We are thrilled to be here on this episode of our Quizspiration series with Ashleigh Chanel—your friendly, neighborhood Marketing Genie!
Ashleigh is a world traveling gadgets addict, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. She helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines, without the extra time and stress.
Tune in to hear Ashleigh share about her very own Interact quiz and how its transformed her biz.
Learn more about Ashleigh on our Consultants page.
Ashleigh’s website: https://makeyourmarkconsulting.com/
Jessmyn:
Welcome to Interact’s Creator Stories podcast. Interact is the easiest way to convert curious people into loyal and happy customers by using a lead-generating quiz. On Creator Stories, we get to hear the entrepreneur’s journey. This is a podcast about how those creators took their knowledge and experiences to carve out a place in the world, owned what they know is special about themselves, and turned it into a successful company. Today we get to hear from Ashleigh Chanel, an expert digital marketer and the CEO of Make Your Mark Digital Marketing Agencies. Ashleigh helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. All right, let’s get started.
Hi guys, and welcome to Interact’s Quiz-spiration series where we get to hear from some of our customers and their quizzes, and today I actually have a very special guest with me because not only is she a customer, she’s also one of our consultants for our quizzes, and that is Ashleigh Chanel. Ashleigh, thank you so much for hopping on with us today. I’m so excited to talk about your quiz.
Ashleigh Chanel:
Thanks for having me. I’m excited.
Jessmyn:
Of course, of course. So you guys honestly have probably seen her around Interact already. She’s done a few trainings for us. She’s a consultant and so she’s up on our site, so if you are trying to go get to know her a little bit, we are going to pop that link at the bottom, but also, you can go to our consultants page and check out, check her out from there.
But today we’re going to talk about your quiz. Oh. Wait, I forgot to also mention that you’re going to be on our podcast, and at the time of this recording, it has not released yet, but if it is up, go check it out. So, she’s everywhere.
Ashleigh Chanel:
It’s such a great episode. I cannot wait. Oh my gosh.
Jessmyn:
Yours was one of my favorites of all time, I think. It was so inspirational. So that’s why I was like, “We got to talk about your quiz,” because I think it’s also going to be just as good.
So Ashleigh, let’s start off, everybody got your formal intro ready and your bio, but can you go a little bit deeper into who you are, what your business is, and the people that you serve, and then jump right into your quiz and what it’s about.
Ashleigh Chanel:
Yeah, for sure. So I am a marketer. I have been marketing for about 12 years, and I just am really passionate about helping people create the life that they want to live and doing that with marketing because marketing can be so hard. I think the internet has, I don’t know, tricked us into thinking that marketing is easy and we just got to put stuff on social media and it’ll work, and if it’s not working, you’re doing something wrong, and that’s just not true. It’s not the case, and I just feel like the internet has done everyone a disservice. So I’m kind of here to punch through all of that, just say, “No, I’m here to help you.”
Right now, I focus on building funnels and doing ads for my clients to help them be able to live the lives that they want to live, and that’s kind of what my funnel actually, I mean my quiz, started out as. The first name for my quiz was Your Funnel to Freedom Quiz, because I was just really wanting people to figure out what funnel it was that they needed to get to their freedom life, but then I kind of figured out that title, I mean it worked. It was fine, but I was realizing as I was growing through my quiz that I needed to change the title. So then I changed it to What Funnel and Lead Magnet Combo is Going to Help You Blow Past Six Figures, and then I also now kind of want to duplicate my quiz, tweak it a little and change the name again, because I’m kind of realizing that I’m here for the bougie bunch. I’m here for the people who want the nice lifestyle and are not afraid to say it. So, yeah.
Jessmyn:
Yeah, and I love that you mentioned that because we did talk about that in your podcast episode. So hopefully if it is out by the time we publish this, we will just link it for everybody to get more on that backstory, but I love that. I think that’s great, and I think something that I caught in there was just this sort of evolution of, you push your quiz out, it worked, but you tweaked it, it worked, and now you’re thinking about doing it again. Can you give us sort of a timeline on what this looks like?
Ashleigh Chanel:
Yeah-
Jessmyn:
Like how long in between those did you decide, “Okay, I tested it out. I’m going to do it again?”
Ashleigh Chanel:
So from the name change, I want to say it was probably four or five months.
Jessmyn:
Nice.
Ashleigh Chanel:
Yeah. It wasn’t too bad because I was realizing, it’s so funny because I did a personality quiz and I was noticing, so I did mine based off of the DiSC profiles and I’m a “D.” I’m quick action, I can make decisions quickly. I’m a “Di,” actually, so a driver and an influencer. I was getting a lot of Cs, which are very, they’re the conscientious people who are very data-driven, and I was like, “That is very interesting. Oh, maybe I’m just attracting the opposite of me or something like that,” but I realized it had a lot more to do with the wording I was using in my quiz title than it did anything else, and data-driven people as well as the Ss, so the support people, they take a little bit longer to make decisions, and I realized I wanted to reach people who were quicker to make decisions.
