Ep. 133

How a Quiz Enhances Your Existing Funnel in ConvertKit with Team Interact

Hi guys, and welcome back to the Interact’s Grow podcast! I’m your host, Jessmyn Solana, along with our co-hosts from the episode, and today, we’re diving deep into how a quiz can supercharge your existing marketing funnel in ConvertKit. Whether you’re already using ConvertKit or just exploring its potential, we’ve got some golden nuggets for you on why a quiz might be the missing link in your email marketing strategy.

How a Quiz Enhances Your Existing Funnel

First things first, if you’ve got a well-oiled email marketing machine already in place, why add a quiz? The answer is simple: to enhance what you already have. Adding a quiz to your funnel can gather more precise data on your audience, give you higher conversion rates, and help you better segment your contacts for more personalized marketing. Jackie points out that many businesses might currently use a PDF as a lead magnet. While it works, you’re missing out on the invaluable customer insights that quizzes bring. With a quiz, you’ll not only gather email addresses but also get to understand your audience on a deeper, more personal level.

Working Backwards from Your Products or Services

Alright, let’s talk strategy. One of the best ways to integrate a quiz into your existing flow is by working backwards from your products or services. Think about your end goal: what are you trying to sell? Damaris explains that knowing your business stage helps. She mentions, “If you already have established experiences on your website and want to drive traffic to them, a product recommendation quiz is fantastic.” This allows you to categorize your products and guide your audience more effectively. For instance, if you’re a website designer, a quiz can help potential clients find the right template. Not only does it make their decision easier, but it also boosts your conversions.

Reuse Existing Emails for Your Quiz

One major roadblock that business owners fear is the hassle of creating new email sequences. But here’s the good news: you don’t have to write new emails for your quiz. The trick is to repurpose what you already have. Jessmyn suggests, “Use tagging to segment people based on their quiz answers and then funnel them into the email sequences you’ve already written.” If you’ve spent time and effort crafting effective email sequences, let your quiz help you identify who needs to see which emails. It’s all about working smarter, not harder.


To sum it up, leveraging a quiz in your ConvertKit funnel is a no-brainer if you want to understand your audience better and drive higher conversions. By focusing on enhancing your existing setup, working backwards from your products or services, and reusing current emails, you’re all set for success. Start today by adding a quiz to see how it transforms your marketing efforts! Thank you for tuning in! If you have any questions or need further assistance, don’t hesitate to reach out. We’d love to hear how you’re integrating quizzes into your ConvertKit flows.

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Jessmyn Solana

Jessmyn Solana is the Partner Program Manager of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Jessmyn loves binge watching thriller and sci-fi shows, cuddling with her fluffy dog, and traveling to places she's never been before.