{"id":9032,"date":"2019-06-27T16:00:11","date_gmt":"2019-06-27T16:00:11","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=9032"},"modified":"2023-03-08T07:33:27","modified_gmt":"2023-03-08T15:33:27","slug":"prioritize-relationship-marketing-with-a-personality-quiz","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/prioritize-relationship-marketing-with-a-personality-quiz\/","title":{"rendered":"How to Prioritize Relationship Marketing with a Personality Quiz"},"content":{"rendered":"<p>We\u2019ve all heard that relationships take work and take time.<\/p>\n<p>The same is true in business, but this can be an issue for some entrepreneurs who want to make the sale as quickly as possible.<\/p>\n<p>Relationships don\u2019t work like that.<\/p>\n<p>Your audience needs to be wined and dined a little bit. Who could blame them?<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/l0K43Mcm5uNe5O4I8\" width=\"480\" height=\"361\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/latenightseth-unbreakable-kimmy-schmidt-cheers-tituss-burgess-l0K43Mcm5uNe5O4I8\">via GIPHY<\/a><\/center><\/p>\n<p dir=\"ltr\">Converting leads into sales is what you do, but it\u2019s not all you do.<\/p>\n<p>If quick conversion becomes your goal, your focus will only be on earning a one-time transaction rather than <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-retention-marketing-why-you-need-to-start\" target=\"_blank\" rel=\"noopener noreferrer\">earning a customer for life<\/a>.<\/p>\n<p>Relationship marketing is a better solution, and I\u2019m going to break down why.<\/p>\n<h2>What is relationship marketing?<\/h2>\n<p dir=\"ltr\"><a href=\"https:\/\/www.cpcstrategy.com\/blog\/2018\/06\/what-is-relationship-marketing-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">Relationship marketing<\/a> is a great long-term strategy for growing your customer base because you are putting energy toward building a strong, personal connection versus a one-time sale.<\/p>\n<p>We\u2019ve all heard that people want to learn and buy from people they know, like, and trust. This is nothing new, but the way you build this know-like-trust factor often comes down to how well you are nurturing a relationship with your leads and customers.<\/p>\n<p>Why focus on relationship marketing if you won\u2019t necessarily see the full benefits right away? One reason is to play the long game. Any entrepreneur will tell you that true business success comes down to sustainability.<\/p>\n<p dir=\"ltr\">In the race of the tortoise and the hare, you totally want to be the tortoise. Relationships take time to build, but they will last much longer than a quick sale and possibly lead to more revenue in the future.<\/p>\n<p>Did you know it can <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">cost five times more to acquire a new customer<\/a> as it does to retain a customer you already have? Your focus should be on customer retention rather than acquisition, even though <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">44% of businesses<\/a> have a greater focus on acquisition. (Psst\u2026this can work in your favor when you go up against competitors!)<\/p>\n<p>When you focus on retention marketing, you allow yourself the time to build stronger relationships with your audience so they turn into lifetime customers. This is the holy grail of marketing since they have the highest level of <a href=\"https:\/\/sproutsocial.com\/glossary\/brand-advocate\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand advocacy<\/a>. You can learn how to <a href=\"https:\/\/blog.hubspot.com\/service\/how-to-calculate-customer-lifetime-value\" target=\"_blank\" rel=\"noopener noreferrer\">calculate your own lifetime customer value here<\/a>.<\/p>\n<h2>What you need to create a strong relationship marketing strategy<\/h2>\n<p>You\u2019re sold on the importance of relationship marketing, but where do you begin? There are a few key factors that go into a successful relationship marketing strategy, but let\u2019s start with the basics.<\/p>\n<h3>Approachable and fast customer service<\/h3>\n<p dir=\"ltr\">Whether you have a dedicated customer service team or you wear the customer service hat in your online business, creating a strategy for how you will interact with your customers and solve their problems is one of the most important steps in <a href=\"https:\/\/coschedule.com\/blog\/relationship-marketing-sales-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">relationship marketing<\/a>.<\/p>\n<p>After someone buys a product or service, they want to know that their questions can be answered if they have a problem or issue.<\/p>\n<p>Without an emphasis on stellar customer service, your customer may feel like a number or a sale than a human, which can seriously hurt your relationship when it comes to future marketing efforts.<\/p>\n<p>To have <a href=\"https:\/\/www.helpscout.com\/helpu\/customer-service-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">great customer service<\/a>, you must:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">cut the jargon and speak the same language your customers do (this is huge!)