{"id":14862,"date":"2023-03-21T09:00:00","date_gmt":"2023-03-21T16:00:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=14862"},"modified":"2024-06-05T16:54:42","modified_gmt":"2024-06-05T23:54:42","slug":"use-ai-to-write-product-descriptions-to-promote-products","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/use-ai-to-write-product-descriptions-to-promote-products\/","title":{"rendered":"Use AI to Write Product Descriptions to Promote Products"},"content":{"rendered":"\n<p>We all know great product descriptions can enhance your brand&#8217;s image and gain more website traction. But did you know AI can write them for you? Read on to learn how AI can write product descriptions to promote your products.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tryinteract.com\/blog\/make-product-recommendation-quizzes-with-chatgpt\/\">Interact does not personally sell tangible products,<\/a> so for this example, we turned to Amazon. E-commerce stores should use product descriptions no matter what they\u2019re selling or where they\u2019re selling it. Of course, a good product description should define the product, but it should also detail why a customer should purchase it.&nbsp;<\/p>\n\n\n\n<p>We used <a href=\"https:\/\/platform.openai.com\/playground\">Open AI playground<\/a> for this example. Our goal was to have AI come up with high-quality, ready-to-post descriptions good enough for websites, landing pages, or social media posts\u2014wherever products are sold online.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look!<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-getting-started-with-using-ai-to-write-product-descriptions-to-promote-products\" data-level=\"2\">Getting Started with Using AI to Write Product Descriptions to Promote Products<\/a><\/li><li><a href=\"#h-step-1-copy-and-paste-product-title-directly-into-ai-platform\" data-level=\"2\">Step 1: Copy and Paste Product Title Directly into AI Platform<\/a><\/li><li><a href=\"#h-step-2-edit-the-ai-instructions\" data-level=\"2\">Step 2: Edit the AI Instructions<\/a><\/li><li><a href=\"#h-step-3-create-your-product-page\" data-level=\"2\">Step 3: Create your Product Page\u00a0<\/a><\/li><li><a href=\"#h-use-ai-to-write-a-social-media-post-to-promote-your-product\" data-level=\"2\">Use AI to Write a Social Media Post to Promote your Product<\/a><ul><li><a href=\"#h-pinterest-promotion-post\" data-level=\"3\">Pinterest Promotion Post<\/a><\/li><li><a href=\"#h-facebook-promotion-post\" data-level=\"3\">Facebook Promotion Post<\/a><\/li><\/ul><\/li><li><a href=\"#h-final-thoughts-on-using-ai-to-write-product-descriptions-to-promote-products\" data-level=\"2\">Final Thoughts on Using AI to Write Product Descriptions to Promote Products<\/a><\/li><\/ul><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"700\" height=\"460\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bUChGOHvUq8?si=tPtNCcgDoEdEdpp2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-using-ai-to-write-product-descriptions-to-promote-products\">Getting Started with Using AI to Write Product Descriptions to Promote Products<\/h2>\n\n\n\n<p>Jackie, our quiz coach, is a Buffalo Bills fan, so we\u2019ll create product descriptions for the blue-and-orange patches below.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/R3ABeDZbl8MBAAxwZsEDSCUrCK9QRGtIGd-gkEAhKSTKtpT-igY1Skoe4wNlg6HIDGQe88WvCuwDQbcTSwXZ0qJN4Jb4TshBOmUogvV_OHTTZOSuwD93sZH7Xbqg_vszBSs5CMkkOsbTIFeOziPVjuI\" alt=\"\"\/><\/figure>\n\n\n\n<p>Here is a closer look:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/A_QE0vtlBy64mLQeiSWTpnLfCIMcKv3C1y53QiyPSiUTrr2z6pOY6jId6hmU0iGq3rePylBu9UHiNyPlTEivWp0W3PXpdQpALY4NJxamZ0z90nIR8FK06vQS_gmwN6dPnZW_VRwp1ybujuqriy6TsPo\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-copy-and-paste-product-title-directly-into-ai-platform\"><br>Step 1: Copy and Paste Product Title Directly into AI Platform<\/h2>\n\n\n\n<p>We want to see what would happen if we just copied the title directly from Amazon into the Open AI playground.