{"id":7533,"date":"2018-06-16T13:23:31","date_gmt":"2018-06-16T13:23:31","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=7533"},"modified":"2019-09-12T17:25:50","modified_gmt":"2019-09-13T00:25:50","slug":"case-study-facebook-leads-for-1-50-with-kristen-poborsky","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/case-study-facebook-leads-for-1-50-with-kristen-poborsky\/","title":{"rendered":"Case Study: Facebook Leads for $1.50 With Kristen Poborsky"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Wistia video player\" name=\"wistia_embed\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/c8lhhti1e7\" height=\"422\" width=\"750\" allowfullscreen=\"\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async=\"\"><\/script><br \/>\nKristen Poborsky is a marketing strategist and coach with over 9 years of experience helping businesses grow. She&#8217;s also got a <a href=\"https:\/\/quiz.tryinteract.com\/#\/616998072cc20c0018af51a7\" target=\"_blank\" rel=\"noopener noreferrer\">quiz<\/a> that is performing extremely well for generating leads from Facebook. She shared her story with us.<\/p>\n<h3>What problem does Interact help solve for your business?<\/h3>\n<p>Since day one&#8230;a main business goal of mine has been to build my list to that I can expand my impact and help more people through my content, services and training.<\/p>\n<p>Without a doubt the quiz I build with interact is the best performance I\u2019ve had with any opt in EVER\u2026with an average of 10 up to 15 opt ins a day costing me anywhere from 1.50 to 2.25 a lead from Facebook, I\u2019m pretty happy.<\/p>\n<h3>How much time\/money did it take to get up and running with your quiz?<\/h3>\n<p dir=\"ltr\">Within a couple of weeks I had created my quiz and my landing page. &nbsp;Then it took me about another couple of weeks to get my custom thank you pages set up with a download.<\/p>\n<p dir=\"ltr\">So all in all about 3 weeks probably about 20+ hours were invested of my time to get the setup done. &nbsp;However if I had used my team I could have cut my timeline by 50%<\/p>\n<h3>What did it take to get the quiz implemented on your site?<\/h3>\n<p dir=\"ltr\">I used a combination of <a href=\"https:\/\/www.tryinteract.com#oid=90686_4020\">Interact Quizzes<\/a>, Leadpages and <a href=\"https:\/\/aweber.com\/?462415\">Aweber<\/a> to set up my landing pages, thank you pages and nurture sequences. &nbsp;It was really easy to make them all work together and I am big fan of &nbsp;both <a href=\"https:\/\/www.tryinteract.com#oid=90686_4020\">Interact <\/a>and Leadpages because I it was so simple and easy to manage the set up.<\/p>\n<p dir=\"ltr\">Here\u2019s a screenshot of what my quiz landing page looks like:<\/p>\n<p><a class=\"thumbnail\" href=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-mobile.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7535\" alt=\"kristen mobile\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-mobile.png\" width=\"352\" height=\"476\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-mobile.png 352w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-mobile-221x300.png 221w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/a><\/p>\n<p dir=\"ltr\">Once they opted and got their results, I segregated my list on <a href=\"https:\/\/aweber.com\/?462415\">Aweber<\/a> based on their results so I could deliver more content that was customized &nbsp;to their segmentation.<\/p>\n<p dir=\"ltr\">I did the work all myself instead of delegating to my team so it really only cost me my time plus the following software that I used:<\/p>\n<h3><span style=\"font-size: 1.17em;\">What were your results? outcomes? leads? sales?<\/span><\/h3>\n<p dir=\"ltr\">Without a doubt this is the best performance I\u2019ve had with any opt in EVER\u2026with an average of 10 up to 15 opt ins a day costing me anywhere from 1.50 to 2.25 a lead from Facebook, I\u2019m pretty happy.And the biggest bonus was how quickly I was able to pull this off using Interact quizzes.<\/p>\n<p dir=\"ltr\">I did my homework when it came time to pick a platform to generate my quiz and Interact has all of the features that I was looking for. &nbsp;Now I\u2019m telling my clients to start building quizzes so they can generate more leads on autopilot.<\/p>\n<p><a class=\"thumbnail\" href=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-funnel.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7534\" alt=\"kristen funnel\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-funnel.png\" width=\"536\" height=\"476\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-funnel.png 536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-funnel-300x266.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how Kristen Poborsky used a quiz to get Facebook leads for $1.50 each!<\/p>\n","protected":false},"author":1,"featured_media":7539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Facebook Leads for $1.50 With Kristen Poborsky | Interact Blog<\/title>\n<meta name=\"description\" content=\"Find out how Kristen Poborsky was able to create a quiz that let her get Facebook Leads for $1.50 ad spend. You don&#039;t want to miss this!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/blog\/case-study-facebook-leads-for-1-50-with-kristen-poborsky\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Facebook Leads for $1.50 With Kristen Poborsky\" \/>\n<meta property=\"og:description\" content=\"Find out how Kristen Poborsky was able to create a quiz that let her get Facebook Leads for $1.50 ad spend. You don&#039;t want to miss this!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/blog\/case-study-facebook-leads-for-1-50-with-kristen-poborsky\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tryinteract\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-16T13:23:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-13T00:25:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:site\" content=\"@tryinteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/blog\/case-study-facebook-leads-for-1-50-with-kristen-poborsky\/\",\"url\":\"https:\/\/www.tryinteract.com\/blog\/case-study-facebook-leads-for-1-50-with-kristen-poborsky\/\",\"name\":\"Case Study: Facebook Leads for $1.50 With Kristen Poborsky | Interact Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/case-study-facebook-leads-for-1-50-with-kristen-poborsky\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/case-study-facebook-leads-for-1-50-with-kristen-poborsky\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/kristen-cover.png\",\"datePublished\":\"2018-06-16T13:23:31+00:00\",\"dateModified\":\"2019-09-13T00:25:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/blog\/#\/schema\/person\/2fd6864f71c916a05e715debdf15332f\"},\"description\":\"Find out how Kristen Poborsky was able to create a quiz that let her get Facebook Leads for $1.50 ad spend. 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