{"id":18284,"date":"2024-02-21T12:06:30","date_gmt":"2024-02-21T20:06:30","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=18284"},"modified":"2024-02-22T07:39:41","modified_gmt":"2024-02-22T15:39:41","slug":"how-breaking-eighty-breaks-an-80-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/how-breaking-eighty-breaks-an-80-conversion-rate\/","title":{"rendered":"How Breaking Eighty Breaks an 80% Conversion Rate"},"content":{"rendered":"\n
\"sean<\/figure>
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As the Founder of Breaking Eighty<\/em>, Sean has spent the last 10+ years reviewing the world’s best golf products and courses. He helps others find exactly what they need to enhance their enjoyment of the game, and he prides himself on writing only about the products and courses he’s experienced firsthand. Additionally, Sean is the creative mind behind <\/em>Location Rebel<\/em><\/a>, where he shares insights and strategies on online marketing, and <\/em>Slightly Pretentious<\/em><\/a>, a hub for cocktail enthusiasts seeking refined libations.<\/em><\/p>\n<\/div><\/div>\n\n\n\n

Let\u2019s dive into Sean\u2019s journey with Interact quizzes and how they\u2019ve transformed his business. For years, Sean focused on reviewing top-notch golf products and courses, but growing his email list remained a challenge\u2014until he discovered the power of Interact quizzes. His three different quizzes not only offer personalized recommendations and valuable advice to his audience but also serve as a fun way to engage. <\/p>\n\n\n\n

Read on and enjoy learning about Sean\u2019s quiz journey! <\/p>\n\n\n\n

Can you describe what Interact has done for your business?<\/h2>\n\n\n\n

I ignored growing my email list for years. I struggled to find a compelling reason to get my readers to sign up. However, with Interact Quizzes, I suddenly found a way to offer highly personalized recommendations and valuable advice for my readers, all while entertaining them.<\/p>\n\n\n\n

Key Takeaway: Quizzes provide a compelling solution for growing email lists by offering personalized recommendations and valuable advice.<\/em><\/strong><\/p>\n\n\n\n

Where does your audience typically find you? <\/h2>\n\n\n\n

Mostly, my audience finds me through search engines\u2014which accounts for most of my website traffic. I\u2019ve also been experiencing significant growth on YouTube as a platform for engagement. Although Instagram remains a part of my online presence, it currently ranks as a distant third in terms of audience reach and interaction. <\/p>\n\n\n\n

YouTube is the primary way I promote my quizzes. My quiz landing pages are my main CTA on relevant YouTube videos. <\/p>\n\n\n\n

In my video about the Best Golf Launch Monitors<\/a>, I encourage viewers to click my quiz link in the description to get a personalized recommendation. The same video is embedded in our “Best Golf Launch Monitor” blog post,<\/a> providing one more CTA and a reminder for people to take the quiz.<\/p>\n\n\n\n

On top of that, when I review individual products on YouTube in categories where I have quizzes, I direct people to the quiz to see if there’s another product they haven’t considered.<\/p>\n\n\n\n

What purpose does your quiz serve for your business?<\/h2>\n\n\n\n

The most successful quizzes help my audience make well-informed purchasing choices.<\/p>\n\n\n\n

Acknowledging the diverse preferences across different niches, no universal product is right for everyone. So, I\u2019ve used quizzes to gather insights from readers regarding their specific needs. The quizzes tell me what they\u2019re looking for so that I can make personalized recommendations based on their needs.<\/p>\n\n\n\n

I put considerable effort into the accuracy of my quiz recommendations. The resulting audience engagement has been well worth the time spent.<\/p>\n\n\n\n

Key Takeaway: Quizzes play a vital role in informed purchasing decisions. <\/em><\/strong><\/p>\n\n\n\n

Who is your target audience, and how are they reflected in your quiz?<\/h2>\n\n\n\n

My target audience are individuals looking to purchase golf accessories, such as bags, shoes, and clubs. This demographic is directly reflected in my quiz, and my quiz is strategically shown across relevant sections of my website. <\/p>\n\n\n\n

I feature CTAs across my site and in relevant posts. So, if someone is browsing reviews of a golf shoe, they\u2019ll get this pop-up: \u201cTrying to find the perfect golf shoe? Take our 30-second quiz, and we\u2019ll give you our best recommendations based on your needs.\u201d<\/p>\n\n\n\n

Key Takeaway: Targeted quiz placement is an efficient way to understand your audience\u2019s needs and preferences, enhancing their overall experience on your website. <\/em><\/strong><\/p>\n\n\n\n

How did you promote and run your quiz? For how long?<\/h2>\n\n\n\n

I\u2019ve exclusively promoted my quiz through related content on my platform, adopting an evergreen strategy. To ensure continuous visibility and accessibility, I\u2019ve used this method consistently for the last eight months. <\/p>\n\n\n\n

Below, you can take a look at all the specific pages I use to promote my quizzes: <\/p>\n\n\n\n