Ep. 68

Becoming the Bad Boy of Copywriting with Sarah Jane Burt

Sarah Jane is a copywriter and content strategist who specializes in inhabiting brands and pulling out their personality and voice so their audiences can fall in love. While she didn’t go full time until 2020, she’s been creating content for brands big and small across industries for the past decade!

But how did Sarah Jane enter the world of copywriting and become the bad boy of copywriting? Well, like most good stories, hers starts at a party…and she’s sharing the full scoop on the events that have led her to where she is today on the Creator Stories podcast.

https://thecontentcollective.co/

https://sarahjaneburt.com/

Jessmyn:

Welcome to Interact’s Creator Stories Podcast. Interact is the easiest way to convert curious people into loyal and happy customers by using a lead generating quiz. On Creator Stories, we get to hear the entrepreneur’s journey. This is a podcast about how those creators took their knowledge and experiences to carve out a place in the world owned what they know is special about themselves and turned it into a successful company. Today, we get to meet Sarah Jane Burt, a copywriter and content strategist who specializes in inhabiting brands and pulling out their personality and voice so their audiences can fall in love. She is the CEO of The Content Collective where she and her small but mighty team of creatives have made it their mission to dismantle bro marketing culture one sales page at a time.

All right, let’s get started. Hi guys, and welcome back to Interact’s Creator Stories Podcast. I’m your host, Jessmyn Solana. Super excited to be back with you guys. We are in a new season, so we got lots of good stuff coming your way. Today, we get to speak with Sarah Jane Burt. She actually has a couple of businesses, The Content Collective, and do you call it namesake? Is that what you call it when it’s named after you?

Sarah Jane Burt:

I just say my personal brand, I’m not sure.

Jessmyn:

Personal brand, namesake brand, sarahjaneburt.com. I know you guys got to hear a little bit about her bio already, but Sarah, can you go a little bit deeper into what your two businesses are? Who are the clients that you serve? And then take us back to the beginning, how did you get started in all of this?

Sarah Jane Burt:

Sure. Through my personal brand, Sarah Jane Burt, I mostly just work one on one with people, mostly through VIP days. And that is just writing content, a lot of sales pages. And then The Content Collective is my agency and that’s where I funnel most of the copywriting work that I do because I have a team there so I can take on more. We can do more and more frequent writing. We work with coaches and creatives. People who kind of feel left out in online marketing today, feel that there might not be a space for them. We work with a lot of women, people of color, non-binary, LGBTQ plus community, people that just feel kind of left out of the typical, I call it bro marketing.

Jessmyn:

I love that.

Sarah Jane Burt:

This kind of bro marketing, they don’t like the tactics that are used there and they feel it’s not right for them and they feel kind of left out and those are the people that tend to gravitate towards this.

Jessmyn:

I love that. Real quickly, I know I asked you to go back to the beginning, but I remember, when I actually found you, I think it was, I was looking through some of our customer quizzes and I had found your quiz and if you guys have a second, for those who are listening, check out her website because you’re just so honest on there and it feels like you’re talking to me. I guess that really reflects your copywriting skills, which I love because I felt like I knew you before we even hopped on a call. Go ahead.

Sarah Jane Burt:

Actually, a lot of people that end up working with me say the same thing. They’re like, “I really love your copy.” Sometimes it’s because they have a similar voice and they’re like, “I couldn’t find a copywriter that was comfortable swearing.” Or sometimes it’s just that they have a very dynamic, unique voice that no one has been able to capture. And so, they get the vibe that I can do that just based on my own voice. That’s definitely how I get a lot of people, they come to me and they’re like, “I knew that you had to write this for me.”

Jessmyn:

I love that. Take us back. How did you get started in copywriting, getting the courage to like, “You know what, I’m going to make this my own voice,” and not do your traditional bro marketing?

Sarah Jane Burt:

I actually got started in 2011, which is a long time ago. I feel so old when I say that.

