{"id":12220,"date":"2021-10-28T09:30:00","date_gmt":"2021-10-28T16:30:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=12220"},"modified":"2024-06-05T16:23:09","modified_gmt":"2024-06-05T23:23:09","slug":"zero-party-data","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/zero-party-data\/","title":{"rendered":"Zero-Party Data: What It Is and How to Collect It With a Quiz"},"content":{"rendered":"\n<p>It\u2019s no secret that quizzes are an invaluable marketing tool.&nbsp;<\/p>\n\n\n\n<p>Online business owners and coaches, just like you, use quizzes to automate marketing funnels and reel in leads and sales.<\/p>\n\n\n\n<p>Let\u2019s take a look at Tonic Site Shop\u2019s quiz.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"350\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image2-26.png\" alt=\"image2 26\" class=\"wp-image-15834\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image2-26.png 711w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image2-26-300x148.png 300w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption><a href=\"https:\/\/www.tryinteract.com\/blog\/personality-quiz-case-study-tonic-site-shop\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>A simple \u201cbrand cocktail\u201d quiz helped this web design boutique generate $50k+ in sales!&nbsp;<\/p>\n\n\n\n<p>But quizzes aren\u2019t just a valuable tool for reaching your income goals. They also help you collect zero-party data.&nbsp;<\/p>\n\n\n\n<p><em>Hold up\u2026 zero-party data? What\u2019s that, and how can I collect it with a quiz?&nbsp;<\/em><\/p>\n\n\n\n<p>You\u2019re about to find out! This guide will tell you all about zero-party data, why it\u2019s important, and how to collect it with a quiz.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive in!&nbsp;<\/p>\n\n\n\n<p>Table of contents&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#what-does-zero-party-data-mean\">What does zero-party data mean?<\/a>&nbsp; <\/li><li><a href=\"#4-ways-to-collect-zero-party-data\">4 ways to collect zero-party data<\/a>&nbsp; <\/li><li><a href=\"#3-examples-of-quizzes-and-why-they-work\">3 examples of quizzes and why they work<\/a>&nbsp; <\/li><li><a href=\"#how-to-collect-zero-party-data-with-a-quiz\">How to collect zero-party data with an interactive quiz<\/a>&nbsp; <\/li><li><a href=\"#designing-your-interactive-quiz\">Designing your interactive quiz<\/a>&nbsp;<\/li><\/ul>\n\n\n\n<iframe loading=\"lazy\" width=\"700\" height=\"460\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fx8y--cDWsE?si=46PdZslkLQ59GoDU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-does-zero-party-data-mean\">What does zero-party data mean?&nbsp;<\/h2>\n\n\n\n<p>Before we tell you what zero-party data means, let\u2019s talk about data in general.<\/p>\n\n\n\n<p>Companies and small businesses use customer data to provide a customized experience. Some examples of data include purchasing behaviors, product preferences, and website analytics.&nbsp;<\/p>\n\n\n\n<p>Data gives businesses the insight they need to make informed decisions. But how do they collect this data?&nbsp;<\/p>\n\n\n\n<p>There are a few ways to go about it, so let\u2019s go over each one!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Third-party data&nbsp;<\/h3>\n\n\n\n<p>Third-party data is data purchased from a \u201cthird party\u201d organization to identify trends. These organizations gather information from numerous sources, including social media networks and apps. Then, they make a profit by selling the data to other companies.&nbsp;<\/p>\n\n\n\n<p>Need an example?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say Brynn just opened an online wedding dress shop. She\u2019s curious about her audience\u2019s <strong>behavioral trends<\/strong> and decides to look into third-party data.&nbsp;<\/p>\n\n\n\n<p>Brynn can&#8217;t communicate directly with these organizations, so there\u2019s no guarantee that she\u2019s buying from an accurate source. This is why third-party data is mainly used to identify trends.&nbsp;<\/p>\n\n\n\n<p>Keep in mind that third-party data is becoming less favorable among the public. For instance, <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/#the-iOS-14-update-how-it-affects-Facebook-pixel-and-your-ads\">Apple\u2019s iOS 14 update<\/a> allows users to opt out of third-party cookies. And Google plans on <a href=\"https:\/\/blog.chromium.org\/2020\/01\/building-more-private-web-path-towards.html\" target=\"_blank\" rel=\"noreferrer noopener\">removing third-party cookies<\/a> altogether in the future.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"400\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4.png\" alt=\"image14 4\" class=\"wp-image-15836\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4.png 671w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4-300x179.png 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n\n\n<p>So, third-party data is becoming less reliable every day. But don\u2019t stress. There are other types of data you can collect!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Second-party data&nbsp;<\/h3>\n\n\n\n<p>Unlike third-party data, which allows you to buy a collection of data from <strong>one entity<\/strong>, second-party data is when you buy from <strong>one direct source.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Let\u2019s go back to Brynn\u2019s example. She might reach out to a reputable wedding dress shop called Frills for customer data. As long as Brynn pays the price, she\u2019ll get reliable data from Frills.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"400\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image34.png\" alt=\"image34\" class=\"wp-image-15837\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image34.png 671w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image34-300x179.png 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n\n\n<p>What if you don\u2019t want to buy data from anyone at all?&nbsp;<\/p>\n\n\n\n<p>This is where first-party data comes into play.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. First-party data&nbsp;<\/h3>\n\n\n\n<p>First-party data is<strong> collected by you<\/strong>, the business owner. You don\u2019t have to communicate with anyone else to get this data.&nbsp;<\/p>\n\n\n\n<p>So\u2026 is first-party data valuable?