<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">advocate for the customer in all situations<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">use (or create) tools that help you seamlessly communicate with your customers<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">try to keep response times low so you can answer questions promptly<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">always underpromise and overdeliver<\/p>\n<\/li>\n<\/ul>\n<p>Customer service is all about prioritizing people and their needs. When you do this, you\u2019ll be able to win their trust and repeated business.<\/p>\n<h3>Personalized email marketing strategy<\/h3>\n<p dir=\"ltr\">Before someone becomes a customer, they may want to join your email list to learn more about you and what you offer. <a href=\"https:\/\/www.tryinteract.com\/blog\/collect-email-addresses-with-a-quiz\/\">Email marketing<\/a> is a great way to do both.<\/p>\n<p>Since it acts as a direct line of communication to your audience, email marketing often performs better than <a href=\"https:\/\/www.wordstream.com\/social-media-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing<\/a> and even <a href=\"https:\/\/trackmaven.com\/marketing-dictionary\/paid-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">paid advertising<\/a>.<\/p>\n<p>Did you know your email subscribers can drive as much as <a href=\"https:\/\/convertkit.com\/email-subscriber-worth\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 times more business than your social media followers<\/a>?<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/f3IqIHkIqDV2U\" width=\"480\" height=\"411\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/new-girl-3x17-sister-ii-f3IqIHkIqDV2U\">via GIPHY<\/a><\/center><\/p>\n<p dir=\"ltr\">So yeah, it\u2019s worth it to start <a href=\"https:\/\/blog.hubspot.com\/marketing\/list-building\" target=\"_blank\" rel=\"noopener noreferrer\">building an email list<\/a>.<\/p>\n<p>When you build an email list, think about:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">what topics you want to talk about through your emails<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">how often you want to create email content for your audience<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">introducing yourself with a <a href=\"https:\/\/raelyntan.com\/welcome-email-series\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome email sequence<\/a><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">how you want to tackle <a href=\"https:\/\/neilpatel.com\/blog\/how-to-use-email-segmentation-to-increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">email segmentation<\/a> for personalizing your email content<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">As you create your email marketing strategy, you\u2019ll probably be thinking about how you can persuade people to join your email list. A vague \u201cjoin now for updates\u201d call-to-action doesn\u2019t really work anymore.<\/p>\n<p>Instead, you\u2019ll want to use lead magnets that act as an incentive when a person gives you their email address. People are more likely to sign up for your email list when they know they\u2019ll receive something valuable in return.<\/p>\n<p>Besides, everyone likes free stuff!<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/fkD36jhiqzJ9m\" width=\"480\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/reaction-fkD36jhiqzJ9m\">via GIPHY<\/a><\/center>Just make sure the freebie you offer is something you would want to download, too. You want to make sure it is something that actually helps your audience and begins to build a relationship with them as you send <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\/\" data-wpil=\"url\">follow-up emails<\/a>.<\/p>\n<h3>Helpful data about your customers and leads<\/h3>\n<p dir=\"ltr\">Ever tried playing the guessing game?<\/p>\n<p>It can be pretty brutal to guess what someone is thinking, feeling, or doing. We want everything to be black and white, but there always seems to be a little bit of gray area.<\/p>\n<p>When you start to make decisions on how you want to market your business and sell your offerings, collecting data will give you more clarity so you don\u2019t need to guess.<\/p>\n<p>Nothing can guarantee a 100% success rate, but using data to inform your marketing decisions is just smart. Why not use actual answers from your ideal audience to influence your <a href=\"https:\/\/blog.close.com\/sales-strategies\/\">sales strategy<\/a>?<\/p>\n<p>One of the easiest (and most enjoyable!) ways to collect this kind of data is by creating your own <strong>personality quiz<\/strong>.<\/p>\n<p dir=\"ltr\">By building an online quiz, you are able to collect answers to thoughtful questions from real people in your audience. You no longer have to guess what\u2019s going on inside their heads.