{"id":13430,"date":"2022-05-31T09:30:00","date_gmt":"2022-05-31T16:30:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=13430"},"modified":"2022-09-02T14:38:37","modified_gmt":"2022-09-02T21:38:37","slug":"increase-sales-and-generate-more-revenue-with-product-recommendation","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/increase-sales-and-generate-more-revenue-with-product-recommendation\/","title":{"rendered":"Increase Sales and Generate More Revenue with Product Recommendation"},"content":{"rendered":"\n<p>Personalized marketing is no longer a nicety. It\u2019s a necessity. <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noreferrer noopener\">71% of consumers<\/a> now expect companies to personalize their marketing efforts!&nbsp;<\/p>\n\n\n\n<p><strong>But here\u2019s the kicker: <\/strong><a href=\"https:\/\/enterprise.plus.shopify.com\/rs\/932-KRM-548\/images\/FOC_PDF_FA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">85% of brands<\/a> think they\u2019re offering a personalized experience when only 60% of consumers agree. Why the large gap?&nbsp;<\/p>\n\n\n\n<p>For starters, companies are used to collecting third-party user data. But as data policies change, customers are cautious about where their information is going.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an idea. Why not look into product recommendation tools?&nbsp;<\/p>\n\n\n\n<p>Yes, product recommendation uses data, but not necessarily third-party data. So, customers are much more open to this personalization strategy.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll explain why below, give three examples of product recommendation, and show you how to apply them to your e-commerce store!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is product recommendation?&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Product recommendation is exactly what it sounds like\u2014recommending products to your audience.&nbsp;<\/p>\n\n\n\n<p>This marketing strategy works wonders in e-commerce. After studying 300 randomly selected customers, <a href=\"https:\/\/www.barilliance.com\/personalized-product-recommendations-stats\/#:~:text=Personalized%20Product%20Recommendations%20Statistics%20on%20Revenue,-We%20conducted%20a&amp;text=Here's%20what%20we%20found.,to%20our%20product%20recommendation%20product.\" target=\"_blank\" rel=\"noreferrer noopener\">Barilliance <\/a>found that product recommendation accounts for 31% of e-commerce revenue!&nbsp;<\/p>\n\n\n\n<p>Not to mention, buyers now expect brands to recommend products to them.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/PuwvldYZv1JcXGBJXHrSr3pIFJczl3KMMbk6dXw5TKDHg6uQhcbMbZFXlBBTyle4WwnIHMtslJUuYQDtxJaSmCQvw-kXAWRNIZlb0DPIvMy75iHJWuNJimcwZtnWRfMX4a8G-Lz36UIB7sbIfQ\" alt=\"graph showing that 67% of people expect product recommendation\"\/><figcaption><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>So, why do customers favor this strategy?&nbsp;<\/p>\n\n\n\n<p>To start, recommending products cuts out online browsing and promotes user engagement.&nbsp;<\/p>\n\n\n\n<p>Think about the last time you scrolled through Netflix for an hour and left because you found nothing to watch. Annoying, right?&nbsp;<\/p>\n\n\n\n<p>You can direct your audience to things they like and encourage them to stay on your website with product recommendation tools.&nbsp;<\/p>\n\n\n\n<p>This tactic also <strong>helps you<\/strong> analyze which products are in demand.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you run a makeup shop. Your product recommendation tool will identify which makeup products your users want the most. Now you can stock your inventory accordingly!&nbsp;<\/p>\n\n\n\n<p>So, how do you apply product recommendation to your online shop? Let\u2019s dive into three different product recommendation strategies and why they work.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 ways to try product recommendation with your e-commerce store &nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Sending personalized emails&nbsp;<\/h3>\n\n\n\n<p>Email marketing is a staple for most e-commerce businesses. It serves as a powerful sales funnel and brand awareness builder.&nbsp;<\/p>\n\n\n\n<p>Email is also great for delivering personalized content. <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2021\/01\/The-State-of-Email-2021-Benchmark-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">69% of marketers<\/a> are utilizing personalization in their emails.