&nbsp;<\/p>\n\n\n\n<p>You bet it is! First-party data helps small businesses collect information without burning a hole in their wallets.<\/p>\n\n\n\n<p>Using first-party data, Brynn can use tools like Google Analytics, Facebook Pixel, and Customer Relation Management software (e.g. Hubspot) to gather insights.&nbsp;&nbsp;<\/p>\n\n\n\n<p>She can use this data to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Retarget wedding shoppers<\/li><li>Nurture leads<\/li><li>Create customized content throughout the sales funnel<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"400\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image36.png\" alt=\"image36\" class=\"wp-image-15838\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image36.png 671w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image36-300x179.png 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n\n\n<p>To recap: First-party, second-party, and third-party data all collect data without asking the customer directly for information.&nbsp;<\/p>\n\n\n\n<p>But there\u2019s still one more kind of data we haven\u2019t talked about. Zero-party data! Continue reading to learn what you need to know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is zero-party data?&nbsp;<\/h2>\n\n\n\n<p>Zero-party data is data given to you directly by your audience. They can give you this data by opting into email messaging, completing surveys, and taking quizzes.<\/p>\n\n\n\n<p>So, why is this kind of data valuable?&nbsp;<\/p>\n\n\n\n<p>Receiving feedback directly from your customers helps you understand their wants, struggles, and desires. You can use this info to increase your retention rate, decrease your churn rate, and provide an overall customized experience.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"400\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image7-12.png\" alt=\"image7 12\" class=\"wp-image-15839\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image7-12.png 671w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image7-12-300x179.png 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n\n\n<p>Now for the real question: Which type of data is best?&nbsp;<\/p>\n\n\n\n<p>Unfortunately, there\u2019s no \u201cbest\u201d type of data. It depends on your business goals! What I <em>can<\/em> tell you is that zero-party data gathers invaluable insights straight from your audience\u2014and it\u2019s FREE.&nbsp;<\/p>\n\n\n\n<p>By now you\u2019re probably thinking, <em>zero-party data sounds great, but how do I get started?&nbsp;<\/em><\/p>\n\n\n\n<p>In the rest of this guide, I\u2019ll give a few examples of zero-party data and tell you how to get started today.&nbsp;<\/p>\n\n\n\n<p>Sound good?&nbsp;<\/p>\n\n\n\n<p>Great! Let\u2019s dive in.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-ways-to-collect-zero-party-data\">4 ways to collect zero-party data&nbsp;&nbsp;<\/h2>\n\n\n\n<p>The best way to collect zero-party data is by offering something in return.&nbsp; Each example below does just that.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Email opt-in form&nbsp;<\/h3>\n\n\n\n<p>A dedicated email list nurtures leads through your funnel. It also keeps current buyers in the loop with product updates and promos.&nbsp;<\/p>\n\n\n\n<p>But how can you collect random users\u2019 email addresses?&nbsp;<\/p>\n\n\n\n<p>It\u2019s simple. Entice your audience with a valuable piece of content and then exchange it for email addresses.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what that looks like: Once someone signs up for Ell Duclos\u2019s email list, she sends them a free list of 44 journal prompts.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"553\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image16-3.png\" alt=\"image16 3\" class=\"wp-image-15841\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image16-3.png 305w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image16-3-165x300.png 165w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/><figcaption><a href=\"https:\/\/www.ellduclos.blog\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Ell\u2019s form makes it clear that users will \u201cbe added to the list to receive free monthly journal prompts, weekly mindset tips, and all the latest downloads&#8230;\u201d So, just like Ell, tell new users what they\u2019re in for!&nbsp;<\/p>\n\n\n\n<p>And you don\u2019t have to offer journal prompts. There are dozens of ways to collect email addresses. Your freebie might be an e-book, video, audio recording, or guide!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Surveys&nbsp;<\/h3>\n\n\n\n<p>Another way to collect zero-party data is with a good ol\u2019 survey.&nbsp;<\/p>\n\n\n\n<p><em>But wait\u2026 aren\u2019t surveys long and boring?&nbsp;<\/em><\/p>\n\n\n\n<p>Not anymore! E-commerce shops are just one type of business that has mastered the art of gathering data through customer feedback. For example, after purchasing a product from Magdalena, the owner asked users to fill out a survey in exchange for a $10 coupon.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"345\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image3-26.png\" alt=\"image3 26\" class=\"wp-image-15842\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image3-26.png 647w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image3-26-300x160.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><figcaption><a href=\"https:\/\/wellena.com\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>$10 off the next product? Sign us up!&nbsp;<\/p>\n\n\n\n<p>Did you notice how Magdalena claims the survey will only take three seconds to fill out? Maybe they\u2019re exaggerating a little, but it gets the point across\u2014this survey won\u2019t take much of your time.&nbsp;<\/p>\n\n\n\n<p>Not to mention, it looks like Magdalena can use this feedback as social proof. Feedback AND a raving review? It\u2019s a win-win!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Resources&nbsp;<\/h3>\n\n\n\n<p>Are you a<strong> <\/strong><a href=\"https:\/\/www.tryinteract.com\/blog\/increase-your-blog-traffic-with-a-quiz\/\">blogger?<\/a> Then you might find this next example helpful.&nbsp;<\/p>\n\n\n\n<p>Similar to an email opt-in form, you can offer free resources on your blog in exchange for an email address.