{"id":13347,"date":"2022-05-24T09:30:00","date_gmt":"2022-05-24T16:30:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=13347"},"modified":"2024-07-24T06:07:52","modified_gmt":"2024-07-24T13:07:52","slug":"why-you-need-a-personalized-product-recommendation-engine-in-your-e-commerce-business","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/why-you-need-a-personalized-product-recommendation-engine-in-your-e-commerce-business\/","title":{"rendered":"Why you need a personalized product recommendation engine in your e-commerce business"},"content":{"rendered":"\n

Personalization, personalization, personalization. That\u2019s all we hear in the e-commerce world nowadays. <\/p>\n\n\n\n

And for good reason! Personalized marketing drives ideal customers to your online store. <\/p>\n\n\n\n

But wouldn\u2019t it be nice to shorten the sales funnel and direct those visitors straight to your products? <\/p>\n\n\n\n

You can<\/em> with a product recommendation engine! <\/p>\n\n\n\n

Let\u2019s explore what product recommendation engines are, four examples, and the best product recommendation tool. <\/p>\n\n\n\n

What is a product recommendation engine? <\/h2>\n\n\n\n

A product recommendation engine uses artificial intelligence to recommend specific products to individual customers. <\/p>\n\n\n\n

Tech giants like Netflix and Amazon are known for their product recommendation engines. <\/p>\n\n\n\n

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Amazon, for example, uses your past purchase history and popular searches to produce a list of products you might like. <\/p>\n\n\n\n

Pretty cool, right? <\/p>\n\n\n\n

Even better is that you can create a product recommendation engine for your online store without breaking the bank. Let\u2019s go over four different product recommendation examples and how to apply them to your shopping experience. <\/p>\n\n\n\n

4 product recommendation examples for your e-commerce store <\/h2>\n\n\n\n

1. A chatbot <\/h3>\n\n\n\n

Chatbots are known for providing customer support<\/a>. But they\u2019re also great for recommending products! <\/p>\n\n\n\n

<\/p>\n\n\n\n

Zebra CBD solves all types of health issues with CBD oil. Their chatbot recommends specific products to users based on how they answer questions. <\/p>\n\n\n\n

For example, when you click \u201cBetter Sleep,\u201d Zebra CBD will show you its best oils for sleep. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Their chatbot takes web visitors straight to the bottom of the funnel. Now, visitors save time surfing through your website. And you get sales faster. <\/p>\n\n\n\n

Chatbots are also taking e-commerce by storm. Juniper Research predicts that e-commerce transactions will amount to $112 billion by 2023<\/a>. <\/p>\n\n\n\n

Overall, chatbots<\/a> work best at the top of the funnel. But what about those who\u2019ve already bought something from you? This is where a powerful marketing strategy, like SMS marketing, uses product recommendations to upsell customers.\u00a0<\/p>\n\n\n\n

2. SMS marketing <\/h3>\n\n\n\n

We love and stand by a powerful email marketing strategy<\/strong>. But an SMS campaign gets to your audience pretty dang fast\u201490% of text messages are read in three minutes! <\/p>\n\n\n\n

Take advantage of this speedy open rate and use SMS to recommend personalized products.  <\/p>\n\n\n\n

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Source<\/a><\/p>\n\n\n\n

NaturAll Club\u2019s upselling text is discreet. They use customer data\u2014the customer\u2019s name, purchase history, and purchase timing\u2014to personalize the upsell with something customers actually want.<\/p>\n\n\n\n

No, SMS marketing isn\u2019t technically a product recommendation engine. But you can utilize its features to customize the buyer journey. <\/p>\n\n\n\n

Some tips: <\/p>\n\n\n\n