{"id":12348,"date":"2021-11-18T09:30:00","date_gmt":"2021-11-18T17:30:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=12348"},"modified":"2021-11-17T16:16:16","modified_gmt":"2021-11-18T00:16:16","slug":"how-maria-doubled-her-list-to-8600-subscribers-with-a-quiz","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/how-maria-doubled-her-list-to-8600-subscribers-with-a-quiz\/","title":{"rendered":"How Maria Doubled Her List to 8,600 Subscribers with a Quiz"},"content":{"rendered":"\n

What problem were you hoping a quiz would solve for your business?<\/h3>\n\n\n\n

I wanted a more tangible way of growing my list while using a lead magnet that\u2019s better than your average freebie. As a podcaster, I\u2019m always creating fresh content, so I needed an easier way to serve up content recommendations to my growing audience to help them continue growing on their plant parent journey.<\/p>\n\n\n\n

Before creating the quiz, I talked for years <\/em>about the Plant Parent Personalities. They would naturally come up in conversation whenever I was discussing plant care tips. After talking with thousands of listeners, it was pretty simple to repurpose these ideas into a quiz.<\/p>\n\n\n\n

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Key Takeaway: To create a stronger connection with quiz-takers, give them personalized recommendations based on their result types. Like Maria, you may have an archive of content that you can pull from. If so, simply repurpose your existing content, and you won\u2019t have to reinvent the wheel. If not, think about what kind of content you\u2019ll need to create so your quiz has lasting value.<\/em><\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What inspired you to create a quiz?\u00a0<\/h3>\n\n\n\n

I like to call the quiz my \u201cquarantine baby\u201d since I created it during the COVID-19 pandemic when I was going a little stir crazy in a 500-square-foot apartment. I didn\u2019t know how long we\u2019d be quarantining in NYC, so I thought I\u2019d make the best use of my time by creating a quiz for my podcast.<\/p>\n\n\n\n

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I was first inspired by Jenna Kutcher<\/a>, who talked about her quiz on an episode of her Goal Digger podcast<\/a>. When I took her Secret Sauce quiz, I spent time studying her landing pages and making notes about what I liked. After doing more research, I decided to take the plunge and create a quiz of my own.<\/p>\n\n\n\n

I\u2019m also a huge fan of personality tests like the Enneagram<\/a>, so creating a personality quiz<\/a> seemed the best fit for my interests and brand.<\/p>\n\n\n\n

Key Takeaway: It\u2019s smart to get inspiration from other quiz creators before making your quiz. If you\u2019re not sure where to start, here are <\/em>30 successful entrepreneurs<\/em><\/a> who have used quizzes to elevate their brand and generate more leads. Like Maria, take time to study the examples you\u2019re drawn to and consider why you gravitate toward them.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What kind of results have you seen from the quiz?<\/h3>\n\n\n\n

Much like I predicted, the quiz has become my top email list growth tool. Before the quiz, I passively built my email list to 4,200 subscribers over three years. I had a newsletter and a few freebies at the time, but I wasn\u2019t actively focusing on growing my list.<\/p>\n\n\n\n

On the day I launched my quiz, over 1,000 people took it in 24 hours<\/strong>! I couldn\u2019t believe it. I\u2019ve used the quiz to more than double my list to 8,600 subscribers<\/strong>!<\/p>\n\n\n\n

The best part is that all of my leads have come from organic traffic, meaning I haven\u2019t had to spend money on ads. However, I\u2019m interested in exploring Instagram paid ads in the future.<\/p>\n\n\n\n

Key Takeaway: Before launching<\/em> your quiz<\/em><\/a>, note your current metrics, and track your progress after launching. You can <\/em>review your Interact analytics<\/em><\/a> at any time, which will give you a clear idea of how many people have taken your quiz and subscribed to your email list.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

How did you persuade over 1,000 people to take your quiz on launch day?<\/h3>\n\n\n\n

I first made an IGTV video where I talked more about the Plant Parent personality types to hype up the quiz. I encouraged viewers to share the video and screenshot their own quiz type to post in an Instagram Story, which helped quickly grow the reach of my quiz.<\/p>\n\n\n\n

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I also told viewers to put their Plant Parent type in the comments of my IGTV video to inspire others to take the quiz and get their own results.<\/p>\n\n\n\n

I promoted the quiz in those first couple of weeks, but my one regret was making it optional to opt-in for my emails in the beginning. I wanted to continue nurturing my relationship with quiz-takers through email marketing, so I see it as a missed opportunity. Since then, I\u2019ve changed it inside Interact so opting in is needed to receive results.<\/p>\n\n\n\n

Key Takeaway: Even better than attracting lots of attention on one day is consistently adding new subscribers to your email list every day. Maria was able to accomplish both by creating social media content and promoting it on other podcasts. Instead of waiting for people to land on your website, think about ways you can strategically drive more traffic to your quiz. <\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Your quiz result landing pages are a favorite of ours! Walk us through your strategy.<\/h3>\n\n\n\n

I really wanted to give multiple points of value when someone receives their Plant Parent personality type. One of the first decisions I made was to work with illustrator Molly Mansfield<\/a> to create custom art for each type. It\u2019s one of the first things people see on the landing page, so I knew it had to stand out!<\/p>\n\n\n\n

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Since I\u2019ve recorded hundreds of podcast episodes at this point, I knew the value in hand-selecting a list of episodes that are perfect for each personality type. Giving curated resources makes these landing pages feel more personalized and fun.<\/p>\n\n\n\n

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I also decided to include:<\/p>\n\n\n\n