{"id":50485,"date":"2025-05-21T10:04:56","date_gmt":"2025-05-21T17:04:56","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=50485"},"modified":"2025-08-01T06:54:17","modified_gmt":"2025-08-01T13:54:17","slug":"salary-transparent-streets-best-performing-quiz-lead-magnet","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/","title":{"rendered":"Salary Transparent Street&#8217;s Best Performing Lead Magnet is an Interact Quiz"},"content":{"rendered":"\n<p>Salary Transparent Street switched their primary lead magnet from a free guide to an interactive quiz, and it took their lead generation from a &#8220;slow burn&#8221; to a &#8220;statistically significant improvement.&#8221; Hannah Williams, the founder of Salary Transparent Street, is a data analyst, so when she said &#8220;statistically significant&#8221; I knew it was meaningful. <\/p>\n\n\n\n<p>This is the story of how Salary Transparent Street created their quiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-salary-transparent-street\">About Salary Transparent Street<\/h2>\n\n\n\n<p>The mission of Salary Transparent Street is &#8220;We interview people about their salaries to promote and encourage pay transparency.&#8221; It&#8217;s a very popular brand, with over 3 million followers across <a href=\"https:\/\/www.instagram.com\/salarytransparentstreet\/?hl=en\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@salarytransparentstreet?lang=en\">TikTok<\/a>, and  <a href=\"https:\/\/www.youtube.com\/c\/SalaryTransparentStreet\">YouTube<\/a>, and <a href=\"https:\/\/www.linkedin.com\/company\/salarytransparentstreet\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/2-1.png\" alt=\"2\" class=\"wp-image-50487\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/2-1.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/2-1-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/2-1-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/2-1-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/2-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-salary-transparent-street-s-quiz-lead-magnet\">About Salary Transparent Street&#8217;s Quiz Lead Magnet<\/h2>\n\n\n\n<p>&#8220;As people watch the interviews on Salary Transparent Street, they wonder &#8220;Am I well compensated?&#8221; That&#8217;s what Hannah Williams said in our interview about their quiz lead magnet. This insight came from comments that people would leave on the videos, asking various versions of that question.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street.png\" alt=\"Salary Transparent Street\" class=\"wp-image-50489\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-the-idea-for-a-quiz-came-from\">Where the Idea for a Quiz Came From<\/h2>\n\n\n\n<p>For Hannah, a self described &#8220;Geriatric Gen Z&#8221; she said &#8220;I know, from being chronically online, that quizzes are powerful. And the data proved that to be true for us.&#8221; Hannah said she&#8217;s from the &#8220;Buzzfeed Generation&#8221; from an era when online quizzes were super popular. It&#8217;s very cool that she&#8217;s now turned an online quiz into something that helps her audience answer a really important question about their compensation. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/3-1.png\" alt=\"3\" class=\"wp-image-50488\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/3-1.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/3-1-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/3-1-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/3-1-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/3-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-quiz-performs-versus-a-free-guide\">How the Quiz Performs Versus a Free Guide<\/h2>\n\n\n\n<p>&#8220;Our previous lead magnet was a free guide. It did okay but was a slow burn. Once we introduced the quiz, the data showed it worked better.&#8221; This is helpful context because a lot of people wonder which type of lead magnet will work best for them, and in this case, a quiz was the way to go.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/4-2.png\" alt=\"4\" class=\"wp-image-50490\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/4-2.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/4-2-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/4-2-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/4-2-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/4-2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-quiz-gives-the-audience-something-they-can-action-on\">The quiz gives the audience something they can action on<\/h2>\n\n\n\n<p>&#8220;The quiz gives our audience something they can take action on, and quizzes are so much fun&#8221; This is the &#8220;why&#8221; for what sets a quiz apart from other lead magnet options. It&#8217;s something the audience member can action on for themselves, which is unique to the interactive format of a quiz. It&#8217;s also fun, because quizzes are good fun.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/6-1.png\" alt=\"6\" class=\"wp-image-50492\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/6-1.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/6-1-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/6-1-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/6-1-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/6-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-questions-are-obvious-but-help-guide-towards-a-next-step\">The questions are obvious, but help guide towards a next step<\/h2>\n\n\n\n<p>&#8220;In a way the questions in the quiz are obvious, but they help guide the quiz taker to the next step&#8221; The questions of the quiz are simple things, but when added together lead to a next step for the quiz taker. Basically very basic questions that help to determine if someone is underpaid. