Ep. 115

How Lizzy Gallagher Collected 1200 Leads in One Month with Her Creativity Quiz with Lizzy Gallagher

Welcome to another episode of Interact’s Grow Podcast, where we bring you actionable insights to boost your online business. Today, we’re excited to have Lizzy Gallagher, the creative mind behind the quiz Is your Creativity working For or Against you?, joining us. Lizzy’s quiz is not just a fun and engaging tool, but also a powerful lead generation strategy that has collected over 1200 leads in just one month!

In this episode, Lizzy shares the process of creating her quiz, the strategies she used to make it a success, and the impact it has had on her business. From the importance of understanding your audience to the power of unlocking creativity, Lizzy provides valuable insights for entrepreneurs and marketers alike. Stay tuned as we delve into the world of creativity and quizzes with Lizzy Gallagher.

Take Lizzy’s quiz: Is your Creativity working For or Against you?

Learn more about Lizzy: https://lizzygallagher.com/

Connect with Lizzy on Instagram

Hi guys, and welcome back to Interact’s Grow podcast. So great to be with you all. As always, I’m your host, Jessmyn Solana. And this week we do have Jackie and Jesy with us, but we have a special guest, Lizzie Gallagher. Lizzie, thank you so much for hopping on with us. You are an Interact customer, so we’re here to talk about your quiz.

Can you give us a really quick introduction to you and your business? And then we can jump right into what your quiz does and and how it helps your customers. Yeah, totally. Thank you so much, Jessmyn, for having me on. I’m really excited to be here. I’m Lizzie Gallagher, I’m a coach and consultant.

I recently came back to full time consulting and I’m really excited to help a very specific audience, which is creative thinkers who are beating themselves up for not operating like everybody else. And there’s lots of things that I really am passionate about. And the first is, Oh my God, stop beating yourself up.

You operate differently. Let’s embrace it and find ways in which. To make sure you are getting to the work that lights you up. I love that. I really love also how you’re not telling people, Hey, there’s something wrong with you. Change what you’re doing or change your strategy, but rather like you’re embracing how they are, what their strengths are.

And then sort of going from there as like, you just need to work differently. You change yourself. Yes, my God. So. Hey, this is me, right? I’ve spent so much of my time having great successes, but also beating myself up for like hating schedules and to do lists and like not managing the way everybody else does.

And as soon as I embraced, Oh, I operate differently. Let me dig into this and make my work work the way my mind does. Everything has changed. And I found this pattern. In so many of my clients over the past couple of years. So I hate the idea of like constantly trying to just do this willpower. Oh my God.

No, let’s do it differently. So interesting. Cause I feel like the way the world is like wired as schedules, you know, do this time blocks creativity blocks. And then if you don’t do it, you feel like you failed. There’s something wrong with you. You’re not really. You know, an entrepreneur or an artist or whatever it is.

And it’s very self defeating and it doesn’t have to be this way. How do you think that like changes the conversation from what everybody generally sees online, which is like, do these five things and. And you’ll get to like six figures or whatever, like do these five things and you’ll become so much more productive.

So I have two things to say about this. One is I have not been huge on social media for the one reason is I find it like incredibly overstimulating. What happens is like, scroll one, scroll twice. Oh, I’m really excited. I’m really excited. And by the 10th one, my mind is like. It’s on fire. Like there are so many ideas and so many things that I’m like, now I’m just tuned out.

It just feels, but a lot of this is what you’re saying is it’s just do this. Just do this. So absolutely overwhelming. Absolutely. There are things that we can all do to, you know, get to the work that lights us up, find more freedom in our lives, love that, but this constant barrage of like, do this, do this, do this feels just not that helpful for me.

I love that. Do you guys find that like, it just feels like, please stop telling me what to do. Yes. It’s always one thing. Yeah. What did I do wrong? I followed the whole checklist, but I’m not getting the results that they promised me that I would get. Like, it must’ve been me, not their idea. I feel like it’s really interesting because I’ve been working with Jackie and Jesmyn for a few years now and I feel like they are like super creative and like maybe not as like timeline or like, you know, regiment like following.

And I am jealous of that. I wish I felt as creative as they do, and I do like to follow, you know, steps and everything. And there’s times I get down on myself, like, it’s okay to, you know, veer from the path and do something else, but I’m so structured that, like, I like to follow steps, but I’m in awe of being able to, like, you know, wander off and think outside the box more.

So, I’m trying to be more like that a little bit. So I love that you said this because I mentioned that in working with clients one on one, I found a couple of patterns and you just identified one of the two patterns. The first one I think maybe applies more to Jessmyn and Jackie, which is like tons of ideas, really not digging like traditional time management and structures and all that stuff.

But we’ll start beating yourself up because you know, deadlines are last minute or you’re like all over the place or those kinds of things. The second pattern though, Jesse is like you, which is I’m doing so many things all the time, and there’s some reward feeling in that, but you’re missing the part where like, okay, I get to go daydreaming and just whatever thoughts come in my mind, that is great.

