entrepreneurs how to clarify and utilize their core purpose in business, she created <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.amberlilyestrom.com\/quiz\" target=\"_blank\">a quiz that helps people find their core purpose<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tryinteract.com\/blog\/case-study-2500-leads-with-amber-lilyestrom\/\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/dn5Fsf6xKzW1Z48a0xHWIuAHw5uwLD7bwZsFLhRlREqB-JuqgPLHY4Hk9oBapYGcsaxoM-4WujslI_3NtwXZ6WPOFem9eIrZ9FgoiGIEV1bPpF5syihMtHbRRhDuCNaqcwZF5YtR\" alt=\"Amber Lilyestrom website hero image\"\/><\/a><figcaption> Amber Lilyestrom helps others clarify their core purpose with a quiz <\/figcaption><\/figure><\/div>\n\n\n<p>She has since <a href=\"https:\/\/www.tryinteract.com\/blog\/case-study-2500-leads-with-amber-lilyestrom\/\">generated over 2,500 leads for her online course<\/a> and sold more low-ticket course programs that then lead to her higher-ticket offers. Using low-cost Facebook ads, she is able to consistently acquire new leads and optimize her funnel over time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tryinteract.com\/blog\/case-study-2500-leads-with-amber-lilyestrom\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/9oHcgTM-ToJCscULGIQQOAxHTEzi4m10f3upqdnEYQ7WLk1pY4rmn8u5dfuKzplYZmHneKPknAAmTPr8DIa9o9XQtm-ehZaVdJ38B7iRwzWLbrlp3diJ8eeWr40urQQ9Syj5YjUC\" alt=\"Facebook ad for Amber Lilyestrom quiz\"\/><\/a><figcaption> Facebook ads help Amber Lilyestrom attract more quiz takers <\/figcaption><\/figure><\/div>\n\n\n<p>In another example, Becca from <a href=\"https:\/\/littlezsleep.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Little Z\u2019s Sleep<\/a> offers <a href=\"https:\/\/quiz.tryinteract.com\/#\/5c73f81f0c199c0014e4280e\">a unique quiz<\/a> that helps her audience find exactly which online course program is the best fit for their needs. Each course is based on the different stages of sleep every child encounters from newborn to toddler age.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/d80mdUtNjPD9jqK5kbjMKup6xvRgapjS6y_Y4jXg-BqNIVF-oM44t42p-xU5Y5WaCtwiXjLJTsr8eYetU770BSKDFKbojiXfGV7VO7wfv6WF_zEv90P-_tg9J_bHCGT6uWdjMNz_\" alt=\"Sleep training quiz cover\"\/><figcaption> Little Z&#8217;s Sleep offers a simple quiz for choosing the right online course <\/figcaption><\/figure><\/div>\n\n\n<p>If the choice isn\u2019t obvious, the quiz makes choosing a program much easier without extra effort from Becca since it\u2019s already been set up. The quiz is mentioned on <a href=\"https:\/\/littlezsleep.com\/home-training-programs\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">her main sales page<\/a> as well as on social media and her blog.&nbsp;<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/littlezsleep.com\/home-training-programs\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/rJwAFnGcWgRwZHEHfLdXiWEBuUwwfzgT6uVTfEsBEoO4QzPC2DgKeTQKI7Mc4erPLUJbTTQcN_kjqipXJF26jCyoJtfV8dNjQZsDXMd9oSLfQOWQ-jJC9pMcXMR4erJ_eCWkzJh7\" alt=\"landing page for sleep quiz\"\/><\/a><figcaption> Little Z&#8217;s Sleep offers the quiz on their main sales page <\/figcaption><\/figure><\/div>\n\n\n<p>So how do you build a quiz that will help you sell more of your own online courses?&nbsp;<\/p>\n\n\n\n<p>Even if it is your first time creating an online course, you\u2019ll find that quizzes are a great growth strategy because <a href=\"https:\/\/help.tryinteract.com\/en\/collections\/45900-6-part-course-how-to-launch-your-first-quiz\">they\u2019re easy to set up<\/a> and blow most <a data-wpil=\"url\" href=\"https:\/\/www.tryinteract.com\/blog\/lead-magnet\/\">average lead magnet conversion rates<\/a> out of water.&nbsp;<\/p>\n\n\n\n<p>Learn <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.tryinteract.com\/blog\/launch-your-first-quiz\/\" target=\"_blank\">how to launch your first quiz here<\/a> and read through our best insider tips for creating a quiz that sells your online course on autopilot.&nbsp;<\/p>\n\n\n\n<p><strong>Get them to sign up for your course waitlist<\/strong>: If you\u2019ve chosen a live launch funnel, it\u2019s best to use your quiz as a way to get quiz takers to sign up for the waitlist. That way, you can capture them as a lead so when you\u2019re about to launch your online course, you can send them the appropriate launch email sequence. You\u2019ll offer value through your <a data-wpil=\"url\" href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\/\">quiz email sequence<\/a> until then.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/dPREBVBPsDE4EG5s36wgu0cRcCECKAaDFxXx_3PR5SFwk2eJUkeJ9lwR2Yrwk6P2yKFzQpFZb76kHwuIz92g50rODzynI6AstIl7osMvb9bj_Rh-9yqAVuIiYo_iYc9cgIMmtEiy\" alt=\"quiz result for the Brave Soul with person parachuting\"\/><figcaption> Use a quiz to generate leads for your online course before your launch <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Give away one of your course modules for free<\/strong>: Who doesn\u2019t love having a sneak peek into something before they buy? You can utilize this growth strategy if you want to build your quiz taker\u2019s confidence in what your online course offers. If you can show how much value you give in just one video tutorial or lesson, think about how much value your new subscriber will assume you\u2019ll give inside the full-length online course! This is a great growth strategy for evergreen and live launch funnels.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/r0AxOcMcQiGOjUI3Ik7VMa7pjCegz1E_rpV44Sx6l7oksqDlNWTOlnAmX--l4XJDvYFkHHJm5Klj7YJNbyepr0WN1xyAxp1mqtEScw45xSwp9574_1HR_t9GxWHghriNCr12TReB\" alt=\"quiz result on how to care for gems\"\/><figcaption> Offer one of your online course videos for free in your quiz <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Lead with a low-priced offer<\/strong>: If you are going to sell your online course at a higher premium price, you might want to lead with a low-priced digital product that will help you generate warm leads. Like <a href=\"https:\/\/www.tryinteract.com\/blog\/case-study-2500-leads-with-amber-lilyestrom\/\">Amber Lileystrom\u2019s example<\/a>, you\u2019ll use the low-price product to build more trust with customers and show your true expertise before you sell your bigger offer. This low-priced offer can be a mini version of your course, an eBook, a collection of templates, or any number of digital products. Get creative!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/rGRvOGy4ByZIwQnTs9Z9WLD5T-AeOJtYjgMHAbe55g0k-w19Fdsda2bd0jp0a0zI-wJpDZ_Z6QT6aZnoh6GBHrEbl09fMcxPYm3shVOIXXWj3wbv7JyOEMFy-5kv2PuFAQfspppW\" alt=\"Quiz result with tripwire offer to buy a template\"\/><figcaption> Create a low-priced offer before selling a premium online course <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Ask quiz questions that help you create better course trainings<\/strong>: No matter what marketing funnel type you choose, it\u2019s important for you to gather as much information as you can about your new subscribers. By writing questions that are relevant to your course students, you\u2019ll be able to assess what topics they\u2019re interested in, gauge their skill level, and learn more about their goals.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/m0_MXWEbiFirzUh3I1iw_Inu6eyXStxnRPTnfM8tqjB6NzFnsZEAvLNSGFMjk3-ZxNrQNJYXWnM9NC6G-F-6R7MHIQ-BT-6kmquCBEQFD2WCGt8Om2lTsT866wA3MxtAGyq4kstG\" alt=\"quiz question with what would you want to learn\"\/><figcaption> Use questions to better understand your course students <\/figcaption><\/figure><\/div>\n\n\n<p>Before you create an online course, it might be helpful to sell your services as a freelancer or service provider for more hands-on experience. Then you can generate more income while learning more about what your clients need the most help with.&nbsp;<\/p>\n\n\n\n<p>When you are able to accurately identify your clients\u2019 problems and ready to build a solution that helps them solve each one, you\u2019ll be more prepared to create an online course and teach people on a larger scale.