So I noticed that I needed to change, and I think the word “funnel” is the word that was scaring people. So that was something that kind of made me realize, “Oh, okay.” So I still did use “funnel” in the next iteration of the quiz title, but I was like, “Okay, well ‘lead magnet’ and ‘funnel combo,'” because I know that my quiz results are also talking about lead magnets, not just the funnel. So that’s kind of why I added that into the title, and now I’m kind of like, “Okay, I want to attract the bougie bunch.” So I’m trying to think of a title that’s going to do that.
Jessmyn:
I love that-
Ashleigh Chanel:
And that was, I think, maybe probably three months later, but I haven’t changed it yet. So it’s still running.
Jessmyn:
It’s still running, but I love that, though, because I think a lot of times, people think, “Once my quiz is out, that’s it,” but you can actually tweak, you can change it as you move along, and I even love that you’re willing to sort of duplicate, test it out, see the different versions so you can compare and see how that goes. So that is a great way to, I guess, just figure out, “Is it working? How can I do it better? How can I make it more,” I guess, “concise and succinct?”, so you do find the people that you want to work with, versus you don’t want to waste your time and you don’t want to waste other people’s time as well.
Ashleigh Chanel:
Right, right. I think that’s just the essence of marketing, which has been forgotten or not mentioned in the online space, because you do have to tweak. My quiz worked when I put it out, and when I ran ads to it, it worked, but I was realizing I wasn’t getting the fast action-takers that I wanted because I was thinking, “Like attracts like,” but that’s not always the case, right?
Jessmyn:
Yeah.
Ashleigh Chanel:
And then plus, I also don’t have a video running for my ads, which might be something that I want to do so that way, they can see my personality and maybe I’ll get more people, but also I think it has just a lot to do with the quiz title, and just the word “funnel” in general freaks people out. So that’s something that I need to realize and understand because “funnel,” I think to people, means process, and process would attract people who are data-driven. So that makes a lot of sense.
Jessmyn:
That makes a lot of sense. I love that. I just love that connection that you make because I think it’s really smart.
So let’s move into, your quiz is running, and your big thing, at least for the Interact, is ads. So I did want to get into that because I know a lot of people have a lot of questions about it. So to get insight in how you did that, how it worked, and so on would be awesome, but I guess let’s first run through, when did you make that decision like, “Okay, I’m ready to run this as an ad,” and why did you decide to promote it that way?
Ashleigh Chanel:
Well, number one is my premise, pretty much, is to work less and make more. So I honestly did not want to promote my quiz organically because I just know that organic marketing takes a long time, and I just was not interested in taking the time to do it. That is why I decided to run ads. Number two, the point of a quiz is to get, or not “the point of a quiz,” but you want to get people into your quiz. You want to get people to take your quiz not only so that you can get the leads, but so that you can get the data and make decisions based off of data because that is actually what marketing is. Marketing is data-driven. Marketing is making decisions for your marketing and for your business based on the data that you are receiving. You can’t do that if nobody’s taking your quiz.
So number one, I did not feel like putting in the work on social media to promote my quiz every day, every other day, whatever, just because it’s a long game, which is great. Organic has its place. I just did not feel like doing it. So I used ads so that I could reach the people that I wanted to reach who I felt like were going to benefit the most from what I had to offer. So that is why I actually started using ads.
Jessmyn:
I love that. I love that, though, because I think you’re really clear with what you wanted, what you wanted that end outcome to be, which is a really good practice, I think, in marketing in general, and what we say to use when you’re creating your quiz is, “Have your sort of end goal or end outcome in mind and use that to drive what your next decision is in terms of strategy and in terms of how you’re going to promote.”
So let’s start sort of at the end with this. What were your results when you started running ads?
Ashleigh Chanel:
Oh my God. My results, I was so happy, actually, about the amount of people I was getting in with my quiz. I think I want to say I’ve gotten 1100 or 1200 people on my quiz, and within the first two months, I think I got around 800 people.
Jessmyn:
I love that.
Ashleigh Chanel:
So that was really, really exciting, and then I turned off my ads because I was changing the title and I wanted to tweak it so I did turn off my ads, but I do have my quiz in my bios in places where people can actually find it if they wanted to, and also in my email signature, I have it when I send it out to my email list, but then also, people can find my quiz, but yeah. I think the first couple months, because I started running it April. So April, I think almost all of April, all of May, and then I checked it in June and it was about 800 people and I was like, “Oh, this is awesome,” because I truly believe that your lead magnet, whatever lead magnet that you use, should be bringing you in at least 300 people a month, but it is your job to filter them out because we don’t want to pay, because with your email marketing provider, you do have to pay for these people. So if they’re not taking the actions that you want to take, you absolutely need to figure out how to filter them out, but I was also getting my leads, I want to say for about $2 to $3. It was in the high twos, like $2.70 to $3.50, I think. Something like that. I think the average was like $2.99.