Jessmyn:

I actually feel like 2011 was last year.

Sarah Jane Burt:

I know. It’s weird. I was in grad school, I was an English major and not really sure what I wanted to do with it, so I kind of just went to grad school because it was free and I didn’t know what I wanted to do and I didn’t want to go out into the job market yet. I met this guy at a party who owned a tech company and they did a lot of business with local businesses. Even though they didn’t build websites, that wasn’t a part of their work, they would do it sometimes for these small businesses in town that have worked with them for years. I meet this guy, Paul, and he says, “You’re an English major, do you think that you could write some website content?” And I was like, “I can probably do that.” That was my first kind of dipping the toe into copywriting. I basically had to teach myself how to do it, teach myself SEO.

I’m sure that there were programs back then, but it wasn’t like now where you have all this free content where you can learn. I kind of had to just piece it together and learn while doing, which not something I regret. I mean I learned a lot, but it was definitely harder to learn yourself back then because there just wasn’t as many free resources. That’s how I got started as a freelancer. After grad school, I worked for different companies. I worked for marketing agencies, I worked in-house for some companies. I worked for a real estate company. Recently, I worked with IBM. Just a bunch of different types of businesses and usually in a copywriting role, sometimes social media or a content marketing management role. But I did that until 2020.

Jessmyn:

Nice.

Sarah Jane Burt:

I’ve freelanced since 2011, so I say that my business is over 10 years old, but I didn’t start doing it full time until 2020.

Jessmyn:

Wow. Wild. It seems like quite a ride. I guess my question from that is, and I just want to say, it’s kind of funny because you’re not the first person that I’ve interviewed for Creator Stories where they met someone who asked them to do the job that they’re doing now. I don’t know guys. I really feel like fate just aligns for a lot of people.

Sarah Jane Burt:

I’ve heard the same from people that they had a family member that had a business or something and they would do the graphic design and then now, they’re this really awesome graphic designer even though they have no training in that. It’s kind of cool how life works that way.

Jessmyn:

Right. And it kind of takes you to where you are now. I guess something that I’m curious about because I don’t know, I don’t feel this way personally, but I’ve heard recently online that people don’t use the term freelancing anymore. It’s just like, I don’t know, I guess. You know what I mean, though. Hopefully people listening also have heard it or they know what I mean, but they don’t the term freelancing, from what I hear, because it doesn’t sound or feel like an actual business. I guess if you are in that space or you, yourself were in that space, what kind of encouraged you or motivated you to be like, “Okay, let me make this a full-time thing into an actual business that I can market”?

Sarah Jane Burt:

When I say freelance, it’s like how people sometimes call it a side hustle. That’s what it was. I worked full time, but then I always had these kind of side clients. Again, when I got started, there just wasn’t as many resources like if you’re a freelancer today, you can learn how to make money doing that. But I just honestly was never ready to go full time and I kept getting better jobs so I would go 10, $15,000 up in salary and get an even cooler job and I just kept getting cooler jobs and so, it was hard for me to leave that. I got laid off in 2018 a little while after I moved to Austin. So I’m living in a new city, I just bought all this furniture and stuff, and I get laid off out of nowhere and it was just a thing, the company’s stock was down or something and they laid people off.

But then I was like, “This is my chance to ramp up my freelancing.” I wasn’t in the right head space for that. I just got kind of depressed and wasn’t really able to work for myself, so I thought that that was going to be the time that I went full time, but it wasn’t. And then after that period, I got another job and after that period I wasn’t sure if I could run a business full time because I have clinical depression. It’s something that pops up every once in a while and sometimes it’s not triggered by anything specifically. I was always kind of worried that, that that was going to be something that would hold me back from being able to run a business full time. Then in 2020, I got fired, not laid off. That’s a great story. That’s when I was like, “Whatever, I’m taking this full time.”