And this is a good use of my time and allow your ideas to sort of incubate, right? Sort of five stages of the creative process, right? And one of them is first you need to prepare for an idea and then you need time to like make connections You know subconsciously or whatever and if you don’t allow yourself to do that, you’re gonna feel like oh, I’m not bringing my best ideas To the forefront because I’m not allowing myself for that kind of time Yeah, that’s spot on, but I’m like, I don’t have time for that.

Like, I need to get to the next step. Right, I gotta finish the thing, I gotta finish the thing. Yes. It’s funny because I think you’re, nobody is black and white a thing, right? Of course. Yeah. But people who are very type A, right? They are getting their joy from checking things off a list or completing a thing.

And they’re not getting their joy from Having ideas. So just talk about me for a minute. I love getting things done. Everybody loves getting things done. But where my brain really gets like reward central is new ideas, making connections between a couple of things. And it could be a bad idea. It doesn’t have to be a good idea.

It could be an actionable idea or not. I get that sense of like, yes, from just this sort of idea creation generation and following ideas down a path. So. The point is, regardless of where you are, there’s ways to align yourself with how you think, and make room for what you’re not making room for. I love that.

I love that. It also makes sense why when like I hop on a call with Desmond and Jackie, it’s like freeing, like listening to them go back and forth and talking to them. I’m like, This is so much fun. You know, like I should do this more often. Yes, you should. But also vice versa. Somebody to rein us in and be like, okay, there’s only 24 hours in the day.

Or like, we still have to get this campaign launched. Which idea are we going with? Because we could keep talking about ideas forever. So you definitely need both types of people on a team. They really work together very nicely. Yeah, I think absolutely on a team and then also just within ourselves. Right.

You need, it’s not just, you’re not going to get very far in life if all you’re doing is generating ideas. You need to be able to evaluate them, and then you need to act on them. And sort of, knowing when to pull which lever, and when to move from one stage to the next, I think is really important to start thinking about.

And I don’t I don’t know, at least in my experience and with people I’m working with, people are not thinking about this. They’re not thinking about how their mind works, how to align themselves with the way their mind works, and that kind of thing. And which leads me to my quiz. We’ll talk about that soon.

Yeah. That’s what, that was going to be my next. question that your quiz does help people figure this out, right? Like which type of person they are, like which type of creative thinker they are so that you can help them identify, okay, here are the steps you should take to, to be able to do both. Can you tell us a little bit more about that?

Go, go a little deeper. Yeah. Yes. Yes. Yeah. So I had my own little aha moment. Earlier this year, which is like, I’ve been doing consulting, all kinds of consulting, so I can do facilitating. I’ve done a lot of different stuff. But once I started working with people who were not necessarily a creator, although there’s a revolution happening.

So there’s tons of them, but people who are creative thinking or lean towards creative thinking. And I started noticing these patterns. I was like, Oh my God, this is the audience that I can serve. The best, right? I’ve had my own experiences for decades, sort of balancing doing things like everybody else and embracing how I operate.

And so once I had this thought, I was like, okay, great. Let me go find this audience. And this is where the problem was. Nobody identifies themselves necessarily as a creative thinker, even if you guys are powerhouse creatives, which you are right. Nobody thinks about themselves that way. And People who tend towards creative thinking don’t want to talk about time management.

Like, that’s not fun. That’s not interesting. Either they have this deep seated belief like, I just suck at that and don’t want to entertain it. Or they don’t want to think about it at all. And some people are like, oh, you do productivity. It’s like, I don’t know if I want to say that’s what I do. So. I heard about Interact specifically and heard about quizzes as a way to sort of reach audiences.

And what I want to do is build a community for people, right? People who think this way and start talking about, Oh, there’s all this cool neuroscience research that explains how creative thinkers operate differently. And there’s all these things that we can do and adopt to make sure that we’re sort of working the way our minds do.

And a quiz sounded perfect. So I went off to build it and I will just say it is like one of the two most exciting things I’ve done for my business this year. We’re biased, but we agree.

So if it’s not giving away too much, can you give us a little bit of an idea of, you know, how you take people through the quiz to figure out which type of creative they are? Cause I, when I took your quiz, I was like, Whoa, like I could see, like I could understand each question really clearly. I saw myself in each question and it, it, You could tell it was really purposeful.

I think it’s my point that I’m trying to get to you. Like each question had a purpose to it. Yay. Thank you so much. So the title of the quiz is, is your creative, is your creativity working for or against you? And there’s a mix of questions. Some of the questions are geared towards measuring. Are you super creative naturally, or do you sort of have tendency towards creative thinking?

So there’s, you know. A handful of questions leaning towards that. And the other handful of questions, they’re like, How are you managing yourself? And how are you using your time? And what are some of the struggles that you’re having in relation to sort of self management or time management? And because they’re related to your creativity and your creative process.

So that’s how I sort of approach the quiz. There are great instructions about how to make a quiz from Interact. One of the instructions is Don’t make it too complicated and I did not heed that warning so in my personality quiz, there are nine different possible results that you can get. Wow.