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s talk about how you can feel more confident and comfortable selling freelance services with some key growth strategies.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"freelance-services\">Freelance services&nbsp;<\/h2>\n\n\n\n<p>Your business\u2019s success comes down to how well you serve your audience and meet their needs. By selling freelance services, you are able to collaborate with clients and use your time and talents to complete a task on their to-do list.&nbsp;<\/p>\n\n\n\n<p>Can you think of a problem your audience would love to pay someone to solve for them? That\u2019s where a freelancer or service provider like you comes in!<\/p>\n\n\n\n<p>You can offer freelance services for graphic design, writing, photography, illustration, programming, and more. Do you need additional inspiration? Here are <a href=\"https:\/\/nation1099.com\/freelance-careers-types-freelance-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">over 100 freelance careers<\/a> you can pursue as an entrepreneur.&nbsp;<\/p>\n\n\n\n<p>It\u2019s best to create a freelance business based on skills you\u2019ve been cultivating over time, but don\u2019t let a lack of experience stop you from getting started. There are plenty of ways you can gain experience, like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thinkific.com\/blog\/personal-branding-guide\/\" target=\"_blank\">building your own personal brand<\/a>, trading services with other entrepreneurs, or taking on lower priced or pro-bono freelance projects to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/accessally.com\/careers\/building-a-freelance-portfolio\/\" target=\"_blank\">include in your portfolio<\/a>.&nbsp;<\/p>\n\n\n\n<p>You can create a full-time freelance business or offer freelance services on the side of your day job. No matter what you decide to do, it\u2019s important to realize that there are a few different ways you can earn an income as a freelancer or service provider.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to build your business model as a freelancer<\/h3>\n\n\n\n<p>One way to build your freelance business is to offer your services <a href=\"https:\/\/jenniferbourn.com\/calculate-freelance-hourly-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">based on an hourly rate<\/a>. This allows you to make money in exchange for the amount of time you put into a project.&nbsp;<\/p>\n\n\n\n<p>This may be a good strategy when you first get started and need to assess how much time will go into each project, but as you gain experience, you may want to quote your freelance projects with a flat fee. With a <a href=\"https:\/\/www.bidsketch.com\/blog\/clients\/hourly-vs-fixed\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">one-time, fixed project fee<\/a>, you\u2019re able to set a price that isn\u2019t solely determined by how much time you put into a project.&nbsp;<\/p>\n\n\n\n<p>You could work two hours, five hours, or twenty hours on a project and get paid the same amount if you are pricing with a flat fee. This presents a great opportunity for people who are experienced because you are naturally able to perform tasks more efficiently without sacrificing the quality of your work as you improve your skills.&nbsp;<\/p>\n\n\n\n<p>When you price based on a one-time fee, you can also better predict what your income will look like month-to-month as you book client projects within your schedule. Make sure you know how much estimated time it will take you before you quote a one-time project fee. This will protect both you and the client from unrealistic expectations.<\/p>\n\n\n\n<p>Once you determine how you want to <a href=\"https:\/\/convertkit.com\/freelance-pricing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">price set your rates as a freelancer<\/a>, think about how many clients you want to serve at one time and how long you want to work with them.&nbsp;<\/p>\n\n\n\n<p>Do you like one-time projects or working with the same clients each month?&nbsp;<\/p>\n\n\n\n<p>Do you like to follow a four-week process or collaborations that last longer than four months?&nbsp;<\/p>\n\n\n\n<p>How many people can you serve for each service package that you offer?&nbsp;<\/p>\n\n\n\n<p>Ideally, what would your freelance business look like if generating leads was no problem?&nbsp;<\/p>\n\n\n\n<p>You can create your <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.freelancermap.com\/freelancer-tips\/11805-how-to-package-your-freelance-services-in-4-simple-steps\" target=\"_blank\">freelance service packages<\/a> with the answers to these questions in mind. Next, you\u2019ll focus on how you can generate consistent leads for your business.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not uncommon for freelancers and service providers to go through dry seasons where lead generation is tougher during some months than others. To offset this time, you can use growth strategies to attract the right kind of clients whenever they are looking for a service provider to partner with.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create an online quiz as a growth strategy to sell your services<\/h3>\n\n\n\n<p>Quizzes can be an effective growth strategy when selling freelance services because you\u2019re able to set up email automations along with your quiz to generate more leads with little to no effort after publishing your quiz.<\/p>\n\n\n\n<p>All you need to do is <a href=\"https:\/\/dashboard.tryinteract.com\/register\">set up your quiz in Interact<\/a> and connect it with your email service provider (ESP) to make sure it runs properly. It\u2019s a one-and-done growth strategy that will create consistency in your business.<\/p>\n\n\n\n<p>When you <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-embed-your-quiz-on-any-website\/\">embed a quiz on your freelance website<\/a> or <a href=\"https:\/\/www.tryinteract.com\/blog\/work-quizzes-into-a-social-media-strategy-to-drive-engagement\/\">post about it on social media<\/a>, you can direct traffic to your quiz in order to get to know more about your incoming freelance clients. The more you know about them, the better you can serve them.<\/p>\n\n\n\n<p>After a potential freelance client completes your quiz (when it is built using <a href=\"https:\/\/www.tryinteract.com\/blog\/launch-your-first-quiz\/\">our signature free quiz framework<\/a>), you\u2019ll understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>what setbacks your potential client is currently experiencing<\/li><li>what solutions they are most interested in exploring<\/li><li>what goals they want to accomplish and what they\u2019re motivated by<\/li><li>how they make decisions and what influences their decision-making process<\/li><li>how they (or others) would describe themselves<\/li><\/ul>\n\n\n\n<p>You can use this information to better communicate with your client lead when they reply to one of your <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\">follow-up emails<\/a> or book a discovery call with you.&nbsp;<\/p>\n\n\n\n<p>Just think about how helpful it would be to know exactly what their goals, motivations, and problems are before you talk to them! That\u2019s what can happen when you use quiz data to inform the client booking process. Here are a few freelance-focused quiz examples that can show you how to do this well.&nbsp;<\/p>\n\n\n\n<p>As a systems strategist, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/stefanijessica.com\/\" target=\"_blank\">Stefani Jessica<\/a> uses her skills in automation to create <a href=\"https:\/\/www.tryinteract.com\/share\/quiz\/5c6a19b81db3ce0014ab0e42\">a seriously helpful quiz<\/a> for entrepreneurs who want to assess how healthy their business is.&nbsp;<\/p>\n\n\n\n<p>Since her freelance services promise to help you save more time, make more money, and build a dream team, she is specifically looking to attract business owners who find themselves stressed out while trying to scale their growing business. She does a great job of finding these people with her quiz.