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"396\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7-1024x396.png\" alt=\"image10 7\" class=\"wp-image-15843\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7-1024x396.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7-300x116.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7-768x297.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/thequiettypeblog.com\/business-resources\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>When a site visitor hits <strong>Download, <\/strong>they\u2019ll enter their email address in exchange for the resource.&nbsp;<\/p>\n\n\n\n<p>As your email list grows, you can send more zero-party data offers like surveys and quizzes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. An interactive quiz&nbsp;<\/h3>\n\n\n\n<p>Lots of people prefer quizzes because they offer quiz-takers actionable tips about their \u201ctype.\u201d Not to mention, they\u2019re fun to take. Plus, they count as zero-party data!<\/p>\n\n\n\n<p>Here\u2019s an example.&nbsp;<\/p>\n\n\n\n<p>When someone takes a \u201cWhat kind of creative entrepreneur are you?\u201d quiz, they\u2019ll find out their creative type and how they can succeed as an entrepreneur.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"487\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image12-5.png\" alt=\"image12 5\" class=\"wp-image-15844\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image12-5.png 742w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image12-5-300x197.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure><\/div>\n\n\n<p>And here\u2019s what makes quizzes so effective: If you attach an email opt-in form at the end of your quiz, many users will give you their email address in exchange for the results.&nbsp;<\/p>\n\n\n\n<p>Pretty cool, right?&nbsp;<\/p>\n\n\n\n<p>As for zero-party data, quiz analytics can tell you your most common quiz answers and results.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re a business coach. You might ask a question like the below:<\/p>\n\n\n\n<p>If you could get rid of any task, what would it be?&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Accounting. I\u2019m nowhere near qualified to do my taxes!&nbsp;<\/li><li>Social media. It takes WAY too much time.&nbsp;<\/li><li>Website maintenance. Technical work isn\u2019t my thing.&nbsp;<\/li><\/ol>\n\n\n\n<p>If most quiz-takers answered \u201cB. Social media,\u201d you could create content around outsourcing social media to help solve your audience\u2019s biggest struggle.&nbsp;<\/p>\n\n\n\n<p>Overall, quizzes get users engaged with your biz and give you the data you need to build a more personal customer experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-examples-of-quizzes-and-why-they-work\">3 examples of quizzes and why they work&nbsp;<\/h2>\n\n\n\n<p>Quizzes are an amazing way to collect zero-party data, but that\u2019s not the only thing they provide.&nbsp;<\/p>\n\n\n\n<p>Would you believe us if we told you that our clients experience more leads, sales, and email subscribers when they start using quizzes?&nbsp;<\/p>\n\n\n\n<p>Maybe you\u2019re nodding your head in agreement, or perhaps you\u2019re a bit skeptical: <em>How can a silly quiz generate growth for my business?&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>Let\u2019s take a look at three example quizzes and how they contribute to business growth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. What\u2019s your brand\u2019s core essence?&nbsp;<\/h3>\n\n\n\n<p>Quizzes aren\u2019t only helpful for selling products; they\u2019re also an incredible tool for service-based businesses!&nbsp;<\/p>\n\n\n\n<p>Sales copywriter Zafira Rajan uses a \u201cWhat is your brand\u2019s core essence?\u201d quiz to book more clients.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"644\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image8-13.png\" alt=\"image8 13\" class=\"wp-image-15845\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image8-13.png 1002w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image8-13-300x193.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image8-13-768x494.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><figcaption><a href=\"https:\/\/www.zafirarajan.com\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>When a potential client takes Zafira\u2019s quiz, they get free tips to improve their brand copy. Reading how well Zafira knows her stuff might get people thinking, <em>Zafira sounds like a pro, I should hire her to finish my brand copy!&nbsp;<\/em><\/p>\n\n\n\n<p>Oh, and did we mention that this quiz helped Zafira double her email list in one month AND book all of her signature courses?&nbsp;<\/p>\n\n\n\n<p>Zafira\u2019s quiz shines because quiz-takers relate to their results. Check out her thoughts from our <a href=\"https:\/\/www.tryinteract.com\/blog\/how-zafira-rajan-doubled-her-email-list-in-1-month\/\">case study<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cI love when quiz-takers tell me how they\u2019re applying my tools and tactics from the quiz. Feeling like I have <strong>an intentional lead magnet <\/strong>that makes others feel seen and understood has been one of the best parts of creating a quiz.\u201d&nbsp;<\/p>\n\n\n\n<p>Zafira nailed the art of zero-party data. Web users <strong>are willing<\/strong> to share their data because of her valuable quiz and results!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What\u2019s your meditation style?&nbsp;<\/h3>\n\n\n\n<p>Quizzes are useful for more than just sales. Amelia Harvey, life coach and meditation teacher, uses a <a href=\"https:\/\/www.tryinteract.com\/blog\/meditation-style-quiz\/\">\u201dmeditation style\u201d quiz <\/a>to generate more leads.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"648\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3.png\" alt=\"image21 3\" class=\"wp-image-15846\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3.png 994w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3-300x196.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3-768x501.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure><\/div>\n\n\n<p>When people take her quiz, they get access to her <a href=\"https:\/\/www.tryinteract.com\/blog\/grow-your-facebook-group-with-a-quiz\/\">\u201cInner Peace\u201d Facebook group.