{"id":12150,"date":"2021-09-28T08:02:28","date_gmt":"2021-09-28T15:02:28","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=12150"},"modified":"2023-06-12T14:56:39","modified_gmt":"2023-06-12T21:56:39","slug":"how-to-run-a-quiz-as-a-facebook-ad","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/","title":{"rendered":"How to Make a Facebook Ad Quiz and Track Conversions"},"content":{"rendered":"\n<iframe loading=\"lazy\" width=\"700\" height=\"460\" src=\"https:\/\/www.youtube.com\/embed\/IuH9FZAWu6o\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<p>This guide will cover how you can set up a Facebook Ad Quiz and track conversions using a Custom Conversion event in your Facebook ad tracking. <\/p>\n\n\n\n<p>I will go through the basics of setting up your quiz, offer resources on how to build out each type of quiz, then go through the setup for creating a custom conversion event for quiz leads. <\/p>\n\n\n\n<p><em>TL:DR The way you&#8217;ll track conversions is by embedding your quiz onto your website I.E. yoursite.com\/quiz and then redirecting the outcomes of the quiz (which will be reached if someone completes the quiz\/opts in) to URLs that contain a keyword you&#8217;ll use to set up your Custom Conversion. I.E. yoursite.com\/result-name where &#8220;result&#8221; is the keyword you&#8217;ll use to set up your customer conversion where &#8220;URL contains&#8221; &#8220;result&#8221;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Create a quiz for your Facebook Ad<\/h2>\n\n\n\n<p>I&#8217;ll link full guides on creating different types of quizzes for Facebook ads below, but here are some general best practices specific to running quizzes as Facebook ads. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Include 4-5 questions, shorter quizzes perform better generally<\/li><li>Include 3-5 unique outcomes, people like seeing their unique outcome<\/li><li>Address your customers&#8217; #1 desire: position the quiz to what they care most about<\/li><\/ul>\n\n\n\n<p>Here are the guides on creating different types of quizzes. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-product-recommendation-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Make product recommendation quiz<\/a><\/li><li><a href=\"https:\/\/tryinteract.com\/blog\/how-to-make-a-personality-quiz\" target=\"_blank\" rel=\"noreferrer noopener\">Make personality quiz<\/a><\/li><li><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-an-online-assessment-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Make assessments<\/a><\/li><li><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-trivia-quiz-and-delight-your-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Make knowledge tests<\/a><\/li><\/ul>\n\n\n\n<p><strong>Here&#8217;s what the quiz ad page looks like on my site. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/ad-quiz-on-site-1024x632.png\" alt=\"ad quiz on site\" class=\"wp-image-15021\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/ad-quiz-on-site-1024x632.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/ad-quiz-on-site-300x185.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/ad-quiz-on-site-768x474.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/ad-quiz-on-site-1536x948.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/ad-quiz-on-site-2048x1264.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>And here&#8217;s the ad preview.<\/strong><\/p>\n\n\n\n<p><em>Note: See how the URL shown is JOSHHAYNAM.COM which is the website where I am embedding the quiz. If you want your quiz to show your website URL and not TRYINTERACT.COM then you <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-embed-your-quiz-on-any-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">embed the quiz<\/a> on your site and use that URL for your Facebook ad. <\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/facebook-quiz-ad-1024x907.png\" alt=\"facebook quiz ad\" class=\"wp-image-15022\" width=\"685\" height=\"607\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/facebook-quiz-ad-1024x907.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/facebook-quiz-ad-300x266.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/facebook-quiz-ad-768x680.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/facebook-quiz-ad.png 1228w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-set-up-facebook-pixel-custom-conversion-event\">2. Set up Facebook Pixel custom conversion&nbsp;event<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">First: Create result pages for each quiz outcome on your website, include the word &#8220;result&#8221; in each outcome page URL<\/h3>\n\n\n\n<p>Set up a URL on your site for each of your quiz outcomes, then set up <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/4234948-redirecting-a-quiz-result-to-a-url\" target=\"_blank\" rel=\"noreferrer noopener\">quiz outcome redirect<\/a> so traffic goes to your URLs once someone completes the quiz. <\/p>\n\n\n\n<p>Here&#8217;s my URLs, you&#8217;ll see the word &#8220;result&#8221; is in each URL.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>joshhaynam.com\/quiz-<strong>result<\/strong>-you-could-save-a-little<\/li><li>joshhaynam.com\/quiz-<strong>result<\/strong>-you-could-save-a-good-amount<\/li><li>joshhaynam.com\/quiz-<strong>result<\/strong>-you-could-save-a-lot<\/li><\/ul>\n\n\n\n<p>And here&#8217;s how the setup looks inside of Interact.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Result-redirect-1024x862.png\" alt=\"Result redirect\" class=\"wp-image-15020\" width=\"791\" height=\"666\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Result-redirect-1024x862.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Result-redirect-300x253.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Result-redirect-768x647.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Result-redirect.png 1190w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n<p><em>Note: When using Lead Generation for your quiz the results pages are seen after someone opts-in, we recommend leaving the opt-in optional, which means results can be seen without opting in. You can force the opt-in which means someone would only reach the results if they have opted in, but we do not recommend it.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Second: Create Custom conversion where URL contains \u201cresult\u201d<\/h3>\n\n\n\n<p>Here&#8217;s the doc on <a href=\"https:\/\/www.facebook.com\/business\/help\/462806641140703?id=1205376682832142\" target=\"_blank\" rel=\"noreferrer noopener\">Setting up Meta Custom Conversion<\/a>. You are going to set up a URL rule where the URL contains the word &#8220;result&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Custom-conversion-contains-22result22-912x1024.png\" alt=\"Custom conversion contains 22result22\" class=\"wp-image-15019\" width=\"715\" height=\"803\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Custom-conversion-contains-22result22-912x1024.png 912w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Custom-conversion-contains-22result22-267x300.png 267w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Custom-conversion-contains-22result22-768x862.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/04\/Custom-conversion-contains-22result22.png 1194w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Ready to create a Facebook ad for your quiz? Find out everything you need to know in our in-depth guide to running a Facebook ad quiz!<\/p>\n","protected":false},"author":3,"featured_media":15024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make a Facebook Ad Quiz and Track Conversions | Interact Blog<\/title>\n<meta name=\"description\" content=\"Ready to create a Facebook ad for your quiz? Find out everything you need to know in our in-depth guide to running a Facebook ad quiz!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make a Facebook Ad Quiz and Track Conversions\" \/>\n<meta property=\"og:description\" content=\"Ready to create a Facebook ad for your quiz? Find out everything you need to know in our in-depth guide to running a Facebook ad quiz!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-28T15:02:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-12T21:56:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2021\/09\/solen-feyissa-iurEAyYyU_c-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/\",\"name\":\"How to Make a Facebook Ad Quiz and Track Conversions | Interact Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2021\/09\/solen-feyissa-iurEAyYyU_c-unsplash-scaled.jpg\",\"datePublished\":\"2021-09-28T15:02:28+00:00\",\"dateModified\":\"2023-06-12T21:56:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/77c249cbca70fe09a4378f4af49a3675\"},\"description\":\"Ready to create a Facebook ad for your quiz? 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