By looking at how a potential customer progresses through the sales process, you\u2019ll determine areas that need improvement and identify obstacles that may keep them from making a purchase. This better understanding of your audience will help you increase conversions<\/a> and sales.<\/p>\n\n\n\n All of this sounds amazing, right? So, now you may be wondering how it works in your particular industry. We\u2019ll walk you through the process and help you build your first sales funnel<\/a>. <\/p>\n\n\n\n Let\u2019s start by understanding the four key stages of a typical sales funnel:<\/p>\n\n\n\n Just like it sounds, the Awareness stage of your funnel is when someone becomes aware of your brand. It\u2019s so important for you to capture your audience\u2019s attention. Remember, the \u201cknow-like-trust\u201d factor only kicks in when your audience knows who you are.<\/p>\n\n\n\n During the Awareness stage, a visitor may internally ask themselves questions like:<\/p>\n\n\n\n Awareness is key because you can\u2019t guide visitors through the rest of your sales funnel<\/a> without them entering this stage. This usually happens when someone lands on your website, finds your social media profile, hears about your brand in an advertisement, or something similar.<\/p>\n\n\n\n Awareness is a great place to start, but it\u2019s only the beginning. After this stage, if you\u2019ve done a great job keeping their attention, the visitor may want to learn more about your products and services. This ushers them into the next stage.<\/p>\n\n\n\n This is where the magic happens! When someone moves from Awareness to Interest, they are consciously weighing their options. The Interest stage is often when a visitor will spend time researching your brand. <\/p>\n\n\n\n This research can look like reading reviews, learning from blog posts, asking their friends and family about their personal experiences with your brand, and reading through your website.<\/p>\n\n\n\n During this stage, they may ask themselves:<\/p>\n\n\n\n Your job in the Interest stage is to help your audience make informed decisions. Rather than pushing your product immediately, give them educational information to help them decide on their own. This will help them trust you and make a personal connection with your brand.<\/p>\n\n\n\n This is also the stage where your visitor becomes a lead. The next stage is when they\u2019ll decide whether or not they will become a customer.<\/p>\n\n\n\n The Decision stage is your brand\u2019s make-it-or-break-it moment. After someone has compiled all of their research, they\u2019ll be looking to decide on whether or not they\u2019re ready to buy your product. This is where you can sweeten the deal. If the lead has joined your email list or has been browsing your website for a while, you could offer free shipping or a 10% off discount code. This may help them make the final decision. It also gives them a memorable \u201csurprise and delight\u201d experience<\/a>.<\/p>\n\n\n\n Once someone has made their decision, they\u2019ll take action by making a purchase. However, if you sell services, this Action stage might look like scheduling a free discovery call or contacting you for a custom quote.<\/p>\n\n\n\n No matter what the action is, the last stage of the sales funnel is when the lead becomes a paying customer. This is a moment worth celebrating! After you thank them for choosing your brand, think about different ways to nurture your relationship with them.<\/p>\n\n\n\n A nurturing strategy could look like:<\/p>\n\n\n\n Once someone becomes a paying customer, try to avoid developing a set-it-and-forget-it mentality. Current customers are five times easier to retain<\/a> than new customers, so it\u2019s better to spend your time making sure your customers are happy, even well after the Action stage.<\/p>\n\n\n\n Now that you are sold on sales funnels, it\u2019s time to focus on attracting potential customers. You can do this by offering initial value through freebies and lead magnets<\/a> that will impress and delight your audience.<\/p>\n\n\n\n But how do you know which freebies to offer, and how these offers will work with your marketing strategy and sales funnel? Let\u2019s start by understanding what your core marketing strengths are. Then, and only then, can you get closer to generating more leads and sales.<\/p>\n\n\n\n Take this short quiz to find out what your Magnetic Marketing archetype is and how to wield it to make stronger connections and conversions.<\/p>\n\n\n\n\t\t![\"image1](\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image1-5-1.png\")
<\/figure><\/div>\n\n\nAwareness <\/h3>\n\n\n\n
Interest<\/h3>\n\n\n\n
Decision<\/h3>\n\n\n\n
<\/p>\n\n\n\nAction<\/h3>\n\n\n\n
The best way to bring people into your sales funnel<\/h2>\n\n\n\n