<\/a>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"225\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1.png\" alt=\"image23 1\" class=\"wp-image-15847\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1.png 812w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1-300x83.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1-768x213.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure><\/div>\n\n\n<p>With so many people working from home, joining an online community is a great way to socialize with like-minded people. Most users will happily submit their email address to join a group of people with similar interests.&nbsp;<\/p>\n\n\n\n<p>And let\u2019s not forget about zero-party data. Using a Facebook group, Amelia can gather a ton of insight by reading Facebook posts and comments from fellow members. She also has the opportunity to build 1:1 relationships with leads using Facebook live and updates.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. What\u2019s your skin state?&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re an e-commerce shop, then you\u2019ll love this example from <a href=\"https:\/\/primallypure.com\/pages\/find-your-skin-state\" target=\"_blank\" rel=\"noreferrer noopener\">Primally Pure<\/a>. Primally Pure promotes its skincare products with a \u201cWhat\u2019s your skincare routine?\u201d quiz.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image22-2-1024x350.png\" alt=\"image22 2\" class=\"wp-image-15848\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image22-2-1024x350.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image22-2-300x102.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image22-2-768x262.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image22-2.png 1242w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This brand asks questions like, \u201cMy main skin concerns are\u2026\u201d&nbsp;<\/p>\n\n\n\n<p>What a great way to gather insight about your audience\u2019s needs!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"541\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1.png\" alt=\"image25 1\" class=\"wp-image-15849\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1.png 1009w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1-300x161.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1-768x412.png 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/figure><\/div>\n\n\n<p>Using Interact\u2019s quiz analytics, Primally Pure can check how many users clicked on each answer. This info helps them focus on creating skincare products that will benefit their customers the most.<\/p>\n\n\n\n<p>On top of that, Primally Pure promotes personalized products for quiz-takers.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3-1024x525.png\" alt=\"image18 3\" class=\"wp-image-15850\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3-1024x525.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3-300x154.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3-768x394.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3.png 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Here\u2019s a fun fact: Primally Pure\u2019s last quiz, \u201cWhat\u2019s your deodorant style?\u201d <a href=\"https:\/\/www.tryinteract.com\/blog\/ecommerce-quiz-interview-with-primally-pure\/\">generated $100k in sales! <\/a>You can also reach your goals with a<strong> shoppable <\/strong>or <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-product-recommendation-quiz\/\">product-recommendation quiz.<\/a>&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re an e-commerce expert, blogging guru, or service-based biz, a quiz can help you collect zero-party data AND reach your goals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-collect-zero-party-data-with-a-quiz\">How to collect zero-party data with an interactive quiz&nbsp;<\/h2>\n\n\n\n<p>Okay, so now you know that a quiz collects zero-party data, but how do you create one?&nbsp;<\/p>\n\n\n\n<p>For starters, you\u2019ll need quiz software. Using Interact, you can gather insights with the following features:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Email integration:<\/strong> Create email opt-in forms and connect them to your email software.&nbsp;<\/li><li><strong>Conditional logic:<\/strong> Personalize your quiz with customized questions. (More on this later.)&nbsp;<\/li><li><a href=\"https:\/\/www.tryinteract.com\/quizzes\/\"><strong>800+ quiz templates:<\/strong><\/a> There\u2019s no need to create a quiz from scratch. Use one of our ready-to-publish templates.&nbsp;<\/li><li><strong>Design interface:<\/strong> You can design a quiz in a day or less with our design features.&nbsp;<\/li><\/ul>\n\n\n\n<p>Interact takes care of the technical stuff, but you\u2019ll need to strategize how you\u2019ll collect zero-party data with your quiz.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll take you through five steps to prepare your strategy!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Consider your goals&nbsp;<\/h3>\n\n\n\n<p>Every successful quiz starts with a set of goals. Using the following questions, think of three goals you want to achieve with a quiz.&nbsp;<\/p>\n\n\n\n<p><strong>1. What type of data do you want to collect and why?&nbsp;<\/strong><\/p>\n\n\n\n<p>Zero-party data is an umbrella term for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer feedback&nbsp;<\/li><li>Purchasing behavior&nbsp;<\/li><li>Product requests&nbsp;<\/li><li>Reasons your audience is interested in your business&nbsp;<\/li><li>Your audience\u2019s future goals&nbsp;<\/li><\/ul>\n\n\n\n<p>Focus on one to three types of data throughout your quiz.&nbsp;<\/p>\n\n\n\n<p><strong>2. Where does your quiz land in your sales funnel?&nbsp;<\/strong><\/p>\n\n\n\n<p>Decide if you\u2019re targeting new web visitors (leads) or current customers (sales).&nbsp;<\/p>\n\n\n\n<p><strong>3. What pain point will your quiz target?&nbsp;<\/strong><\/p>\n\n\n\n<p>Channel your quiz toward a problem you can solve for your audience. For example, \u201cWhat\u2019s your blogging style?\u201d helps newbies decide their path as bloggers.&nbsp;<\/p>\n\n\n\n<p>Now take a minute and set up those goals!<\/p>\n\n\n\n<p>Are your goals ready? Great! Now you can decide on a quiz topic. You can use question #3, \u201cWhat pain point will your quiz target?\u201d to brainstorm topics.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s go through an example.