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/g8BTWUWS6ptAhqmaAkWiPJIEcvSQewDE2ee8aHEi2nmgudZ5UGVf8BpNUb5mc6aHd83yn-1pUYCQHYBvORSfiSiAuXL_f4mJzcG0Bp7ANqtNtDcobkfXrGXcubyDoheIHg8T0iRt\" alt=\"quiz cover with How healthy is your business?\"\/><figcaption> Stefani Jessica attracts freelance clients with her quiz <\/figcaption><\/figure><\/div>\n\n\n<p>At the end of the quiz, Stefani offers a few tips to help entrepreneurs tackle their next big tasks and gives recommendations based on what level of business growth they are at.&nbsp;<\/p>\n\n\n\n<p>When people take the quiz, they\u2019ll feel more confident and at ease when they contact Stefani to book her services because they\u2019re armed with the right information to start the collaboration.&nbsp;<\/p>\n\n\n\n<p>For another freelance example, graphic designer <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/lindsayscholz.com\/\" target=\"_blank\">Lindsay Scholz<\/a> created an <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/lindsayscholz.com\/whats-your-brand-aesthetic\" target=\"_blank\">ideal brand aesthetic quiz<\/a> to help her identify what styles her client leads love. Not only that, but the quiz has also helped Lindsay grow her email list by 300% &#8211; wow!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/6BRZRlCBuQDn4-mHZem08MrJGA3UEk94Pk_30MOkPJ1lO1GYuCM2gK8XW0WOPITskUZ7DBDs_o5l5X9G6egLSnUlzj8TM87Etmo_aLvuF3PaiWt41xE4-4zrZBfNmbtkOetzJi4D\" alt=\"Quiz cover on what's your ideal brand aesthetic?\"\/><figcaption> Lindsay Scholz helps her audience understand their brand style <\/figcaption><\/figure><\/div>\n\n\n<p>Lindsay crafted the quiz so each result comes with a detailed description of what brand vibe fits them best, which makes sure her audience is speaking in the same language when they talk about visual branding.&nbsp;<\/p>\n\n\n\n<p>Then, when her client leads are ready to book her freelance services, having the same language makes the discovery call an enjoyable and simplified conversation where everyone is on the same page.&nbsp;<\/p>\n\n\n\n<p>This booking process is made even easier with the \u201clet\u2019s get started\u201d call-to-action (CTA) button that directs quiz takers to her freelance design services page. From her <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/lindsayscholz.com\/services\" target=\"_blank\">services page<\/a>, she talks about all of the different design capabilities she has along with her creative process so people know what to expect when they book her services.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/F12QLe-rdcnJ-NkGwlAa3GywzjF3cgBxI9YsFYuBSWrKK2W8CoAxpOmC2hbX8rgrM63M4saZRwCLElaVFiM68GduopUgs1s5YyV94YDWyIMRi1R3PJNEficD9u11oMdJVG4PKKgV\" alt=\"quiz results for modern and minimalist\"\/><figcaption> Turn quiz takers into client leads with a CTA button that goes to your services page <\/figcaption><\/figure><\/div>\n\n\n<p>As a final example, I thought I\u2019d throw my hat in the ring (so to speak) and talk about my own <a href=\"https:\/\/kaylahollatz.com\/brand-voice-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">brand voice style quiz<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/efubYHr4QDwdyBcfXmGegRCkj8b5IsmWdGAIMEv3DditSad1OCJ--pwtjlWzuCpRq9jkF8BhbYTaBQIRW4IXSHL52GcSctPgJzEMMiC_KLXz_KEb_NrgsSfWIaSBlKtYsdLCPaPa\" alt=\"\"\/><figcaption> My quiz generated 700 new subscribers in ONE DAY! <\/figcaption><\/figure><\/div>\n\n\n<p>As a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/kaylahollatz.com\/copywriting\" target=\"_blank\">freelance copywriter<\/a>, I initially created an Interact quiz to help my audience learn more about their writing style through the quiz, Then, through my follow-up emails, they could <a href=\"https:\/\/www.entrepreneur.com\/article\/240085\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">create a mission statement<\/a> that accurately reflected their brand and writing style.&nbsp;<br><\/p>\n\n\n\n<p>Not only has the quiz grown my email list by over 2,500 subscribers in my first year (with the number continuing to climb beyond 4,000 now at the end of 2019), but I\u2019ve also turned a few email replies from my quiz follow-up emails into freelance client projects ranging from $2,000-3,500 EACH.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tryinteract.com\/customers\/\">Read more about my full case study here<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/LPbkCoLc-zpVMAKY6sVO9HXZrYSLI9vVV322EP-Tkm-1VvOtfqnrt9e26P3KFWTheuNhbaQkp93DFF9d98rxLMjWxKPWg2AM-SHDBYw0SeA_jSOnrpC80HP--IBqNNyOMbdn07LG\" alt=\"quiz funnel stats\"\/><figcaption> My quiz stats as of June 2018 <\/figcaption><\/figure><\/div>\n\n\n<p>Many content creators use quizzes to generate revenue for digital products on autopilot, but I\u2019m here to tell you that you can increase your profits as a freelancer too. Sometimes the pay day is even greater as a freelancer!<\/p>\n\n\n\n<p>So what tips should you keep in mind when creating a quiz as a freelancer or service provider? You\u2019ll want to utilize these growth strategies as you <a href=\"https:\/\/dashboard.tryinteract.com\/register\">build a quiz inside Interact<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Offer a free discovery call<\/strong>: Your quiz will help you determine if someone is a great fit for your freelance services, but what should you have them do then? You can <a href=\"https:\/\/medium.com\/winning-by-design\/the-anatomy-of-a-perfect-discovery-call-1a13427748b5\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">offer a free strategy consultation or discovery call<\/a> that gives you time to connect with the quiz taker and talk more about their specific needs.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/OQdUbdFYpaweLB3PYequDNKMATgvxZB5udSRezuwiLccjPsGt-zgA6EtlCbKmMtH9dxjzIMUoqHMWHytGBqrJakK7IIerr7pWzaHaeIPRl741oxAvpt1GdSUXxAPhrj5gT9j4HAm\" alt=\"Trailblazer quiz result\"\/><figcaption> Free discovery calls are a great way to turn subscribers into leads <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Recommend a service based on quiz results<\/strong>: As a freelancer, it\u2019s really smart to use your personality descriptions as a way to talk about how you can help quiz takers with any necessary next steps in their journey. After you tell them more about their personality and get them nodding along, you can introduce what their struggle might be and how you can help them solve it with one of your services. You might want to recommend different services based on their quiz results and set it up within Interact so each CTA button goes to that specific services page. It\u2019s easy but feels very personalized!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/_xAszrkFUXVZfSItS7TcZQmctnX9QE36WVCnybgJVGqTeulnHOBiNMHhJmMlkIYG0wT_y9wFIRCLWX0z-EbEH73sw5rMtNjiPBUa2SYAgqu6QFHxjETiNgzFEfSa0IXA2qVlSdc-\" alt=\"quiz result recommending hiring a CMO\"\/><figcaption> Use your quiz results to recommend a freelance service <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Utilize social sharing to attract more leads<\/strong>: When someone takes the quiz and they find out they\u2019re the perfect fit for your freelance services, chances are they will be connected to other business owners like them who would also benefit from what you offer. They can market your business for you by sharing your quiz! Simply <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/997561-how-to-add-social-sharing-option-in-quiz-results-and-throughout-quiz\">turn on the social sharing buttons<\/a> on your personality description preview pages inside Interact so people can share their quiz results on social media platforms like Facebook and Twitter.