I was definitely in a better head space. It was a job that I did not want. And every day I was like, “I’m going to quit, I’m going to quit.” And my partner was like, “You can’t quit.” So when I got fired I was like, “This is a blessing in disguise.” I do not recommend that, that’s how people start their own businesses, like get fired. But it just happened to be after having this terrible job, I was just more motivated than ever to start my own thing. In my first year of full time in my business, I 10X my income. It’s just a wild ride for my first year. That kind of gave me the confidence to say, “I can do this. I’ll put things in place that can help my business continue to go on if I have to take mental health days.” And it’s worked so far.

Jessmyn:

Wow. Thank you for sharing that. I know that’s a lot to have to say, especially on a podcast to people, but I really appreciate it and I think it does bring up a really, really good and interesting point because I mean even here, I’ve been wanting to start my own podcast on this side outside of Interact, but it’s so much work to think about your day job, and I love my day job, I love working at Interact. But think about that and then get off work and think about your side hustle or your other job or your own business. So power to you for doing it for so long, that’s a lot. Wow. Sorry, give me a second. I just think that’s awesome.

But anyway, I think my question that came up from that was, you get fired from your job and do you feel like that also what helped you in figuring out what your voice was going to be for your business? Just kind of this, “Wow, that was really shitty.” I don’t know if I could say that on here. “That was really shitty. I am just going to make this my own and I’m just going to be unapologetic about it.”

Sarah Jane Burt:

I mean I worked in a lot of corporatey settings. The job I was in before the terrible job, I worked for IBM for a little while, which was the coolest job ever but very corporatey. It’s a big corporation so there’s not a whole lot of personality. I mean there’s a little bit, but I don’t have as much freedom or flexibility there that I would in working with a small business owner who isn’t a household name, who’s trying to establish themselves. But honestly for the first couple months of being full time in my business, I did not embrace my voice really. I’ve always been kind of teachery, I love teaching and educating and so I thought that, I don’t know, my content was kind of written with a very teachery tone and it just didn’t really fully embrace my personality.

And then I had a coach that was like, “This doesn’t sound like you when I speak to you, so you should just embrace that you’re a weirdo because other people connect with that.” It wasn’t really until then, maybe a couple months into being full time in my business that I was really like, “You know what? It’s really exhausting to have to write in all these other voices all day.” And then when it comes to my own business, I’m putting on this front and I realize it’s something I tell a lot of my clients and students is that sometimes when people sit down to write, they put on their writing hat. When they write, they write in a way that does not sound like them at all. It sounds more professional. They try to use big words that their own audience wouldn’t use. I realized, “I’m doing that,” even though it’s something that I tell people not to do all the time. It was really just stepping into what I sound like every day and realizing that, that’s what attracts people to me. And honestly, my business just grew way crazy after that.

Jessmyn:

I love that because I do feel like when people start businesses, they do think they have to sort of adopt, whether it be corporate, quote unquote, “professional” or there’s a lot of online business that have that kind of your girlfriend next door type of voice, if you know what I’m talking about. I think they always think that they have to adopt some sort of style that’s already out there. So I think it is super powerful to be like, “What do I sound like and how do I talk to people,” in order to figure out your entire voice for your business.

Sarah Jane Burt:

I think it definitely helps to do a brand archetype quiz. Personally, I’m a brand copywriter, so I specialize in writing in my client’s brand voice, but I don’t develop brands. So I would say just find a good one online, but then that kind of gives you, based on your answers, that will give you what your archetype is and that will help you understand what people connect with. For me, my primary one is the rebel, which I think comes through in my content and then my secondary one is like the person next door. I’m never going to be this untouchable, inaccessible brand because I’m not like that in real life. I try to be accessible, relatable, and taking that quiz and understanding what my archetype was, was helpful leaning into that.