&nbsp;<\/p>\n\n\n\n<p>Sarah is a money coach. She\u2019s targeting users who are struggling with deeply rooted money beliefs. One quiz topic she can choose is, \u201cWhat\u2019s your money mindset?\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"456\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image32.png\" alt=\"image32\" class=\"wp-image-15851\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image32.png 549w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image32-300x249.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/figure><\/div>\n\n\n<p>A money mindset quiz will identify spending habits and unravel money beliefs\u2014aligning with Sarah\u2019s goals!&nbsp;<\/p>\n\n\n\n<p>If you\u2019re having trouble thinking of a topic, you can always use the \u201cWhat\u2019s your (blank) style?\u201d template. The word \u201cstyle\u201d can change to archetype, type, spirit, etc.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Photographers: What\u2019s your photography style?&nbsp;<\/li><li>Chef: What\u2019s your cooking style?&nbsp;<\/li><li>Business coach: What\u2019s your entrepreneurial spirit?&nbsp;<\/li><li>Brand strategist: What\u2019s your brand archetype?&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Brainstorm 3 to 5 results&nbsp;<\/h3>\n\n\n\n<p>You have a quiz topic\u2014Yay! Now let\u2019s talk about your quiz results.&nbsp;<\/p>\n\n\n\n<p>List the strengths, weaknesses, and behaviors about each quiz result as if they were a person.<\/p>\n\n\n\n<p>Let\u2019s go back to Sarah\u2019s \u201cWhat\u2019s your money mindset?\u201d example. Her results might be:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The Saver: <\/strong>Has a large savings account, plans for the future, but is scared to spend any money.&nbsp;<\/li><li><strong>The Spender: <\/strong>Uses retail therapy to cope with stress and doesn\u2019t think about their financial future. Carpe Diem is their middle name.&nbsp;<\/li><li><strong>The Frugal:<\/strong> Finds deals like it\u2019s their job, knows how to negotiate, and doesn\u2019t think nice things are worth the cost.&nbsp;<\/li><li><strong>The Investor: <\/strong>Uses money to invest in their future, takes bigger risks, and believes there\u2019s enough money to go around.&nbsp;<\/li><\/ul>\n\n\n\n<p>Aim for three to five different quiz results.&nbsp;<\/p>\n\n\n\n<p>Now let\u2019s talk about your results pages and what they should look like.&nbsp;<\/p>\n\n\n\n<p>Earlier, we talked about Zafira\u2019s quiz, \u201cWhat\u2019s your brand&#8217;s core essence?\u201d Let\u2019s take a look at her results page.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4-1024x522.png\" alt=\"image17 4\" class=\"wp-image-15852\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4-1024x522.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4-300x153.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4-768x391.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Zafira starts off by identifying the user\u2019s \u201cBrand core essence\u201d and follows up with a customized description. Reading Zafira\u2019s page, you\u2019ll notice that she uses positive language to describe this person.&nbsp;<\/p>\n\n\n\n<p>No matter the quiz result, always describe your user in a positive light. Fun adjectives and punchy copy lighten the mood and make the experience enjoyable.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image6-18-1024x438.png\" alt=\"image6 18\" class=\"wp-image-15853\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image6-18-1024x438.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image6-18-300x128.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image6-18-768x329.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image6-18.png 1371w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Next, Zafira goes deeper into the user\u2019s type and defines three core traits. The more details you give, the more seen the user will feel!&nbsp;<\/p>\n\n\n\n<p>Now that you\u2019ve highlighted your user\u2019s strengths, pivot to their struggles.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image15-3-1024x517.png\" alt=\"image15 3\" class=\"wp-image-15854\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image15-3-1024x517.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image15-3-300x151.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image15-3-768x388.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image15-3.png 1234w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Hey, everyone has a few weaknesses&#8230; It&#8217;s no biggie! The goal is to identify them without being critical\u2014frame quiz-takers\u2019 weaknesses as a problem that YOU can solve.<\/p>\n\n\n\n<p>And don\u2019t leave users hanging. Offer three tips for improving on their weaknesses right away.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1-1024x409.png\" alt=\"image31 1\" class=\"wp-image-15855\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1-1024x409.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1-300x120.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1-768x307.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1.png 1255w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Zafira goes above and beyond and lists actionable steps for each type. Take a tip from Zafira: Don\u2019t be afraid to get into the nitty-gritty and offer specific insights. The more details, the more value users will get from your quiz.<\/p>\n\n\n\n<p>Last is the introduction. Relationships are a two-way street. Upload a photo of yourself and describe who you are and what you do.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1024x494.png\" alt=\"image24\" class=\"wp-image-15856\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1024x494.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image24-300x145.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image24-768x371.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image24.png 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>There\u2019s no need to write an essay about yourself. Use Zafira\u2019s method and jam-pack your sentences with interesting traits:&nbsp;<\/p>\n\n\n\n<p>\u201cIntuitive brand therapist, bookworm-turned-copywriter, owner of several hundred books, amethyst hoarder, secret 90s rapper, and tropical plant mama.