That’s a lot. Wow. Yeah, go ahead. So the way that this, this came out is there’s, you know, three levels of creativity. Right. Are you a powerhouse? Are you a dynamo? Are you a bloomer? And then there are 3 levels of how well are you using your time or how many, how much struggle you’re having using your time.

And so there’s the running wild, then there’s the loosely reigned and then there’s the imbalance. And so this. Equates to nine possible results. But it’s fascinating and I will tell you why it’s fascinating. In the Interact dashboard, you can see not just, you know, your conversion rates, but what the percentage of results that you’re getting.

And the percentage that I’m getting, like 70, maybe 72 percent are in what I feel like is the people I want to serve. People who are creative powerhouses and are struggling either. Completely wild, like they have no processes and are really beating themselves a lot. And then the loosely reined who are like, sometimes it goes great, sometimes things are really falling off the the tracks.

So it’s interesting to say, oh, people who are gravitating towards taking this quiz are feeling this somewhere within them that there is. Oh, maybe my creativity is not working for me, or I haven’t figured out how to get aligned with the way in which my mind works. Does that make sense? Yes. That’s really cool that, like, you made this quiz for a specific target audience, and that is, like, most of the results you’re getting.

It really is amazing. Yeah, because there are like, oftentimes we hear people make a quiz and you know, they start a new like business venture because of the results, you know, that they discover that it’s, you know, something else is a need, but you hit it spot on. Yeah, exactly. A part of me was like, gosh, what am I going to do if all the results are people who are not feeling super creative and are like type a time management people?

And it’s like, oh, well, I do actually know what I would do, bring them further along on the creativity spectrum to make sure that they’re getting the. Best of both worlds. Maybe if you look at it that way. And sometimes that means creating a new offer, right? Like if you did get a whole bunch of people that you didn’t expect to get that result, or you didn’t expect that many people in your audience to, you know.

Landon in one specific result. Do you have an, I say you Lizzie, but like this could be for anybody listening. Do you have the offers that actually match what those people are meeting? And if not, there you go, there’s possibly a whole new revenue stream because you’ve realized this huge chunk of your audience is one way.

And they need something that keeps them on a time management schedule or whatever the case might be. Yeah, yeah. So Jackie, it’s such a good point because it’s part of why I made a quiz, right? I didn’t say like my, my goal here is to build a community and find an audience that is, you know, having some sort of relationship to these kinds of issues, creativity and self management.

It wasn’t, I want to get people that I want to immediately sell to it is, Hey, who are these people? Do they also have the same patterns that I’ve identified with my one on one clients then what comes after that? So it’s really just community building. Yes. I have some great ideas about you know online courses and memberships for next year, but the real sort of Information I wanted back from my quiz was that specifically what is resonating with people?

Where is there an audience? Is this something that could really serve a lot of people? I love that. Do you think that the reason why you’re getting so many people for that specific type of result is because you’re getting like entrepreneurial people who Want to start their own business and they’re just, you know, ideas flying everywhere.

They kind of need that little nudge to, to make that next step. Like, is there something about entrepreneurs in general that that will probably be their result anyway? Yes, kind of, right? What most people who are starting their own business or entrepreneurs, entrepreneurs, the whole, or even, you know, freelancers who are just out doing their own thing.

There’s absolutely creative thinking in there. If you have already decided, I am taking my own path here. I’m not going to do things the way everybody else has done. It’s the first piece of, Oh, there’s creative thinking here. And Most people are starting their own business, have ideas, right? There are ideas, people, they have a way that they want to serve the world.

And so, yes, there’s definitely a correlation. And we’ll see, like, I don’t think all of the people that have come in through the quiz, come into my my email marketing system through the campaign are entrepreneurs, but there’s a healthy chunk of them for sure. Hmm. That’s also interesting though. I mean, I’m not an entrepreneur, but you’re the results of the quiz resonated with me so much just in, you know, everything.

So it’s crazy. Oh, I love to hear that. Well, stay on my email list. My friend, you got me hooked. So I’m there. I’m here to stay right. I mean, I think I said before, like there is like a. At least from where I sit, there is a revolution happening where people are, there’s creatives, people are creating their own futures.

It’s funny, I have a daughter, who I cannot believe is in high school, but she is. And I was thinking the other day, like, Their path is not going to be the path of all the generations previous, where it’s like go to college, get a degree, get a job, work your way up some promotional chain. Like it’s not, I mean, A, it’s not serving people necessarily the way that may have done 50 years ago, but there’s just so much opportunity and so much sort of self empowerment, like go do your own thing.

You can do this, that I think that. Or at least I hope if I can help people start thinking about, okay, let me align myself with how I think, let me embrace these differences and not beat myself up for it. And then find ways to build out my days and my weeks so that I’m doing the work that matters most.

That should be an entire course in her high school. So many high school students should hear that and take this quiz for sure.

And you, you created this quiz this year? Less than a month ago. Oh, wow. Wait, less than a month ago? Yeah. Oh my goodness. I don’t, I should have done my research. I thought that this was like a long running plan. Wow. That’s crazy. I know. And so when I talk about the results, the results have been really great and I’m really excited about it.