&nbsp;<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/EVo6J5ZPRgK0gs8JNYOEgHy-7n-BW9uWzbiX7j0GqYKzOUPbLh84p_uewGprBx0rN10AG0TvTyKqAHgXFYyMauQ5n3ozf86uC7TxqRF8tVxr4Ge9gdx-7PGjakmvuCiywyfGX4ku\" alt=\"bright and bold quiz results with social media sharing  buttons\"\/><figcaption> Quiz takers can share your quiz with these social share buttons <\/figcaption><\/figure><\/div>\n\n\n<p>While a freelancer offers a service that sometimes involves a tangible product or output, a coach or consultant helps their clients in a different way. That\u2019s what we\u2019ll be talking about next.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"coaching-programs\">Coaching programs<\/h2>\n\n\n\n<p>As a coach, your job is to help clients harness their strengths, learn new actionable skills, and reach their goals. By partnering with clients, you\u2019ll be able to make a lasting impact in their lives by giving them the tools they need to move forward.&nbsp;<\/p>\n\n\n\n<p>Coaching is not the same as therapy, so you don\u2019t have to worry about becoming a licensed therapist to start a coaching program. Both are important professions, but a coach is there to help you create a detailed and actionable plan for the future. Coaching, in short, focuses on building toward a great tomorrow rather than focusing on what happened yesterday.<\/p>\n\n\n\n<p>Depending on the client you work with, they may need to work with a therapist before you start working together. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.huffpost.com\/entry\/are-you-ready-for-coachin_b_11935184\" target=\"_blank\">Here is a guide to help you determine which client leads are ready for coaching<\/a>. You are the client\u2019s biggest advocate so make sure your recommendations line up with what they need.&nbsp;<\/p>\n\n\n\n<p>One of the first decisions you\u2019ll make as a coach is what niche you want to practice in. It\u2019s best to choose a niche you are already well-versed in. It\u2019s easier to attract clients when you already have an expertise in what you\u2019re talking about.&nbsp;<\/p>\n\n\n\n<p>Here are a few <a href=\"https:\/\/thegoodalliance.org\/articles\/7-profitable-life-coaching-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">coaching niches<\/a> you can choose from:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Life coaching<\/li><li>Health or fitness coaching<\/li><li>Wellness coaching<\/li><li>Personal development coaching<\/li><li>Mindset or accountability coaching<\/li><li>Business coaching<\/li><li>Relationship coaching<\/li><li>Career coaching<\/li><li>Parenting or family coaching<\/li><li>Executive coaching<\/li><\/ul>\n\n\n\n<p>Depending on which coaching niche you choose, you may want to look at becoming a certified coach from an accredited program so you can learn how to effectively coach someone through their problems and solutions.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t need a certification in order to get started, but it will help you stand out from competitors who aren\u2019t certified and give you more tools to use with your coaching clients. Some client leads will also be looking at your credentials when choosing which coach to work with, so this is a good thing to keep in mind.&nbsp;<\/p>\n\n\n\n<p>If you are looking to position yourself more as a consultant or strategist who is recommending the best path versus helping your client find their own best path, your experience in the field may be enough to help you confidently get started with your program.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building a business model around your coaching niche<\/h3>\n\n\n\n<p>With your coaching niche in mind, you can think of how you want to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/fizzle.co\/sparkline\/how-to-coaching-business\" target=\"_blank\">build your coaching business model<\/a>. In order for it to be sustainable and profitable, you may want to consider adding one-on-one coaching or group coaching programs to your business.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/mikemonday.com\/one-to-one-coaching-2\/\" target=\"_blank\">One-on-one coaching<\/a> is typically a private set of interactions with a client where you are helping them individually with their setbacks, goals, and mindsets around any given topic. This is where most coaches start because it\u2019s easier to help a client when your attention is solely focused on them.&nbsp;<\/p>\n\n\n\n<p>If you feel like you are answering the same questions over and over in your individual coaching sessions, it might be a good sign that your business could benefit from a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.evercoach.com\/ultimate-guide-to-group-coaching\" target=\"_blank\">group coaching program<\/a>. Group coaching allows you to coach multiple people at one time so you\u2019re able to save your time and energy for other business projects.&nbsp;<\/p>\n\n\n\n<p>Group coaching only works when everyone in the group is in a similar stage of life or business, has similar interests and goals, and benefits from the extra layer of accountability the group coaching program provides. Some of your clients may need one-on-one help while others will thrive in a group. It\u2019s all about understanding what your client\u2019s needs are so you can <a href=\"https:\/\/jessierlewis.com\/package-and-price-coaching-services-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">recommend a coaching package that fits them<\/a>.<\/p>\n\n\n\n<p>Once you know what kind of coaching you are going to offer, you can decide whether it\u2019s best to meet virtually, over the phone, or in person. Virtual coaching is becoming more and more popular, especially for entrepreneurs who want to be <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.theprofessionalhobo.com\/location-independent\/\" target=\"_blank\">location independent<\/a>.<\/p>\n\n\n\n<p>You can choose whether you want to price your coaching sessions individually, create different levels of coaching packages, or sell an all-in-one program that people can invest in. Here\u2019s more information on <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/jessierlewis.com\/package-and-price-coaching-services-examples\/\" target=\"_blank\">how to set your pricing as a coach<\/a>.<\/p>\n\n\n\n<p>With so many program types and package options, how do you determine what offering is the right fit for each individual client lead? An online quiz can help you with that!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make your own quiz to sell your coaching programs<\/h3>\n\n\n\n<p>It takes a lot of manual work emailing back and forth or jumping on countless discovery calls to determine if someone is a good fit for your coaching program. The easier way to sell your coaching services is to have them take a quiz to see which offering is best for them.<\/p>\n\n\n\n<p>Inside your quiz, you can give personalized recommendations <a data-wpil=\"url\" href=\"https:\/\/www.tryinteract.com\/blog\/quiz-result-landing-pages\/\">based on their quiz results<\/a> so they can build trust not only in you but also in themselves. This is important for them to develop before working with a coach.<\/p>\n\n\n\n<p>Each <a href=\"https:\/\/www.tryinteract.com\/blog\/quiz-question-types-you-can-create-with-interact\/\">quiz question<\/a> will give an <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-write-quiz-questions-and-answers\/\">intentional set of answers<\/a> that line up with the quiz result options you\u2019ve already created. As your potential coaching client takes the quiz, they\u2019ll be able to self-select answers that will automatically generate a result that tells them which coaching package is best.<\/p>\n\n\n\n<p>Sounds easy enough, right? Well, we\u2019re about to make the process even easier.