\u201d&nbsp;<\/p>\n\n\n\n<p>It only took one sentence to learn so much about Zafira!&nbsp;<\/p>\n\n\n\n<p>In a few paragraphs, give your audience a glimpse into your life and business mission. You can even mention your services or products toward the end.&nbsp;<\/p>\n\n\n\n<p>End your results page and tell users what\u2019s next.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"190\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image9-9.png\" alt=\"image9 9\" class=\"wp-image-15857\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image9-9.png 723w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image9-9-300x79.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p>Mentioning your email list is a standard way to end your page. But you can also add a call to action and direct users to a product, piece of content, or additional resource.&nbsp;<\/p>\n\n\n\n<p>A few more key features of Zafira\u2019s results page are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Original images&nbsp;<\/li><li>A nice color scheme&nbsp;<\/li><li>A professional headshot&nbsp;<\/li><\/ul>\n\n\n\n<p>The key is to let your audience get to know you. People prefer to buy from brands they feel a connection to.<\/p>\n\n\n\n<p>Have more questions? Check out our <a href=\"https:\/\/www.tryinteract.com\/blog\/quiz-result-landing-pages\/\">quiz results page guide <\/a>for the ins and outs of building your best results pages.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Create customer-focused questions&nbsp;<\/h3>\n\n\n\n<p>Think you can collect zero-party data with just any old questions?&nbsp;<\/p>\n\n\n\n<p>Nope\u2014think again!&nbsp;<\/p>\n\n\n\n<p>So, what makes a good quiz question?&nbsp;<\/p>\n\n\n\n<p>Two words: relatable and fun.&nbsp;<\/p>\n\n\n\n<p>Relatable questions connect with your audience\u2019s humor, struggles, and wants. It\u2019s a way of saying, <em>I get you!&nbsp;<\/em><\/p>\n\n\n\n<p>And let\u2019s face it, nobody likes answering boring questions. Use pretty images and \u201cWould you rather\u201d scenarios to keep your audience engaged.&nbsp;<\/p>\n\n\n\n<p>Zafira\u2019s question below ties it all together.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-1024x548.png\" alt=\"image29 1\" class=\"wp-image-15858\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-1024x548.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-300x161.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-768x411.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1.png 1068w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>It\u2019s common for coaches and entrepreneurs to attend retreats in gorgeous spots like Bali. Zafira targets her audience and asks where they\u2019d rather go. Plus, her answer images invite users to dream about their future vacay.&nbsp;<\/p>\n\n\n\n<p>Another way to connect with your user is with conditional logic (AKA branching logic). Conditional logic creates a customized journey for each user based on their answers.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image33-1024x558.png\" alt=\"image33\" class=\"wp-image-15859\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image33-1024x558.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image33-300x164.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image33-768x419.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image33.png 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>In the above image, the first question is, \u201cWho\u2019s your celebrity soul sister?\u201d If someone answers A or B, they\u2019ll be redirected to \u201cWhich of the following quotes do you need taped to your fridge?\u201d<\/p>\n\n\n\n<p>And if someone answers C or D, they\u2019ll go to \u201cWhich of the following fill in the blank statements do you agree with most\u2026?\u201d&nbsp;<\/p>\n\n\n\n<p>The point of conditional logic is to provide a customized experience for the user and ask questions that interest them. Check out our guide to <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-conditional-logic-quiz\/\">creating conditional logic quizzes<\/a> to learn more.&nbsp;<\/p>\n\n\n\n<p>Oh, and don\u2019t forget to change up your question format!&nbsp; Below are some ideas.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>This or that: <\/strong>Bali or Sedona?&nbsp;<\/li><li><strong>True or false:<\/strong> Your dream vacay is Bali, Indonesia. True or false?&nbsp;<\/li><li><strong>Scenario: <\/strong>Your best friend bought you a ticket to the location of your choice! Where are you going?&nbsp;<\/li><\/ul>\n\n\n\n<p>As long as you use a variety of question formats, intuitive questions, and intriguing images, you\u2019ll be good to go!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Provide a freebie&nbsp;<\/h3>\n\n\n\n<p>As we mentioned before, the best way to collect zero-party data is by offering a freebie.&nbsp;<\/p>\n\n\n\n<p>Think of a freebie as a thank you gift for taking your quiz. In this case, your freebies should be specific to each quiz type.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"422\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image30-1.png\" alt=\"image30 1\" class=\"wp-image-15860\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image30-1.png 549w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image30-1-300x231.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><figcaption><a href=\"https:\/\/sibilaribeiro.com\/brand-quiz\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>After taking Sibila\u2019s \u201cWhat\u2019s your brand style?\u201d quiz, users get a customized guide along with their quiz result. They just have to enter their email address for the exchange to happen.<\/p>\n\n\n\n<p>So, how do you create a freebie?&nbsp;<\/p>\n\n\n\n<p>There are tons of ways to go about it. Let\u2019s say you create a \u201cHow do you show love?\u201d quiz.&nbsp;<\/p>\n\n\n\n<p>Your freebie might be a:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Guide: <\/strong>an actionable guide on how to improve relationships&nbsp;<\/li><li><strong>Consultation call:<\/strong> a 20-minute chat about your love style and how to take action&nbsp;<\/li><li><strong>Journal prompts:<\/strong> 20 ways to journal about your love style&nbsp;<\/li><li><strong>Video:<\/strong> go in-depth with information about your love style&nbsp;<\/li><li><strong>E-book: <\/strong>10 pages about your love style and how to improve your relationships&nbsp;<\/li><li><strong>A meditation:<\/strong> a personalized recording to zone in on your love style&nbsp;<\/li><\/ul>\n\n\n\n<p>Choose a freebie that will resonate best with your audience. And don\u2019t hold back! The more value you offer upfront, the more leads and sales you\u2019ll get.