I think I mentioned earlier, like I’m not huge on social media. Most of my clients in the past have come from word of mouth, which is wonderful and I’m thankful for it. But I didn’t have much of a following and certainly not in this Avenue. So I have. A wonderful new social media manager, and I’ve been doing some paid ads through meta to the course.

I mean, sorry to the quiz and, and my feeling is like, if I can get leads coming through here for like 30 cents, okay. Is that, how is the ad going? Are you seeing a lower cost per lead because of it? Bye.

We hear that a bunch. Do you use, I think one of the popular things when we ran our community of people running ads was Oh, God, I’m going to say this totally wrong, but retargeting similar people who are already on your list. So, like, someone has taken the quiz or a handful of people have taken the quiz, or maybe a handful of clients that you’ve already worked with in the past.

You’re retargeting the ad to fit people that match them. So do you already sort of know they’re going to be a good fit for. Your business, but of course, getting them into the quiz is a great way to get them started. Do you see that? Or are you doing something totally different? So I’m doing that for sure.

And I’m also doing, you know, I’m using Meta, so both Instagram and Facebook, and you can make very specific audiences, like people, creative people who are interested in these kinds of things, entrepreneurs, women in business, blah, blah, blah. And you add them in and start seeing what is working and what isn’t working and

But results wise, I want to tell you, because I’m very excited about it. I am getting like two, 300 leads per week. Wow. Wow. Which is really, if I do this every week for a year, it’s going to be an amazing list. But the other thing that’s exciting about it is I’ve connected. The quiz directly to ConvertKit and I have email sequences for each of these nine results.

This is where it’s like, Oh God, you should have followed the advice.

But there’s like high engagement. People are interested in the subject. They’re not unsubscribing, of course, some, and great if it’s not for you, it’s not for you. But for the most part, it’s really doing what I was hoping for, which is building a community around this sort of topic. Wow. Right. I’m still wrapping my head around the fact that you built the quiz about a month ago and you already have ads running and getting this many leads on it.

And email sequences. I’m so impressed. Yeah, I’d love. Segmented email sequences. I’d love to hear how long, how long did it take you to put everything together? Okay, so here’s the hilarious part. I was like, oh, I’ll do this in two days because I’m a very optimistic person. I’ll build it in two days. It’ll be fine.

It took me longer than two days. It took me about a week. And I will say, when I went to build the quiz and interact, I didn’t really read the instructions. Didn’t follow the instructions. I think it’s what I should say and you had there’s a different types of quizzes So there’s like the score quizzes and then the personality quizzes I just started building it as a score quiz Got all the way done got my questions in and my images in and my answers in I was like, oh wait This doesn’t work as a score.

There’s no score. It can’t be like 80 percent anything I was like, okay, great. Now I have to start all over again, but I didn’t. You can very easily just like switch quiz type by clicking a button. And I was like, oh my God, this is what if we tell her now that she could have just pressed a button. This is why it’s awesome to be creative.

She found it. yEah, so it took me a few days to build the quiz and figure out, you know, what is the matrix of. That was really the hardest part. Like I knew what the questions are. There’s definitely like markers for creative thinking and there’s like Obvious sort of struggles and pitfalls and stuff that people have so that wasn’t hard Doing the results matching was pretty easy.

And then I was so excited that So I use convert kit for my email management and it’s like one button to connect it made my results pages. So it was done in about a week. Wow. That’s amazing. That’s really impressive. Yeah. That’s amazing. I’m curious, did you have any like past clients test your quiz or how did you kind of test it out to see how people liked it?

I have like three work besties. So other women who, you know, we have an accountability pod, we help each other sort of solve our problems. So they went through my quiz and there’s like a preview version and the actually I made some changes based on their feedback, which was too many questions. I think I had originally had like, 13 or 14.

So I heard that back. And I changed the order of the questions. And that was the other piece of feedback. That’s good. That’s good. Feedback is always important. Yeah, totally. Yeah. Especially from your besties. Lizzie, can you walk us through Through the email sequence, like what happens now, once somebody gets their result and they learn a little bit more about them.

And for me, I think one of the biggest things I, my favorite part of the results pages was the science that you get into, like the neuroscience, which I don’t know anything about, but I roll my eyes because. Science I’m creative. I don’t like science, but I have to know these things in order to be more productive and take you up on your tips and like understand how it is that my brain functions.

And I guess I’ll just say too, like we work at interact, we have a business coach that we all work with. And your quiz is essentially free business coaching. If anybody needs them. Because he goes into that, like the neuroscience of your brain and creating dopamine hits so that you want to do more stuff like that and all this kind of stuff.

So I really like that you, that you honed in on that to explain to me more about things that I don’t know about myself, but walk us through the email sequence. Once I know this, what do I do with it? What are you telling me on the emails? And what do you ultimately want me as your customer to do? Great question.