So I was getting leads for that amount of money. So you can do the math on how much I spent. I think it was about $1200, actually, nevermind. Let me not do the math, but yes-
Jessmyn:
I can’t do math, so no one asks me.
Ashleigh Chanel:
Yeah, let’s not math in our heads right now, but yeah. So that’s what I was doing, and that is a good click-through rate for my industry. And I think that’s maybe one thing I left out in the expert training, was just that your cost per lead is going to vary depending on your industry. So I’m in the online business industry, which is very expensive to run ads in, but there are other people in other industries, because I saw someone in the group saying they were getting leads, I think, for $0.12 cents or something, and I was like, “That’s amazing”-
Jessmyn:
Something crazy. I’ve seen that before too where it was less than a dollar and I was like, “Whoa.” It sounds-
Ashleigh Chanel:
Yeah, I know, and I was like-
Jessmyn:
Really, really wild.
Ashleigh Chanel:
It’s awesome, but there’s one thing that you also have to make sure you’re looking at, is that, are those the people that you actually want to do business with? So you have to think about that, and I know that I was getting paid for my leads, and I know specifically that it only took me three days and four touchpoints to get a $2,500 sale from my ad.
Jessmyn:
Wow.
Ashleigh Chanel:
I know specifically because I spoke with her and then she got my email from my ad or from taking my quiz and so on. So I was just like, “This is really cool.” So I know that my ads are profitable and it makes sense for me to run my ads, but for the online business space, I think when you’re running your ads, you’re kind of paying the same amount that you would be paying to get someone in your challenge or in your quiz. So in that $3 to $7 range, not quiz, sorry, webinar, and that $3 to $7 range, I think, is pretty normal for a quiz, but if you can get it lower, by all means.
Jessmyn:
I think that’s a great point, though, but how do you, I guess, so it is different per industry, but how do you know that’s the industry standard?
Ashleigh Chanel:
For online business? Just because I’ve been in the industry for so long, I know and I’ve seen that across many people’s different ad accounts, and even my clients for, we were getting lower ones for E-commerce. We were getting lower leads for E-commerce, but also you can Google benchmarks, CPL benchmarks. I mean it’s a benchmark and that’s the thing, it’s just an average. So you can Google benchmarks for each industry to see what your cost per click should be. We always try to get a cost per click of under a dollar, and a click-through rate of over 1%. It used to be 2%, but I think just because with all the changes, getting into [inaudible 00:15:44]-
Jessmyn:
They’re making it harder.
Ashleigh Chanel:
Yeah, exactly.
Jessmyn:
No, but I, thanks for answering that because that’s one of the biggest questions I think I always get, is benchmarks, right? It’s like, “What are people getting?”, but I mean at least for quizzes in general, there’s so many different industries, there’s so many different types of businesses that we work with that there isn’t one set answer. So it’s good to know that there are resources out there where you can do some research and at least, not that that’s tried and true, but just like, “Okay, this is something that I should try to shoot for, and then based on my own experience over time, figure out, ‘Okay, what is my average and where am I at, and what does that look like? Can I improve on it?'”
Ashleigh Chanel:
And is it profitable for you? I think that’s the other thing that, don’t get so caught up in the vanity metrics that you’re not paying attention to the end of it. So are you actually getting leads that take action? Are people actually buying from you through your email list or through however else you’re connecting with them? If I wasn’t getting any sales, then I would really have to, even if my click-through rate was great and my CTR was great, if I wasn’t getting any sales, I’d have to look at, “Is it my quiz?”, and that’s another thing. If you’re not getting any clicks on your ad, there’s something going on with your ad typically. If you are getting clicks to your ad and they’re not finishing your quiz, or actually, say they get to your landing page but they don’t take your quiz and that that’s the majority of people, not just like they start and some people filter through, but if the majority of people are leaving, it might be your quiz title or it might be something that your ad and your landing page or your quiz aren’t congruent somehow.
So people are like, “That’s not really what I thought, so I’m just going to leave.” And if they are taking your quiz but they’re not putting their email in, maybe your quiz wasn’t as exciting or fun, or it wasn’t information that they actually cared to get the results for. So there’s a lot of things that go into it. It’s not just your ad. You have to look at literally every step to make sure that it’s beneficial for you.
Jessmyn:
I love that. That’s great advice, because you just don’t know. You can’t look at it as one whole sort of thing. There’s pieces of it where it’s like, “If this is working, it should look like this, but if it’s not, then I know that’s where the problem is. Okay, let’s move on to the next thing and move on to the next thing,” and so on, and doing that same process. It’s super smart.