<\/p>\n\n\n\n<p>We have <a href=\"https:\/\/www.tryinteract.com\/quizzes\/coaching\">dozens of coaching-based quiz templates<\/a> you can customize for any coaching niche so you don\u2019t need to start from scratch. All you need to do is pick a topic that resonates with your coaching audience and personalize the quiz results to your unique quiz strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/W_cadXiGOWukfQUZ5spWILVPvhUKsdggcqQuxZUL-xOiZsEBuBk06ySabXEtyKj0ltAvObjkkudEzsclxF6SgizkM_U6f3YoQ7W8wW4rdOqVyQdYmZQ1WknPFM6eWJji3pBvEv-O\" alt=\"quiz templates\"\/><figcaption> We have 30+ quiz templates specifically built for coaches <\/figcaption><\/figure><\/div>\n\n\n<p>If you aren\u2019t able to find a quiz template that fits exactly how you want to use your quiz, feel free to build your own quiz from the ground up. <a href=\"https:\/\/www.tryinteract.com\/blog\/launch-your-first-quiz\/\">This article will show you exactly how to do that<\/a>, but let\u2019s look at a few examples from other coaches who use Interact quizzes for their own lead generation.<\/p>\n\n\n\n<p>Liz Lajoie, the financial expert behind <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/lizlajoie.com\/\" target=\"_blank\">Zen Money CFO<\/a>, attracts more coaching clients by helping them <a href=\"https:\/\/lizlajoie.com\/quiz\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">find their Zen Money Financial Style with her quiz<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/hy8lTyueMV6c1xdYyoChfdimmvG1BrzQwh1YXp4kjAs1picQxI5v1YXyg9-XIIZci0rYh4Pw3JfkuUImWidrEBU_zHpO36v3Y6tjmOhHJMaRw7VIrAmY49lUMKASn5AHh7PrSOho\" alt=\"financial coaching quiz\"\/><figcaption> Liz Lajoie helps potential coaching clients find their financial style <\/figcaption><\/figure><\/div>\n\n\n<p>With five financial archetypes, she ensures that each person who takes her quiz feels confident in their quiz results before offering her main call-to-action: signing up for a strategy session.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Z--x_iNsZXygCpJUw2yN6c46oP7QDywe97j1rdLxzSyYwVQfUIKPKApR2Q-2ih3FBBd6L7uXFeaLLNaqPYatG0JJerMbVA5HUVttkFrK4d8g3HJoUb9VwJgms5joy6ql8i_AEjwm\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>This is a smart offer since she wants to convert more quiz takers and email subscribers into clients. Then she\u2019ll be able to talk more about her coaching programs and see if any of them are the right fit for each person.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nancylevin.com\/\" target=\"_blank\">Nancy Levin<\/a>, a relationship coach and podcaster, uses a similar approach but is in a different coaching niche. She uses <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nancylevin.com\/how-to-determine-your-relationship-blueprint\/\" target=\"_blank\">her relationship-based quiz<\/a> to attract more coaching clients for group coaching, individual coaching, and membership community offerings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/7Erp4E7nxO5BH05PmYrnFgkLo75-jlHbaOeNKRYkyv6TsdpZW0H_3aWqkxAZ2RRTIEFrR1u42E2coLzHwWs696eHH2wmJLrRSvvb3--3RkmpTtFXuBTkrdDdSpIa28wIlaEKPRh4\" alt=\"\"\/><figcaption> Nancy Levin uses a relationship-based quiz to attract more coaching clients <\/figcaption><\/figure><\/div>\n\n\n<p>Since her business model includes many income streams, Nancy uses the quiz to build trust with her new audience member before she starts recommending higher-priced coaching offerings.<\/p>\n\n\n\n<p>Instead, she highlights her lower-priced book called <a href=\"https:\/\/www.amazon.com\/New-Relationship-Blueprint-Steps-Reframe\/dp\/1401955096\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The New Relationship Blueprint<\/a>. This gives quiz takers the opportunity to dip their toes in and check out her work before making a bigger investment.<\/p>\n\n\n\n<p>Did you notice that the quiz title includes the term \u201crelationship blueprint\u201d and the book includes the term as well? This was done intentionally to create consistency with her messaging. So smart!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/9znH4UKC8MCto3qjr3UnRFf5QSPwGH794ZBzTagosZ6X2NAEIDNFJZ_uRGJEvUKhv2q7vfacUTTzN94R4LXKQYKeCaza71621j5is_jEpjDwOzFLupFW6kcMX-7TmGtCLYFsEbyV\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>We\u2019ve seen how quizzes can work in the financial and relationship coaching niche, but what about the business coaching niche? Valeri from <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.builttosoar.com\" target=\"_blank\">Built to Soar Coaching<\/a> shows us how it\u2019s done with her <a href=\"https:\/\/www.builttosoar.com\/business-flight-test\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Business Flight Test quiz<\/a>.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/iVTuG7jqkF57CsRhSMSAB5qE_fWQ1oSQtKwM9zFNyRGaaFEbpvStWXaqIhtGRjJu3FbznouM3Sfl-Et7SJyeTGLXXj4KU_-eRQTnuM_3EPBCoFwwVQc9Xa-wV5KWhFAMBbqF1H0A\" alt=\"\"\/><figcaption> Built to Soar uses a quiz to determine if the quiz taker is ready for their coaching services <\/figcaption><\/figure><\/div>\n\n\n<p>With her quiz, Valeri is able to determine what stage of business growth each quiz taker is in so she can properly give recommendations and tools based on their quiz results.<\/p>\n\n\n\n<p>At the end of her simple personality description, she talks about what each person needs in order to be successful and gives them a call-to-action button to help them take the next step with one-on-one coaching. This button brings quiz takers to her Contact page so they can talk about what coaching package might be the best fit for them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/A9k4c3NEQ3-2ji92XVRVHF4sraY7AbudvG10qiYV8-DsF-9oMFJHI6Yb4y5rcAX5pom4fE0nBl5vkki4OdV1mwsU9V5iryiQ4TH-Y4h74x0cybk6cR5hKfUoRDQYECP5v0JzcGzG\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>No matter what your goals are, you can create a unique quiz that helps your audience understand where they currently are and what support they need to get to where they want to go. That\u2019s where you come in as a coach.<\/p>\n\n\n\n<p>In your personality description, quiz results, and follow-up emails, try to give suggestions and tips as if you are currently their coach. Even if they haven\u2019t signed up for your coaching program yet, it\u2019s a great way to show them what kind of value you can provide them. Then, when they are ready to make an investment, you are the first person that comes to mind.<\/p>\n\n\n\n<p>Depending on the pricing of your coaching, you might follow a more long-term strategy and build relationships with client leads until they\u2019re ready to make the investment<em> and <\/em>commitment to bettering their situation.<\/p>\n\n\n\n<p>So how do you build your quiz to ensure you can give value to each quiz taker today as they assess which coach they want to work with?<\/p>\n\n\n\n<p><strong>Include videos for a stronger personal connection<\/strong>: Coaching can be a deeply personal thing. People want to feel like they can trust you, so showing the face (aka you!) behind your coaching brand is incredibly important. If you want examples of coaches who do this really well, look at <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/user\/marieforleo\" target=\"_blank\">Marie Forleo<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/channel\/UC72cvdOGNwRD2l7ZkuDPMfg\" target=\"_blank\">Shaina Leis<\/a>, and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/user\/livebettertoday26\" target=\"_blank\">Angel Richardson<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/t23-jG9LmVS-_8DoRidK_izFqiIOhzc21u2QHPouXY7e_bS_-lPrPVKTAJy5MxhLvvshdVOrmZetvO1LGiRJNEoMJzXbT-1i6XDd_6UOllgH1fF4SlbsNX8Sxv9ManxWxsDu4nkg\" alt=\"quiz result for Glam Girl\"\/><figcaption> Include a video series to add more value to your quiz and follow-up emails <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Give a preview of your coaching philosophy<\/strong>: Just like any other profession, coaches work in different ways. No two coaches are the same so it\u2019s important to showcase how you like to coach your clients. How do you specifically help clients achieve their goals? What do your coaching sessions look like? What can they expect to take away from your coaching interactions? You can easily add this information to your <a data-wpil=\"url\" href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\/\">follow-up email sequence<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mDQ6U_dORx-J3-Ufmvv7zoq-rfQLeD1rUkj7ujUamg8UuB_ZX_ji7R3xSHJRZ4bcILE0Eg9kejY40g1SnIJq65yr3SPm9gBkPeKFChP5L8VrxzvHuUQPBG5n5vnpNVODnFdDJW_x\" alt=\"quiz