{"id":17945,"date":"2023-11-02T09:00:00","date_gmt":"2023-11-02T16:00:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=17945"},"modified":"2024-06-05T16:29:48","modified_gmt":"2024-06-05T23:29:48","slug":"how-katherine-morgan-schafler-sells-her-book-with-a-quiz","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/how-katherine-morgan-schafler-sells-her-book-with-a-quiz\/","title":{"rendered":"How Katherine Morgan Schafler Sells Her Book with a Quiz"},"content":{"rendered":"\n<iframe loading=\"lazy\" width=\"900\" height=\"460\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2LDf65RAH2Y?si=i9c-hSPMOzNeLiBB\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p>Interactive marketing is a perfect segue to selling books. A quiz is an ideal way for people to get familiar with your book before they read it. Katherine Morgan Schafler creatively sells her book at the top of her sales funnel with a quiz.&nbsp;<\/p>\n\n\n\n<p>Katherine is the author of <a href=\"https:\/\/www.perfectionistsguide.com\/\">The Perfectionist\u2019s Guide to Losing Control<\/a>, and she implemented a quiz on her website to introduce the topic. In this post, you\u2019ll learn how Katherine sells her book with a quiz, why we love it, and how you can create a <a href=\"https:\/\/www.tryinteract.com\/blog\/make-product-recommendation-quizzes-with-chatgpt\/\">product recommendation quiz<\/a> for your book.<\/p>\n\n\n\n<p>Let\u2019s jump in!<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-hot-quiz-get-your-perfectionist-profile\" data-level=\"2\">Hot Quiz: Get Your Perfectionist Profile<\/a><\/li><li><a href=\"#h-why-we-love-this-quiz\" data-level=\"2\">Why We Love This Quiz<\/a><\/li><li><a href=\"#h-how-to-sell-a-book-with-a-quiz\" data-level=\"2\">How to Sell a Book with a Quiz<\/a><\/li><li><a href=\"#h-wrap-up\" data-level=\"2\">Wrap Up<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hot-quiz-get-your-perfectionist-profile\">Hot Quiz: Get Your Perfectionist Profile<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.perfectionistsguide.com\/quiz\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"313\" src=\"https:\/\/lh7-us.googleusercontent.com\/sAblTcQLHq_8vFCC7ZzFRrUSBSHfnLy5sa7SjZGLdxc_e3sCov6O2XMyZISKfUIqEV8yWcp5rxJRH0W6pswG288HxlF7lvJbreGuHQcFM5ZtHggUO62A916r_p3eSzfA9-LmHD14dHF3CQIV1kXxpnE\"><\/a><\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.perfectionistsguide.com\/quiz\">Perfectionist Profile Quiz<\/a> is a product recommendation quiz that builds interest in the book&#8217;s topic. This type of quiz teases truncated content from the book and then leverages it by adding a call to action to purchase it.<\/p>\n\n\n\n<p>Katherine included two clear links to the quiz\u2014in a scrolling bar at the top of the page and in the primary navigation bar\u2014making it completely visible from the home page.<\/p>\n\n\n\n<p>The quiz includes seven questions about specific quiz-taker characteristics. Rather than having just one result, the results page takes a twist by including the quiz-taker\u2019s top three perfectionist profiles on a scale.<\/p>\n\n\n\n<p>Users can click through to detailed descriptions of the perfectionist types to learn more about each one. Then, there\u2019s a call to action to retake the quiz, share it with friends on social media, or navigate back to the home page to purchase the book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-we-love-this-quiz\">Why We Love This Quiz<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/VgohrIkriQhPks6qHPBBO51KIWHEmsZs36-xSedb4nR35EhWwEKnOtqSGo9PlKPmk4wLEptNsdfwjRefWdsXZU3hBhUw5ja0tK0kwGrBC3j0vqtu1jiJuKSGXiVdda7Q6OFLIqLF9mqBLXY649Sn0rs\" alt=\"Screenshot of Katherine Morgan Schafler's website where she sells her book with a quiz\"\/><\/figure>\n\n\n\n<p>The Perfectionist Profile Quiz is an excellent <a href=\"https:\/\/www.tryinteract.com\/blog\/3-types-of-quizzes-you-can-make-for-your-book-using-chatgpt\/\">product recommendation quiz<\/a> for a book. We love that it\u2019s visible from the home page with two access points. Visibility is essential for your lead magnet\u2014if website visitors can\u2019t find it, they won\u2019t take the quiz!