{"id":13147,"date":"2022-05-12T09:30:00","date_gmt":"2022-05-12T16:30:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=13147"},"modified":"2022-11-17T17:02:00","modified_gmt":"2022-11-18T01:02:00","slug":"4-steps-for-developing-your-unique-brand-voice","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/4-steps-for-developing-your-unique-brand-voice\/","title":{"rendered":"4 Steps for Developing Your Unique Brand Voice"},"content":{"rendered":"\n<p>The other day I read a piece in <em>The Washington Post <\/em>written by a marketing expert. I was struck by the precision of it: Each word was perfectly placed, flowing to create a cohesive narrative. Even though the article was about marketing frameworks, or something boring like that, I was totally drawn into it.<\/p>\n\n\n\n<p>The most surprising part\u2014being familiar with this expert\u2019s content\u2014was that their writing is usually very dry. Their content was stale, recycled, and frankly, not something you\u2019d be excited about reading.&nbsp;<\/p>\n\n\n\n<p>Something had changed. This writer had developed a strong brand voice over the last ten years. A brand voice is the \u201cit\u201d factor for a business. When you have it down, it\u2019s obvious. It\u2019s also obvious when you don\u2019t have it down.<\/p>\n\n\n\n\t\t<div id=\"interact-6376839911fe230016ae748d1098e0f62959404d77b4caa6ee40e23a\" style=\"\"><\/div>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(){\t\t\t\t\n\t\t\t\twindow.addEventListener(\"load\", function(){\n\t\t\t\t\tvar app_id = \"6376839911fe230016ae748d\";\n\t\t\t\t\tvar ref = \"6376839911fe230016ae748d1098e0f62959404d77b4caa6ee40e23a\";\n\t\t\t\t\tvar w = \"700\";\n\t\t\t\t\tvar h = \"500\";\n\t\t\t\t\tvar host = \"quiz.tryinteract.com\";\n\t\t\t\t\tvar no_cover = false;\n\t\t\t\t\tvar mobile = true;\n\t\t\t\t\tvar redirect = \"false\";\n\t\t\t\t\tvar params = { \"ref\": ref, \"appId\": app_id, \"width\": w, \"height\": h, \"async\": true, \"host\": host, \"auto_resize\": true, \"mobile\":  mobile, \"no_cover\": no_cover };\n\t\t\t\t\tif(redirect === \"host\") { \n\t\t\t\t\t\tparams.redirect_host = true;\n\t\t\t\t\t}\n\t\t\t\t\twindow[ref] = new InteractApp(); \n\t\t\t\t\twindow[ref].initialize(params); \n\t\t\t\t\twindow[ref].display(); \n\t\t\t\t});\n\t\t\t})(window);\n\t\t<\/script>\n\t\n\n\n\n<h2 class=\"wp-block-heading\">What is a brand voice?<\/h2>\n\n\n\n<p><em>A brand voice is the unique way you present the information you\u2019ve acquired.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do I need to develop a brand voice?<\/h2>\n\n\n\n<p>If you want to stand out from the crowd and not just regurgitate the same exact advice everyone gives, you need a brand voice.&nbsp;<\/p>\n\n\n\n<p>A brand voice is important because it makes content unique, and <strong>unique content gets more shares, backlinks, and traffic<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 steps for developing your brand voice:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Know your customer: Understand them from many perspectives<\/li><li>Deep Learning: Books, research papers<\/li><li>Practice: Repetition refines your voice<\/li><li>Failure: The fastest way to development is not succeeding<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-451x1024.png\" alt=\"4 steps for developing your brand voice infographic\" class=\"wp-image-13284\" width=\"451\" height=\"1024\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-451x1024.png 451w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-132x300.png 132w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-768x1745.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-676x1536.png 676w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice.png 880w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Know your customer<\/h3>\n\n\n\n<p>It might seem like an odd place to start since we\u2019re talking about <em>your<\/em> brand voice, but without knowing your customer, your brand voice will only exist in a bubble. Knowing your customer is essential in developing a brand voice because your customers can only receive information if it\u2019s packaged the way they want it to be.&nbsp;<\/p>\n\n\n\n<p>For example, if you are selling to people who love board games, and you know they all love watching <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Lord_of_the_Rings\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Lord of the Rings<\/em> <\/a>movies, you can reference those movies to illustrate your points. And that will help your customers understand what you\u2019re saying.<\/p>\n\n\n\n<p>However, if you use <em>Lord of the Rings<\/em> analogies and your customers have never seen those movies, you\u2019re instantly ruining your credibility. Stories and examples give your writing flavor, but without knowing your customers, those stories can be off-base, and what would otherwise be great content can fall short of expectations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deep Learning<\/h3>\n\n\n\n<p>Your brand is the output, and it can only be as deep as the inputs fueling it. If you\u2019re only reading other blogs or social media, your writing will have the depth of those blogs and social media. If you read books and ingest research, your brand content will develop a depth that stands out and brings in new information.