{"id":14023,"date":"2022-09-28T09:00:00","date_gmt":"2022-09-28T16:00:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=14023"},"modified":"2024-06-05T16:45:50","modified_gmt":"2024-06-05T23:45:50","slug":"how-to-find-seo-keywords-you-can-actually-rank-for","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/how-to-find-seo-keywords-you-can-actually-rank-for\/","title":{"rendered":"How to find SEO keywords you can actually rank for&nbsp;"},"content":{"rendered":"<div class=\"cta-with-image\">\n  <div class=\"row align-items-center\">\n    <div class=\"col-12 col-md-5 d-none d-md-block\">\n      <img decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/08\/quiz-example-2-1-1.png\" alt=\"Interact quiz cover page and question example\" style=\"border: none;\" \/>\n    <\/div>\n    <div class=\"col-12 col-md-7\">\n      <p class=\"cta-title\">Create your own quiz for your business<\/p>\n      <p class=\"cta-subtitle\">Drive traffic to your website and grow your email list<\/p>\n      <div class=\"cta-button-container\">\n        <a href=\"https:\/\/www.tryinteract.com?utm_source=Podcast&#038;utm_medium=Post&#038;utm_content=How%20to%20find%20SEO%20keywords%20you%20can%20actually%20rank%20for%26nbsp%3B\" target=\"_blank\" class=\"cta-button cta-btn\">Get started for free<\/a>      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p>If you&#8217;re a content creator, chances are you know just how vital it is that your content actually gets <em>seen.<\/em><\/p>\n\n\n\n<p>You\u2019re probably all too familiar with terms like \u201crankings\u201d and \u201ckeyword research,\u201d and that dang algorithm consistently keeps you on your toes.&nbsp;<\/p>\n\n\n\n<p>In the ever-changing world of SEO and logistics, you might even find yourself longing for the days when you could just create for the sake of creating! Can you relate?&nbsp;<\/p>\n\n\n\n<p>We hear this loud and clear\u2014which is why your Interact team has your back!&nbsp;<\/p>\n\n\n\n<p>This article will cover our top two strategies for creating content that can actually rank against keywords, so you can ditch the endless rabbit hole of logistics and get back to what you do best\u2014creating!&nbsp;<\/p>\n\n\n\n<p>Table of contents:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"what-is-keyword\"><li><a href=\"#what-is-keyword\">What\u2019s a keyword and why is it important?<\/a><\/li><li><a href=\"#keyword-difficulty\">Keyword difficulty<\/a>&nbsp;<\/li><li><a href=\"#traffic-potential\">Traffic potential<\/a>&nbsp;<\/li><li><a href=\"#lean-on-customer\">Gathering ideas from your existing customers<\/a>&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-exactly-is-a-keyword-anyway\">What exactly is a keyword, anyway?<\/h3>\n\n\n\n<p>As a content creator, you\u2019re likely in it for the pure enjoyment of creating. Whether you\u2019re a writer, videographer, or beyond, it\u2019s less about the actual outcome and more about what you can contribute.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s great! But as a website owner, your content must be visible to an audience. What\u2019s the point of creating content if no one will see it?!&nbsp;<\/p>\n\n\n\n<p>This is why having the right keywords on your page is vital. Keywords are the linchpin between what people are searching for and the content you are publishing to fill a specific need.<\/p>\n\n\n\n<p>Your keywords should always be relevant to your content, but they should also be something your audience can easily search for and then be redirected to your website (or wherever your content lives.)&nbsp;<\/p>\n\n\n\n<p>Here is a simple way of looking at it: your keywords should boil your entire piece of content (blog, article, video, etc.) into a few specific words and phrases that are relatable to your audience.&nbsp;<\/p>\n\n\n\n<p>Your primary goal in ranking on search engines should be to organically drive traffic to your website\u2014which is why establishing the right keywords is essential. This deciding factor will determine what kind of traffic you attract and ensure that you aren\u2019t miscommunicating information or drawing in the wrong audience.&nbsp;<\/p>\n\n\n\n<p>Make sense so far?&nbsp;<\/p>\n\n\n\n<p>Keywords are as much about your audience as they are about your content because you might describe what you offer in a slightly different way than some people ask for it.<\/p>\n\n\n\n<p id=\"keyword-difficulty\">So, how do you ensure you choose the right words to attract the right audience to your website? Let\u2019s look at our top two strategies for making this a smooth process.