{"id":13172,"date":"2022-05-10T20:02:05","date_gmt":"2022-05-11T03:02:05","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=13172"},"modified":"2024-06-05T16:47:55","modified_gmt":"2024-06-05T23:47:55","slug":"quizzes-for-klaviyo-generate-leads-and-recommend-products","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/quizzes-for-klaviyo-generate-leads-and-recommend-products\/","title":{"rendered":"Quizzes for Klaviyo: Segment Leads and send different flows to each quiz result"},"content":{"rendered":"\n<p>Quizzes are the most effective lead generation and product recommendation tool. With interact you can create a quiz that integrates with Klaviyo so your leads are automatically segmented based on which quiz result someone gets or based on how they answer particular questions in your quiz. <\/p>\n\n\n\n<p>In this guide we will look at exactly how you can set up a quiz that integrates with your Klaviyo for personalized email follow-ups and product picks. <\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"700\" height=\"465\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xNq-Kst2-3s?si=JLgjtSq5onRlDHtR\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-connect-interact-to-klaviyo-and-send-test-leads-to-create-custom-fields-in-klaviyo\">Step 1: Connect interact to Klaviyo and send test leads to create custom fields in Klaviyo<\/h2>\n\n\n\n<p>The first step is connecting Klaviyo inside of your interact account. Go to &#8220;Lead Generation&#8221; and set up your opt-in form, then select Klaviyo from the list of direct integrations. <a rel=\"noreferrer noopener\" href=\"https:\/\/help.tryinteract.com\/en\/articles\/905182-how-to-connect-klaviyo-to-interact\" data-type=\"URL\" data-id=\"https:\/\/help.tryinteract.com\/en\/articles\/905182-how-to-connect-klaviyo-to-interact\" target=\"_blank\">Full documentation on connecting the two here<\/a>. <\/p>\n\n\n\n<p>Once you connect Klaviyo and Interact you&#8217;ll be able to add actions for each of your quiz results. In this article I&#8217;m going to demonstrate connecting up a skin type quiz that has three unique results (Dry, Oily, and Combination). For each result I will add them to a list in Klaviyo (I created one for this quiz, but you could use this method on an existing list), and then update a custom field I will name &#8220;Skin Type&#8221;<\/p>\n\n\n\n<p>I will repeat this process for each of my three quiz results. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"987\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.19-PM-1024x987.png\" alt=\"update list and custom field\" class=\"wp-image-13175\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.19-PM-1024x987.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.19-PM-300x289.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.19-PM-768x740.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.19-PM.png 1486w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s what it will look like for each of my results. You will see that each lead is added to a list called &#8220;Skin Type&#8221; and there is a custom field called &#8220;Skin Type&#8221; that is updating with the result title for this result. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.11-PM-1024x709.png\" alt=\"interact connected to Klaviyo\" class=\"wp-image-13177\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.11-PM-1024x709.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.11-PM-300x208.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.11-PM-768x532.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.37.11-PM.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Then I will save and continue through the rest of my connection until I get to the testing section of the integration. On the testing section I&#8217;m going to send a test lead to Klaviyo with each of my quiz results. This way I will be creating the custom fields inside of Klaviyo which I can use to create segments and flows. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.23.15-PM-1024x761.png\" alt=\"send test lead to klaviyo from interact\" class=\"wp-image-13176\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.23.15-PM-1024x761.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.23.15-PM-300x223.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.23.15-PM-768x571.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-10-at-6.23.15-PM.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-create-a-segment-in-klaviyo-for-each-of-your-quiz-results\">Step 2: Create a Segment in Klaviyo for each of your quiz results<\/h2>\n\n\n\n<p>For each of my quiz results I&#8217;m going to create a segment in Klaviyo so I can use those segments to create unique flows for each of my results. See below for what the setup looks like. You&#8217;ll choose &#8220;Properties about someone&#8221; then from the dropdown select the property &#8220;Skin Type&#8221; equals and then choose one of the quiz results from the dropdown. <\/p>\n\n\n\n<p>Note: If you don&#8217;t see the property or the dropdown of options for Dimension value, that&#8217;s because you have not sent test leads to your Klaviyo and you&#8217;ll need to go back and repeat step 1 from this article. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/create-segment-in-Klaviyo-1024x454.png\" alt=\"create segment in Klaviyo\" class=\"wp-image-13178\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/create-segment-in-Klaviyo-1024x454.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/create-segment-in-Klaviyo-300x133.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/create-segment-in-Klaviyo-768x341.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/create-segment-in-Klaviyo-1536x682.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/create-segment-in-Klaviyo-2048x909.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You&#8217;re going to create three segments for this quiz, one for each of your quiz results. Here&#8217;s what that will look like when you have those three segments set up. I have one segment for each of my results and a list for all the results to go into (again you can use an existing list and create segments off of it, I just chose to create a new list for this quiz)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/segments-set-up-1024x364.png\" alt=\"segments set up\" class=\"wp-image-13179\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/segments-set-up-1024x364.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/segments-set-up-300x107.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/segments-set-up-768x273.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/segments-set-up-1536x546.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/segments-set-up-2048x729.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>segments set up<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-create-a-flow-for-each-of-your-quiz-results-in-klaviyo\">Step 3: Create a flow for each of your quiz results in Klaviyo<\/h2>\n\n\n\n<p>Create a unique flow for each of your quiz results in Klaviyo so you can send personalized emails + product picks based on which type someone gets on the quiz. Here is what one of those flows looks like, it starts when a Segment is applied and then sends a welcome email to the person based on their quiz result. You can include more follow-up emails but for this example I&#8217;m just including the one. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/dry-skin-flow-1024x465.png\" alt=\"dry skin flow\" class=\"wp-image-13180\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/dry-skin-flow-1024x465.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/dry-skin-flow-300x136.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/dry-skin-flow-768x349.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/dry-skin-flow-1536x698.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/05\/dry-skin-flow-2048x930.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now your quiz is connected to Klaviyo and will send custom follow-up flows based on which result each person gets. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>How to create a great quiz for your E-Commerce site<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ededed\">If you are looking to create your own E-Commerce quiz and are trying to figure out where to start, we&#8217;ve got you covered. Interact has a <a rel=\"noreferrer noopener\" href=\"https:\/\/info.tryinteract.com\/quiz-course-how-to-build-a-lead-generation-quiz\" data-type=\"URL\" data-id=\"https:\/\/info.tryinteract.com\/quiz-course-how-to-build-a-lead-generation-quiz\" target=\"_blank\">free course on quiz creation<\/a>, and a full guide on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-product-recommendation-quiz\/\" data-type=\"URL\" data-id=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-product-recommendation-quiz\/\" target=\"_blank\">how to create a product recommendation quiz<\/a>. If you&#8217;d prefer something more hands-on you can <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tryinteract.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.tryinteract.com\/\" target=\"_blank\">schedule a free quiz strategy call <\/a>with us on our website. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide we will look at how to connect your interact quiz to Klaviyo to send unique flows to each of your quiz results automatically. <\/p>\n","protected":false},"author":1,"featured_media":13241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quizzes for Klaviyo: 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