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/7-1.png\" alt=\"7\" class=\"wp-image-50493\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/7-1.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/7-1-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/7-1-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/7-1-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/7-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-opt-in-form-comes-after-the-quiz-questions-after-trust-is-built\">The opt-in form comes after the quiz questions after trust is built<\/h2>\n\n\n\n<p>&#8220;People are more reluctant to give their email. The quiz builds trust and offers value for free.&#8221; In a time when getting an email address is harder than ever, building trust with people through the questions of a quiz leads to higher conversions because their is personalized value being given for free. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/8-1.png\" alt=\"8\" class=\"wp-image-50494\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/8-1.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/8-1-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/8-1-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/8-1-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/8-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-provide-the-next-resources-right-away\">The results provide the next resources right away<\/h2>\n\n\n\n<p>&#8220;The results offer free value and a natural connection to our other resources&#8221; Salary Transparent street has a free <a href=\"https:\/\/www.salarytransparentstreet.com\/salary-database\">Salary Database<\/a> and <a href=\"https:\/\/www.salarytransparentstreet.com\/resource-hub\/salary-negotiation-scripts?\">Negotiation Scripts<\/a> which are great next steps for someone who is seeing that they are likely underpaid and wants to improve their salary as a result. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-2.png\" alt=\"Quiz results of salary transparent street quiz lead magnet\" class=\"wp-image-50505\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-2.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-2-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-2-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-2-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-quizzes-are-next-level-lead-magnets\">Conclusion: Quizzes are next level lead magnets<\/h2>\n\n\n\n<p>The Salary Transparent Street quiz is a perfect example of using interactivity and personalization to improve a lead magnet. Going from a free guide to an interactive experience that helps answer a key audience question increased the effectiveness of the lead magnet. If you&#8217;d like to create your own quiz lead magnet, you can <a href=\"https:\/\/www.tryinteract.com\/\">sign up for Interact free<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salary Transparent Street switched their primary lead magnet from a free guide to an interactive quiz, and it took their lead generation from a &#8220;slow burn&#8221; to a &#8220;statistically significant&#8230;<\/p>\n","protected":false},"author":1,"featured_media":50497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-50485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salary Transparent Street&#039;s Best Performing Lead Magnet is an Interact Quiz | Interact Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salary Transparent Street&#039;s Best Performing Lead Magnet is an Interact Quiz\" \/>\n<meta property=\"og:description\" content=\"Salary Transparent Street switched their primary lead magnet from a free guide to an interactive quiz, and it took their lead generation from a &#8220;slow burn&#8221; to a &#8220;statistically significant...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T17:04:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T13:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/\",\"name\":\"Salary Transparent Street's Best Performing Lead Magnet is an Interact Quiz | Interact Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-1.png\",\"datePublished\":\"2025-05-21T17:04:56+00:00\",\"dateModified\":\"2025-08-01T13:54:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/2fd6864f71c916a05e715debdf15332f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/#primaryimage\",\"url\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-1.png\",\"contentUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/05\/Salary-Transparent-Street-1.png\",\"width\":1920,\"height\":1080,\"caption\":\"Salary Transparent Street (1)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/salary-transparent-streets-best-performing-quiz-lead-magnet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tryinteract.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salary Transparent Street&#8217;s Best Performing Lead Magnet is an Interact Quiz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/\",\"name\":\"Interact Blog\",\"description\":\"Learn list building with quizzes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tryinteract.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/2fd6864f71c916a05e715debdf15332f\",\"name\":\"Josh Haynam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"contentUrl\":\"https:\/\/www.tryinteract.com\/blog\/wp-content\/uploads\/2022\/02\/Headshot-2-scaled-96x96.jpg\",\"caption\":\"Josh Haynam\"},\"description\":\"Josh Haynam is the CEO of Interact and a behavioral economist. 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