This episode features Interact Digital Marketing Manager and Host, Jessmyn Solana, Customer Success Manager, Damaris Pacheco, Growth Manager, Jackie Aguglia, and Social Content Manager, Jesy Nelson.
- In this episode we will cover:
- How personality quiz logic works
- When and how you should use it in your quiz
- How to ask segmenting questions versus market research questions
- Quiz logic in personality quizzes versus scored and assessment quizzes
Ready to put our AI-powered quiz maker to the test? Get started here!
Hi guys and welcome back to Interact’s Grow podcast. I’m your host, Jessmyn Solana, and so good to be with you all. As always, we have all four ladies with us today. Welcome Damaris, Jesy and Jackie. Thanks for joining. So today we are gonna talk about how to use personality quiz logic, and more specifically for those who don’t know, it’s how you connect.
Your answer choices to your results. And when we’re talking about personality style quizzes, it’s used I guess the way you do it is by correlation. So you’re correlating each answer choice to a result. And as people are clicking through your quiz and answering it, it’s pretty much tallying up each result that they’re clicking on and which one’s correlated.
And that’s what decides the result at the end. So this is kind of one of the biggest topics I think we’ve had. At least in my time here in regards to correlations and quiz logic, mainly because, you know, when do you use it or like how do you know which one to use, like what’s best for you, which quiz style.
But also there are different types of questions that you ask where you have questions that matter to the result. But questions that are just more of market research. So does anyone wanna get started with maybe, I guess, you know, when do you wanna use personality style logic? We should probably answer that first.
I’m trying to think back to how this was always asked in coaching, right? Because I think there’s a, there, there can be a lot of confusion around the logic, but like you said, Jess, it’s essentially each answer someone is picking the system in the backend is just tallying up which result that points to, and then the answers that you’ve chosen or your quiz taker has chosen the most is the result that you will get.
So this is the way that you will get someone to the right result because that’s everybody, that’s what everybody wants to do. Yeah, there are absolutely. We did this in coaching all the time, and actually this came up on a previous episode. I think we’re making a YouTube video about it too. Or maybe a blog on you know, I wanna ask, I wanna give a quiz that’s telling somebody what stage of business they’re in, but that quiz, that’s not a fun quiz for somebody who’s taking it cuz they already know where they’re at in their business.
But also adding that question into your quiz might affect the persona somebody would get. They don’t want it to skew the results. Somebody would get. You could essentially be any personality type, but be in any stage of business at any given time. So in the system within interact, you just leave the correlations blank.
So for any questions that you want to segment your audience on, like how long have you been in business, you don’t correlate those choices, those answers to any specific result. That way when they answer the question, they’re not getting a certain point towards any specific result, but only the questions that matter to which persona they are, will affect the result that they’re getting.
I don’t know if you guys know the answer to this, but I think what I struggle with understanding is what if, let’s say you have a 10 question quiz. What if five of them are not correlated, or like six of them, or said like, how does that, how does that either help or hurt the process in, in figuring out which result people get?
I have a good example and then I’m gonna pass it off to someone else to talk. But I just made some quizzes that people had had on a different quiz platform and I transferred them over to interact for them. And when I did that, I noticed the logic, like the results someone was getting from the quiz that was maybe eight questions long, one question pointed to that final result.
So based on the way they’re answering one question in the quiz that determines the final outcome that you’re going to get, which is fine, you can totally do that, but. Sometimes if it’s too obvious, people aren’t gonna really think that your quiz is worthwhile of taking. Right? Like they answered a question that they already know, okay, that you’re just gonna tell me that this is my result because I just told you in this question.
Right? So I would just be careful in doing that so that your. First of all, your quiz takers can’t cheat, right? Of like, oh, I’m trying to get a specific result, so let me say this specific thing, but also so that you get a combination of different answers of what they’re saying and what they think and where they’re at, so that you’re giving an accurate picture of the result that they should actually get, because maybe, I don’t know, they answered this one question that points to the result and you know, they had a bad day, or they’re having a really good day and they wouldn’t answer it as they normally would, then their result could feel really skewed.
They’re not gonna resonate with it. But if you ask more questions, it just gives more of a. An opportunity to get the correct results. So I would say at least, I mean, I guess it depends on how many questions you have, but I would try for at least three or more questions in your quiz to actually lead to results, not just basing it on one.
Yeah, I was gonna say that I just created a quiz yesterday for a travel agent, but she like specifically helps people like, I guess travel or like have vacations in Italy and the results were all different parts of Italy. So she had five solid questions that all correlated to, you know, based on the cuisine they like what type of hotels, like do they like an adventurous vacation or like relaxing.