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"1024\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-find-SEO-keywords-you-can-actually-rank-for-553x1024.png\" alt=\"Infographic: How to find SEO keywords you can actually rank for\" class=\"wp-image-14050\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-find-SEO-keywords-you-can-actually-rank-for-553x1024.png 553w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-find-SEO-keywords-you-can-actually-rank-for-162x300.png 162w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-find-SEO-keywords-you-can-actually-rank-for-768x1422.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-find-SEO-keywords-you-can-actually-rank-for-829x1536.png 829w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-find-SEO-keywords-you-can-actually-rank-for.png 1080w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keyword-difficulty\">Keyword difficulty&nbsp;<\/h3>\n\n\n\n<p>First of all, what does this term actually mean?<\/p>\n\n\n\n<p>Keyword difficulty is also known as \u201cSEO difficulty\u201d or \u201ckeyword competition,\u201d and it essentially means the process of evaluating how difficult it is to rank in organic search results.&nbsp;<\/p>\n\n\n\n<p>There are a few factors to consider when it comes to your keyword\u2019s difficulty ranking. Here are a couple to keep in mind:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Domain authority&nbsp;<\/li><li>Content quality&nbsp;<\/li><li>Page authority&nbsp;<\/li><li>Mobile-friendliness&nbsp;<\/li><\/ul>\n\n\n\n<p>To dive deeper, check out this awesome article on <a href=\"https:\/\/www.tryinteract.com\/blog\/how-candy-motzeks-quiz-ranked-1-on-google\/\">How Candy Motzek\u2019s Quiz Ranked #1 on Google<\/a> using high-ranking keywords.&nbsp;<\/p>\n\n\n\n<p>So, why is knowing all this so important? In short, your keyword difficulty is essential to the keyword research process.&nbsp;<\/p>\n\n\n\n<p>And in our experience, the less complicated you can make these keywords, the more successful they will be!&nbsp;<\/p>\n\n\n\n<p>One of the best ways to ensure your content ideation efforts are successful is by using a <a href=\"https:\/\/dataforseo.com\/apis\/google-trends-api\" target=\"_blank\" rel=\"noreferrer noopener\">Google trends API<\/a>. This can provide you with detailed data about keywords for deeper topic research.<\/p>\n\n\n\n<p>Over the past ten years, our team here at Interact has worked hard to understand the ever-changing world of SEO\u2014this strategy has been a game changer for high keyword ranking!&nbsp;<\/p>\n\n\n\n<p>Less is almost <em>always<\/em> more\u2014getting your keyword difficulty down to ten or fewer will ensure you boost your rank in the search engine department.&nbsp;<\/p>\n\n\n\n<p>Check out the below video where our CEO Josh Hayman goes into detail on this.\u00a0<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"700\" height=\"460\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/OeEUmRWNKYI?si=Kz9cQM_BMqG5pTIe\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p>Knowing this little piece of information should save you time in the research department so you can focus on what you do best: creating!&nbsp;<\/p>\n\n\n\n<p id=\"traffic-potential\">Now that you have this tip of the trade in your SEO tool belt, let\u2019s look at traffic potential and why this is important to ranking higher keywords.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-traffic-potential\">Traffic potential&nbsp;<\/h3>\n\n\n\n<p>Another long-standing strategy that has worked wonders when it comes to high keyword ranking is\u2026<\/p>\n\n\n\n<p>Drumroll please\u2026<\/p>\n\n\n\n<p>Traffic potential! Surprisingly enough, we\u2019ve learned that this factor is more important than search volume.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why:&nbsp;<\/p>\n\n\n\n<p>Traffic potential can be defined as the average amount of organic search traffic a page receives per month. So it\u2019s less about <a href=\"https:\/\/pearllemon.com\/link-building-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building<\/a> and more about the actual quality of the content.&nbsp;<\/p>\n\n\n\n<p>Watch the below video where Josh shares a living example:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Find Keywords You Can Actually Rank For: A Guide for Beginners\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/OeEUmRWNKYI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We\u2019ve learned that as long as the traffic potential is <em>higher <\/em>than 20 per month, you can pretty much count on some higher levels of organic traffic.