{"id":12697,"date":"2022-04-05T09:30:00","date_gmt":"2022-04-05T16:30:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=12697"},"modified":"2023-07-10T15:01:56","modified_gmt":"2023-07-10T22:01:56","slug":"the-history-of-quiz-marketing","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/","title":{"rendered":"The History of Quiz Marketing"},"content":{"rendered":"\n

Quizzes are having a moment. With changes to data laws<\/a> and marketing toolkits, the quiz is showing its true value as a lead generator and a way to learn about customers sustainably. <\/p>\n\n\n\n

However, this is not the first time the humble quiz has made an appearance; it\u2019s just the latest and greatest iteration of a trend that keeps coming around through the decades. Let\u2019s look back on the phases of quiz marketing and where we\u2019re at today. <\/p>\n\n\n\n

Phase 1: Magazine quizzes (1900?\u20131999)<\/h2>\n\n\n\n

While quizzes have been around since ancient times (literally), let\u2019s begin with the magazine era. Magazines like Cosmopolitan<\/em> printed quizzes on full-page spreads, asking questions like \u201cHow hip are you?\u201d <\/p>\n\n\n\n

These quizzes had a similar effect to what comic strips did for newspapers. Kids and adults alike purchased magazines for the quiz content and then went on to read more in-depth articles. <\/p>\n\n\n\n

Quizzes were a sales tool for promoting magazines, and often they’d be called out on the covers.<\/p>\n\n\n

\n
\"Image<\/figure><\/div>\n\n\n

Phase 2: Viral internet quizzes (1999\u20132007)<\/h2>\n\n\n\n

The second generation of quiz marketing was much like the first, but online. Companies like tickle.com would hire psychologists<\/a> to write quizzes like \u201cWhat color are you?\u201d and host them online. <\/p>\n\n\n\n

Unsurprisingly, these quizzes went immediately viral and drove millions of visits to the sites that hosted them. It was a costly endeavor, though, because you needed an expert quiz writer and a programmer to make the quizzes from scratch in those days. <\/p>\n\n\n

\n
\"Image
(From tickle.com<\/a>\u2014acquired by monster.com<\/a>\u2014circa 2007)<\/figcaption><\/figure><\/div>\n\n\n

Phase 3: Social media quizzes (2007\u20132015)<\/h2>\n\n\n\n

The next time quizzes made a shift was with the introduction of social media. When social platforms came on the scene, people thought everything would change; in some ways, they were right. A whole generation of quiz-building software came online, and people could make and host quizzes directly on social media platforms. <\/p>\n\n\n\n

Back in the day, before all the privacy laws, Facebook allowed people to create and host quizzes directly on Facebook. Once again, the same types of quizzes that appeared in the magazines and online went viral. <\/p>\n\n\n\n

This minted a whole wave of quiz marketing that lived on social media. However, this wave came to an abrupt halt with the Cambridge Analytica meltdown<\/a> and all of the restrictions that came out of that. <\/p>\n\n\n

\n
\"Image<\/figure><\/div>\n\n\n

Phase 4: Connected quizzes (2014\u20132020)<\/h2>\n\n\n\n

Quizzes went into somewhat of a dormant phase after the social media slowdown. For a while, they defaulted back to Phase 2. Quizzes still went viral online, but by then, they were somewhat played out. <\/p>\n\n\n\n

The next turning point came when email marketing programs <\/a>and advertising platforms began opening up their APIs so marketers could connect a quiz to their email list<\/a> and, once given consent, remarket to people<\/a> who have taken the quiz.  <\/p>\n\n\n\n

This inspired a renewed interest in creating quizzes. Big brands jumped on board to build out personalized experiences using quizzes, showing massive return on investment. <\/p>\n\n\n\n

Interact was the first mover on the market, launching in August of 2013 with an integration to Mailchimp and Aweber. Today, we have hundreds of integrations<\/a> and continue to build more. <\/p>\n\n\n

\n
\"Image<\/figure><\/div>\n\n\n

Phase 5: Human\/AI quizzes  (2020\u2013Present)<\/h2>\n\n\n\n

The latest phase of quizzes is the connection of data from the previous four phases about which quizzes perform well, combined with the writing expertise of today\u2019s foremost quiz experts. <\/p>\n\n\n\n

What that looks like <\/strong><\/p>\n\n\n\n

In practice, the way data and human creativity collide is through the proliferation of quiz templates<\/a>. The best writers in the world write these, so people get the benefits of human creativity cross-checked with the data Interact has compiled from more than 50,000,000 leads generated through our platform. <\/p>\n\n\n\n

Generational improvements <\/strong><\/p>\n\n\n\n

The major change is in the time it takes to build and launch a quiz. Modern marketers want fast-launch quizzes, something they can have up and running in hours, not days or weeks. <\/p>\n\n\n\n