result for Performer\"\/><figcaption> Give a taste of what your coaching is like in your quiz <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Recommend a coaching package<\/strong>: If your audience is interested in figuring out which coaching package is the best fit for them, they can take your quiz to get their answer. First, create an outline for each coaching program or package you want to offer and <a href=\"https:\/\/www.tryinteract.com\/blog\/creating-customer-personas-for-a-personality-quiz\/\">create a customer persona<\/a> for each one. Then, use those customer personas as quiz result options for your quiz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Esm4dpSDQnFT_zxU4mFb4qUrBAJ4ROCgWOgQcvaZaivROnhacybBJOVcM3OSSoZys9kZuEx6ovt9jS7Mk-SAFofM_rOWUgGP003uUOVJg5a7WpXFGqNvhOZa8LAjQZcF8nYljxmb\" alt=\"quiz result for emerging social media influencer\"\/><figcaption> Use your quiz to recommend a coaching package or program <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Ask quiz takers to join your Facebook group<\/strong>: As a coach, you\u2019ll want to spend time interacting with your audience. A great way to do this is by starting a Facebook group. When you give them value every week, you\u2019ll be able to book more coaching clients from the group. Since coaching is typically private, it\u2019s a smart idea to keep your Facebook group private as well. You can also ask people to answer a specific set of questions before they join the Facebook group so you\u2019re able to learn even more about them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/JGebngZk14J5tPD_mp8dnuMV4Diaiht7hEB2vmCCTqR8wehprtyej76Z6f4sKpGHGMv-ybFYbLzwLTyWvvOaJJ9IYWE-hCz-0nbHoWRsrZTytvrMkCZVXfh1vBAioneGgovj59DN\" alt=\"Wild Enthusiast quiz results\"\/><figcaption> Use your personality description to get people to join your Facebook group <\/figcaption><\/figure><\/div>\n\n\n<p>As a coach, most of what you\u2019re selling will be an intangible product, meaning that it is hard to quantify as opposed to a tangible product you can touch. If you\u2019d rather create tangible products, it might be a good idea to build an eCommerce shop or digital store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eCommerce-shop\">eCommerce shop&nbsp;<\/h2>\n\n\n\n<p>It\u2019s no surprise that online shopping has become a new normal for many consumers. With eCommerce sales rising above <a href=\"https:\/\/blog.salecycle.com\/stats\/11-best-ecommerce-stats-2018-far\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">$517 billion dollars in 2018<\/a>, online shopping continues to grow as a welcomed alternative to local brick-and-mortar stores.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.salecycle.com\/blog\/stats\/11-best-ecommerce-stats-2018-far\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pBOSyQloQS9NeNBUQ8gmXZAFe1OG1lGaggwHZG4sd2cRHeJYdzoyeybZtdop7cEpilFSf1uX6DIKQfjiiFX911J-oXzAlzQcoF8efyYYRcXcXeERjO1pM7zVLnctnlTkAHocEvxG\" alt=\"Graph showing e-commerce growth between 2012 and 2018\"\/><\/a><figcaption> Online shopping is now a $517 billion dollar industry <\/figcaption><\/figure><\/div>\n\n\n<p>Online shopping is fast, convenient, and can be done with the click of a button, not to mention that you don\u2019t have to leave your house to purchase the products you need.<\/p>\n\n\n\n<p>Since so many physical products are now sold, shipped, and delivered through online retailers, how do you create the best shopping experience possible when opening an eCommerce shop?<\/p>\n\n\n\n<p>There are a few key areas you can focus on. First, you\u2019ll want to define the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.expertvoice.com\/resources\/4-phases-of-the-consumer-buying-journey\/\" target=\"_blank\">customer purchasing journey<\/a> you follow that takes visitors from browsing through your products to having them delivered to their doorstep as a customer. You need to feel confident in what each step looks like and be willing to outline the entire process for incoming customers so they know what to expect.<\/p>\n\n\n\n<p>Since customers can\u2019t visit a physical location, you\u2019ll want to focus on creating a digital storefront with a website that is easy to navigate. Visitors should be able to easily find what they need and purchase your products without needing to ask any questions. This all comes down to your <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.shopify.com\/partners\/blog\/a-quick-guide-to-getting-started-with-user-experience-design\" target=\"_blank\">website\u2019s user experience<\/a>.<\/p>\n\n\n\n<p>When you launch an eCommerce shop, you\u2019ll need to know how to accurately price your products so you have enough of a profit margin to stay in business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing your physical products for an eCommerce shop<\/h3>\n\n\n\n<p>Choosing the perfect price for your physical products may seem difficult. If you set the price too low, you might not be generating enough profit to keep your business healthy. If you set your price too high, however, you could stunt your business growth because the market isn\u2019t willing to pay your prices.<\/p>\n\n\n\n<p>Pricing is a balancing act, especially when it comes to eCommerce, so you\u2019ll want to use a few strategies in order to choose a sustainable price point for each product. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.shopify.com\/blog\/pricing-strategies\" target=\"_blank\">This Shopify guide gives ten pricing strategies and formulas<\/a> you can use if you want more information, but we\u2019ll break down the basics in this article so you know where to start.<\/p>\n\n\n\n<p>First, assess how much it will cost to create the product. This includes any expenses that come from creating a prototype, designing the product, manufacturing the product, shipping the product, and beyond. Don\u2019t forget to factor in labor costs, even if that labor is just being done by you right now. Figure out the expenses involved for each unit you sell before you go to the next step.<\/p>\n\n\n\n<p>Examine the <a href=\"https:\/\/www.psd2html.com\/shopify-development.html\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify development<\/a> cost and learn about all of the features that allow you to manage all of your sales in one place, boost your SEO ranking, and track how well your store is performing.<\/p>\n\n\n\n<p>Now you can think about what kind of profit margin you need in order to keep your business running. Most eCommerce brands aim to <a href=\"https:\/\/glew.io\/set-healthy-ecommerce-margins\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">have a 40-50% profit margin<\/a> to help them create steady cash flow and free up more capital to reinvest in the business.&nbsp;<\/p>\n\n\n\n<p>With your profit margin in mind, you can determine what your price needs to be. If you want to look at your top competitors and see what their prices are, that competitor research will help you understand where your brand fits into the market (whether it\u2019s a premium-priced brand or on the more affordable side).<\/p>\n\n\n\n<p>If you need to cut your costs, here are a few places you can start:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cut your production costs wherever possible.<\/li><li>Create automated systems that help you streamline your labor output.<\/li><li>Use unpaid (organic) or very low paid advertising to generate new revenue.<\/li><\/ul>\n\n\n\n<p>You can also choose to raise your prices slightly over time or bundle products together to give you more profit. To read more about how to start an eCommerce shop and build your business model, learn from these guides on <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.shopify.com\/blog\/start-online-store\" target=\"_blank\">Shopify<\/a> and <a href=\"https:\/\/convertkit.com\/issues\/ecommerce-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">ConvertKit<\/a>.