But in there I threw in as a first question, just a simple one that didn’t correlate anywhere. It’s like, first things first, have you ever been to Italy? And it was yes or no. Well, that didn’t correlate to anything. It’ll be good for her to know if she later like wants to reach out to them and be like, so like, what parts of Italy have you been to?
Like, how come you’re looking to go back? You know? Or if they haven’t, then that can also be a different way for her to contact them. But that’s an example of a simple question that’s not gonna correlate, but it’s good to know. Yeah. I think it’s it’s a unique situation. Everything is different. I don’t think there’s a right or wrong answer of what you decide to do.
You can use score or personality for personality. I. I have noticed that if you have questions that are not correlated as much, right? If you have a question that you only have one correlation to one result and everything else is non-correlated then it will probably skew your results because you only have that one question correlated, and so it’s only weighing in that particular.
I’m just gonna call it branch or correlation. I think back to what Jackie was saying, if you have questions like meaningful questions that you are able to correlate more than one result, then I think those are the better chances you have of not having your results skewed or having better results.
Especially, you know, for making your, your quiz takers have fun or not really have a predictable quiz. Definitely goes back to the strategy of how you’re designing your questions. That’s my opinion. That Damaris, that brought up something I didn’t even think about. Right? So when I was saying that, I was thinking each question that you’re asking, all of those answers would correlate to something, right?
So you can choose for like the entire question if you want it to correlate to something or not. But yeah, like what Damaris was saying, you can also choose which answers in that question. Correlate to something or not. So half of the answers or one of the answers could correlate to something and the other ones don’t.
And I think sometimes there’s absolutely use cases for that. Of course, I can’t think of anything off the top of my head. But all of that, like, the more complicated you make that, the more chances you would, you’re giving your quiz takers to get into the wrong results. So especially if you’re just getting started, especially if you’re confus, confusing yourself around the logic and how to get people to the right place.
I think the easiest way to start is one, you have your question. Each answer correlates to one different result, cuz that’s another thing. Each answer can correlate to multiple results, but again, to keep things simple, one answer correlates to one specific result. And then maybe you have a few questions that do the segmenting for you that don’t correlate to anything.
I also wanna point out that that makes the quiz more accurate. And you always wanna remember that the point of the quiz is not only for you to learn about your audience, but for your audience to get something out of this interaction that they’re having with you. You know, yes, you want market research questions in there and you wanna learn more about your audience, but you wanna give them value in return.
And if you don’t have a quiz that does correlate to results, they might not. Get the same, I guess instant gratification as if it were to give them a result where they really felt special and, you know, heard and like, yeah, this, this is exactly me. Because that’s what converts quiz takers into Yes.
Subscribers, but also buyers, right? Mm-hmm. Oh my gosh. You get me. You understand what I’m looking for. You’re giving me the tools and the resources and the offerings that I actually need to purchase. So Jenna Kutcher just, we put a blog post out by her on our on our blog, and she says exactly that, like, quiz results work.
When her people say, oh my gosh, you get me? How did you read my mind? Mm-hmm. And little, not little. Huge shameless plug. If you haven’t watched the episode on what makes a good quiz, we really talk about this in there. So if you haven’t listened to that one, listen to that for sure, because you absolutely wanna make the quiz all about your quiz takers so that they find this value.
Something that you mentioned earlier too, when you were kind of talking about making it simple, was have each answer, choice, one answer, choice per result. So to clarify on what that is, And maybe you have something to add to this. Usually what I tell people is like, each answer’s choice should be a characteristic of that persona or category that you’re assigning to people who get result one, result two, result three, and so on.
Do you have anything more for that? I feel like it could get confusing because, you know, there’s. Quiz advice out there where you know, you want it to be conversational. You want it to be quirky, you want it to be witty, but at the end of the day, you want people to answer a question that you have so that you could give them the right sort of next step.
Yeah, I think when we talk about it, it sounds confusing, right? So for anyone listening, I would say to get through that, make sure you’re clear on what your quiz results are first. And then let’s say you have four quiz results, right? So let’s just call ’em result A, B, C, and D. Then you go to write your questions.
So the next step is to think about what do I have to know about my people in order to get them to the right quiz result? And then you’re gonna very easily, I mean, It’ll happen much faster if you do it backwards like this where you know the results, you’ll be able to tell, okay, what? What do I need to know?