Jessmyn:

I love that. I love that a lot. Something I also wanted to ask you, it kind of switches gears a little bit, but earlier you had mentioned that owning your own business now, you have the flexibility to take your own mental health days if you need to. I guess from there, for those who are listening, what is the way that works for you in terms of, let’s say you really need a mental health day, but you have this huge project going, there’s a deadline coming up. How do you fit that in there?

Sarah Jane Burt:

Now, it’s a lot easier because I have a team. I have a main copywriter on my team who is very flexible, awesome, so I could be like, “Hey, can you do this?” And she would do it. But it’s really hard when you’re by yourself and you don’t have a team. But I would say, and I’ve actually seen a lot of this in the last couple years just with the pandemic and stuff, people getting really sick and unable to finish projects, sometimes unable to communicate that they’re ill and then people are just like, “Where’s my stuff that I paid for?” I think it’s really important to have a plan. If the worst were to happen, what do you do? That might be outsourcing it to someone else. I have definitely made a lot of contacts in the creative community so I know a lot of copywriters and I know what they specialize and stuff like that, so that if I had a client that I couldn’t finish a project, I could outsource it to them.

I think also just building that time into your deadlines. Best case scenario, I could write whatever you need written tomorrow, but is that going to happen with all the other things I have to do plus rest time? Probably not. I try to build time into my timelines that accounts for stuff like that because clients are always happy to get something early, but obviously don’t want to get it late. I think communication is the biggest thing there. A lot of people are private, I’m very open about my mental health, but a lot of people are very private. They don’t want to tell their clients what they’re going through and I don’t think you even have to, but making sure that you communicate that something’s going to be late or delayed or someone else is going to work on it, that goes a long way.

Jessmyn:

Give them sort of a heads up rather than not saying anything at all, in a sense, or not doing anything. And then, it’s just late and you’re like, “Sorry, it’s late. I know I was going to give it to you three days ago.” No, I think that’s super smart actually like working it into your plan and giving yourself space to do so. Because even now, I mean, it was crazy before, but I feel like it’s just such a crazy time. I was actually just saying this to my fiance the other day.

I was like, the pandemic’s not over, but after lockdown 2020, trying to, I guess, live somewhat of a normal life during the pandemic, I believe that now people just sort of, not that they don’t care in a sense that they’re being mean about it, but don’t care in a sense that people are actually putting themselves first for the first time in probably the beginning of time forever. I think that’s good though. I think it’s important. Taking that in and being like, “How can I take what I’ve learned and work this into something that’s sustainable for my own kind of sanity and mental health?”

Sarah Jane Burt:

Definitely. I mean, I’m one of those people that had no boundaries between work and everything else. I mean, obviously I had a side hustle and a full-time job for 10 years, so I had no boundaries and I would just work all the time. Definitely, it’s impacted relationships. Definitely impacted my own mental health. And this is, since I started my business, has been the first time that I’ve made something. I mean because it’s hard to do that with a corporate job. You can’t really make it something it isn’t. But when you have your own business, you can make it work for you. And if that means making sure that you have a week off every quarter or something, building that into your business is important.

Jessmyn:

Right. Something came to mind and then I lost it. I hate when that happens. But no, I think that’s super important. I think I was thinking about when you’re talking about working in corporate, it is a lot harder, but I do think that, I don’t know, there’s little things I feel like you could do to make that separation of, “At the end of the day, I am going to not open my work email. I will not look at it.” I adopted this practice after 2020 that if I am out of office, I will not look at my email during that time. Do not expect an email back from me. But I feel like there’s little things like that, that you could do and just setting your boundaries. I mean, I feel like you could totally do that in a corporate office now, at least. I mean, even with the labor shortage.