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Create an email opt-in form&nbsp;<\/h3>\n\n\n\n<p>I\u2019ve talked a lot about email opt-in forms throughout the post, but how do you set one up?&nbsp;<\/p>\n\n\n\n<p>Using Interact, it only takes a few steps! First, in your quiz editing page, change the <strong>Lead generation <\/strong>switch to on.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3-1024x334.png\" alt=\"image19 3\" class=\"wp-image-15861\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3-1024x334.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3-300x98.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3-768x250.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Then select what info you want to collect. In most cases, an email address and first name are fine.&nbsp;<\/p>\n\n\n\n<p>Next, go to the form settings.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"279\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image1-28.png\" alt=\"image1 28\" class=\"wp-image-15862\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image1-28.png 798w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image1-28-300x105.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image1-28-768x269.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n<p>Here\u2019s what each setting means:&nbsp;<\/p>\n\n\n\n<p><strong>Allow users to skip opt-in form: <\/strong>When you allow users to skip your form and head straight to results, you\u2019re more likely to gather leads who are genuinely interested in getting updates from you (rather than every single person who takes your quiz).&nbsp;<\/p>\n\n\n\n<p><strong>Display link to privacy policy:<\/strong> Add a link to your privacy policy on the form.&nbsp;<\/p>\n\n\n\n<p><strong>Enable GDPR compliant checkbox on opt-in form: <\/strong>A GDPR compliant checkbox is a fancy way of asking users to \u201cConfirm\u201d that they\u2019re okay with submitting their email.&nbsp;<\/p>\n\n\n\n<p>Now you can set up your email form!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"579\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image37.png\" alt=\"image37\" class=\"wp-image-15863\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image37.png 848w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image37-300x205.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image37-768x524.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure><\/div>\n\n\n<p>There are four parts to your form.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Ask users to enter their email to see their results. You can customize this to something like \u201cEnter your email and find out your (blank) type!\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Description: <\/strong>In the description, tell users about your freebie. For example, \u201cAlong with your quiz result, you\u2019ll also get (freebie!).\u201d&nbsp;<\/p>\n\n\n\n<p><strong>CTA button:<\/strong> Change the CTA button to one of your brand colors.&nbsp;<\/p>\n\n\n\n<p>Finished? Let\u2019s move on!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"526\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7.png\" alt=\"image11 7\" class=\"wp-image-15864\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7.png 774w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7-300x204.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7-768x522.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure><\/div>\n\n\n<p>Connect to your email software, and you\u2019ll be on your way to building a segmented email list. You can find more information about that here:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-build-your-email-list-using-quizzes\/\">How to Build Your Email List Using Quizzes&nbsp;<\/a><\/li><li><a href=\"https:\/\/www.tryinteract.com\/blog\/list-building\/\">Complete List Building Guide (with templates)&nbsp;<\/a><\/li><\/ul>\n\n\n\n<p>Hooray! You just finished the hard part. The foundation of your quiz is ready to go. Now let\u2019s get to the fun part\u2014designing your quiz!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"designing-your-interactive-quiz\">Designing your interactive quiz&nbsp;<\/h2>\n\n\n\n<p>When it comes to web design, <a href=\"https:\/\/topdesignfirms.com\/web-design\/blog\/website-redesign-checklist\" target=\"_blank\" rel=\"noreferrer noopener\">visitors will focus most on your photos, colors, and videos<\/a>.&nbsp;<\/p>\n\n\n\n<p>If people favor these design elements in a website, they\u2019ll probably do the same for quizzes, too.<\/p>\n\n\n\n<p>Using Interact, you can implement your brand style and images in just a few steps! To get started, all you need is an Interact account.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use brand elements in your design<\/h3>\n\n\n\n<p>Your quiz is an extension of your brand. You\u2019ll want to use your brand colors, images, and logo throughout your quiz.&nbsp;<\/p>\n\n\n\n<p>At the top of your quiz editing page, you\u2019ll see a design menu.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"60\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image20-2.png\" alt=\"image20 2\" class=\"wp-image-15865\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image20-2.png 643w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image20-2-300x28.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/figure><\/div>\n\n\n<p>Here, you can change your quiz colors, font, and logo.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t have a brand style just yet? You can always use one of <a href=\"https:\/\/www.tryinteract.com\/quizzes\/\">our quiz templates!<\/a> Each template is ready to go, so you\u2019ll be done in no time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Catch your audience\u2019s eye with a cover page&nbsp;<\/h3>\n\n\n\n<p>A quiz cover page tells users what your quiz is about and why they should take it. Just like the cover of a book, you want to grab your audience\u2019s attention with an eye-catching image and fun web copy.