<\/p>\n<p>Quizzes help with relationship marketing because quizzes don\u2019t feel salesy. They put an emphasis on helping your audience member understand who they are or how they think, not on what you want them to buy. This is done when your quiz provides a <a href=\"https:\/\/www.tryinteract.com\/create-your-own-personality-quiz\/\" data-wpil=\"url\">personality result<\/a> that feels like a fit.<\/p>\n<p>This quiz result helps your audience feel seen, heard, and known when they resonate with your <a href=\"https:\/\/www.tryinteract.com\/blog\/quiz-result-landing-pages\/\" data-wpil=\"url\">personality description<\/a>. They\u2019ll feel as though you can read them like a book!<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/KQm5O05y9rzQA\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/reaction-breaking-bad-the-colbert-report-KQm5O05y9rzQA\">via GIPHY<\/a><\/center>But before you <a href=\"https:\/\/dashboard.tryinteract.com\/register\">build your quiz<\/a>, you\u2019ll want to go into the quiz making process with an idea of how it can help you accomplish your relationship marketing goals.<\/p>\n<h2>Improve your relationship marketing with personality quizzes<\/h2>\n<p>Think of personality quizzes as a way to make a memorable personal introduction.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/NwCsM5TClU0F2\" width=\"480\" height=\"219\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/himym-ted-wingman-NwCsM5TClU0F2\">via GIPHY<\/a><\/center><\/p>\n<p dir=\"ltr\">You thought I meant an introduction between you and your ideal customer leads, right?<\/p>\n<p>Not quite. Before you introduce yourself to new leads, you\u2019ll first introduce your leads to themselves.<\/p>\n<p>Okay, that might sound crazy, but hear me out.<\/p>\n<p>Many of us walk through life not knowing why we make the decisions we do. We put our decision-making process on autopilot and then wonder what we can do to better understand our own thought process.<\/p>\n<p dir=\"ltr\">We might understand a little bit about what makes us tick, but deep down, we all want to know what makes us special, the things that set us apart from the pack.<\/p>\n<p>With quizzes, you can play a unique role in your customer\u2019s self-discovery process, creating a stronger relationship from the very start.<\/p>\n<p><a href=\"https:\/\/dashboard.tryinteract.com\/register\">Ready to get started? Create your personality quiz now!<\/a><\/p>\n<p>Let\u2019s begin the quiz process by understanding exactly who your ideal client or customer is.<\/p>\n<h3>Define your ideal customer<\/h3>\n<p>Most entrepreneurs will <a href=\"https:\/\/www.contentchampion.com\/customer-avatar\" target=\"_blank\" rel=\"noopener noreferrer\">create ideal audience avatars<\/a>, conduct <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener noreferrer\">audience research<\/a>, or survey their audience to understand who their ideal customer is. (<a href=\"https:\/\/www.tryinteract.com\/product\/polls\/\">Our poll tool can make the survey process easy<\/a>!)<\/p>\n<p>Once you have a better understanding of who you are targeting, consider what they care about in relation to your niche.<\/p>\n<p dir=\"ltr\">Ask yourself:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">What do they want to learn more about?<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">What topics are they struggling to understand?<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">What solutions are they looking for?<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">What traits or quirks make up who they are?<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">How do they think, or how are they naturally wired?<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Why do they think they way they do?<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Understanding the <a href=\"https:\/\/brandmarketingpsychology.com\/buildingrelationship\/\" target=\"_blank\" rel=\"noopener noreferrer\">psychology behind your customer\u2019s decision-making process<\/a> can help you unlock opportunities to speak directly to their needs. It\u2019s like you know the ins and outs of a secret language they understand on a deep level.<\/p>\n<p>Once you have an idea of who your customer is, you want to assess what problem they need help with.<\/p>\n<h3>\u00a0Assess their struggles and create solutions<\/h3>\n<p dir=\"ltr\">Everyone is looking for an answer to their problem. It doesn\u2019t matter if they are reading an article, seeking advice from a friend, or following a tutorial.<\/p>\n<p>The promise of alleviating a problem or struggle is a strong motivator in life and business.<\/p>\n<p>You can use your knowledge of a customer\u2019s struggle to create a personality quiz that offers a solution. Naturally, you\u2019ll want to choose a quiz topic that relates to what you teach and sell.<\/p>\n<p>Here are a few examples to get your creative juices flowing:<\/p>\n<p><strong>EXAMPLE 1<\/strong><\/p>\n<p>Problem: An ideal customer wants to save more money for experiences (like travel, entertainment, etc.) but can\u2019t seem to stick to a budget.