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dHEuYAY69JOLbC9p5GR6pKHr9MKANgjixb_dtH0-9SK5YHobVChcN-4c2OyAmlIoMz_FTAMvZ55ctsGHpC9wKVTrkHHetfTdXv_LNoRI3GgvBTTwk0rWHNcgSzeez1qFr4seiZIJdIQZv5vJWnt_zko\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-edit-the-ai-instructions\">Step 2: Edit the AI Instructions<\/h2>\n\n\n\n<p>Next, we used <a href=\"https:\/\/www.tryinteract.com\/blog\/chatgpt-prompt-engineering-for-beginners\/\">Prompt Engineering<\/a> to give the AI some brief instructions (see below).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/A55u7uTGEZ7V2e3L16KzXEkElHjsSYC0ZTaSz7H5Q3_mr8l31wKUR4Hog4KgMtHjLuU0cWPLMXaZ8muzLGy5KQLUdr9I2lH1-D7BwgNqNua6z2JQCFIsSbxy2SiArwEIL2ZjU-SVGMMRxMsyaMe_Sgg\" alt=\"\"\/><\/figure>\n\n\n\n<p>After clicking \u201cSubmit\u201d at the bottom, Open AI generated the following:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/AJ3szp09evyTohaKziIswgR1mJ2d250r7p2ipnkzDKbLxMsiz1FNuwBHshMjycsu-QZo0qyqXQnAGfhK5uTBx8Iiq3RC38-3CBpV6DcAIp23swmES8OGOluZ1jP7L4b_anQpr9RNFYt-76A-fLZNZG8\" alt=\"\"\/><\/figure>\n\n\n\n<p>This isn\u2019t our favorite description, so we\u2019ll click the \u201cRegenerate\u201d icon, which is next to the \u201cSubmit\u201d button at the bottom of the screen. Below is what the AI came back with.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/lg7Y52T725que8QT4mWR76bqIdsn_eN9Bn1hN4et0ubBN9U-Xce2zAcL5UDKLlca3vwWuXySOFKjmOSuCy7oTSop5uiD0FNO0FZi0TuHmdYBZyr9T1Oe2uUH0bnYEHMQL6eNfN_TKwD1yu8G_jIjFYI\" alt=\"\"\/><\/figure>\n\n\n\n<p>This new generation is great!&nbsp;<\/p>\n\n\n\n<p>The product description is good enough for an e-tailer to copy and paste directly on a website with a few tweaks. For example, the Buffalo Bills are a football team, not a rugby team, as stated in the post. We went directly into the paragraph and corrected the wording, editing it to: &#8220;Bring your favorite Buffalo Bills Football Patches\u2026\u201d&nbsp;<\/p>\n\n\n\n<p>Writing product descriptions doesn\u2019t get much easier than this!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-create-your-product-page\">Step 3: Create your Product Page&nbsp;<\/h2>\n\n\n\n<p>There are so many ways we could use and repurpose this content. The following image is an example of what the product page could look like:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/YU9GyQVTA3j9Rorr0jq8FHIKm3wJbfmcDpI4H08MrafoGHoaWrTc20Sn-8jqbE78T-IDetlE2JGOmqohy5hXXkfjfmjZWwW349TWrji1hCDALVnuK-zRrB5wHraZSXlghAK5WE8pfdb1-dbeZn58l2o\" alt=\"\"\/><\/figure>\n\n\n\n<p>You could also add an affiliate or website link.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-ai-to-write-a-social-media-post-to-promote-your-product\">Use AI to Write a Social Media Post to Promote your Product<\/h2>\n\n\n\n<p>After you\u2019ve created your product page where people can purchase your item, you need people to find the product page. You can easily use AI to gain more traction through social media posts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-promotion-post\">Pinterest Promotion Post<\/h3>\n\n\n\n<p>Let\u2019s go back to Open AI and see what type of content it can generate for writing a social media post for the Buffalo Bills patches. We used the following example with the same title as the product description to create a post:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/LxW9rPc8PRNOWH0BfdYucNxDanrL587MgGprB0HvO6IC1usyMj6hgnbmjLYWlx5mQVgMGNhWPHP4lWvEd1SQIqe6qP8swy2X1TTwLRVDeKTNwQVzUQ7jEtRFtcU_6Y2kYf-ggx8DnlyT20yh8WiEPJY\" alt=\"\"\/><\/figure>\n\n\n\n<p>Even though we\u2019re talking about the same product, the content is different because it\u2019s being written for a different purpose.