However, creating a quiz from a blank page can take about 90 days, considering all the resources that need to come together. But with a quiz template, people can launch a quiz on their site in four to six hours. <\/p>\n\n\n\n

Interact is leading the wave for a second time, having created more than 800 quiz templates so far, with hundreds more releasing each quarter. <\/p>\n\n\n

\n
\"Image<\/figure><\/div>\n\n\n

Conclusion: The quiz has value in each generation<\/h3>\n\n\n\n

It\u2019s fascinating to see how quizzes have been utilized from the days of magazines to a cross-up between artificial intelligence and human creativity. In each phase, the quiz has inherent value because it pulls people in and makes them want to engage, and that value has adapted to the changing times. <\/p>\n","protected":false},"excerpt":{"rendered":"

Learn the history of quiz marketing and how its humble beginnings led to what it is today.<\/p>\n","protected":false},"author":3,"featured_media":12698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-12697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creators-stories"],"yoast_head":"\nThe History of Quiz Marketing | Interact Blog<\/title>\n<meta name=\"description\" content=\"Learn the history of quiz marketing and how its humble beginnings led to what it is today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of Quiz Marketing\" \/>\n<meta property=\"og:description\" content=\"Learn the history of quiz marketing and how its humble beginnings led to what it is today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-05T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T22:01:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/\",\"name\":\"The History of Quiz Marketing | Interact Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg\",\"datePublished\":\"2022-04-05T16:30:00+00:00\",\"dateModified\":\"2023-07-10T22:01:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/77c249cbca70fe09a4378f4af49a3675\"},\"description\":\"Learn the history of quiz marketing and how its humble beginnings led to what it is today.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#primaryimage\",\"url\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg\",\"contentUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"marek levak KOID4ns1Ii4 unsplash 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tryinteract.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The History of Quiz Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/\",\"name\":\"Interact Blog\",\"description\":\"Learn list building with quizzes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tryinteract.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/77c249cbca70fe09a4378f4af49a3675\",\"name\":\"Josh Haynam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"contentUrl\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"caption\":\"Josh Haynam\"},\"description\":\"Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, mindfulness student, and sustainable nutrition advocate.\",\"sameAs\":[\"https:\/\/www.tryinteract.com\/blog\"],\"url\":\"https:\/\/www.tryinteract.com\/blog\/author\/josh-haynam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The History of Quiz Marketing | Interact Blog","description":"Learn the history of quiz marketing and how its humble beginnings led to what it is today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The History of Quiz Marketing","og_description":"Learn the history of quiz marketing and how its humble beginnings led to what it is today.","og_url":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/","og_site_name":"Interact Blog","article_publisher":"https:\/\/www.facebook.com\/tryinteract","article_published_time":"2022-04-05T16:30:00+00:00","article_modified_time":"2023-07-10T22:01:56+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg","type":"image\/jpeg"}],"author":"Josh Haynam","twitter_card":"summary_large_image","twitter_creator":"@tryinteract","twitter_site":"@tryinteract","twitter_misc":{"Written by":"Josh Haynam","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/","url":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/","name":"The History of Quiz Marketing | Interact Blog","isPartOf":{"@id":"https:\/\/www.tryinteract.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg","datePublished":"2022-04-05T16:30:00+00:00","dateModified":"2023-07-10T22:01:56+00:00","author":{"@id":"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/77c249cbca70fe09a4378f4af49a3675"},"description":"Learn the history of quiz marketing and how its humble beginnings led to what it is today.","breadcrumb":{"@id":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#primaryimage","url":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg","contentUrl":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/04\/marek-levak-KOID4ns1Ii4-unsplash-1-scaled-e1649100608954.jpg","width":1600,"height":1067,"caption":"marek levak KOID4ns1Ii4 unsplash 1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tryinteract.com\/blog\/the-history-of-quiz-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tryinteract.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The History of Quiz Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.tryinteract.com\/blog\/#website","url":"https:\/\/www.tryinteract.com\/blog\/","name":"Interact Blog","description":"Learn list building with quizzes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tryinteract.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/77c249cbca70fe09a4378f4af49a3675","name":"Josh Haynam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg","contentUrl":"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg","caption":"Josh Haynam"},"description":"Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, mindfulness student, and sustainable nutrition advocate.","sameAs":["https:\/\/www.tryinteract.com\/blog"],"url":"https:\/\/www.tryinteract.com\/blog\/author\/josh-haynam\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts\/12697"}],"collection":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/comments?post=12697"}],"version-history":[{"count":3,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts\/12697\/revisions"}],"predecessor-version":[{"id":15524,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts\/12697\/revisions\/15524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/media\/12698"}],"wp:attachment":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/media?parent=12697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/categories?post=12697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/tags?post=12697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}