<\/p>\n<p dir=\"ltr\">Solution: You want to help your ideal customer understand what their spending habits are and what their money mindset looks like before you teach them about personalized budgeting techniques.<\/p>\n<p>Quiz: How Financially Literate Are You?<\/p>\n<p><strong>EXAMPLE 2<\/strong><\/p>\n<p dir=\"ltr\">Problem: An ideal customer is planning her wedding but doesn\u2019t know what wedding tasks should be prioritized first or what wedding vendors she should hire.<\/p>\n<p>Solution: You want to help your ideal customer create a wedding preparation checklist that gives her a sense of confidence and ease in the planning process.<\/p>\n<p>Quiz: What Kind of Bride Are You?<\/p>\n<p>If you want to see more quiz template examples, <a href=\"https:\/\/www.tryinteract.com\/quiz-templates\/\">click here<\/a>. We have hundreds to choose from. You can start with a quiz template that relates to your industry that you can customize to your brand.<\/p>\n<h3>Follow our step-by-step personality quiz process<\/h3>\n<p dir=\"ltr\">When you have an idea of who you are trying to reach and what kind of solution you want to offer to their problem, it\u2019s time to get into the nitty-gritty of actually building your quiz.<\/p>\n<p>Our quick seven-step process to creating your own personality quiz:<\/p>\n<ol>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Create a <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-create-a-quiz-marketing-funnel\/\">lead generation funnel<\/a> that guides quiz takers through your sales funnel.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Choose a <a href=\"https:\/\/www.tryinteract.com\/quiz-templates\/\">quiz topic<\/a> that relates to what you are selling and teaching.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Write <a href=\"https:\/\/www.tryinteract.com\/blog\/quiz-result-landing-pages\/\" data-wpil=\"url\">personality quiz results<\/a> that resonate with your ideal audience.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Write <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-write-engaging-quiz-questions\/\">engaging quiz questions<\/a> that can be connected to each personality quiz result through each potential answer.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Implement your quiz into the Interact quiz building platform. (<a href=\"https:\/\/dashboard.tryinteract.com\/register\">Get started now<\/a>!)<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Create a <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\/\" data-wpil=\"url\">follow-up email sequence<\/a> so quiz takers can become email subscribers.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Add your quiz to your website, social media, and other online platforms.<\/p>\n<\/li>\n<\/ol>\n<p>Most of <a href=\"https:\/\/www.tryinteract.com\/customers\/\">our Interact users<\/a> say they can get up and running with all seven of these steps in about 3-5 hours on average. After your quiz is live, you can sit back, relax, and know it will run on autopilot. You\u2019ll never have to touch it again!<\/p>\n<p>Interested to hear what kind of business growth results are possible with quizzes? I have a few success stories I think you\u2019ll love.<\/p>\n<p><a href=\"https:\/\/www.kayeputnam.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kaye Putnam<\/a> created a <a href=\"https:\/\/www.kayeputnam.com\/brandality-quiz\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand archetype quiz<\/a> that over 100,000 people have taken. Yes, you read that right. Paired with her automated email sequence, her quiz has helped her generate over six-figures in profit.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/6NZN5rqiB54Bi\" width=\"480\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/surprised-6NZN5rqiB54Bi\">via GIPHY<\/a><\/center><\/p>\n<p dir=\"ltr\">In addition, <a href=\"https:\/\/www.amberlilyestrom.com\/quiz\" target=\"_blank\" rel=\"noopener noreferrer\">Amber Lilyestrom<\/a> generated 2,500 leads with her quiz. That\u2019s an amazing number, but <a href=\"https:\/\/www.wealthclinic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leisa Peterson<\/a> gained over 20,000 leads from her quiz.<\/p>\n<p>We can\u2019t wait to see what kind of buzz your quiz generates.<\/p>\n<p><a href=\"https:\/\/dashboard.tryinteract.com\/register\">Get started today by creating your own personality quiz!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to develop a solid relationship marketing strategy? Check out how to use a quiz to do just that!<\/p>\n","protected":false},"author":32,"featured_media":9250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-9032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Prioritize Relationship Marketing with a Personality Quiz | Interact Blog<\/title>\n<meta name=\"description\" content=\"Relationship marketing is a great way to grow your business! 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