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hCuxXQi2zsBCWEt0pDnuDFtC1UJ0P4g7NjbC7MPb_9j4LL4N4YYj_tsYQf9LQg8fo8WaMl04sJ6A_S6anaWZb8ASZp7crvwBMYj3SPwyrXhSjk14cLtjQZnaaySppUX0Z0t-8KnWMG-ymvmz-A\" alt=\"graph showing what email practices companies are using - about 70% use email personalization\"\/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.rightinbox.com\/blog\/how-to-mail-merge-gmail\" target=\"_blank\" rel=\"noreferrer noopener\">Personalized emails<\/a> come in various forms, but the goal is always to recommend products.&nbsp;<\/p>\n\n\n\n<p>Below are three ways to recommend products via email.&nbsp;<\/p>\n\n\n\n<p><strong>A. Abandoned cart email&nbsp;<\/strong><\/p>\n\n\n\n<p>Abandoned cart emails bring visitors back to their cart.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/UV4dTcwelbowKAECnbEjAPPQ7uDLrcrt16i8L7wFNvPHqpP2UTanWEdssTDfQmk9jU_-iNl3IR-DhdMqGFaUVGRPf42RlUY5xH4kutYXHTJ0fhkLygoN-XZCm3e6qwHvIU9JoGiAaZQ2nvwubw\" alt=\"Abandoned cart email\"\/><figcaption><a href=\"https:\/\/sleeknote.com\/blog\/product-recommendation-emails\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Along with alerting subscribers about their abandoned cart, Tarte adds a list of products they might like based on their browsed items. The goal is for users to go back to their cart and throw in a few more products while they\u2019re there.&nbsp;<\/p>\n\n\n\n<p>Want to try this email strategy? Use these tips to make one yourself:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use high-quality product images&nbsp;<\/li><li>Recommend products each customer will actually like&nbsp;<\/li><li>Make sure subscribers see the product recommendations by placing them directly below the abandoned cart&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>B. Made just for you&nbsp;<\/strong><\/p>\n\n\n\n<p>Monica Vinader creates custom-made jewelry. They use custom imagery to present what your personalized jewelry could look like.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/QUUSMJhEKqEuz1s2L46Ss28pqD_jM8NuYq2K_-7my_UPeCuta3Qyr59P8S5qBdvhenG-ny4bEXueCN1jnzaFlpUiomY1Wf12C3rfCZVhBiBW_W2zNKGLw6BeWyv7RYAWR1BB0hmbrvPRTDM1_g\" alt=\"Email showing customized jewelry\"\/><figcaption><a href=\"https:\/\/www.monicavinader.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>This subscriber can now see what their jewelry would look like if they bought from Monica Vinader.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t have to run a customized shop to create these emails. Almost any e-commerce store can cash in on this strategy!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Skincare:<\/strong> Create a custom routine based on your reader\u2019s skin struggles. Use a product recommendation quiz to identify this routine (more on this later!).&nbsp;<\/li><li><strong>Clothing:<\/strong> Create an outfit your subscriber is most likely to wear&nbsp;<\/li><li><strong>Nutrition:<\/strong> Build a subscription with your audience\u2019s favorite products&nbsp;<\/li><\/ul>\n\n\n\n<p>All you have to do is get a little creative!&nbsp;<\/p>\n\n\n\n<p><strong>C. Post-purchase&nbsp;<\/strong><\/p>\n\n\n\n<p>Product recommendation emails are great for attracting new customers AND retaining past buyers.&nbsp;<\/p>\n\n\n\n<p>Take a look at Dollar Shave Club. Its subscription-based model is a shoo-in to upsell more items.&nbsp;<\/p>\n\n\n\n<p>The email starts with a review of the buyer\u2019s subscription.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gk6RRnE7sCBle6QPjyJDPynCX0mEJ6EUxk0hSqV7YSHIaGA3BJqDooVO_q9PjyJAsjyKOAXGfEVK5q2qyI0t0ykIfxDSQ69tRec6faf8pP2doPkkQc_iVOaP4PCH3WhhsqbOyzbWyOuwEDJiGQ\" alt=\"products subscribed to from Dollar Shave Club\"\/><\/figure><\/div>\n\n\n<p>When you scroll, Dollar Shave Club adds products that subscribers can use along with their orders.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/OtYrBdwHsz854EbAdwZ4j-BsZy6dk7K0nQW1yskPIir1JlebUf9V5VcuT28fr5TK5PREfsDB1ppxGQaEs3LXvRXbwvH-OpkkvCKmxuqCv-aT9mCT3a822ZAj_51DO_3--5KEvNmrfW4isszb9w\" alt=\"extra products they could add to account\"\/><\/figure><\/div>\n\n\n<p>As Dollar Shave Club already has the payment on file, all subscribers have to do is click a button and\u2014bam! A new purchase is added.&nbsp;<\/p>\n\n\n\n<p>And don\u2019t worry. Post-purchase recommendation emails aren\u2019t just for subscription-based businesses.