{"id":18038,"date":"2024-01-10T15:52:18","date_gmt":"2024-01-10T23:52:18","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=18038"},"modified":"2024-01-10T15:52:18","modified_gmt":"2024-01-10T23:52:18","slug":"ellen-yins-quiz-evolution-to-a-75-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/ellen-yins-quiz-evolution-to-a-75-conversion-rate\/","title":{"rendered":"Ellen Yin’s Quiz Evolution to a 75% Conversion Rate"},"content":{"rendered":"\n
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Ellen Yin is the founder and host of <\/em>Cubicle to CEO\u00ae<\/em><\/strong><\/a>, a top 100 business podcast and free weekly newsletter asking successful founders the business questions you can’t Google. Her own Cubicle to CEO\u00ae journey began with quitting her corporate job without a backup plan, leading to bootstrapping a $300 freelance project into millions in revenue by age twenty-nine. Ellen’s work has been featured in Times Square, Forbes, Yahoo! Finance, the Today Show, and more. Ellen is also an angel investor and advisor for buzzy consumer brands like <\/em>Soursop Nutrition<\/em><\/a>, <\/em>Lotza<\/em><\/a>, and the Fintech platform <\/em>Cherub<\/em><\/a>, which connects founders with funders.\u00a0<\/em><\/p>\n<\/div><\/div>\n\n\n\n

Have you ever wondered how a killer personality quiz could boost engagement and skyrocket your leads organically? Below, Ellen Yin takes us on her game-changing quiz-making journey, turning a simple idea into a lead-generating powerhouse. Ellen is the brains behind Cubicle to CEO<\/a>, where she delivers unfiltered business wisdom straight from top entrepreneurs. <\/p>\n\n\n\n

In this article, Ellen breaks down her three phases of quiz building\u2014Build, Launch, and Impact. Discover how you can use Interact\u2019s AI-powered quiz maker<\/a> to follow in her footsteps!<\/p>\n\n\n\n

Phase 1: Build <\/strong><\/h2>\n\n\n\n

You’ve heard me rave about personality quizzes<\/a> for a while now\u2014specifically how they’re more shareable than any other type of lead magnet AND help you auto-segment your audience<\/a> by personality type to better tailor your offers. <\/p>\n\n\n\n

I knew I had to test this underrated strategy in our business this year and report back on my findings, so I immediately called my friend Linda Sidhu (the quiz queen) to help me develop my quiz. <\/p>\n\n\n\n

We created my quiz, “What’s Your CEO Style?” where participants answer ten quick questions to discover which of the four CEO types they are. <\/p>\n\n\n\n

We created this quiz to serve two goals: <\/p>\n\n\n\n

1) Identify who is in your audience, then help them understand their unique challenges and strengths as a CEO.<\/p>\n\n\n\n

2) Match each CEO type with episodes from our podcast specific to their personality. <\/p>\n\n\n\n

Pro tip<\/strong>: Quiz results are ideal for repurposing your best free content<\/a> or recommending paid offers as next steps for quiz-takers to apply their newfound knowledge. Keep reading to see how this method boosted my podcast to the top 100 on Apple Podcast Charts.) <\/p>\n\n\n\n

Best of all? Once I\u2019d written my quiz, I simply passed it off to the team at Interact (my preferred builder\/platform), and they built my quiz FOR ME at zero charge. It’s a no-brainer to add a quiz to your business when Interact makes it so easy. You can try out <\/em><\/strong>Interact\u2019s AI-powered quiz maker<\/em><\/strong><\/a> to have your quiz fully built out OR EVEN WRITTEN FOR YOU!<\/em><\/strong><\/p>\n\n\n\n

Phase 2: Launch<\/strong><\/h2>\n\n\n\n

Here\u2019s my live quiz to reveal your unique genius as a business leader and potential blind spots for your leadership style. <\/p>\n\n\n\n

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Click HERE<\/a> and answer ten quick questions (all multiple choice!) to uncover your CEO style advantage\u2014and how to use it to gain more clarity, confidence, and visibility in your biz. <\/p>\n\n\n\n

Almost two hundred people completed the quiz in its first twenty-four hours<\/strong>. I was surprised that half of them shared the same signature CEO style (The Magnetic Connector). As for me, I’m The Change Maker…along with 20% of you so far! <\/p>\n\n\n\n

As you can tell, I’ve already been nerding out over the in-depth analytics provided by our quiz platform, Interact; I’ll share more insights with you in the Phase 3 (Impact) update in the next section! Initially, my launch plan was to record an evergreen podcast plug for the quiz, share a behind-the-scenes recap of this quiz project on the pod<\/a>, set up newsletter swaps and promos for the quiz with peers and podcast guests featured in the result page episode playlists, and do a test ad run to see how this quiz performs with paid traffic.<\/p>\n\n\n\n

Thanks again to the Interact team for making it SO easy with their done-for-you tech setup to get my quiz onto their platform and out into the world without a hitch! Their CEO, Josh, was even among the first to take my quiz. He\u2019s The Peacekeeper \u270c\ufe0f<\/p>\n\n\n\n

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How many software companies show that level of human connection and investment in their customers? <\/p>\n\n\n\n

Phase 3: Impact<\/strong><\/h2>\n\n\n\n

After only two weeks since we launched our first personality quiz (What’s your CEO Style?) on Interact, the impact had already exceeded my expectations. <\/p>\n\n\n\n

In the first fourteen days, our quiz had generated over five hundred leads<\/strong>, ALL ORGANIC. For comparison, we’re currently averaging $2\/lead on Facebook ads on our only other lead magnet (a worksheet), so that’s $1,000 in equivalent value added back to our business. In addition… <\/p>\n\n\n\n