So what questions should I ask? And then literally just put yourself in the shoes of each of those results. If I was someone in result A, what would I say to that question? That’s your answer. If I were result B person. Persona, right? What would I answer to this question? That’s your answer. So that’s how I would use the, that’s how I would think about it if I were making my own quiz from scratch.
But then also, you know, come, hit us up in interact, AI, AI dot, try interact.com because all the quizzes, all the quiz questions get written for you. So it’s a really great place to get started. See how the quiz works, and then add in the segmentation, the fun, quirky little things that you wanna, you know, play around with.
But, but then, you know, the functionality is there cuz that’s most important. Yeah, this reminds me of, I just recently had a customer reach out to me and they were concerned that they, or their quiz records was landing on the same result each time. Each time. And there was a personality style quiz, so, And so when I looked at her correlations, which is a perfect topic, we’re talking about it today.
She only had three questions correlated and she had 10 questions. And this definitely is a skewed result, correct? Right. Cause there’s only three questions that are correlated and so it’s only going to base the result a person’s gonna land in on those three questions that have been correlated. And so it can be complicated, but it goes back to what we were saying.
If you try to create questions where, You are selecting, if you have 10 questions, at least more than half of them are correlated. That way your, your results are not as, as skewed or they’re not as predictable. And it’s easier for the quiz takers to land on the right result. Otherwise you’re really not collecting.
The information and then it’s not going anywhere. It’s not correlated, it’s just, it’s just, they’re just taking the quiz. Right. So we, she ended up fixing that and it ended up working. But it’s interesting that, you know, we’re talking about it today. So maybe a good way to think of, of it, like a situation like that would be of the questions that you’re correlating, right?
Like if you’re getting, if they’re not getting results that matter, like what are you really learning about your audience? Rather than just like if you were to get on a call with each person and ask ’em the questions that aren’t correlating, like I think a big purpose of the quiz is, is to personalize the experience for your you know, new subscribers that are about to say yes to subscribing and be a potential buyer.
And it gives them a specific customer journey where they only need to look at your products and services that pertain to them, which makes them more likely to buy. But if you don’t, Correlate enough questions and they don’t get that experience. It’s a lot harder to feel like, I guess, connected to that, you know, product or service.
The other thing that I’ll say to, to this person who had a quiz, right, with three questions correlated and seven questions that weren’t is what is the point of those seven other questions if they’re not getting someone to a specific result, what are you gonna do with that information if you’re not gonna do anything with that information right now, I would take the question out of the quiz, because remember, For every single question you’re asking in the quiz, you’re asking your quiz taker to take time to read it and answer it, right?
So the longer the quiz, the more likely someone could be to fall off and just not finish it because hey, they found it on an ad or you know, randomly searching through social media and they didn’t expect to spend 10 minutes. Doing this thing right now, they don’t have it. Right. So I would just ask yourself that, what is the point of each question?
If there’s not a point that you’re using the question for, right. Whether it’s getting someone to the right result, whether it’s entertaining someone in the quiz or it’s giving you the information that you need, then you probably don’t need to ask that question. Just shorten up your quiz. Yeah, I see that pretty often.
I feel like that people have a lot of questions in there, and I even myself question, I’m like, was this leading me to a specific result? Because, It didn’t seem to like fit in well, or it also didn’t seem to affect my result at all. And like it’s okay to have that in there, but it’s a lot better if you make it a little more fun and you know, personalize it or make it like an easy buy-in question.
I always tell people that like the first question and the quiz should kind of be like, Ooh, like this one was easy. When you hit him with something hard right away, it’s like, oh man, like this is gonna be a long six question quiz. Yeah. But if it’s a little easier, I’m like, first of all, what’s your favorite ice cream flavor?
You know, or something like that. That’s just for fun. I think that’s always a good thing to do when AI pumps out questions for quiz I’m making, and the first one is a little sketchy. I, I actually reorder it myself to make sure that it does that. And I would say that like, I feel like it, the, the quiz comes out better when everything’s correlated, but maybe that’s just a personal opinion.
Yeah. Yeah, I definitely reorder the questions as well, because sometimes like AI’s, like this is a quiz and it needs to get people right to the thing. So it’s like I made a quiz for like, do you need to hire a VA or something like that, right? And the first question asked, like, how, like what do you spend, or how much time do you spend doing admin tasks each day?
And it’s like, My whole time, a little bit of time or like no time, and I’m like, well, there like that instantly answers the whole quiz. Do you need to hire a VA or not? I was like, let’s move this around a bit and not like knock it out on the first question when they have six more to go after that. That’s actually another good point.