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/HM6AdH31ADoGe_cov0ZDh5Z_Z2pCEax8cml1xk-DbXCofHzl7ORIM96OMtChik5IOJ0V86SX4U4vKlFlughf4e59r6mgl9sLk_aph9AhjUexmVoRjKYxWvSBepQCFe6-D2z4P_l1rkbitW6DzQ\" alt=\"personalized product recommendation from NaturAll Club\"\/><\/figure><\/div>\n\n\n<p>Using SMS marketing, NaturAll Club texts recent buyers with product recommendations. Even if someone doesn\u2019t buy right away, they might invest in the product next time.&nbsp;<\/p>\n\n\n\n<p>You might be wondering how these brands recommend products on autopilot.&nbsp;<\/p>\n\n\n\n<p>Most e-commerce platforms use customer data and AI to create personalized content. You can do this yourself with Google analytics, email marketing software, and purchase history. But it might be worth investing in a platform to do it for you.&nbsp;<\/p>\n\n\n\n<p>Look into platforms like Shopify, Sendlane, and BigCommerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cross-selling items&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Cross-selling is when you sell related or complementary products during the sales funnel.&nbsp;<\/p>\n\n\n\n<p>Cross-selling random products might increase your return rate. So the key is to recommend products users actually want.&nbsp;<\/p>\n\n\n\n<p>This is where product recommendation comes into play! Take a look at these examples of cross-selling with product recommendation tools.&nbsp;<\/p>\n\n\n\n<p><strong>A. Related products&nbsp;<\/strong><\/p>\n\n\n\n<p>One example is adding a \u201cYou may also like\u201d section to your product pages. This section will change depending on what the shopper is looking for.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/XwC9FPIOqMl0-L9ZOl3uDPBMki7lli9BMHg7CZpnpEX8IXvwtMgIBc9QoO1HN9DjVzQLhMSeOVYCf2DJmiujAEpnunox-mEMzd0WGIgQrOjjuPr33uxCKs2ogSWN8D12qndZ5lXdcUfEl5dnaA\" alt=\"Related products with images \"\/><figcaption><a href=\"https:\/\/www.kindredbravely.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>When a visitor browses for maternity bras, Kindred Bravely recommends other bras and tops to go along with their search. This way, users can click through recommended products and add extra items to their cart.&nbsp;<\/p>\n\n\n\n<p>E-commerce platforms like Shopify can add these sections throughout your store.&nbsp;<\/p>\n\n\n\n<p><strong>B. Complete the experience&nbsp;<\/strong><\/p>\n\n\n\n<p>This following method has risen in popularity over the past few years.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/6YuruPmADtHJicfxsGiFFuZjbWwhP-sEx2VU-5LjUdCKrfj4bYFaJLKZQBU96FTriV6I222BNjVdD-oT0ls2VYRlh303sSmAa9xvgiVHpH7xQ4gozjntBW-qeDKf4HhfRdLLR7qyuconZ4_mKQ\" alt=\"additional products that match with nail polish\"\/><figcaption><a href=\"https:\/\/oliveandjune.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>When a shopper clicks on nail polish, Olive and June will add items to complete the \u201cnail painting\u201d package.&nbsp;<\/p>\n\n\n\n<p>Brainstorm ways to pair your products together and then recommend those items! Or use product recommendation tools and add products your users are most interested in.&nbsp;<\/p>\n\n\n\n<p><strong>C. Upselling at cart checkout&nbsp;<\/strong><\/p>\n\n\n\n<p>Upselling is cross-selling\u2019s best friend. Unlike promoting complementary items, upselling encourages users to buy higher-end products.&nbsp;<\/p>\n\n\n\n<p>100% Pure does a great job of upselling. To get this brand\u2019s free samples, customers have to buy $45 worth of products.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/QdRbdM9m9mlZRdqJHVhJVAFqSsgPq_oqtQnPjg_YmrxNXbyh7T-8iL_MNz4DMy2FEpY_Pqcq4usPzXbiRAQnNom4fHRfcnfxyKMkjrHsn3dQ-cItYK42iwQS3K9wdv-38gMaoJPnBHG2rTLNWQ\" alt=\"Offer for free samples with $17 more spent\"\/><figcaption><a href=\"https:\/\/www.100percentpure.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Make this method product-recommendation friendly and use AI to find product samples your customers want.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Using a product recommendation quiz&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re looking for an engaging and affordable way to recommend products, look no further than a product recommendation quiz.&nbsp;<\/p>\n\n\n\n<p>Product quizzes are best explained by going through one yourself.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JAtRrXsMhAlWJubOtl-drzo4CHNW0vNr3fviS5776YMknpPFL-Nmq9unJNdyX2ORorioIzIVR1iSPsck_eSQ-qM_qjqcreK-GQsBn-9XLQ6ZT4pg1qhECAlMGYtLrXtlcRwc2LwadEsK1pPGcw\" alt=\"Which Greek Goddess are you quiz cover\"\/><\/figure><\/div>\n\n\n<p>Common Era sells handmade Greek goddess necklaces. Their quiz, \u201cWhich Greek Goddess are you?