{"id":48976,"date":"2024-09-20T10:16:54","date_gmt":"2024-09-20T17:16:54","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=48976"},"modified":"2024-10-25T18:01:16","modified_gmt":"2024-10-26T01:01:16","slug":"b2b","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/b2b\/","title":{"rendered":"How to Use Quizzes in B2B Marketing"},"content":{"rendered":"\n

As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks to the innovative folks over at Atlassian who have developed a remarkable quiz strategy to reach ideal customers on a personal level in a B2B setting. <\/p>\n\n\n\n

For context, the way to make quizzes work in a B2B setting where companies are buying from a company is to create quizzes for the individual buyer who will actually be making the purchase. At the end of the day, there is always a decision maker when B2B products are bought, and you want to ingratiate your business with that DM on a personal level so when it comes time to decide which product to buy they feel an affinity towards your brand. <\/p>\n\n\n\n

Let’s look at how Atlassian has successfully implemented a great quiz strategy.<\/p>\n\n\n\n

It starts off on their Work Life hub, where you can access all of their quizzes through the Resources Drop down. Each quiz also lives on its own blog page (see example<\/a>). Here’s what that implementation looks like. <\/p>\n\n\n\n

\"Quiz<\/figure>\n\n\n\n

Let’s pause and talk about quiz ideation. We have a quiz title generator<\/a> to help with ideas for your quizzes. But at a high level the way to think about quiz ideas is to think about what questions and goals your ideal customer has. What are the things they are trying to solve, what are the accomplishments they are trying to reach? Those become the basis for quiz ideas you can create. <\/p>\n\n\n\n

Each quiz lives on its own blog post page (see example<\/a>) <\/p>\n\n\n\n

\"Atlassian<\/figure>\n\n\n\n

The quiz is fully interactive, and asks questions to determine Leadership Style in this case. Questions are an ideal way to connect with your ideal customer on a human level and also demonstrate that you understand their day-to-day by providing answer choices that reflect the thoughts in their mind.<\/p>\n\n\n\n

\"891<\/figure>\n\n\n\n

If you’re wondering what kinds of questions to ask you can use our question generator<\/a> to get some ideas. The general premise with asking good questions is to think about what you need to know in order to provide someone with the right outcome on the quiz, then ask those questions in the voice you would use to ask them in real life and write the answer choices in the voice of the customer. <\/p>\n\n\n\n

At the end of the quiz, which is typically after 5-10 questions, you show the quiz taker their result. <\/p>\n\n\n\n

\"Quiz<\/figure>\n\n\n\n

We have a guide on how to write quiz results<\/a> but the general premise is that you want to give people a satisfactory description of their result, focus on the individual who took the quiz and their attributes. People like to take quizzes because they can learn about themselves, so focus on that aspect of the result.<\/p>\n\n\n\n

There is also a CTA button on this result<\/a> that links to more content, personalized to this quiz outcome so it’s relevant to the result that’s shown. This way when someone is curious to continue learning about themselves, which is common, you can provide them with another piece of content that matches what they are wanting to learn about. <\/p>\n\n\n\n

\"Atlassian<\/figure>\n\n\n\n

To Recap B2B Quiz Strategy:<\/h3>\n\n\n\n
    \n
  1. Create quizzes that connect with your ideal customer buyer, the Decision Maker on purchases<\/li>\n\n\n\n
  2. Make a Quiz Hub where you can have all the quizzes available<\/li>\n\n\n\n
  3. Create an individual page for each quiz so people can access it and it gets SEO optimized<\/a><\/li>\n\n\n\n
  4. Quiz ideas should be intended for the ideal customer<\/li>\n\n\n\n
  5. Quiz questions should create a human level connection with the customer<\/li>\n\n\n\n
  6. Quiz outcomes should give a satisfactory overview of the result<\/li>\n\n\n\n
  7. Quiz CTA buttons should link to more content to learn about your result<\/li>\n<\/ol>\n\n\n
    \n
    \n
    \n \"Interact\n <\/div>\n
    \n