&nbsp;<\/p>\n\n\n\n<p>A great example of this is <a href=\"https:\/\/ryanholiday.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ryan Holiday<\/a>, multiple-time bestselling author. In his writing, he constantly references books and historical research\/case studies, which gives his content both depth and credibility.&nbsp;<\/p>\n\n\n\n<p>You hear highly successful people talk about reading all the time because reading gives them a depth of knowledge that, in turn, gives everything they create its own depth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Practice<\/h3>\n\n\n\n<p>There are a few big reasons why practice matters. First, if you don\u2019t put your content out regularly, no one will see it and you won\u2019t get better. It\u2019s quite easy to imagine yourself as a great writer\/podcaster\/video maker, or whatever your thing is. But it\u2019s only when you put that content out in the world that people can tell you what they think of it.&nbsp;<\/p>\n\n\n\n<p>This is the exact fear that keeps most people from ever producing anything; it also keeps them from developing. Those comments and feedback from people, even when they\u2019re negative, are constructive toward helping you build your unique brand voice.&nbsp;<\/p>\n\n\n\n<p>In the book <a href=\"https:\/\/www.goodreads.com\/book\/show\/18114120-thanks-for-the-feedback\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Thanks for the Feedback<\/em><\/a>, the author says every comment you get is helpful, even if those comments seem mean at first. Listen to what people say and process it with your own lens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Failure<\/h3>\n\n\n\n<p>In an interview with Packy McCormick from <a href=\"https:\/\/www.notboring.co\/p\/a-new-day-on-earth-for-coffee?utm_source=url\" target=\"_blank\" rel=\"noreferrer noopener\">Not Boring<\/a>, he shared that one benefit of the way he writes is that it\u2019s just him as he actually is. He doesn\u2019t put on a persona to try and attract more customers or grow his brand; it\u2019s just his writing.&nbsp;<\/p>\n\n\n\n<p>After observing creators for more than ten years, I\u2019ve learned that most people arrive at a place where they aren\u2019t trying to play a role or \u201cfake it till they make it.\u201d The primary reason for that? People hit so many roadblocks and failures until they realize nothing is foolproof. No persona will prevent you from failing, so you might as well just be yourself.&nbsp;<\/p>\n\n\n\n<p>Ironically, that\u2019s the key to developing the strongest brand voice. Failing so many times that you give up and just show up as you are.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion:&nbsp;<\/h3>\n\n\n\n<p>A brand voice matters because unique content gets more traffic, shares, and backlinks. If you want to grow your brand, having a unique brand voice is the best way to do so. However, there\u2019s no cheating the system when it comes to developing your brand voice, and from what we\u2019ve seen in helping thousands of creators at Interact, successfully crafting your brand voice comes down to four simple steps.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Know your customer: Understand them from many perspectives<\/li><li>Deep Learning: Books, research papers<\/li><li>Practice: Repetition refines your voice<\/li><li>Failure: The fastest way to development is not succeeding<\/li><\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-1080-%C3%97-1080-px-1024x1024.png\" alt=\"4 steps for developing your brand voice\" class=\"wp-image-13286\" width=\"594\" height=\"594\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-1080-%C3%97-1080-px-1024x1024.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-1080-%C3%97-1080-px-300x300.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-1080-%C3%97-1080-px-150x150.png 150w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-1080-%C3%97-1080-px-768x768.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/4-steps-for-developing-your-brand-voice-1080-%C3%97-1080-px.png 1080w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to develop your unique brand voice to stand out from competitors.<\/p>\n","protected":false},"author":3,"featured_media":13148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-13147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Steps for Developing Your Unique Brand Voice | Interact Blog<\/title>\n<meta name=\"description\" content=\"Learn how to develop your unique brand voice to stand out from competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/4-steps-for-developing-your-unique-brand-voice\/\" \/>\n<meta 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