\u201d takes users through a journey of finding out their Greek goddess \u201ctype\u201d and which necklace they should buy.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/qRBfvYg4qgsuvmXXaVHVeiwDbbg62efwoFM_cF1ZK7yiZwnfX8zsFLP-YnTOiX9XnwbobUDEWGMT6rrSv7V0wMXgQwZ-B5h5fia4NhgKFQYa9uHNCcOnCtmzd6cv7Hu0PLxqgYtdZ7m4VccG3Q\" alt=\"Aphrodite result\"\/><\/figure><\/div>\n\n\n<p>The quiz results describe your personality and how it relates to a particular Greek goddess. From here, you can buy your Greek goddess necklace.&nbsp;<\/p>\n\n\n\n<p>We love Common Era\u2019s product recommendation quiz for five reasons:&nbsp;<\/p>\n\n\n\n<p><strong>1. It\u2019s personable:<\/strong> Users get to connect with a Greek goddess and even buy a necklace to showcase their personality<\/p>\n\n\n\n<p><strong>2. It\u2019s fast: <\/strong>This quiz takes five minutes or less to complete&nbsp;<\/p>\n\n\n\n<p><strong>3. It promotes brand loyalty: <\/strong>Quizzes engage your audience and offer valuable information upfront. When someone takes Common Era\u2019s quiz, they\u2019ll associate Greek goddesses with their beautiful necklaces!&nbsp;<\/p>\n\n\n\n<p><strong>4. It doesn\u2019t violate privacy: <\/strong>There\u2019s no need to use data pixels or other trackers with a quiz, as this strategy is a form of <a href=\"https:\/\/www.tryinteract.com\/blog\/8-types-of-zero-party-data-you-can-ask-for\/\">zero-party data<\/a>. This means that users are willingly giving their information to you throughout the quiz.&nbsp;<\/p>\n\n\n\n<p><strong>5. It goes past product recommendation:<\/strong> Common Era funnels their quiz-takers into their <a href=\"https:\/\/www.omnisend.com\/blog\/email-marketing-best-practices\/\" data-type=\"URL\" data-id=\"https:\/\/www.omnisend.com\/blog\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">email strategy<\/a> and continues building customer relationships with personalized emails, updates, and brand messaging.&nbsp;<\/p>\n\n\n\n<p>Not to mention, product recommendation quizzes are affordable and fun to create. And the results are worthwhile\u2014one of our clients <a href=\"https:\/\/www.tryinteract.com\/blog\/ecommerce-quiz-interview-with-primally-pure\/\">made over $100k with an e-commerce quiz<\/a>!&nbsp;<\/p>\n\n\n\n<p>Our<a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-product-recommendation-quiz\/\"> product recommendation quiz guide<\/a> will help you create your first quiz!&nbsp;<\/p>\n\n\n\n<p>Product recommendation is more than just recommending products though. Use this strategy to retain customers, decrease abandoned carts, and promote user engagement.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ready to uplevel your e-commerce store with product recommendation?&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dABQU8f8SNnappJokJYK745YZwSN1ywKRQC65dpeDilh7YvB8_4VtnHM0oJ8EhViHfHL2eVjvMTY3cGFRLxC9TpOEujKsXijWXy9wAwZCeWbsp3cZ7TcMYibnChpvR4XDe5a6F9XOcu1TW8SJw\" alt=\"infographic recapping 3 ways to increase sales with product recommendation\"\/><\/figure><\/div>\n\n\n<p>With three robust product recommendation examples handy, you\u2019re now ready to add this method to your business!&nbsp;<\/p>\n\n\n\n<p>So, how can you get started?&nbsp;<\/p>\n\n\n\n<p>First, consider your current marketing strategy and how you can personalize it. Email marketing and SMS marketing are two examples.&nbsp;<\/p>\n\n\n\n<p>Next, consider recommending products throughout your website. Then, A\/B test these areas and make sure your customers are converting.&nbsp;<\/p>\n\n\n\n<p>And last but not least, add a product recommendation quiz to the forefront of your website.&nbsp;<\/p>\n\n\n\n<p>Product recommendation quizzes thrive at attracting customers as soon as they click on your website. These quizzes are affordable, fun, and easy to create! <a href=\"https:\/\/dashboard.tryinteract.com\/register\">Sign up for a free trial with us at Interact<\/a> and see how a product recommendation quiz can <a href=\"https:\/\/blog.close.com\/create-sales-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">drive more sales<\/a> and engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how to use product recommendation to increase your sales for your business and how to tailor your Interact quiz to recommend products.<\/p>\n","protected":false},"author":43,"featured_media":13431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - 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