So the thing about the neuroscience is I am obsessed with this. I’m not an expert yet. We’ll say that but it helps rather than having a million people just saying, do this, do that, to be able to really start to understand how you’re operating is so a it’s, it’s. Freeing in a way, you’re like, Oh, it’s just not like a product of me being dysfunctional and all of this, whatever stuff that gets in our minds, it’s like, Hey, there’s scientific research supporting, for example, that people who are highly creative thinkers have a more active, you know.

Default mode network. What does this mean? This just means like when you’re not actually working on something and you’re highly creative thinker, there’s a lot of activity, just like when you’re walking around or in the shower or, you know, commuting to work. And that is a piece of sort of tapping into making connections between different things subconsciously.

That was not your question. Let me answer your question, Jackie. Oh, good to know! Like, I’m productive in the shower, I’m productive on walks. Thank you for reaffirming that. I do, before you get into the email sequence, on that note, I wanted to really quickly call out how, if you are creating a quiz, like for those who are listening, if you have, like, extra knowledge, like that, such a good authority builder.

For your quiz, because after that, I’m like, I don’t know the terms obviously, but the terms that you used, I’m like, clearly she knows what she’s talking about. And it, I, I will say, especially if you’re doing something with like someone’s personality, I always find that like tapping into what’s going on in your brain, or I’ve seen people with quizzes specifically for women’s health.

When you talk about like, this is what’s happening inside your body. It’s. It kind of like connects the dots. So I just wanted to call that out that I think that was a great addition to your results. Thank you so much. I mean, I think that’s one of the draws of personality quizzes. We all love them so much.

I think I took one the other day, which was like, Which Christmas movie character are you? It was like based on your personality and how much you like Christmas. You’re Elf! It’s a good one. It was a good one, but also it didn’t teach me very much about myself and to justin’s point like The reason we’re drawn to these is we want to learn like you want to feel a part of something, right?

Oh, i’m a gryffindor, but you also want to learn More about yourself, that’s why you’re taking it because you’re like, want to learn something. So if there’s real knowledge that you can share in your quizzes, yes, absolutely. And I think that that was part of the reason I wanted to make the quiz, right, is to get people thinking just one step behind.

Like it’s one thing to know that you’re a creative powerhouse, but it’s another thing to think about what is the science, what is the scientific research showing about how your brain works and how you can work better with it. Right. And then the email sequence. I’m sorry, Jackie. No, you’re good. I like this.

See, creative’s on a call. Okay, your question was, what happens next in the email sequence? Yeah. So, right, so in your results, you’re going to get, you know, this is, this is the personality that you’ve matched with. This is the science behind it. Here are three really easy tips for things that you can do right now to try and embrace how you work.

Right away in the sequence. I try not to spam people at email because it’s everybody gets so much email So I try not it’s not every day. It’s you know, four days once a week But I share more content for people to use like what is what are the five stages of the creative process? And how are you using them?

Are you skipping any? Spend a few minutes sort of mapping out what you’re doing and then make time for the one that you’re skipping Like, are you skipping the incubation line, Jesse,

right? And then there’s the other way at the end of the 5 stages, there’s evaluation and then implementation. A lot of creative people fall off at those stages, right? Tons of great ideas, but don’t. Move through into action. So, yeah, so it’s just sort of more tips, some free worksheets, some free content, free downloads that people can use to sort of further them on this journey of aligning with how they’re thinking.

Very cool. Are the, I want to ask you this on the email sequences are the resources like these 5 steps, right? Are the resources the same? Regardless of the result that you get, and maybe you’re speaking to them differently on how to use them, you’re shaking your head. So are all the resources different based on the result?

They’re not all different because nine is a lot. Like nine is a lot, but there is, I sort of broken it into two groups. So people who are trying to tap into their creativity more, we’ll get certain things. And people who are trying to like get to the work that matters most than are sort of distracted and struggling with how to.

Use their time might get some different stuff. But there’s also there’s overlap. Very cool. But I am using that. Oh, I’m so sorry. No, no, no. I think we’re going to say the same thing. Go for it. I am using that information from the quiz. It’s super valuable to me. Because I know at least what are people’s feeling like their starting points are, and can help them along their path, because of course all our paths are going to be different.

Yep. Lizzie, for those who are listening, I think one of the biggest questions we get is, you know, Like, how much content do I need to already have for my quiz? Or like, when is the best time to actually implement a quiz in my business for it to be worth it and get that ROI? So at what stage were you like, okay, I think I have enough to go off of here.

I want to organize my people. I’m ready for this next step. So a lot of people use quizzes when they have an offer that they’re trying to pull people towards. And I’m starting way before that. I mean, certainly I have offers. I do consulting work with people, blah, blah. Oh, so when is the right time to do a quiz?

I don’t think there is a right time. I think that, for me, the quiz has been so valuable. Not only just getting leads, but getting deeper understanding of my audience and who I’m trying to reach. So, some people are doing quizzes when they have an offer, and they know exactly what they’re trying to sort of get people.

Sort of funneled into, but for me, it’s much earlier than that. Like who is my audience? What matters to them and really like start building a community using the quits. I love that take actually. Cause I think, especially like in our own marketing, we’ve been, we’ve been leaning a lot more into that, like.