<\/p>\n\n\n\n<p>Once you have a collection of products that are priced to sell, you can think about how you want to recommend products to each visitor who lands on your website. One of the best ways to do this is with a quiz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a personality quiz to sell more shop products<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-personality-quiz\/\">Personality quizzes<\/a> are a great way to empower and educate shop visitors who are interested in your product but want to learn more about it before they become a customer.<\/p>\n\n\n\n<p>When customers are in the \u201cawareness\u201d or \u201cinterest\u201d stage of the customer journey, they\u2019ll be perfectly primed to take your quiz. This is illustrated in the <a href=\"https:\/\/getthematic.com\/insights\/customer-journey-management-its-not-just-about-the-mapping\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Thematic customer journey graphic<\/a> below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/getthematic.com\/insights\/customer-journey-management-its-not-just-about-the-mapping\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xGsmNEqAcIndaq3uWiDhG_Kp95X_8EOUS6Ya5Y8NtWhkjnnJZBfxRBk-6ArCWusOma-ByBXynlPv94iYfQ-uU7IB98ADc-7BKELQSLrGt6d01p7GpziHX7cUDNCKlAA38eDHDlFj\" alt=\"Infographic showing the customer journey road from start to interest to purchase to advocacy\"\/><\/a><figcaption> Your quiz is helpful in the awareness and interest stage <\/figcaption><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/primallypure.com\/\" target=\"_blank\">Primally Pure<\/a>, a non-toxic skincare and wellness brand, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/primallypure.com\/pages\/deodorant-quiz\" target=\"_blank\">created a quiz<\/a> to help their potential customers quickly determine which deodorant is their best fit. Since they can\u2019t hold, smell, and test out the products in stores, this quiz helps them feel more confident in their online purchase before it comes to their doorstep.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/9NlqrzrDEZc_51lf8rJ_QrBTUa7xdzas85hXvDvChcMK2Mt5diTP9ZcnHIucQJisyyZcbCCfTUdTb34jt5_7Jq622RkRusrPw0fSE05W6oxVCnXFInNZ8VODEf5G4j_gWIogW2eZ\" alt=\"deodorant quiz cover\"\/><figcaption> Primally Pure uses an Interact quiz to help customers feel more confident shopping for their products <\/figcaption><\/figure>\n\n\n\n<p>With a custom quiz design and stunning quiz result landing pages (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/primallypure.com\/pages\/deodorant-quiz-lemongrass\" target=\"_blank\">like this one<\/a>), they\u2019re able to brand the entire quiz experience while recommending a product that\u2019s available in their eCommerce shop.&nbsp;<\/p>\n\n\n\n<p>When someone receives their quiz results, they\u2019ll find a list of reasons why Primally Pure\u2019s deodorants are different from other products on the market and a list of testimonials from past customers who express their love for the product the brand is recommending.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/rwVa6tsf5dxPa_Xn2EZFUAzHw9lf0Mi75UKhIJxe6YDHrfVb3y_KdJcWRQk1T4AyrYVTbblxwBgKECPNe70A1TunhNvyTL5LaoEYGyt_fSyAYCsjrhldkvAC1nbtDzMMl5Osx4C7\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/__sshy5HZ6BmEDHjGl5bGo4MyJ-BVIogiMAwufa4MR9IHMrKI7oARGoUiOsZTirI5muaBsH2c-YBpQpy3v4zy8iKHgzRmfj4SS9i0AM7oEBeLShXkmhSovsm5nCdMnmE6oNJXsPh\" alt=\"\"\/><\/figure>\n\n\n\n<p>There are several call-to-action buttons on the quiz result landing page, all leading to the shop page where they can buy the recommended product. It almost feels like you have a personal shopper in your back pocket when you read through their quiz results!<\/p>\n\n\n\n<p>For another eCommerce brand example, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.ilovejeans.com\/\" target=\"_blank\">ILoveJeans.com<\/a> uses a quiz not only to help you find your next pair of jeans but also figure out <a href=\"https:\/\/www.ilovejeans.com\/body-shape-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">what your body shape is<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/PDTZ4xoUP7gZOcWBPwVnQI0boVzz1iDFCNywPN3DoucJ0nyqHg1MNPu_bRXpxs8Ui6_HS6P9e1VETxcds7pcn3SYB2Qak3sB51LII09hQclu4NjfNw4wvbVX5N7ZQ45ii_KS6UYX\" alt=\"Jeans quiz cover\"\/><figcaption> ILoveJeans.com adds extra value by evaluating what body shape each quiz taker is <\/figcaption><\/figure><\/div>\n\n\n<p>Each of the body type personality descriptions are written in a positive way so every customer feels comfortable in their own skin. Then quiz takers have a chance to shop for jeans based on their body shape.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/a5rXOfWKZKZDmincxvNRtEgvnjlNbPKToH9FuA2l-NBc29MMqFNbE1YMdsfPgbSw-LchFrp3f73ZjMC7c4kWOxd8jTy2T0F1JFBrQ9cL2TwMdpWGWuESziVU0zzjc6u7XGvJDbrG\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>When the call-to-action button is clicked, quiz takers are redirected to a shop page with <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.ilovejeans.com\/know-your-denim\/curvy-hourglasspear-body-shape\/\" target=\"_blank\">a curated collection of denim jean styles<\/a> that are perfect for their body type. This is a great way to make sure customers are happy with their purchase before they even have the chance to try your product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_nS2Le96cYaPi7giO9LbA30FlBukTd9V-9RiM9_OVpMDEsT3g15QMpbcXmBTMYrybFFWFaQDePZH4XXoXqJOkTX9r2-VcpOGVALIErdoHyCbgwpXvAtOMrsg9VfsThsA_0xcmHpj\" alt=\"screenshot of six pairs of jeans that fit curvy women\"\/><\/figure>\n\n\n\n<p>Another great feature is that the brand will help you find jeans from hundreds of different brands all in one place. The quiz helps you narrow down your options while still giving you enough variety so you can find your next pair of jeans.<\/p>\n\n\n\n<p>For something a little different, the coffee subscription box brand <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/beanbox.com\/\" target=\"_blank\">Bean Box<\/a> uses a <a href=\"https:\/\/beanbox.com\/coffee-quiz\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">coffee personality quiz<\/a> to <a data-wpil=\"url\" href=\"https:\/\/www.tryinteract.com\/blog\/market-segmentation\/\">segment their audience<\/a> based on their coffee preferences.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FXLoMj4DmNRFZ7s0UGVs8rFU7qLwe4MNjH_p-du37LJTHuPiS2V2GOLQAo3ysj3VdTF2fCsPOgVVE1dbFjX2CrXBcqTzd2bTor54AEUIUiJnwJASgnFT9AL9VyM5wz-iHbEAFcLV\" alt=\"quiz cover for coffee personality quiz\"\/><figcaption> Bean Box utilizes segmentation to recommend different coffee products <\/figcaption><\/figure>\n\n\n\n<p>When someone completes the quiz, they\u2019ll receive a coffee personality result that\u2019s shareworthy along with a recommended list of Bean Box products they\u2019ll love.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zsnqkAE8es4k0eCdafoN6mXyin2gY31nydsd_c7nZ0zALaJSI8HN_0wuhhOfUZZK-XGqPXpV73m40iRhbB1BBP0Lc0zRO9TXF4CcfoKpXFSbwqS1a6_bFY9WoWrEhTtKRIL-5cuj\" alt=\"quiz results for coffee quiz\"\/><\/figure><\/div>\n\n\n<p>While they include links to buy the recommended product, they also offer a smaller sampler of their products to ensure the customer likes the taste before buying a larger quantity. This is such a great idea!<\/p>\n\n\n\n<p>There\u2019s no shortage of inspiration when it comes to building a quiz to grow your eCommerce brand (and perhaps one day <a href=\"https:\/\/feinternational.com\/blog\/should-i-sell-my-online-business-myself\/\" target=\"_blank\" rel=\"noreferrer noopener\">sell your internet business<\/a>), but I\u2019ll give you a few more ideas to make sure your quiz is unique and stands out from other online shops in your niche.&nbsp;<\/p>\n\n\n\n<p><strong>Include a special discount<\/strong>: Many eCommerce brands offer discount codes for first-time buyers or new email subscribers, so why not do the same through your quiz? You could even offer a special discount through the quiz that\u2019s unlike any other offer on your website to increase the number of people who will take your quiz.