{"id":48836,"date":"2024-09-18T21:43:59","date_gmt":"2024-09-19T04:43:59","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=48836"},"modified":"2024-09-23T17:45:05","modified_gmt":"2024-09-24T00:45:05","slug":"b2b-examples","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/b2b-examples\/","title":{"rendered":"B2B Quiz Examples"},"content":{"rendered":"\n

When utilizing quizzes in B2B marketing you want to target the buyer with your quiz content. The persona you write the quiz for is the person at the business who would buy your product who is making the decision to make a purchase. Let’s take a look at some examples of how this is done. <\/p>\n\n\n\n

Atlassian: What’s Your Natural Leadership Style?<\/a><\/h2>\n\n\n\n

This quiz is written for leaders, and leaders are often buyers for B2B software companies like Atlassian. It starts as an embedded component on a blog post.<\/p>\n\n\n\n

\"Quiz<\/figure>\n\n\n\n

When you start the quiz it has a custom cover photo on it and a button to begin.<\/p>\n\n\n\n

\"What's<\/figure>\n\n\n\n

The questions demonstrate a level of understanding around what leaders think about on a day-to-day basis which is ideal because it shows customer empathy.<\/p>\n\n\n\n

\"Leadership<\/figure>\n\n\n\n

Questions range from business to personal, to get a sense of how the person taking the quiz thinks. <\/p>\n\n\n\n

\"B2B<\/figure>\n\n\n\n

After answering all the questions you see your outcome which tells you your natural leadership style<\/p>\n\n\n\n

\"Quiz<\/figure>\n\n\n\n

There’s a CTA button that links to a blog post to learn more about how to lead well<\/p>\n\n\n\n

\"Quiz<\/figure>\n\n\n\n

This quiz is a great piece for engagement, on-site time, and generally connecting with ideal customers who can gain value from the personalized recommendations for content based on their particular quiz outcome. <\/p>\n\n\n\n

StationX: Certification Matchmaker<\/a><\/h2>\n\n\n\n

This one begins on the home page where you can navigate to the certification matchmaker from the primary header menu dropdown.<\/p>\n\n\n\n

\"StationX<\/figure>\n\n\n\n

When you click through to the quiz there is a cover photo showing the options you could be recommended in the quiz<\/p>\n\n\n\n

\"Certification<\/figure>\n\n\n\n

The questions are to the point and help determine which course you should start with. <\/p>\n\n\n\n

\"StationX<\/figure>\n\n\n\n

At the end this quiz offers an opportunity to opt in and get further updates. A great lead generation strategy.<\/p>\n\n\n\n

\"Quiz<\/figure>\n\n\n\n

At the end you see your recommendation and there are links to see the recommended courses<\/p>\n\n\n\n

\"StationX<\/figure>\n\n\n\n

There is a CTA button at the end of the result to learn more and subscribe to the recommended course.<\/p>\n\n\n\n

\"StationX<\/figure>\n\n\n\n

You can learn more about the recommendation<\/p>\n\n\n\n

\"StationX<\/figure>\n\n\n\n

This is a great use of a quiz, recommending products, courses, content, using a quiz is an excellent way to guide people towards the right solution for them and their companies. <\/p>\n","protected":false},"excerpt":{"rendered":"

When utilizing quizzes in B2B marketing you want to target the buyer with your quiz content. The persona you write the quiz for is the person at the business who…<\/p>\n","protected":false},"author":1,"featured_media":48845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[],"class_list":["post-48836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quizzes-for-b2b"],"yoast_head":"\nB2B Quiz Examples | Interact Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/b2b-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Quiz Examples\" \/>\n<meta property=\"og:description\" content=\"When utilizing quizzes in B2B marketing you want to target the buyer with your quiz content. 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