Like, you know, lead it into an offer so that you do get sales. And so that way you get that ROI, but there, I guess, like from hearing you speak, it sort of depends on your interpretation of ROI, like you might be looking at it a bit, a little bit differently than direct sales. Yes, absolutely. I mean, for any business owner, any entrepreneur, building an audience is a key component.

There’s, there’s no business without an audience. If you are trying to, like, if you don’t have an email list or a following or wherever you are that you’re measuring the size of your audience you’ve got to start there. You need to have an audience who’s engaged, actually, who actually is interested in the topic or whatever it is that you’re selling before you’re trying to get them to buy.

I feel like I’m saying basic marketing things. You’re all like, yeah, yeah. No, no, I, I, it’s because we agree with it. We’re like, yes, yes, yes. Yeah, no, yeah, for me. Yeah, for me, return on investment at this stage of my, again, my quiz is pretty young. It’s only been a month and I’m getting great results, so I’m happy with it, but the return is in, Oh my gosh, I have, you know, a thousand new leads in the short period of time.

People who are very interested, engaged in, in the kind of audience that I want to serve also the market research side. That’s a good point. Jess and Lizzie both is maybe the ROI is in the market research on its own, right? Like, how many people hire consultants to do the market research for them? And now, Lizzie, you have all of this 0 party data that you’re sitting on that you can implement into convert kit automatically, or you can dig through the data and decide to set something up.

Later. I mean, you have it all. So maybe that’s that, that’s a nice little partner pitch I can give. Maybe it’s possibly just come from the market research that you’ve just done. I mean, I think it’s a thousand percent true. I think you can Jackie, because there are a lot of people who, you know, I’ve been talking to a lot of digital course creators who go through so much effort to build a course that they think is going to really, really serve a particular market, and then they go to launch and they make 5 because.

Something wasn’t quite right. Maybe there isn’t the demand for the digital course you’re creating, or maybe the way in which you’re talking isn’t resonating. So all these things you can find out using a quiz. I love that. Me too. That’s very true that often people use a quiz to build like a demand for their course and then find out, Oh, that’s not exactly what I’m covering in my course or not the approach I’m taking.

So I love that you kind of Work backwards and set it up this way. Mm hmm. And then same, just to speak on the ROI, your Facebook ads, your Facebook ads are converting leads at a much less lower cost than maybe, were you running ads to something else before? I had, yes, last, last year I was, oh gosh. Earlier this year, we’re still in 2023.

Yeah. So maybe that’s another proven revenue stream, not revenue stream, but ROI on the tool too, is reducing the amount that you would spend in ads and, or spending the same amount, but collecting more leads on the backend because of it. Yeah, exactly. Absolutely. I love that. I don’t know that we dug into what each of our results were from the quiz yet.

If you guys. Are down to dig into it and Lizzie, maybe you could do give us a little, like, I guess, snippet of what you would do in your community. So the listeners can hear. Yeah, let’s do it. I Know me and Jackie got the same result, which was, I actually was not shocked that we got the same result. When I got it, I was like, yeah, it makes sense.

We both got, you’re a creative powerhouse loosely reigned. Okay, and then yeah, I was gonna say Jesy, which one first and then we can Yeah. Alright, so, Creative Powerhouse, Loosely Reigned, means that based on your answers to the questions, you are highly creative thinkers. Right? So, not just like, oh, you’re so creative, but you are showing the markers that, you know, neuroscience research has indicated as creative thinkers.

So that’s, that’s the creative powerhouse bit. The second piece, Loosely Reigned, is more about how you are using your time. And it’s the middle. So, in some ways You’re sort of running wild and things are not so buttoned up. And in some other ways, you’ve got a system in place that’s working for you. How does that sound?

That’s about it. Yep. For me, that’s exactly it. It really is funny too, because you were talking earlier about entrepreneurs versus non entrepreneurs showing up in your quiz results. But these quiz results really pertain to your personal life and your work life. You don’t have to just implement this. And, you know, At interact me, just speaking about me, it like it comes up in your personal life so much.

My ideas don’t stop outside of work either. So it’s, it’s, it’s good to be aware of that. Yeah. Yeah, it’s absolutely it is. It is not just about work. And my hope is that as people are sort of aligning the way that they operate with how their mind is operating that. In all areas of their life. They’re like, Oh, this is actually how I operate.

Like, I don’t do this kind of thing in the morning for a reason. There’s like ways that apply to this, the kinds of vacations I’m going to thrive at, and these are the ones that I am, you know, going to rebel against. So it really plays all over the place. So if you guy, Oh, you did. Okay. Since you guys have joined my community, the kinds of things that we would be discussing for Creative powerhouse loosely range are, I think, a few main things.

One is to start figuring out where your biggest time suck is, right? Where are the things like, are you spending a ridiculous amount of time on emails? Are you spending a lot of time, you know, talking one on one with a lot of different people, either colleagues or people working for you or customers? And what are some ways where you can streamline that to free up?