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Z0Hxa6S8DVNMF_3GdQkfoBJ6eLziPVyvCy8t9cyGOz3nEb-164q3KQelVbtndFirlBJAvixN1d8BisLpXrVGZCqx-ELPgbethilSh_XY3THDCQN5smTlINSjR1R5Z_tl4PpTUj2R\" alt=\"quiz result with discount\"\/><figcaption> Offer a discount that surprises and delights your quiz takers <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Show off your products in a digital showroom<\/strong>: Unlike a brick-and-mortar store, your audience won\u2019t be able to step into a showroom or see your products on display in a physical storefront. That doesn\u2019t mean you can\u2019t still show them what your products look like in action. You just need to get a little creative. Try including more visual inspiration by offering your audience a peek into your digital showroom or catalog of products. They\u2019ll be able to gain so many ideas when they look through an inspiration board based on their quiz results.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/V3mJIcN-f_2smgBR_6IljKejBNuS-XD7uVwQqCgy6GNbesXR2vzw-5zYlrpy4zC2uIbuQn_RyOIiuGguwMjXj3EmoksCupTe6CaVToAk_aVm74HWNsLj_DXvGE2G4ho1Vfq2Nmnv\" alt=\"quiz result for Clean and Minimalist design style\"\/><figcaption> Show your customers why your products are the perfect fit for their style <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Give them tips for caring for their product<\/strong>: If you are selling a high-end product that requires an investment, you may want to use your quiz as a way to give product preservation tips. Then your customers know how to handle their new investment with care. It also positions your eCommerce brand as a trusted expert and educator instead of a simple retailer or distributor.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/w4k08n0Z7UY2eciR5o65CR0-BLkGLtdI2Qh4s_tkuNj_TeX_zdw5-sAgwbshc_l69K5kYcRkEF4JRdBs4w1meYQ9L0uZLRD3sPZHeh3N7MZWPBQAj5WwCdQHnDxPGml7zYFPiMjg\" alt=\"quiz results with link to educational tips\"\/><figcaption> Give educational tips so quiz takers know how to make the most out of their investment <\/figcaption><\/figure><\/div>\n\n\n<p><strong>Highlight influencers who use the product<\/strong>: If your product has been purchased by influencers or you\u2019re planning to invest in <a href=\"https:\/\/influencermarketinghub.com\/what-is-influencer-marketing\/\">influencer marketing<\/a>, it could be a great idea to incorporate these well-known influencers into your quiz. Even if your product hasn\u2019t been used by high-profile influencers yet, you can highlight other mini-influencers who relate to each quiz personality result. Including positive testimonials from brand advocates is always a good idea.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a4kvs99bxJ3AumEpaYyCZdUOdM9BWFxVrX8lPQxGb7frjtypUvzKyjDyLv0zHQnXlofA_G2DNoPM7NxO6X3EcFVSx97zvjNNGvKarScdCaaa-ZNtywvl1HmTSShuBNeLMAl1c33d\" alt=\"quiz result with quote and link to shop\"\/><figcaption> This fictional example shows how you can add trust by associating your product with an influencer <\/figcaption><\/figure><\/div>\n\n\n<p>No matter if you are selling physical products, digital products, or services, you can build a more profitable business by utilizing these growth-based strategies.&nbsp;<\/p>\n\n\n\n<p>It takes a small amount of time to get your quiz up and running, but once it\u2019s live on your website, it\u2019ll run on its own.&nbsp;<\/p>\n\n\n\n<p>Quizzes have become the main lead generation tool for social media influencers like <a href=\"https:\/\/www.tryinteract.com\/blog\/jenna-kutcher-built-a-7-figure-business-with-her-online-quiz\/\">Jenna Kutcher<\/a> and entrepreneurs like <a href=\"https:\/\/www.tryinteract.com\/blog\/sell-online-courses-how-kaye-putnam-generated-100k-revenue-from-her-quiz\/\">Kaye Putnam<\/a>, and it could be your best marketing move yet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make your own growth-minded quiz using Interact&nbsp;<\/h2>\n\n\n\n<p>After reading through this article, you\u2019re more ready than ever to start building your own quiz based on the growth strategies that best fit your custom business model.&nbsp;<\/p>\n\n\n\n<p>Here are the key steps you\u2019ll take when launching your first quiz:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Choose a quiz topic and title. (<a href=\"https:\/\/help.tryinteract.com\/en\/collections\/45900-6-part-course-how-to-launch-your-first-quiz\">how-to guide here<\/a>)<\/li><li>Write personality descriptions based on the quiz results. (<a href=\"https:\/\/www.tryinteract.com\/blog\/creating-customer-personas-for-a-personality-quiz\/\">how-to guide here<\/a>)<\/li><li>Create quiz questions and answers based on your personalities. (<a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-write-quiz-questions-and-answers\/\">how-to guide here<\/a>)<\/li><li>Set up your quiz inside Interact and match your visual branding. (<a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-personality-quiz\/\">how to guide here<\/a>)<\/li><li>Craft a follow-up email sequence and connect it your email list. (<a data-wpil=\"url\" href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\/\">how-to guide here<\/a>)<\/li><li>Promote your quiz on your website and on social media. (<a href=\"https:\/\/www.tryinteract.com\/blog\/4-easy-ways-to-get-your-quiz-in-front-of-more-people\/\">how-to-guide here<\/a>)<\/li><\/ol>\n\n\n\n<p>You can complete these steps in as little as a few hours after reading through these guides and signing up for your free Interact account.&nbsp;<br><\/p>\n\n\n\n<p><a href=\"https:\/\/dashboard.tryinteract.com\/register\">Click here to start building your quiz for free inside Interact!<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to grow your business? Learn all about these quiz-based growth strategies and how they can work for you, no matter what field you&#8217;re in!<\/p>\n","protected":false},"author":32,"featured_media":10470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-10468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-list-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Anything With Quiz-Based Growth Strategies | Interact Blog<\/title>\n<meta name=\"description\" content=\"Wondering how to grow your business? Learn all about these quiz-based growth strategies and how they can work for you, no matter what field you&#039;re in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/quiz-based-growth-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Anything With Quiz-Based Growth Strategies\" \/>\n<meta property=\"og:description\" content=\"Wondering how to grow your business? Learn all about these quiz-based growth strategies and how they can work for you, no matter what field you&#039;re in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/quiz-based-growth-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-07T17:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T23:21:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/11\/wilfried-santer-7g8tSyxgr40-unsplash-e1573064931823.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kayla Hollatz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kayla Hollatz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"45 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/quiz-based-growth-strategies\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/quiz-based-growth-strategies\/\",\"name\":\"How to Sell Anything With Quiz-Based Growth Strategies | Interact Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/quiz-based-growth-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/quiz-based-growth-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/11\/wilfried-santer-7g8tSyxgr40-unsplash-e1573064931823.jpg\",\"datePublished\":\"2019-11-07T17:00:41+00:00\",\"dateModified\":\"2024-06-05T23:21:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/d49288fa7617809b27832f90bf2525f3\"},\"description\":\"Wondering how to grow your business? 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