Sorry. Go ahead Jackie. Well, I, this, I don’t wanna take us off topic, but I be in, in relation to the reordering questions, I also will reorder the answers within the question. Mm-hmm. Because if every question someone’s answering like the answer feels like it’ll go to a specific result and it’s always in the same place, right?
Like result a answers are always the first. Option result B answers are always the second people will start answering your quiz, sort of like on autopilot without even reading, right? Because they’re like, oh, well I already know after the first three questions of always choosing B, I’m just gonna keep choosing B.
And so that’s another best practice is to mix up after you do the correlations or I mean, even before you do them, whenever you want, mix up the answers that you’re giving so that they’re not always ill in the same order. Yeah.
So I wanna pivot a little bit and. Talk a little bit about another big question that we get because it sounds like a really cool feature, but not everyone knows how to use it very well, which is branching logic. But I also wanna add to that, that I think a bigger question would be, do you need to use it?
Ooh, my favorite topic of the year, I actually, Jackie Shook, shook her head. No. For those who are listening. Yeah. Do you wanna start back or do you want me to go? No, tell ’em Damaris. Oh, ok. So they really need to use branching logic all the time. It’s definitely optional. It’s not a requirement for all of those listening, but I actually have a good example.
This just happened yesterday with one of their customers, and in this particular case, I did suggest them to use branching logic because of how they wanted their quiz to work. And so the situation was, They wanted a specific question when a quiz ticker answers a specific question, then they wanted it to land to a specific result, and then quiz ends after that.
They didn’t want it to go through the entire quiz experience, so, Which is something you are able to do with branching logic, but not in our default style personality correlations. Right. And so in this particular case, that is what I suggested. I said, if you want to have your quiz taker, sort of have their own journey through the quiz, tailor to that result, then you would need to use branching logic.
It is more work. You have to create a branch for each specific sort of pathway. But it is the only way that you’ll be able to, how to sort of personalize that journey for the quiz taker. In instances like that, and this was more, this was like an e-commerce type of industry because they were offering services and they wanted to know whether this person.
Was their ideal customer or not. And if they’re not the ideal customer, quiz ends. That’s it. Thank you for your submission. Move on to the next thing. And in this, this type of scenario, it works nicely because they can eliminate really quickly whether they wanna continue to do business with the customer or not, or if they wanna leave them towards like the right quiz funnel and then the right product and all of that great stuff.
In situations where you need more of a complex situation like that, then yes, definitely use branching logic. Take advantage of it. But if it’s really not that complex, you don’t have to just stay with personality style correlations. Keep it simple and like as, as I say, keep it pushing. Right. Just keep it pushing.
That’s my opinion. I don’t know. No, I agree. I think that’s a great indicator of do I actually need it? And I was gonna add that another. Sort of way you could think of that too is like where people get to your results. They should have really drastic differences in what questions you would ask them in order to use branching logic.
Otherwise, you could just use regular correlations in a regular personality style quiz, which would just correlate you know, each answer, choice to a result. Or you could forego the correlations altogether. And then everybody just goes to the same thing. It’s actually also easier, I think, to just do a regular quiz.
I don’t know. Branching logic drives me nuts. I don’t know about anybody else, but it’s easier. I would also say, and I think this is important to say, for all customers that are thinking about using branching logic, you do have to be clear of the pathways, right? Of the actual like, Pathway that person’s going to take, which would, which basically means translate to understanding that persona or that result that you’re trying to like, create.
Otherwise things can get a little fuzzy and your experience might be, you know, not as satisfactory as other instances. So just throwing that out there, just for all of those listening. I’m thinking of the quiz that Jessie mentioned earlier, the travel one to Italy. How, what was it? The first question was, have you ever been yes or no?
Mm-hmm. I think that, so I wanna use that as an example cuz I think that would be easy to understand that if they have been to Italy, you could do branching logic in a way that the questions. Pertain to sort of what their experience already was in Italy, you know, did they, like all the walking, did, did they like, you know, kind of figuring out, or did they do a tour bus Yes or no and so on, versus if they haven’t been to Italy, you wanna talk about like, you know, maybe the safe areas for you to stay in as a tourist or maybe you know, where.
Where the hotels are that are near bus stations or public transportation or whatnot. You know, like that actually, I think would be a good example of where you could use branching logic, but it sounds like you didn’t really need it for that quiz anyway. Yeah, yeah. I also think like in, I’m trying to think like there are so many instances where branching logic does sound good, like in a lot of like, Quizzes, like, I think I was working for one that installed solar panels on houses and you know, he wanted to ask like, how long have you owned your home as the first question?