More time for the creative stuff, which is what’s bringing you joy. What matters most to you. And so that’s one sort of thing. The other thing is look at your creative process. And are you going through all of the stages? Are you allowing time for all of those stages? I have one client who would miss Every single deadline with her customers.

She was brilliant. Of course she was brilliant and super creative, but she would never leave time to work through her ideas. And so she would leave it to, procrastination is a whole different thing, but she would leave it. Like jammed up between all this other work and she hadn’t actually thought through what she wanted to do or what she was going to bring to light and she was like, I had too much pride in her own creativity that she was like, I’m not sending this off because I know I can have better ideas than this.

And then so just by understanding, okay, how am I working through these 5 stages? What do I need to make more time for? How can I shift things? So there’s time for this thinking. My God, she’s so much happier. So those are the kinds of things for creative powerhouses. Like you don’t need tips really about how to be more creative or tap into your creativity necessarily.

It’s how do you make sure you’re making time for it and sort of clearing the decks of all the stuff that’s sort of in the way of it. Love that. Totally aligned. Yep. Yeah, it really does. Cause I actually, I recently moved from California and we mostly work in Pacific time in terms of like when calls happen because you know, you guys aren’t awake yet over there, but moving to the East coast.

Was such a big shift for me because I don’t have to do calls in the morning anymore. And that’s when I feel most creative. So naturally I was able to just save that time for, okay. No one on the East coast schedule calls with me during this time. Save it all for the afternoon when I feel a little bit more tired or like a little bit more drained and then You know go on with the rest of my day But that’s why the result really resonated with me because I was like I do have some structure.

It’s just Outside of when those scheduled calls are. I’m like, okay, how long am I going to work on this? I don’t know until my, until I’m onto the next thing. I mean, but Jasmine, you have just demonstrated somebody who’s aligned with some of the ways they’re thinking, you know, my creative, my creative mind is on fire in the morning.

I love to have the morning where it’s not meetings and it’s not calls. It’s not other people’s stuff. There’s time for that. But for you, it’s not in the morning and this is very common. So that’s like you being aligned with how you work. It’s wonderful. I had a similar problem, the opposite problem. I was an executive for a tech company for like a decade and we had a lot of people working in Eastern Europe, almost 12 hours.

Earlier, so we were mornings like 6 a. m. 7 a. m. 8 a. m. That’s when we could overlap. And so the entire mornings would be meetings and collaborating on the stuff, which is great. But like you, I feel most creative and energetic in the morning. And so by noon, I was like, tapped out. So being able to map. When you do what across your day is a huge part of, you know, what I work with my clients on.

Actually, I can’t take all the credit. I got a shout out to our business coach. Cause he figured that out. Yes. But that’s why I’m saying, that’s why I said earlier, just that this quiz aligns so much with the conversations that we have with Mark, our business coach, that this is essentially free business coaching.

So really start with this quiz because you’ll start to become aware of things in your own mind that makes so much sense when somebody reaffirms that it’s okay. To be that way, the most important thing, it is okay. And in fact, it’s an advantage. Once you figure it out, you love that totally. So Jesse, you got which result?

I’m a creative powerhouse in balance. So this is a really good result. I really like this result. So creative powerhouse, just like Jackie and Jasmine. You have the markers of a highly creative thinker, even though I don’t feel that way, even the way you don’t feel that. I think I know it and in balance of saying, okay, you have a lot of sort of classic type A things where you like structure, you like schedules, you like to do lists, you probably have your calendar time blocked to the max.

But what happens for people who are in this sort of arena is that you are not making time for daydreaming and making connections between different things and sort of incubating your ideas and stuff. And so you’re now that you’re part of my community, you will get information about that. Like just go for a walk, just get up and go for a walk for 45 minutes.

That will be your first tip, right? Because all of these brilliant creative thinkers are avid walkers. I was writing a post about this the other day. And when I say creative thinkers, I’m not just talking about people who are creators, right? Scientists. It’s not just the writers and the directors and the filmmakers and the content creators.

It’s You know, Steve Jobs is one of the most creative individuals on the planet. He wasn’t a typical artist, right? Scientists, all the scientists were engaged in creative thinking to be able to pull different ideas together and then test and prove them out. So uh, entrepreneurs, I think we mentioned this before, just the sole idea that you are carving your own path in the world means you’re a creative thinker and you’re probably engaged in highly creative thinking.

All of the time and aren’t aware of it. sO for people who are in this ring, it’s really make sure you’re giving yourself the time to live with your ideas, generate your ideas and sort of feel it more. So, but for people like you, I would say, Hey, if you are loving those time blocks on your calendar, lock time for it.

Yeah, like right and check it off on your to do list, right? You’ll still be part of the thing that gives you sort of a dopamine burst, right? Yeah, if you know you’re checking things off check off like oh I went for a walk and thought about nothing But really you’re thinking about a lot of things and you’ll feel it come out later.

