{"id":50604,"date":"2025-06-23T07:24:18","date_gmt":"2025-06-23T14:24:18","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=50604"},"modified":"2025-06-23T07:26:35","modified_gmt":"2025-06-23T14:26:35","slug":"what-is-the-return-on-investment-for-lead-generation-quizzes","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/what-is-the-return-on-investment-for-lead-generation-quizzes\/","title":{"rendered":"What is the Return on Investment for Lead Generation Quizzes?"},"content":{"rendered":"\n

The average return on investment for lead generation quizzes is 23.6x – meaning that for every $1 spent on Interact quiz software we have returned $23.60<\/h2>\n\n\n\n

Interact customers have generated 100 million leads. From conducting internal research, the average value of a lead for our customers is $4. That’s $400 million in revenue generated from quizzes built on the Interact platform.<\/p>\n\n\n\n

Interact customers have paid us $16.9 million dollars in total since we started the company in 2013. <\/p>\n\n\n\n

400\/16.9 = 23.6 so for every dollar spent on quiz software, we have returned 23.6 dollars on average since 2013. <\/p>\n\n\n\n

Now of course, this is an average, and we cannot guarantee that any particular quiz has the same result. But this is pretty exceptional value for money.<\/p>\n\n\n\n

Research Method<\/h2>\n\n\n\n

Over the last 13 years I have interviewed over 300 Interact customers and asked them what leads are worth to them. The amounts vary widely, from as high as $100 to as low as $.50, but over time the value of a lead has narrowed down with less variation to $4. Today in 2025, we can reasonably predict the value a quiz will provide to a customer based on this $4 per lead number, and generally it is accurate. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The average return on investment for lead generation quizzes is 23.6x – meaning that for every $1 spent on Interact quiz software we have returned $23.60 Interact customers have generated…<\/p>\n","protected":false},"author":1,"featured_media":50605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-50604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing"],"yoast_head":"\nWhat is the Return on Investment for Lead Generation Quizzes? | Interact Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/what-is-the-return-on-investment-for-lead-generation-quizzes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Return on Investment for Lead Generation Quizzes?\" \/>\n<meta property=\"og:description\" content=\"The average return on investment for lead generation quizzes is 23.6x – meaning that for every $1 spent on Interact quiz software we have returned $23.60 Interact customers have generated...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/what-is-the-return-on-investment-for-lead-generation-quizzes\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T14:24:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T14:26:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/06\/Copy-of-Instagram-quiz-lead-generation-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/what-is-the-return-on-investment-for-lead-generation-quizzes\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/what-is-the-return-on-investment-for-lead-generation-quizzes\/\",\"name\":\"What is the Return on Investment for Lead Generation Quizzes? 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