{"id":18366,"date":"2024-09-19T16:45:37","date_gmt":"2024-09-19T23:45:37","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=18366"},"modified":"2024-09-19T16:45:38","modified_gmt":"2024-09-19T23:45:38","slug":"recommend-content-with-a-quiz","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/recommend-content-with-a-quiz\/","title":{"rendered":"How to Make a Content Recommendation Quiz"},"content":{"rendered":"\n

Sometimes you just have too much good content. A new customer coming in could get overwhelmed by the volume of education you can offer. This is a good problem to have, but still a problem. Such is the case with Amy Porterfield. At this point, if you were to read and listen to everything Amy has created you’d be getting a full graduate degree, or more. <\/p>\n\n\n\n

\"Amy<\/figure>
\n

So when a brand new person comes in, it’s helpful to have an easier and more personalized entry point into the world of Amy’s education, which is why she created an awesome quiz<\/a> that helps build a personalized podcast playlist for people. It lives on her site and greets people with an offer to find their own personalized business building playlist. I like this because it addresses the problem people most likely have when they come to the site, which is “how do I build my business?” and it presents a tangible, simple way to overcome that challenge through content. <\/p>\n<\/div><\/div>\n\n\n\n

\"Amy<\/figure>
\n

The quiz asks relevant questions to determine what stage of business I am currently at. This is a very nice continuation of the reason why I started the quiz, which was to find my business building playlist, so clearly in order to find that I would need to talk about where I am today and where I want to go. <\/p>\n<\/div><\/div>\n\n\n\n

\"Amy<\/figure>
\n

The final question asks me to describe my current state of business support, showing me that Amy understands what it’s like to build a business and how important support really is. <\/p>\n<\/div><\/div>\n\n\n\n

\"Screenshot<\/figure>
\n

After I answer all the questions I have an opportunity to opt-in to Amy’s email list. This is ideal because I’ve already answered some questions, I’m invested, and I’ve also seen that Amy understands me through this quiz. That’s why quizzes have such a high conversion rate<\/a>. <\/p>\n<\/div><\/div>\n\n\n\n

\"Amy<\/figure>
\n

Now I’m greeted with a friendly message and I’m directed to check my email for my full business building playlist. There’s also a call to really follow through, which is just the encouragement a lot folks need when trying to build a business, it’s not easy after all. <\/p>\n<\/div><\/div>\n\n\n\n

\"Amy<\/figure>
\n

Now I get an email in my inbox with the subject line “your quiz results” which is best practice<\/a> and gets the highest open rates. I can click through to see my full quiz results. <\/p>\n<\/div><\/div>\n\n\n\n

\"Amy<\/figure>
\n

These quiz results<\/a> are where this quiz really shine. They are in-depth, informative, and designed to be maximally helpful. They also redirect<\/a> to Amy’s site so she can really build them the way that’s best for the customer. <\/p>\n<\/div><\/div>\n\n\n\n

Quizzes are great for recommending content. And if you’re at the stage where you’ve got so much valuable information you need to start pairing it down for starters, a quiz could be a great solution for you. The principle here is to show you understand where your customer is at, then show them relevant content to help them reach their goals. <\/p>\n\n\n\n

Amy did this beautifully with her Business Building Playlist Quiz<\/a> I highly recommend checking it out, I know I learned from it. <\/p>\n\n\n\n

Want to create your own quiz? Use InteractAI<\/a> to build one in 45 seconds. <\/p>\n","protected":false},"excerpt":{"rendered":"

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