And then he was like, but if they say I don’t own, I rent, I like want the quiz to end for them, you know? And I was like, okay, like you can do that, but that’s gonna be a little bit more complicated. But I was like, what if like, You take them still through the end of the quiz and tell them resources about, you know, what they can do once they own a home or like how they can, you know, I don’t know.
There’s some rules about how you can cop, like contact your property manager and tell them about solar and blah, blah, blah. I’m like, you can still like get them as a lead and potentially see them as a customer down the line. But they were dead set on like, no, if they rent, like we don’t wanna talk to them.
Mm-hmm. And I was like, well if they’re looking into your service, like maybe they’re planning to own eventually, you don’t wanna lose them right away, but. I think there’s some times where you just cut it off, but like the Italy one, like that’s a good example that you could totally take them down two different paths.
Yeah. Like based on if they’ve ever been or not, you know? Yeah. So not to change the subject too much, but you know, besides branching logic, we have two other quiz styles, which is a scored style quiz and an assessment style quiz. And I, the question I wanna answer here is, you know, when do you use, which?
Right. Like I think personality style is our most popular. It’s always been the most popular. But I have had people where they’re like, this just doesn’t fit for me. You know? So then, but they don’t realize we have two other ones. That’s interesting you did. The easiest answer I would give in coaching is for the assessment style quiz.
An assessment style quiz will tell you right away if you’ve gotten the answer right or wrong, or it’ll tell you on the result pages you know, which questions you got right or wrong. And so if you’re trying to do a trivia quiz, or if you’re trying to test how much somebody knows about something, actually I would say if you’re trying to test somebody on how do I wanna say this?
Your knowledge. Yeah, cuz I would say scored quizzes are for how, you know, testing somebody, how much do they know about something? What do they score on this test? Right? But an assessment style quiz would be more so for teaching somebody something, right? Because ma, like for, there’s a gal in our, that was in our community who had a hair.
Quiz that went into like the proteins of your hair, so the carbohydrates from your shampoo, all these different things that I know nothing about. Her quiz was impossible to take. It was so hard, and that could cause people to leave the quiz, but all of her quiz questions had a right or a wrong answer.
They were science based, right? And so she did it as an assessment style quiz, which I would totally agree with. After I get the wrong answer, right, I’m told right away what the right answer is and why. Or at the end of the quiz, you can, you can customize that as you want. So an assessment style quiz you would only want to use if all of your quiz questions have a right and a wrong answer.
Right, because you wouldn’t wanna ask somebody you know, how long have you been in business? Or have you traveled to Italy before? And they say no, and you’re like, wrong. That’s not fun. So that’s assessment for scored, I would say, if you wanna teach somebody something. So how many points do they accumulate on this specific topic?
And then personality could be used essentially for anything else. Yes, of course your classic, this is your persona, your character, your movie type, whatever. But also I just prefer personality quizzes because for me it’s easiest to say. This person that would end up in this result is going to say this type of thing.
Therefore, that’s the answer and I want it to correlate directly. Adding points in numbers for me is always a problem cuz I’m not a numbers person. So I think it’s a little bit of preference there. But th that would be my tip. Assessment. There’s always the right answer to every question scored. You’re trying to teach, you’re trying to show somebody how much they know about something or how little they know about something cuz then they’ll need your services.
And then personality is when you have a direct answer that would point to a specific result. I actually have two more things to add to that Jackie. Tell me scored quizzes to me, the way that I translate that in my head whenever I’m, I’m, I’m working with a customer, is I suggest a scored quiz. If they have a quiz where they’re, they’re building stages or levels of something, right?
Beginner, mid, or expert novice, however you wanna word it right. I think those type of quizzes work very nicely with scored quizzes because you can just do a certain point, range. So, Score value and it works very nicely. So, and then you can take off the, you scored X amount of points at the end of the quiz, so it doesn’t even show if you don’t want it to show.
So those, I recommend for, for things like that. If you’re thinking of making a quiz like that, or if we have a customer, I think I had a customer a couple of days, no, last before we went on break. I don’t know. I’m thinking a couple of days ago we’ve been gone for a week that wanted a score to showcase in the result.
And so in that, in that instance, definitely a score quiz you’re going to need because it’s, it’s gonna be attached to a percentage in the results. And so it really, it really just comes down to what you prefer and what your vision is. But just to add to that, those two other examples, I have seen myself recommend scored quizzes instead of personality style quizzes.