<\/p>\n\n\n\n<p>Why? Because we\u2019ve found that, typically, the traffic you see driving to your website (AKA the potential) is often ten times higher than your traffic potential number.&nbsp;<\/p>\n\n\n\n<p>So, let\u2019s recap: You\u2019re now clear on the importance of keywords and why your content needs them. Plus, you\u2019ve got two top strategies to get started on ranking against other keywords.<\/p>\n\n\n\n<p id=\"lean-on-customer\">Now what? Let\u2019s look at brainstorming epic keywords that will take your content to new heights!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lean-on-your-existing-customers\">Lean on your existing customers&nbsp;<\/h3>\n\n\n\n<p>Everyone knows the old saying, \u201cThe customer is always right.\u201d And when it comes to the right keywords for your content, it still rings true.&nbsp;<\/p>\n\n\n\n<p>Your current clients and customers will <em>always<\/em> give the best insight into the workings of your business and inspire the best ideas for content. So consider it low-hanging fruit!&nbsp;<\/p>\n\n\n\n<p>Talking to your customers is really the only way to gather true, valuable information to help you optimize the workings of your business <em>and <\/em>create meaningful content that will attract the right people to your products and services.&nbsp;<\/p>\n\n\n\n<p>Sure, you can always lean on keyword research tools (<a href=\"https:\/\/www.capterra.com\/sem-compare\/seo-software\/?utm_source=ps-google&amp;utm_medium=ppc&amp;gclid=CjwKCAjwvNaYBhA3EiwACgndgo2Skj6EfueEMPcQNNh12zZBj3v3ybLgG_Kx8SZFAYoCwvyXpKDdYRoCUF8QAvD_BwE\">HERE<\/a> is a list of some of the top keyword research tools to get you started), but in our opinion, the customer is always the best place to source those ideas!&nbsp;<\/p>\n\n\n<div class=\"cta-with-image\">\n  <div class=\"row align-items-center\">\n    <div class=\"col-12 col-md-5 d-none d-md-block\">\n      <img decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/08\/quiz-example-2-1-1.png\" alt=\"Interact quiz cover page and question example\" style=\"border: none;\" \/>\n    <\/div>\n    <div class=\"col-12 col-md-7\">\n      <p class=\"cta-title\">Create your own quiz and get started for free<\/p>\n      <p class=\"cta-subtitle\">Use a quiz to drive more traffic to your website and engage your audience<\/p>\n      <div class=\"cta-button-container\">\n        <a href=\"https:\/\/www.tryinteract.com?utm_source=Podcast&#038;utm_medium=Post&#038;utm_content=How%20to%20find%20SEO%20keywords%20you%20can%20actually%20rank%20for%26nbsp%3B\" target=\"_blank\" class=\"cta-button cta-btn\">Start my free trial<\/a>      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a content creator, chances are you know just how vital it is that your content actually gets seen. You\u2019re probably all too familiar with terms like \u201crankings\u201d and&#8230;<\/p>\n","protected":false},"author":62,"featured_media":14024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-list-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to find SEO keywords you can actually rank for&nbsp; | Interact Blog<\/title>\n<meta name=\"description\" content=\"Learn how to find SEO keywords you can actually rank for your business and how an Interact quiz can drive traffic to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/how-to-find-seo-keywords-you-can-actually-rank-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to find SEO keywords you can actually rank for&nbsp;\" \/>\n<meta property=\"og:description\" content=\"Learn how to find SEO keywords you can actually rank for your business and how an Interact quiz can drive traffic to your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/how-to-find-seo-keywords-you-can-actually-rank-for\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T23:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2022\/09\/DTS_Derma_Danny_Owens_3338-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kelly Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelly Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-find-seo-keywords-you-can-actually-rank-for\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/how-to-find-seo-keywords-you-can-actually-rank-for\/\",\"name\":\"How to find SEO keywords you can actually rank for&nbsp; 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