{"id":52491,"date":"2026-08-31T13:55:54","date_gmt":"2026-08-31T20:55:54","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=52491"},"modified":"2026-08-31T13:55:55","modified_gmt":"2026-08-31T20:55:55","slug":"people-want-to-know-how-to-reach-the-next-level","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/people-want-to-know-how-to-reach-the-next-level\/","title":{"rendered":"People Want to Know How to Reach the Next Level"},"content":{"rendered":"\n

I’ve seen a pattern recently of quizzes being used as assessments. There’s Jenna Kutcher’s “Level Up” Assessment<\/a>. Rachel G Scott has a Faith Assessment.<\/a> Carly Banks from The Habit Ayurveda has a Body Type Assessment<\/a>. Direct Energy has a Green Assessment<\/a>.<\/p>\n\n\n\n

The common theme between all of these is that they help you figure out where you stand.<\/p>\n\n\n\n

\"four-image<\/figure>\n\n\n\n

For all of time, people have wanted to know how they can level up. That’s just what people want.<\/p>\n\n\n\n

If you look at the happiness index in the 1950s and the 1960s, this was the time when people were becoming relatively richer, meaning relative to the overall costs in the market. The middle class was moving up, and the average person had more spending power each year than the previous year. And that is when happiness levels were at their absolute peak in America.<\/p>\n\n\n\n

What does that tell you about human nature and how people are wired? It tells you that people want to reach the next level, because when they reach the next level, they feel happy.<\/p>\n\n\n\n

And this is why assessments that are framed in a way that helps you figure out how to reach that next level are so powerful, especially if they are meeting you in a place where you feel stuck at your current level. Because that’s the opposite of happiness. The opposite of happiness is feeling stuck at your current level.<\/p>\n\n\n\n

Even if your current level is quite high, if you’ve achieved a lot, if you’ve gotten to a high level, if you are stuck at that level, your happiness level is very low. People always, constantly, want to reach the next level.<\/p>\n\n\n\n

So what I’ve seen from this pattern of quizzes being used as assessments is that you’re basically figuring out where somebody ranks. And now we have category assessments, so you can figure out where people rank overall and then within different categories. The reason why these have such high receptivity and such high uptake is that people want to know where they are and how they can reach the next level.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

The examples that I gave at the beginning show this. Jenna Kutcher’s Level Up Assessment is literally exactly what I’m talking about. It helps you figure out how to reach the next level, and that one’s in a business context.<\/p>\n\n\n\n

\"Jenna<\/figure>\n\n\n\n

Carly Banks’ Ayurveda assessment is in a health context. Rachel G. Scott’s Faith Assessment is in a faith context. And then Direct Energy’s Green Assessment is in a green thumb, environmental contribution context.<\/p>\n\n\n\n

\"Carly<\/figure>\n\n\n\n

And the thing is that what really draws people in, what gets them to stop and pay attention, is that they want to know how to improve. Humans are hardwired to want to know how to improve.<\/p>\n\n\n\n

And if you frame an assessment in that way, it’s almost like catnip. It’s irresistible. We cannot help but figure out where we are, especially if it’s on a topic that matters to us.<\/p>\n\n\n\n

If their business matters to them, if their health matters to them, if their faith matters to them, if being a good steward of the environment matters to them, if it is something that matters to them, and then you’re like, hey, take this assessment, figure out where you are and how to reach the next level, of course they want to take it.<\/p>\n\n\n\n

Now, from a business perspective, there’s a couple of things that make these really valuable.<\/p>\n\n\n\n

The biggest one, and this is the differentiator that makes Interact what it is and the whole reason why the company exists, is that within Interact, you can ask people if they’d like to put in their email at the end of your assessment before they see the results.<\/p>\n\n\n\n

Now, the reason why it’s placed here is not because you’re gating the results. You’re not preventing anybody from seeing the results. You want to leave it optional.<\/p>\n\n\n\n

But you’re putting it here because this is the peak of somebody’s attention span. This is the point where somebody is the most dialed in, the most locked in, and paying the most attention to what you are saying because they’re about to see what level they are. And that’s the whole point. That’s what they’re here for.<\/p>\n\n\n\n

\"Advice<\/figure>\n\n\n\n

And so you put this email opt-in form here, and it integrates directly with your email software. So Flodesk, Kit, ActiveCampaign, Klaviyo, HubSpot, and many others. Whatever it is you’re using, those are kind of the main ones that our customers are typically using these days.<\/p>\n\n\n\n

But not only can you gather those emails, you can also segment them based on which level somebody is. Then you can set up a follow-up email that is specific to their level, and you’re continuing the conversation.<\/p>\n\n\n\n

\"Interact<\/figure>\n\n\n\n

That really helps to cement that connection and that relationship, especially because these assessments often live on your link in bio, or they’ll be promoted directly through a comment to take the quiz, or they’ll be on your website. This is often pretty high up in the funnel. This is where these assessments live.<\/p>\n\n\n\n

And so having it connect into your email, and then having that gap be bridged by following up with more information about your level and how to reach the next level, is a great way to kind of start that relationship.<\/p>\n\n\n\n

So that’s the one thing. Then the next thing that really makes these valuable is that you can see how people answer the questions.<\/p>\n\n\n\n

It’s basically like a survey. You can see, oh, okay, most people answer this way or that way. And you can also see what level most people are at.<\/p>\n\n\n\n

I hear from customers over and over again that they’re surprised to know their audience is at a higher level than they thought, or a lower level than they thought, or they’re actually much more in the middle and there aren’t such extremes.<\/p>\n\n\n\n

Learning that about your audience can drive your whole content strategy and the whole way that you go to market in terms of how you talk to people.<\/p>\n\n\n\n

\"Interact<\/figure>\n\n\n\n

And so this is my synopsis and what I’ve observed. I think especially over the last couple of years, this has really picked up as one of the more popular types of quizzes, this assessment format, because people want to reach the next level because that makes them happy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Self-reported happiness in America peaked in the 1950s and has barely moved since, even as incomes rose. The reason: people want to reach the next level, not just know where they currently stand. That is exactly what a well-framed assessment offers.<\/p>\n","protected":false},"author":3,"featured_media":52495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-52491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"\nPeople Want to Know How to Reach the Next Level | Interact Blog<\/title>\n<meta name=\"description\" content=\"People are wired to want the next level. 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