{"id":48891,"date":"2024-09-19T11:22:33","date_gmt":"2024-09-19T18:22:33","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=48891"},"modified":"2024-09-19T11:22:34","modified_gmt":"2024-09-19T18:22:34","slug":"ai-keyword-research-how-to-use-ai-to-identify-seo-traffic-opportunities","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/ai-keyword-research-how-to-use-ai-to-identify-seo-traffic-opportunities\/","title":{"rendered":"AI Keyword Research: How to Use AI to Identify SEO Traffic Opportunities"},"content":{"rendered":"\n

By Ryan Robinson<\/em><\/p>\n\n\n\n

One of the best ways I\u2019ve uncovered to grow your traffic faster <\/em>right now, is leveraging the power of AI keyword research<\/strong> to unlock hidden traffic opportunities, easier than ever before.<\/p>\n\n\n\n

Here\u2019s an example of my process for quickly doing AI keyword research using RightBlogger\u2019s AI-Powered Keyword Research Tool<\/a> (a tool I built that you can use for free):<\/p>\n\n\n\n

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I\u2019m thinking you\u2019re probably already familiar with keyword research (even if, like many content creators I know, you\u2019ve had challenges really making it work from an ROI-perspective in your business).<\/p>\n\n\n\n

Keyword research<\/a> is the process of finding relevant keywords (topics) to create content around, and guarantees that you\u2019ll be meeting the real terms people search for on sites like Google, so that you can bring more high quality traffic to your website.<\/p>\n\n\n\n

A \u201ckeyword\u201d is any word or phrase that someone types into a search engine (like Google). Smart keyword research is all about finding relevant keywords for your business that have a good amount of search traffic, and aren\u2019t too competitive.<\/p>\n\n\n\n

The research process can feel daunting and many marketers & business owners I know aren\u2019t sure where to begin\u2014or really get the most out of this research process. That\u2019s where AI keyword research comes in.<\/p>\n\n\n\n

Understanding AI Keyword Research<\/h2>\n\n\n\n

So what is<\/em> AI keyword research (versus regular keyword research)?<\/p>\n\n\n\n

AI keyword research is the use of any AI tool or set of tools that help you with the keyword research process. These tools can dramatically<\/em> speed things up & spot opportunities you wouldn\u2019t have otherwise noticed.<\/p>\n\n\n\n

Before AI, keyword research meant (painful) manual hunting for possible keywords, trying to decipher search volume, and gradually building a list of good potential keywords, one-by-one.<\/p>\n\n\n\n

But with AI-powered keyword research software, you can quickly come up with a big list of keywords (along with search volumes, competition, and more). You can even use advanced tools like a Keyword Cluster Generator<\/a> to create groups of keywords ripe for great SEO traffic:<\/p>\n\n\n\n

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Of course, you can now use AI tools at every step of the content creation process, too. For example, you can create an SEO brief based on any chosen keyword, or even draft an entire first draft article that\u2019ll be pretty damn good.<\/p>\n\n\n\n

The Process of AI Keyword Research<\/h2>\n\n\n\n

Let\u2019s dig into how exactly to do keyword research using AI tools. <\/p>\n\n\n\n

I\u2019m going to use my very own RightBlogger Keyword Research Tool<\/a> for our examples here, because (a) I use it every day and (b) you can try it out with a free RightBlogger account.<\/p>\n\n\n\n

But if you want to experiment with other AI keyword research tools (and you\u2019ve got a solid budget), consider taking a look at tools like Ahrefs<\/a> and Semrush<\/a> that\u2019ve long been steady alternatives for more advanced marketers.<\/p>\n\n\n\n

Important:<\/strong> I don\u2019t<\/em> recommend using ChatGPT for keyword research. Sure, you can get it to come up with a list of possible keywords, but it won\u2019t reliably give you accurate search volumes and competition ratings for those. <\/p>\n\n\n\n

Step 1: Get Clear About Your SEO Goals<\/h3>\n\n\n\n

Before you begin, get clear about what you\u2019re trying to achieve. <\/strong><\/p>\n\n\n\n

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You might want to double your traffic, for instance. You\u2019re probably also looking to make more money from the content you create. That means thinking about which keywords are likely to bring in highly qualified leads, rather than just pursuing vanity traffic opportunities.<\/p>\n\n\n\n

Step 2: Identify Your Target Audience (and Search Intent)<\/h3>\n\n\n\n

Hopefully, you already know who your target audience is<\/a>. Perhaps your product is aimed at affluent 40-somethings, or you\u2019ve got a service for new parents.<\/p>\n\n\n\n

If you\u2019re not sure, get clear about your target audience before going any further, it\u2019s a really important foundational first step to invest in understanding the people you want to reach. <\/p>\n\n\n\n

You\u2019ll also want to think about their search intent. <\/strong>At different stages of the buying cycle, your audience may be aiming to learn or understand something (informational intent), at the stage of comparing different solutions (commercial intent), or ready to buy with their credit card in hand (transactional intent<\/a>).<\/p>\n\n\n\n

Step 3: Come Up with Keyword Ideas<\/h3>\n\n\n\n

Now it\u2019s time to turn to our trusty AI tools to start identifying the right<\/em> keyword ideas. This is super straightforward!<\/p>\n\n\n\n

All you need is a starting topic or seed keyword.<\/strong><\/p>\n\n\n\n

For instance, if your business sells natural sleep remedies<\/em>, your seed keyword might be \u201csleep better\u201d. Let\u2019s put that into our AI keyword research tool:<\/p>\n\n\n\n

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Within seconds, the tool generates a huge research-backed list of potential keywords. (I could only fit a fraction of them into this screenshot.)<\/em><\/p>\n\n\n\n

Right away, you\u2019ll see three key pieces of data appear:<\/p>\n\n\n\n