    Book a Demo to Talk Quiz Strategy for Your B2B Business<\/p>\n

    Connect with a quiz expert 1:1<\/p>\n

    \n Book a Demo<\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…<\/p>\n","protected":false},"author":1,"featured_media":49225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[556],"class_list":["post-48976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quizzes-for-b2b","tag-featured"],"yoast_head":"\nHow to Use Quizzes in B2B Marketing | Interact Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Quizzes in B2B Marketing\" \/>\n<meta property=\"og:description\" content=\"As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-20T17:16:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T01:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/b2b\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/b2b\/\",\"name\":\"How to Use Quizzes in B2B Marketing | Interact Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png\",\"datePublished\":\"2024-09-20T17:16:54+00:00\",\"dateModified\":\"2024-10-26T01:01:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/2fd6864f71c916a05e715debdf15332f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/b2b\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tryinteract.com\/blog\/b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/b2b\/#primaryimage\",\"url\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png\",\"contentUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png\",\"width\":1280,\"height\":720,\"caption\":\"quiz marketing masterclass (2)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tryinteract.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Quizzes in B2B Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/\",\"name\":\"Interact Blog\",\"description\":\"Learn list building with quizzes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tryinteract.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/2fd6864f71c916a05e715debdf15332f\",\"name\":\"Josh Haynam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"contentUrl\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"caption\":\"Josh Haynam\"},\"description\":\"Josh Haynam is the CEO of Interact and a behavioral economist. Josh studies insights from the 1 billion quiz takers who have experienced Interact quizzes and shares the findings.\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Use Quizzes in B2B Marketing | Interact Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tryinteract.com\/blog\/b2b\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Quizzes in B2B Marketing","og_description":"As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks...","og_url":"https:\/\/www.tryinteract.com\/blog\/b2b\/","og_site_name":"Interact Blog","article_publisher":"https:\/\/www.facebook.com\/tryinteract","article_published_time":"2024-09-20T17:16:54+00:00","article_modified_time":"2024-10-26T01:01:16+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png","type":"image\/png"}],"author":"Josh Haynam","twitter_card":"summary_large_image","twitter_creator":"@tryinteract","twitter_site":"@tryinteract","twitter_misc":{"Written by":"Josh Haynam","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tryinteract.com\/blog\/b2b\/","url":"https:\/\/www.tryinteract.com\/blog\/b2b\/","name":"How to Use Quizzes in B2B Marketing | Interact Blog","isPartOf":{"@id":"https:\/\/www.tryinteract.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tryinteract.com\/blog\/b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.tryinteract.com\/blog\/b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png","datePublished":"2024-09-20T17:16:54+00:00","dateModified":"2024-10-26T01:01:16+00:00","author":{"@id":"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/2fd6864f71c916a05e715debdf15332f"},"breadcrumb":{"@id":"https:\/\/www.tryinteract.com\/blog\/b2b\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tryinteract.com\/blog\/b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tryinteract.com\/blog\/b2b\/#primaryimage","url":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png","contentUrl":"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2024\/09\/quiz-marketing-masterclass-2.png","width":1280,"height":720,"caption":"quiz marketing masterclass (2)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tryinteract.com\/blog\/b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tryinteract.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Quizzes in B2B Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.tryinteract.com\/blog\/#website","url":"https:\/\/www.tryinteract.com\/blog\/","name":"Interact Blog","description":"Learn list building with quizzes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tryinteract.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/2fd6864f71c916a05e715debdf15332f","name":"Josh Haynam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg","contentUrl":"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg","caption":"Josh Haynam"},"description":"Josh Haynam is the CEO of Interact and a behavioral economist. Josh studies insights from the 1 billion quiz takers who have experienced Interact quizzes and shares the findings.","url":"https:\/\/www.tryinteract.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts\/48976"}],"collection":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/comments?post=48976"}],"version-history":[{"count":1,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts\/48976\/revisions"}],"predecessor-version":[{"id":48983,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/posts\/48976\/revisions\/48983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/media\/49225"}],"wp:attachment":[{"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/media?parent=48976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/categories?post=48976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tryinteract.com\/blog\/wp-json\/wp\/v2\/tags?post=48976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}