{"id":1738,"date":"2026-01-04T10:20:55","date_gmt":"2026-01-04T18:20:55","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=1738"},"modified":"2026-01-04T10:20:56","modified_gmt":"2026-01-04T18:20:56","slug":"how-to-create-an-assessment","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/","title":{"rendered":"How to Create an Effective Online Assessment for Your Business"},"content":{"rendered":"\n<p>The most effective type of assessments identify if a person has a problem. This has been the trend since 2024 and I expect it to continue through 2026. People want to know if they are experiencing a problem, to explain why they feel like something is wrong. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-steps-to-create-effective-assessments-in-2026\">Steps to Create Effective Assessments in 2026.<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Determine what problem your audience wants to know if they have.<\/li>\n\n\n\n<li>Create your assessment outcomes (you have the problem, you do not have the problem, you might have the problem)<\/li>\n\n\n\n<li>Write questions to determine if someone has the problem, each question has an answer choice corresponding to each of the outcomes (an answer choice for &#8220;you do not have the problem&#8221; an answer choice for &#8220;you do have the problem&#8221; an answer choice for &#8220;you might have the problem&#8221;)<\/li>\n\n\n\n<li>Set up your opt-in form to ask people if they would like to learn more about solving the problem by opting in. This part is optional. <\/li>\n\n\n\n<li>Promote your assessment through Intstagram, Podcasts, YouTube, Facebook Ads, and your Website.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-effective-assessments\">Examples of Effective Assessments<\/h2>\n\n\n\n<p>1. <a href=\"https:\/\/michelleshapirord.com\/hsb-quiz\">Are You Living in a Highly Sensitive Body?<\/a> From Michelle Shapiro, RD.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why it Works: This assessment is effective because it answers a question Michelle&#8217;s audience wants to know the answer to. Michelle said it&#8217;s been one of her most effective lead magnets driving from Podcasts and Instagram as well. <\/li>\n\n\n\n<li>How it Works: In this assessment, you answer 12 questions about how your body reacts and responds to a variety of situations, then you are given a report on whether or not you are living in a Highly Sensitive Body. <\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot-2026-01-03-at-9.02.56%E2%80%AFAM.png\" alt=\"Michelle Shapiro Highly Sensitive Body Assessment Question\" class=\"wp-image-51529\"\/><\/figure>\n\n\n\n<p>2. <a href=\"https:\/\/www.salarytransparentstreet.com\/resource-hub\/are-you-underpaid-free-quiz\">Are You Underpaid?<\/a> From Salary Transparent Street<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why it Works: This assessment is effective because it answers a key question from the audience. Salary Transparent Street conducts on-the-street interviews about jobs and salaries, posted on Instagram and TikTok. The viewing audience is naturally thinking &#8220;Am I being paid enough&#8221; as they watch, so this assessment is right there, featured in the link-in-bio, for anyone who is curious to know the answer to that question. <\/li>\n\n\n\n<li>How it Works: You answer a few questions about your salary situation, and then the assessment gives you a recommendation on whether or not you are underpaid. It&#8217;s simple but effective, and when I interviewed Hannah, the founder of Salary Transparent Street, she said it converted higher than a previous PDF version of the same assessment. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot-2026-01-03-at-9.05.42%E2%80%AFAM.png\" alt=\"Salary Transparent Street Are You Underpaid Assessment\" class=\"wp-image-51530\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most effective type of assessments identify if a person has a problem. This has been the trend since 2024 and I expect it to continue through 2026. People want&#8230;<\/p>\n","protected":false},"author":3,"featured_media":51532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create an Effective Online Assessment for Your Business | Interact Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Effective Online Assessment for Your Business\" \/>\n<meta property=\"og:description\" content=\"The most effective type of assessments identify if a person has a problem. 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People want...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-04T18:20:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-04T18:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/effective-assessments-cover-photo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/\",\"name\":\"How to Create an Effective Online Assessment for Your Business | Interact Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/effective-assessments-cover-photo.png\",\"datePublished\":\"2026-01-04T18:20:55+00:00\",\"dateModified\":\"2026-01-04T18:20:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/77c249cbca70fe09a4378f4af49a3675\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/#primaryimage\",\"url\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/effective-assessments-cover-photo.png\",\"contentUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/effective-assessments-cover-photo.png\",\"width\":1280,\"height\":720,\"caption\":\"effective assessments cover photo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/how-to-create-an-assessment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tryinteract.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create an Effective Online Assessment for Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/\",\"name\":\"Interact Blog\",\"description\":\"Learn list building with quizzes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tryinteract.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/77c249cbca70fe09a4378f4af49a3675\",\"name\":\"Josh Haynam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"contentUrl\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"caption\":\"Josh Haynam\"},\"description\":\"Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. 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