Sarah Jane Burt:

I mean, I’ve always been lucky to have corporate jobs that were pretty flexible. I’ve also been remote since 2016. For me, it was particularly hard because when you’re not in an office, it’s hard to have that, “I’m leaving it at work,” because you’re working in your house. Especially if you don’t have an office space or an area where you’re working, it’s really hard to turn it off. But I think it’s interesting that since the world has gone remote, people are getting better at it even though to me it was always very hard not going into an office. I mean, I liked working from home but obviously, it has its perks. Like at IBM, I could go into the office if I wanted to, which was really cool because I could just leave stuff at IBM and not bring it home.

Jessmyn:

Right. For those of you who’ve not seen any of our videos for the podcast, I actually work outside of my bedroom because I’m in an apartment. But I totally hear you on that because I went through the same thing. I mean, we were actually remote before the pandemic started. The difference though for me was that, we could go out to dinner, still get dressed up on a Friday night, still meet up with friends on Saturday. I don’t know, there was no worry in the world. And then when we were in lockdown, I was like, “The hours are blending together, the days are blending together.” And then I had to move my desk into the bedroom because my fiance’s in sales so we couldn’t work next to each other. I was like, I envy all the people who were like, “I’m just going to go buy a house in the suburbs and I’m going to leave.” I was like, “Wow, it must be nice.” My dream is to have my own office, my own room in a house, I guess.

Sarah Jane Burt:

It’s pretty great. I live in a three bedroom and having my own office is amazing because I can just close the door. My partner and I had the same problem, we were sharing the office and he’s on the phone and in meetings all the time and so it just became impossible.

Jessmyn:

Same with him.

Sarah Jane Burt:

So now, he has his own office space, but it’s really nice to be able to just leave and not think about it and be able to close the door if you’re on a call or something. I actually had a friend during the pandemic that lived in a one-bedroom apartment with her boyfriend and they’re both in sales, so it was a struggle. She’s like, “Sometimes I had to take calls from the bathroom.” And I’m like, “Wow. I’m very lucky.”

Jessmyn:

I was lucky enough to at least have space in our bedroom to move a desk into because I mean, I don’t know what it is, but I just feel like rooms are so small these days. It’s crazy. But anyway, I digress. But no, that’s awesome. I think that’s super good advice. I think what’s also cool about your story is you slowed down not in a bad way, in a way that was healthy for you and then you were able to actually make more money because of that.

Sarah Jane Burt:

It was kind of wild. I mean, at a certain point I had to expand, I had to hire a team because it would get to the point where I was selling all of this content and then the next month I had to deliver it and it was a lot of work. But it’s interesting how, when you start to get more picky in terms of what clients do you want to work with, what clients do you not want to work with. As a freelancer, I took pretty much any job at first to get experience and then just to have extra cash. And now, that’s not something I have to do luckily. I raised my prices and it’s just the more picky I got, maybe picky is not the right word, but the more particular I got about the projects and types of clients that I took on, the more money I made.

Jessmyn:

I think that’s a great point because I don’t know, I feel like, especially in America, there’s just such this history of, you got to keep going, you got to say yes to everything, you got to do the work, it doesn’t matter. And then you also have to provide this great service and it has to be awesome and A+ effort. But if you, I don’t know, I guess in an easier sense, it’s kind of figuring out what your niche is, but if you really identify what that looks like, what you actually enjoy doing, then the work will just come naturally.

Sarah Jane Burt:

Definitely. I mean, I’m one of those people that’s always kind of been very versatile when it comes to copy. So when people would ask me, “Well, why don’t you narrow down the types of copy that you write?” And I’m like, “I would get so bored.” There are people that just write sales pages and they write amazing sales pages, but I would just get bored if I wrote sales pages all day. I knew I wasn’t going to niche down there. So then it came to, “Who do I actually want to work with?” I worked in corporate, I was mostly in tech and I really particularly like that stuff. I mean, some tech is cool. I worked for an internet of things company like connected things and that was cool, but cloud computing’s not super exciting, but I gravitated toward that work because I’m really good at explaining complex things in plain language.