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/LgJ-tmnkwBDER0Dku1zD3VZjbdRRbaJscY8GeqhO8QYKYO3cTujLXPGGwsDYvfXLyFcnLBieEfF2_V_Steq8GDisqbppW8_1NuvLPBfj6lvAF_2bpGn0KkNxnVWtUIdbhLhk3ZD9lon6zaKCOdzw_Ng\" alt=\"\"\/><\/figure>\n\n\n\n<p>The AI created both descriptions in a matter of minutes. The Pinterest-length post\u2014the second paragraph shown above\u2014is a great representation of how Bills fans talk. The language will resonate with fans, making it more impactful and enticing.&nbsp;<\/p>\n\n\n\n<p>You can put your own spin on the product description by going through and editing it. We can also have the AI generate a new social media post, which will give us two completely different posts about the same product. Generating a second post is an excellent way to test to see which one performs better.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Rf_sz26d0YYblm_w30Ce-gqHwckfP8UVU93-8QvbgbcjgwfnRYWjSHPCzT3zw1TKS1byWnQJ5YyD0jWuRcWNIF4Olju-7-0_gm3AZKC0aZpBnPMhf-1sdO5SIjCJhrmH8mX-I1i5orZX9KlUCfn7vhg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-promotion-post\">Facebook Promotion Post<\/h3>\n\n\n\n<p>There are Facebook groups interested in purchasing these patches, so for today\u2019s test, we\u2019ll see how well AI could write a Facebook-length post.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mLrnZHNPjGMJJK9y2Kh5hyXj4zJRyZDXhyP5hoeoF9J7kloN_1po56PypsRTs9AC6P7NS2M7FMJj_s8S1Op5ZwsOunvfVNjJiHfedSkdeVPEhL90bqMGjbHMJTYgyMUBm5wHwhSCtJjJ1DgqCsF98q0\" alt=\"\"\/><\/figure>\n\n\n\n<p>The first post (above) sounds too much like a sales pitch. We\u2019ll try again, this time adding more instructions for the AI, specifying the tone in the following prompt.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Qxgc5IpPEmx42NxyOPmj5Wqyg-YbzGNNt3mOj0__svo3GSLPSHhMWOffO7old8wm9SOPfrvA8_czKTjy-VRLyz1-LJEDXbZ9dwBzhbDx06X2R_kbuv1nJBD0zEq8a9G-aicib2w0CFny5GlP7nT_FWw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Open AI came back with a much better post. The conversational tone works because people don\u2019t want to see ads in their Facebook groups telling them to just buy a product. You want to speak directly to your audience, in this case, Buffalo Bills fans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-on-using-ai-to-write-product-descriptions-to-promote-products\">Final Thoughts on Using AI to Write Product Descriptions to Promote Products<\/h2>\n\n\n\n<p>There are so many ways to write product descriptions flexible enough to repurpose as social media posts. You can promote your products and your whole e-commerce store.&nbsp;<\/p>\n\n\n\n<p>It\u2019s super easy to have AI <a href=\"https:\/\/www.tryinteract.com\/blog\/using-chatgpt-to-generate-content-ideas-and-write-blog-posts\/\">generate the content<\/a> you need in the tone you want. Then, you\u2019ll have room to be creative and embellish the outputs with your own style.&nbsp;<\/p>\n\n\n\n<p>Sell more products with better communication to really connect with and attract your ideal customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Editors note: This article was a transcript reworked by Sophia Stone, Interact Marketing Intern&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know great product descriptions can enhance your brand&#8217;s image and gain more website traction. But did you know AI can write them for you? Read on to learn&#8230;<\/p>\n","protected":false},"author":60,"featured_media":14865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,369],"tags":[134,167,174,186,151,187],"class_list":["post-14862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-prompt-engineering","tag-artificial-intelligence","tag-how-to-use-ai","tag-how-to-use-chatgpt","tag-product-descriptions","tag-repurpose-content","tag-social-media-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use AI to Write Product Descriptions to Promote Products | Interact Blog<\/title>\n<meta name=\"description\" content=\"Learn more about how to use AI to write product descriptions to promote products for your eCommerce business!\" \/>\n<meta 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