{"id":18232,"date":"2024-01-25T11:08:53","date_gmt":"2024-01-25T19:08:53","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=18232"},"modified":"2024-01-25T11:08:53","modified_gmt":"2024-01-25T19:08:53","slug":"skoolie-livins-top-of-funnel-tool-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/skoolie-livins-top-of-funnel-tool-to-boost-sales\/","title":{"rendered":"Skoolie Livin’s Top-of-Funnel Tool to Boost Sales"},"content":{"rendered":"\n
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Chris and Sarah\u2014with their dog, Cali\u2014started a school bus conversion tiny home adventure in 2018. Over the years, they built SkoolieLivin.com from a simple blog documenting their journey into being the largest information resource, classifieds, and community, reaching over 1 million people annually. They have lived full-time for four years in their 148-square-foot skoolie, and they love inspiring others to step out of their comfort zone. Follow their adventures and learn more about this unique lifestyle by checking out their <\/em>website<\/em><\/a>, <\/em>Instagram<\/em><\/a>, <\/em>Facebook<\/em><\/a>, and <\/em>YouTube<\/em><\/a>.<\/em><\/p>\n<\/div><\/div>\n\n\n\n

Ever wonder how a niche quiz could change the game for a community living on four wheels? Well, buckle up as we dive into the story of Skoolie Livin’<\/a> and their wild ride with Interact’s quiz magic. This case study tells how a simple quiz<\/a> became their secret sauce for building an awesome email list and growing a community as unique as their skoolie conversions.\u00a0<\/p>\n\n\n\n

Dive in to learn about Skoolie Livin\u2019s top-of-funnel tool to boost sales!<\/p>\n\n\n\n

How would you describe what Interact has done for your business?<\/h2>\n\n\n\n

The Interact quiz we created for our website has been the <\/em><\/strong>best email list-building method <\/em><\/strong><\/a>we have implemented in the last three years. The quiz is a fantastic interactive medium where visitors can engage with our website in a fun way. As a result, the quiz has helped us build trust and loyalty for our brand<\/em><\/strong> within our niche. <\/p>\n\n\n\n

Key Takeaway: A quiz can create an engaging and fun interactive experience that contributes to customer trust and brand loyalty. <\/em><\/strong><\/p>\n\n\n\n

Tell me about your quiz and what purpose it serves your business.<\/h2>\n\n\n\n

Our Skoolie Size Quiz<\/a> is a top-of-funnel tool to help our visitors identify the size of the school bus conversion\u2014also known as a skoolie\u2014they should build or purchase. <\/p>\n\n\n\n

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Who is your target audience? How are they reflected in your quiz?<\/h2>\n\n\n\n

Our target audience is anyone looking to build or buy a school bus conversion, also known as a skoolie. Generally, these people are interested in the unique, custom experience of traveling in a school bus converted into a tiny home on wheels.<\/p>\n\n\n\n

Our audience typically finds us on Google with organic SEO, the second largest being organic Pinterest.<\/p>\n\n\n\n

How did you promote and run your quiz? For how long?<\/h2>\n\n\n\n

We created our quiz in May 2020 and have promoted it to new visitors through a dropdown notification on the top of our website and with a few Pinterest pins<\/a>. We initially found success on Pinterest in 2018 with our blog due to the DIY nature of converting a school bus into a tiny home. We have a good amount of data showing that Pinterest brings organic traffic consistently over time. <\/p>\n\n\n\n

We have a few five-year-old organic pins still directing several hundred monthly visitors to our blog. So, creating a few organic Pinterest pins is the bare minimum marketing we do for any new piece of content. <\/p>\n\n\n\n

We made two pins for our quiz, and they drive ten to thirty organic visitors directly to the quiz page each month. That may not sound like much, but it adds up. <\/p>\n\n\n\n