I thought, “How do I niche in a way that I can use that skill?” And that’s why I chose coaches and creatives because a lot of the times, especially creatives, but certain types of coaches, people think that what you’re offering is a luxury thing that they’ll get when they have money. I understand this because a lot of people feel that way about copywriting. People think, “Okay, well I’m not going to create a brand or build a website or whatever until I have $10,000.” But the thing they don’t understand is that having those things, having a website that shows that, “Hey, you’re a legit person on the internet,” actually helps you make more money. People like photographers, how do you put an ROI on beautiful wedding photos? You don’t. They’re not worth a certain amount of money. And so, I found that a lot of creatives have a hard time explaining the value or communicating the value of what they do even though what they do is very valuable, but also sometimes have a difficult time differentiating themselves because they don’t have the language to communicate what makes them unique.

So I started working with creatives and mostly coaches that, again, you can’t really put an ROI. So a business coach could be like, “I’m going to help you make $10,000 next month.” But a mindset coach or a fitness coach or something, you can’t really put a dollar value on that. I like it, it’s like a puzzle for me to figure out how do we communicate the value. But I think it just came from a decade of being a creative and not being appreciated or taken seriously. Now, I want to make sure that people are.

Jessmyn:

Right. I love that. And also not having the same resources that a lot of people have these days. I love that.

Sarah Jane Burt:

Definitely.

Jessmyn:

I love that you called it a puzzle too. That gave me the chills. I was like, “Whoa, you are a copywriter.” Well Sarah, thank you so much for sharing your story with us today. I do have two questions that I like to close out with, if you’re up for it.

Sarah Jane Burt:

Yeah.

Jessmyn:

Sweet. Second to last question for you, what are three things that most people would not know about you?

Sarah Jane Burt:

I’m very open, so people probably already know this stuff, but I guess I’ll pick three interesting things.

Jessmyn:

Love it.

Sarah Jane Burt:

Prior to the pandemic, I threw axes competitively. When I first moved to Austin, I went to an axe throwing place with some friends and the person who was our coach was like, “Hey, we have a league if you want to join.” So I joined this league with my friend, Karen, and through for a year, the seasons are like eight weeks, got really good at it. I mean, not great, I’m not one of the top throwers or anything, but improved at it in a way that I’ve never… I don’t know, when you’re a kid, you can see the progress you make in something. But as an adult, I feel like there are rare opportunities to do something and then see the improvement in it. It’s bizarre because it’s just this strange group of people. There are a lot of dads and a lot of hipsters coming together to drink beer and throw axes.

Jessmyn:

I got to say, I did axe throwing once and I was terrified. And when I say once, I literally only attempted to also throw it one time because I was so scared. Have you guys… Well, I’m saying guys, for those who are listening, have you seen that video? It circulated on Facebook. I don’t even remember what year it was, but this girl throws it and it hits the, I don’t know, the wood and not the board and it bounces it back at her, and I’m short, so I’m like, “Mine’s more likely to go down that way.” Anyway, terrified.

Sarah Jane Burt:

Well, I will say I have to say this because the axe throwing community was all up in arms about that video, that’s a very rare occurrence. There are some reasons why it might have happened in that particular video. Depending on what they use on the ground, if they’ve rubber on the ground or whatever. Some axe throwing places don’t have someone there with you to make sure you’re not hurting yourself. The place that I go to, you always have somebody there.

Jessmyn:

That’s nice.

Sarah Jane Burt:

But it’s not inherently dangerous, and people in the axe throwing are community say that axes are tools, not weapons. Whenever I tell people I throw, they’re like, “She’d be great in a zombie apocalypse.” I’m like, “Probably not. They’d have to be a certain distance away.”

Jessmyn:

And you’d have to get information. “Zombie, just wait over there.”

All right. Lay the last two on me.

Sarah Jane Burt:

I have seen every episode of Law and Order: SVU, in order. I watch episodes as a kid and then one year I was like, “I’m going to watch it all this year.” And there’s like 20 something seasons.

