A second quiz can make sense when you serve multiple audiences, want to use quizzes more frequently for lead generation on social media, or have several audience questions that would work well in quiz format.<\/p>\n\n\n\n
Each of those gives you a reason to create another quiz. The decision starts with understanding who would take it and what they would get out of it.<\/p>\n\n\n\n
If you have multiple audiences coming to you for different things, separate quizzes can help you speak directly to each group.<\/p>\n\n\n\n
Imagine a career coach who works with both job seekers and new managers. Someone looking for a job might want help figuring out what kind of role suits them. Someone managing a team for the first time might want to understand their leadership style.<\/p>\n\n\n\n
Those people are coming to the same expert, but they need different guidance. Each quiz gives the coach a way to address the situation that brought that person to them.<\/p>\n\n\n\n
The title, questions, and outcomes can all reflect that audience\u2019s experience. The recommendations at the end can also lead toward the resources or services that fit what they need.<\/p>\n\n\n\n
Another reason to create more quizzes is that you want to use them more frequently in your social media lead generation.<\/p>\n\n\n\n
If you regularly create content around several topics, you may have opportunities to connect those topics to different quizzes. Each one gives someone a way to take what you\u2019re discussing and understand how it applies to them.<\/p>\n\n\n\n
For that career coach, a post about leading team meetings could connect to a leadership style quiz. A post about struggling to hand work over to someone else could connect to a quiz about delegation.<\/p>\n\n\n\n
The person reading or watching your content may already be thinking about their own situation. The quiz gives them somewhere to go with that question.<\/p>\n\n\n\n
Having more than one quiz gives you more relevant invitations to share. Someone who wasn\u2019t interested in one topic may immediately recognize themselves in another.<\/p>\n\n\n\n
You can build the promotion around that connection. Explain the issue in your content, then invite people to take the related quiz on your website for guidance that reflects their situation.<\/p>\n\n\n\n
The topic gives you the reason to share the quiz. You can choose which one to promote based on what you\u2019re talking about and what your audience is responding to.<\/p>\n\n\n\n
You may also find that the same audience has several questions that are good candidates for quizzes.<\/p>\n\n\n\n
New managers, for example, might want to understand their leadership style and what makes delegation difficult for them. Those are different questions, even though the same person could benefit from answering both.<\/p>\n\n\n\n
The first quiz might help them recognize how they naturally lead. The second could help them understand why they keep holding on to work and what would help them hand it over.<\/p>\n\n\n\n
Think about the questions people ask in your comments, emails, and conversations. Which ones require you to understand something about the person before you can give a useful answer?<\/p>\n\n\n\n
Those are worth considering for another quiz. The questions let you learn what matters about their situation, and the outcome gives them guidance based on what you\u2019ve learned.<\/p>\n\n\n\n
You can also look at what people ask after taking your existing quiz. Their result may help them understand one thing and bring another question into focus. That can give you a clear starting point for what to create next.<\/p>\n\n\n\n
Before building, put the purpose of the new quiz into a sentence: who it\u2019s for and what it will help them understand. Then think about where that question comes up in your content or your work with customers.<\/p>\n\n\n\n
That gives your second quiz a clear place in the experience you\u2019re creating for your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
A second quiz makes sense when you serve more than one audience, want more quizzes to share on social media, or hear several audience questions that fit a quiz. Here is how to decide, using a career coach as an example.<\/p>\n","protected":false},"author":3,"featured_media":52967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-52966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"\n