I love that. I think I’m adding these to my new year’s resolutions. Perfect guy. Yeah. And I think it’s funny that you mentioned walking. Have to give a shout out to our CEO, Josh. I’ve seen him record content on his walks, like he’ll send us YouTube shorts and stuff and he’s out walking and recording and talking and I’m like it’s so interesting that he’s able to, you know, just go for a walk and that’s when he comes up with such great ideas.

So he’s very smart for one, but also Stanford university did a research study. This is so fascinating. I know we’re really getting, but the study was basically, we’re going to have people do a creative exercise and it’s basically like find new ways to use the sock. Right. So what are some alternate? People were 60 percent more creative doing this creative task.

Find an innovative way to use a sock. 60 percent more creative. If they were walking versus sitting down, the exact same thing. Six. Isn’t that crazy? So it’s just the act of moving. Is good for creativity. And so I think, I think your CEO knows that. Yeah. Okay. I’ve had a, like a treadmill walking desk thing in my cart on Amazon.

Maybe it’s time I’m going to buy it. And it’s funny because when I first read the study, I thought they meant, Oh, you’re out in nature and blah, blah, blah. No, the treadmill counts. Wow. That’s really cool. All right. I feel like that’s when I daydream them. Absolutely. Like I am standing in the shower. Moving.

Watching you. Yeah. But, you know, like the classic thing, like people have all these aha moments in the shower. It’s scientifically proven, right? Your mind is doing something else. There’s something about the sort of the natural elements that are in place. You’re not actually thinking about doing stuff, which allows ideas to come up from your subconscious for you to latch onto and get excited about.

So cool. I love this a lot. Really? What? I love it. What is your result, quiz result? So my natural quiz result is creative powerhouse running wild. Oh because so I’ll tell you a lot about me. I, I, like, I have learned, like, if I tell myself, for example, Oh, you have to do this at this time. I immediately will rebel against this.

No, I don’t. I’m going to do what I want. Like, it’s so absurd because it’s me. It’s something I want to do, but the minute it becomes a have to, and I feel like my personal freedom is at stake, I rebel against it. And so I’ve trained myself to say, you get to go do this thing. And it’s such a tiny thing. The difference between, Oh, you have to do this versus you get to do that.

But. It works, right? Just talking to myself in that slightly different way makes all the difference. So yeah, Running Wild means like, I don’t like calendars. Like, if I see a calendar and it’s fully booked, I’ll, my whole, like, soul is just like, crushed. No, cancel, cancel, cancel, cancel. Delete. And so I say my natural result is Running Wild.

I have, over the years, figured out, like, ways in which to sort of Use my time and figure out a path that works for me. So it’s not like I am stuck. I’m super, I get a lot of stuff done and I get to the work that matters most and all of that. But my natural state would have been running wild. Wow. I mean, you built a quiz in a week, so I’d say you’ve had it reined in.

Yeah. You know what you’re doing. Amazing. No, this was so fun. I really love, I really love your quiz topic. I love what you do. It’s really cool. Yeah, I feel like we had a private little coaching session right now. That was really fun. Yeah, I said it before and I, and I’m not just saying this because I’m on with Interact, but it has been one of the most exciting things I’ve done for my business this year because I am learning so much about my audience.

I am sort of tapping into these things that I care deeply about and want to work with people on. So it’s been really, really exciting. And it wasn’t hard. So many things that are rewarding can be very hard and very long. And as you said, it took me a week. Yeah, I will also say I do have, I don’t know, four or five people like, wait, I want to do a quiz.

It’s like, here you go, go do a quiz because you can learn so much. I have a friend who’s sort of a similar position. Who’s trying to like figure out. Her topic is about chaos creators in your life. Like how to figure out who are the chaos creators and how do you work with them, for example. And actually I think she made a quiz, but she’s like, Oh, I need to really figure out like who are the chaos creators in people’s lives and what are they doing to try and sort of lessen the power that this dynamic can have.

I want to take this. I got, I always say, I always say this, that our customers come up. The coolest quiz topics. And so like for people who don’t know what their quiz topic is, it’s like, well, maybe they should take your quiz first so they can let the ideas come in, but you will come up with a really cool quiz topic.

It’s just all about like what you naturally already do in your business. Absolutely. Yeah. Yeah. Super valuable. Well, Lizzie, thank you so much for hopping on with us. I know I said we were going to do this for 40 minutes and here we’ve been here for an hour.

Love it. Love it. Before I forget, can you let everyone know where they can find you online? So, LizzyGallagher. com slash quiz will take you right to the quiz. And you can also find me on Instagram at LizzyGallagher underscore NYC. Love it, and we will link those for you guys. You have direct links to them.

And if you are having trouble with coming up with your first quiz topic, we do have our AI quiz generator now. So, head over to ai. tryinteract. com. Give us like your website URL, some details about your business and then we’ll give you a quiz within minutes. All right. Thank you guys so much. This has been super fun.

Thank you, Lizzie.

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Jessmyn Solana

Jessmyn Solana is the Partner Program Manager of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Jessmyn loves binge watching thriller and sci-fi shows, cuddling with her fluffy dog, and traveling to places she's never been before.