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"556\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1.png\" alt=\"image28 1\" class=\"wp-image-15866\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1.png 739w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1-300x226.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure><\/div>\n\n\n<p>Every cover page includes a title, image, description, and call to action.&nbsp;<\/p>\n\n\n\n<p><strong>Title: <\/strong>Add the name of your quiz in the title section.&nbsp;<\/p>\n\n\n\n<p><strong>Image:<\/strong> Upload an image related to your quiz theme, or use our image search engine by clicking <strong>Edit Cover Image.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Description:<\/strong> In a sentence or two, tell your readers why they\u2019ll love your quiz. And don\u2019t forget to mention what they\u2019ll get in return\u2014your freebie!&nbsp;<\/p>\n\n\n\n<p><strong>Call to action: <\/strong>\u201cTake the quiz!\u201d will do.&nbsp;<\/p>\n\n\n\n<p>So far, so good!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Beautify your questions&nbsp;<\/h3>\n\n\n\n<p>With your questions finished, all you have to do is copy and paste them into each question page. Then, you can add images to spruce them up.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"466\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image35.png\" alt=\"image35\" class=\"wp-image-15867\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image35.png 719w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image35-300x194.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure><\/div>\n\n\n<p>One way to go about adding images is with <strong>answer images<\/strong>. Answer images help users visualize each option. If you click <strong>Edit<\/strong>, you can upload a photo or use our search engine.&nbsp;<\/p>\n\n\n\n<p>You can also add a question image by clicking <strong>Show question image.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"329\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image5-19.png\" alt=\"image5 19\" class=\"wp-image-15868\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image5-19.png 689w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image5-19-300x143.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Optimize your results pages&nbsp;<\/h3>\n\n\n\n<p>&nbsp;You can use photos to give more life to your results pages, just like you did on your question pages.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"532\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4.png\" alt=\"image13 4\" class=\"wp-image-15869\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4.png 676w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4-300x236.png 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/figure><\/div>\n\n\n<p>When you click on your result page, an additional menu will pop up.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"71\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image4-21.png\" alt=\"image4 21\" class=\"wp-image-15870\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image4-21.png 846w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image4-21-300x25.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image4-21-768x64.png 768w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/figure><\/div>\n\n\n<p>Using this menu, feel free to change your font and link back to your resources.&nbsp;<\/p>\n\n\n\n<p>Oh, and one more thing!&nbsp;<\/p>\n\n\n\n<p>The <strong>lightbulb icon<\/strong> at the right-hand corner is full of our best tips for creating quizzes your audience will adore.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"278\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1-1024x278.png\" alt=\"image26 1\" class=\"wp-image-15871\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1-1024x278.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1-300x82.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1-768x209.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Follow these steps, and you\u2019ll finish your quiz design in a day or less! Afterward, hit <strong>Publish<\/strong> at the top-right corner.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"127\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1.png\" alt=\"image27 1\" class=\"wp-image-15872\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1.png 572w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1-300x67.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/figure><\/div>\n\n\n<p>You\u2019re good to go!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your next steps&nbsp;&nbsp;<\/h2>\n\n\n\n<p>You made it! After reading this guide, you now understand\u2026&nbsp;<\/p>\n\n\n\n<p><strong>What zero-party data is: <\/strong>Data that your audience voluntarily shares with your business.<\/p>\n\n\n\n<p><strong>4 examples of zero-party data: <\/strong>email opt-in forms, surveys, resources, and quizzes.<\/p>\n\n\n\n<p><strong>Why interactive quizzes work: <\/strong>They engage with users from the get-go!&nbsp;<\/p>\n\n\n\n<p><strong>How to collect zero-party data with a quiz: <\/strong>Always give your users something in return, and create an email opt-in form.&nbsp;<\/p>\n\n\n\n<p><strong>Designing your quiz: <\/strong>Use elements from your brand so users can get to know you.&nbsp;<\/p>\n\n\n\n<p>For your next steps, we recommend promoting your quiz so as many people see it as possible. Here are three guides to help you promote your quiz on your website, with Facebook ads, and via a landing page.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-embed-your-quiz-on-any-website\/\">How to Embed Your Quiz on Any Website&nbsp;<\/a><\/li><li><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-run-a-quiz-as-a-facebook-ad\/\">How to Make a Facebook Ads Quiz&nbsp;<\/a><\/li><li><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-create-a-quiz-landing-page-that-works\/\">How to Create a Quiz Landing Page that Works&nbsp;<\/a><\/li><\/ul>\n\n\n\n<p>And if you haven\u2019t created an Interact account yet, <a href=\"https:\/\/dashboard.tryinteract.com\/register\">what are you waiting for?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out all you need to know about zero-party data and how you can create an Interact quiz to help you collect this 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