I totally agree. I totally agree, and I just wanted to take it back to branching logic, cuz you can use branching logic on any of these quiz types. The number one question that was asked every time is once you set up the logic, so you’re correlating the answers to the specific results or you’re in the scored quiz, you’re setting a number of points to the answers right?
In any of those situations. Once you’ve done that, that’s getting someone to your quiz results. You don’t need to use branching logic. In addition to that, branching logic is to enhance the quiz through what we were just talking about. So just like if you’re confused about branching logic, leave it. Keep your quiz simple for now.
Once you correlate your answers in a personality quiz or set your points, then that’s the, that’s all the logic that you essentially need to get someone to the right place, at least to get started. Yep. I was just trying to think of a good example of, I guess a scored quiz, and I think I took one that was like, what Harry Potter character are you most like?
And at the end. Yeah, I like that. Yeah. And I was, I think I got like 20% Hermione, 30% something else, and I was like, that was a fun, like, I’m trying to think, I think how often these scored quizzes are like, More fun in a way, you know, like, or I guess maybe more like fiction based, like you could be a little bit of all of them, but that also makes it hard as a business owner like to market to those people specifically.
Whereas in a personality quiz, if they get somewhere like, oh, okay, these are definitely the services you need. But if they’re like 40% something, you know, 30% something else, and then another 30% something else, then. You’re kind of stuck. Like they’re a little bit of everything. You’re not sure what to do.
So I think that’s also like with a personality quiz, you can definitely know how to market and to who based on the results they got. And in a score, you might not be able to, it might not be as clear. I’ve seen people do some really interesting things with scored quizzes, but I always, I’m also bad at math and numbers, so my number one thing is if you’re new to quizzes, always start with personality style, just because like Jackie said, like it’s really simple.
But yeah, like scored quizzes based off of like the ranges and the math. It could be really intricate. But also just not to scare anybody. Yeah. I wanna to be, not to scare anybody. When you go to build the scored quiz, you are not calculating anything. You’re putting in the total number of points you want per answer.
The system will automatically break up up range of points based on the number of results that you have. I was gonna try to give an example of like if it’s 20 total points in your quiz, here you go. Testing my math, 20 total points in your quiz. Four different results. Yeah. Maybe it would assign like one through five points to result a five to 10 to B, right.
So you could change that up so that like I, I do like the, the example demerits gave of the, or maybe it was Jesy, of the high, medium, low buckets. Yeah. The system. You just put in the number of points and the system will automatically like divvy it up for you. So it doesn’t have to be super complicated, but for me, I’m just like counting.
Yeah. And, you know, if you guys ever feel stuck, you guys can always hit me up through chat. But it is, it is. I find it fascinating when I, and, and just to add on to that, most customers know if they wanna score quiz or not. Yeah. Yeah. They already have sort of their point system created. And a lot of the questions that I get are just really around how do I re, how do I translate my point system into your dashboard, right?
Mm-hmm. How does that work? And so, Back to what Jessmyn was saying, and Jackie was saying, you guys can totally start with personality and if you see it’s not totally fitting what you want, then expand into scored quizzes. You don’t have to, but you know, it just really depends on, on what you’re looking for.
So, One more thing that came up on scored quizzes before was somebody wanted to track in their email marketing system. So right when somebody opts into your quiz and then that information is passed to convert kit, MailChimp, whatever you’re using name email goes through. But they wanted the specific score, not just the quiz result.
They wanted the number of points somebody got to transfer through. And you can do that with a scored quiz. And in her case, the reasoning for that was because this quiz was. To, to come back to over time. So it was, Hey, learn about this subject. See how you score. Then go learn these things. Come back and take the quiz and see how you scored again, right?
So you can see yourself improving, which can really help people make, you know decision, like buying decisions. Oh my gosh, I’ve already improved this much on these free resources. Imagine what I can do on these other ones. So that’s something else that I think is really unique that you can do with the scored quiz, not just specifically get the result that they’re getting, like, Hey, they landed in the medium bucket, but they got 10 points.
But the next time they took it, they got, I don’t know, 15 or whatever. So that that would be another use case. I love it. I love it. Well guys, thank you so much for joining me today. We do have some resources on Quiz Logic, so we’ll try to dig those up and include them in the show notes. If you have any questions about quizzes at all, reach out to us.
Reach out to Damaris in live chat and we’ll see you next time. Bye bye bye.