<\/p>\n\n\n\n<p>The scrolling bar to take the quiz is a genius way to call attention to the quiz without using a popup or getting lost against the rest of the text on the page. In just one click, site visitors find an entirely white-labeled quiz branded perfectly to the website.<\/p>\n\n\n\n<p>We love that Katherine sells her book with a quiz, effectively recommending her product and enticing her audience to purchase. It <a href=\"https:\/\/www.tryinteract.com\/blog\/the-chatgpt-prompt-to-turn-any-book-into-a-quiz\/\">extracts value from the book<\/a> with specific content without giving away too much information. This value gives the quiz-taker a quick way to engage and get a gift in return.<\/p>\n\n\n\n<p>Each question is general enough to appeal to the masses; however, Katherine made the questions meaningful by focusing on self-reflection. The language is intentional and encourages quiz-takers to think critically about how they perceive themselves.<\/p>\n\n\n\n<p>Finally, the quiz results are scaled for each perfectionist type. A scale is an excellent strategy because human beings are complicated and not one way all of the time. Showing multiple results works well to spark curiosity and tease the book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-sell-a-book-with-a-quiz\">How to Sell a Book with a Quiz<\/h2>\n\n\n\n<p>Craft a quiz that extracts value from your book without giving away too much information. This strategy gives your audience a preview of your book, allows them to engage with your content, and entices them to purchase your book.<\/p>\n\n\n\n<p>Crafting a quiz to sell your book like Katherine Morgan Schafler is easy with ChatGPT. Once you have the copy, you can paste it right into your Interact account. Alternatively, you can<a href=\"https:\/\/ai.tryinteract.com\/\"> request a quiz for your book through InteractAI!<\/a><\/p>\n\n\n\n<p>In short, here\u2019s how to <a href=\"https:\/\/www.tryinteract.com\/blog\/the-chatgpt-prompt-to-turn-any-book-into-a-quiz\/\">convert your book<\/a> into a lead-generating quiz:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Figure out the personas or characters you\u2019re using in the quiz results.&nbsp;<\/li><li><a href=\"https:\/\/www.tryinteract.com\/blog\/summarize-long-text-using-chatgpt\/\">Use ChatGPT to summarize<\/a> your book for your quiz.<\/li><li>Convert the book summary into a quiz.<\/li><li>Have a clear link to your quiz\u2014the more visible, the better.<\/li><li>White label your quiz so the branding matches perfectly with your book cover and website.<\/li><\/ol>\n\n\n\n<p>Editor\u2019s Note: <a href=\"https:\/\/www.tryinteract.com\/blog\/the-chatgpt-prompt-to-turn-any-book-into-a-quiz\/\">Click here<\/a> for full instructions to convert your book into a quiz!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrap-up\">Wrap Up<\/h2>\n\n\n\n<p>If you\u2019re promoting your book, use a product recommendation quiz to entice your audience to purchase it. Like Katherine Morgan Schafler\u2019s Perfectionist Profile Quiz, you can give your audience an idea of what your book is about while they engage with your content.&nbsp;<\/p>\n\n\n\n<p>You can easily create a quiz with Interact using our ChatGPT prompts to craft the copy. Or <a href=\"https:\/\/ai.tryinteract.com\/\">request a quiz through InteractAI.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interactive marketing is a perfect segue to selling books. A quiz is an ideal way for people to get familiar with your book before they read it. Katherine Morgan Schafler&#8230;<\/p>\n","protected":false},"author":11,"featured_media":17946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[134,188,86,167,174,373,50],"class_list":["post-17945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-artificial-intelligence","tag-case-study","tag-how-to-create-a-quiz","tag-how-to-use-ai","tag-how-to-use-chatgpt","tag-product-recommendation","tag-set-up-quiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Katherine Morgan Schafler Sells Her Book with a Quiz | Interact Blog<\/title>\n<meta name=\"description\" content=\"Find out how Katherine Morgan Schafler sells her Perfectionist&#039;s Guide to Losing Control book with a quiz made in Interact.\" \/>\n<meta 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