As we head into summer, there\u2019s no better time to think big about how you can scale your business through the rest of the year.\u00a0As a business owner, you know how important it is to attract high-quality leads\u2014leads that will hopefully turn into sales! And building out an application funnel may be one of the best ways to attract ideal customers and grow sales. At Interact, we\u2019re all about finding the most strategic and effective ways to attract quality leads and grow your business, so let\u2019s look at how an application funnel can help you do just that.<\/p>\n\n\n\n
First thing first: What is an application funnel? For any business or entrepreneur to be successful, some kind of sales funnel must be in place. Your sales funnel is essentially the pathway a potential client or customer follows, hopefully ending in a sale. <\/p>\n\n\n\n
The main objective of a sales funnel is to not only create one-off, in-the-moment sales, but to create lasting relationships with customers and clients so you can build the longevity of your business. Your sales funnel will take your potential client on the journey from \u201cawareness\u201d all the way to \u201clong-term customer\u201d who loves to rave about your business. You can learn more about how to build a successful sales funnel by reading this blog post<\/a>. <\/p>\n\n\n\n But let\u2019s get back to the application funnel! <\/p>\n\n\n\n Like a sales funnel, application funnels help convert leads into lasting customers. The difference? A sales funnel takes your customer from not knowing about your brand or business to converting them into a warm lead and potential repeat customer. An application funnel, on the other hand, is all about quality over quantity. <\/p>\n\n\n\n An application funnel allows prospective customers to see if they qualify for your product or service. This is a great strategy if you\u2019re looking to sell a high-ticket product, and it can be really effective for coaching or mentorship programs. <\/p>\n\n\n\n This is not only effective in creating demand for your product or service, but it also allows you to segment your clients based on who will really benefit from what you have to offer. Time and energy saved for both you and your client? Win-win! <\/p>\n\n\n\n All right, now that you know what an application funnel is, let\u2019s look at how it can support your overall strategy! <\/p>\n\n\n\n Application funnels can benefit your business in a multitude of ways. Some of those benefits include: <\/p>\n\n\n\n Let\u2019s take a closer look. <\/p>\n\n\n\n An application funnel will help you understand your ideal customer. It\u2019s a heck of a lot harder to convert a potential customer for a $10,000 price tag than it is for $100\u2014especially when you aren\u2019t clear on who your ideal customer even is. With an application funnel, you can ask potential customers specific questions, discover their pain points, and better understand their purchasing journey. This information will help you nail down exactly what type of client is the best fit for your higher ticket offers. <\/p>\n\n\n\n This is important, and also why a lead-generation quiz is so valuable when gaining insight into your audience\u2014ask more questions, and you\u2019ll get more answers! An application funnel will help you weed out anyone who\u2019s not the right fit for your offers while helping you uncover your leads. Gaining this information will help you build a marketing strategy to send the right message to the right people at the right time.<\/p>\n\n\n\n There\u2019s nothing worse than spending an hour on a discovery call only to realize you\u2019re not the right fit for each other. Both you and your prospect end up wasting valuable time that could be better used elsewhere. An application funnel will help you qualify leads through the application process, leaving you to better understand who you\u2019re trying to reach. <\/p>\n\n\n\n Chances are, if a lead makes it through your application funnel, they\u2019re probably ready to make a purchase. Because you\u2019ve already taken the time to ask specific questions and address your lead\u2019s pain points, you\u2019re more equipped to decide if they\u2019re the right fit. Then, all that\u2019s left to do is send a link to the final product or offer, and the conversion is complete! <\/p>\n\n\n\n Now, let\u2019s look at how you can create a quiz as an application funnel. <\/p>\n\n\n\n Lead-generation quizzes<\/a> are one of the most effective ways to engage and grow your audience while turning them into warm leads. People love learning more about who they are, and they can answer a bunch of fun questions along the way! When you create a quiz, you capture valuable information from your audience, which you can then use to send them the right message at the right time. You can also use that information to refine your offers and services to better match your ideal customer. <\/p>\n\n\n\n So, how can you use a lead-generation quiz as an application funnel? Let\u2019s get into it! <\/p>\n\n\n\n An application funnel is typically made up of three parts:<\/p>\n\n\n\n The best part is you can replicate this with a quiz! Let\u2019s break down these three components: <\/p>\n\n\n\n Otherwise known as your \u201cquiz description.\u201d Here is where you\u2019ll hook your potential lead with a short description of how your product or service works, and how you can help them. While this page is typically short and sweet, the messaging should showcase a solution to a problem your reader can expect to get by the end. This page will also include a call to action to take the quiz. Note: other application funnels might include an opt-in form at the start to capture potential leads\u2019 emails right away. <\/p>\n\n\n\n Here, you\u2019ll ask your audience specific questions to help you uncover whether they\u2019re a good fit for your services. You could set this up with \u201cscored quiz logic,\u201d where you\u2019ll assign scores to each question to determine where the quiz-taker is on their journey. You can also set this up as an \u201cassessment quiz\u201d where you\u2019ll test the knowledge of your audience. For example, if your services depend on how much your quiz-taker knows about plants, you could choose this option and ask questions that showcase a \u201cright\u201d or \u201cwrong\u201d answer.<\/p>\n\n\n\n Hot tip: Remember, these questions will help you segment your audience, so make sure you\u2019re asking the right questions! Include questions that gauge your quiz-taker\u2019s budget and help you identify their needs and wants<\/p>\n\n\n\n The third and final component of your application funnel should be the \u201cthank you\u201d page. In this case, when using a quiz, your results page will function as a \u201cthank you\u201d page. Here, you can connect with your audience while affirming they made the right choice. For example, you could include a short video explaining your services or extra tips and resources. <\/p>\n\n\n\n You can also tell them what happens next! Include a timeframe of when they can expect to hear from you\u2014and don\u2019t forget to set up your opt-in form<\/a> to capture emails so you can follow up with personalized messaging. <\/p>\n\n\n\n There you have it! Building out your application funnel could be the key to more leads and higher sales! Keep the below tips in mind when creating your funnel, and you\u2019ll be ready to go in no time: <\/p>\n\n\n\n As we head into summer, there\u2019s no better time to think big about how you can scale your business through the rest of the year.\u00a0As a business owner, you know…<\/p>\n","protected":false},"author":62,"featured_media":15166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[223,224,225],"class_list":["post-15161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","tag-application-funnel","tag-attract-leads","tag-scale-your-business"],"yoast_head":"\nBenefits of Using an Application Funnel<\/h2>\n\n\n\n
Identifying Your Ideal Customer\u00a0<\/h3>\n\n\n\n
Gain Insight Into Your Customers<\/h3>\n\n\n\n
Locate Your Target Audience<\/h3>\n\n\n\n
Convert More Leads<\/h3>\n\n\n\n
Using an Application Funnel for Your Quiz\u00a0<\/h2>\n\n\n\n
The Reverse Squeeze Page\u00a0<\/h3>\n\n\n\n
\u200b\u200bThe Application\u00a0<\/h3>\n\n\n\n
The \u201cThank You\u201d Page<\/h3>\n\n\n\n
Hot tips: <\/h2>\n\n\n\n