Jessmyn:

There’s a lot.

Sarah Jane Burt:

And I think I really true crime stuff and I think that’s kind of where my love of true crime was born, just watching Law and Order. But it’s an interesting experience to see how woke they get with each new season. Like in the first couple years, they would use language that we would not use today to refer to sex workers and stuff. And just each season, their vocabulary becomes different. Ice-T’s acting gets better with every season. Definitely, a challenge that I recommend everyone watch every single episode.

Jessmyn:

I do love Law and Order, but I’ve never seen every single episode. But I think what also the appeal of it is it follows the same formula every episode. I think there’s something in that because you’re like, “Okay, I know what’s coming next.”

Sarah Jane Burt:

I like that, that they have this kind of bigger storyline and that the main character is a woman. I don’t know, that’s a feeling to me as well. A lot of the times, women get kind of the short end of the stick in true crime.

Jessmyn:

Right.

Sarah Jane Burt:

The last thing, which anyone who follows me on Instagram knows, I have a special-needs dog named Ralphie. He’s a doxin and he has IVDD, which is a disease of the spinal disc, so he has a little wheelchair and he gets around just fine. He does not care that his legs don’t work right. But this was a big thing that happened to me last year that I was so lucky I had my own business because he had to have surgery that was very expensive. It’s almost like having a newborn when he came back from the hospital. He had a catheter, I had to carry him everywhere. But I love him so much. My community on Instagram was very supportive. They were always like, “How’s Ralphie? Where’s Ralphie?” Which I loved.

Jessmyn:

That’s amazing. I have always wanted a doxin and I actually have, she’s a mutt. I was like, “Is she in here?” She is a Yorkie Shih Tzu.

Sarah Jane Burt:

Wow. Cute.

Jessmyn:

She’s so feisty. She’s kind of scary.

Sarah Jane Burt:

Well, I have two doxins and my sister has two doxins and they’re just stubborn, but they’re sweet to their person. They’re very sweet and loyal to their person, but not necessarily anyone else.

Jessmyn:

I’ve always wanted one. I used to love wiener dogs, but I was like, “I wish they were just a little smaller.” And then I discovered doxins and I was like, “Whoa.”

Sarah Jane Burt:

Ralphie’s actually a mini, so he’s only 10 pounds.

Jessmyn:

Wow.

Sarah Jane Burt:

And then my other doxin, I found out from the dog DNA test, is part mini doxin and part doberman. Not miniature pincher, but big doberman, and it explains a lot.

Jessmyn:

Wow. Awesome. My last question for you is, if you could give yourself a single piece of advice at the start of it all, what would it be?

Sarah Jane Burt:

It would probably be to just do the thing that you want to do. I mean, I basically waited 10 years to go all in on my business. And not that I regret any of the time before that because every place that I worked, I learned so much. And I see that now in people who went straight from college to copywriting. They don’t necessarily have the same marketing background. I know a little about a lot, but I wish that I would’ve tried sooner because there is no perfect time. I mean, the only reason that I finally did it was because I got fired. So if I could go back in time and talk to 20 year old Sarah, I would tell her, “Just do it.”

Jessmyn:

I love that. I love that a lot. Before I do forget, can you tell everyone where they can find you online?

Sarah Jane Burt:

Yes. You can go to sarahjaneburt.com, that’s Sarah with an H, or you can find me on Instagram, that’s where I spend most of my time. It’s Sarah.Jane.Burt. You’ll see plenty of pictures of my dogs.

Jessmyn:

Love that. I’m going to go look right after. And guys, we will link that for you in the show notes, so check Sarah out and Sarah, thank you again and we’ll see everyone else next time. Bye.

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Jessmyn Solana

Jessmyn Solana is the Partner Program Manager of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Jessmyn loves binge watching thriller and sci-fi shows, cuddling with her fluffy dog, and traveling to places she's never been before.