Question that I have for you based off of this. So, research is a good thing, right? How do you become an expert in ads? I think one of the biggest questions that we get all the time is, “I followed exactly what these help docs said to do, I followed that training.” I think even the expert training that you did for us recently, I remember seeing specifically a comment like, “I did exactly what happened or what she said to do and I’m not getting the same results. What’s going on?”
Ashleigh Chanel:
Yeah. So with the expert training and just generally when you’re following step by step, this is how you need to set up your ads. I think when it comes to becoming an expert, it’s a lot of trial and error, honestly, and because my expert training was for everyone, it wasn’t specifically for one industry or one person. I wasn’t looking at, “How is this ad specifically going to help this person’s business?”, but it’s like, “This is generally what you need to do to set up your ads for you to get started.
So once you get started, we can look at the data, but regardless of if it worked or not, we still have to look at the data, and I think that’s the thing that people, again, we’ve done a disservice. Online business owners or the online marketing industry has just not told people, “Dude, you have to be patient,” and, “Dude, let’s look at the data. You have to make decisions for your business based off of data. You have to make decisions for your finances based off of data, and if it was working, we’re like, “Okay, cool. This is working. Maybe we can scale this ad,” or, “Okay, it’s working. What targeting are we looking at? What targeting makes more sense to use as well? How much more money should we put into this ad? If it’s not working, okay, let’s look at what isn’t working. Are people getting to your quiz and they’re not getting leads? All right, we know that we need to fix something first. Are people not even clicking through? Then we need to work on your ad, maybe your messaging, maybe your quiz title,” and that’s something that I tell people all the time when I’m looking at their quizzes.
I typically say, “If you can avoid using a ‘yes or no’ question, then avoid using a ‘yes or no’ question, because if somebody can answer the question, there’s no reason for them to take the quiz.
Jessmyn:
Right. Oh, that’s a good point. I always say that too, but I love the way you framed that. For me, it was more of like, “Don’t use ‘yes or no’ questions because that’s it. There’s no room for conversation after that.”
Ashleigh Chanel:
Exactly.
Jessmyn:
You can’t elaborate on it. There’s nothing more than just yes or no. So yeah, I love that. I love that. I love the way you put it.
Ashleigh Chanel:
Yeah, it just takes testing. I’m a marketer, I’ve been doing this for 12 years, and whether I was working in corporate or for my clients, we always had to test things, like we did focus groups. When I was working in corporate, we did focus groups, multiple focus groups, to gather data so that we could make the best decision possible. One of them was, just an example, we were trying to figure out what our website should look like, and we had different website versions, and we found out that the more fancy website was a little off-putting to people because they felt like they couldn’t afford what we were selling, which they absolutely could because everything that we were selling was between $2 and $20, but this is information that you need to know.
So that’s why I think quizzes are great, because you can tag your questions and understand, because when I go into my email marketing provider, I can look at one person who took my quiz and say, “Okay, they’re new, or they are not new to business, they’re looking to scale and they don’t know where to start.” I have all of those things tagged so I can actually have the conversation myself with the person and reach out and say, “Hey, so I saw that you were X, Y, and Z. These are the things that I feel like could help you, but tell me more about where you’re struggling. You know what I mean?
So, that’s why I love quizzes, because they can actually have the conversation for you.
Jessmyn:
Right. That’s what I say all the time. No, I love that.
A question that I have for you that I just thought of was, I guess for other businesses out there thinking about doing ads or just promotion for their quizzes in general, is there sort of a stage or they should be at some place in their business where it’s like, “Okay, yes, this would be a good investment for you?” Because it takes so much trial and error, I think a question that might come up for people as they’re watching this is like, “Well I don’t know if I have the budget for it.”
Ashleigh Chanel:
Mm-hmm. Yeah.
Jessmyn:
Like, “Should I actually go for it and kind of spend that time versus doing something else?” Excuse me.
Ashleigh Chanel:
So, I think this is kind of twofold. Typically, I will say that if you are going to start running ads, I do believe you need to be making a certain amount of money, but that is for sales ads. If we’re just going to put your ads out there so you can start making sales, then I would say yes, you need a certain budget. For lead generation, I don’t really believe that. I think especially for quizzes, I mean, you need to test it out. I mean that’s just the reality of it.
So you can start off with a $5 a day budget. I don’t recommend anything less than that because it’s going to be difficult for you to get results and you might be stuck in a learning phase and you might not get the conversions that you’re looking to get, but I think one of the great things is if you have an offer at the end of it, either at the end of your quiz or in your email sequence afterwards, if you have some type of offer that can help you with your ad budget, then I think that’s great, but even if you don’t, $5 a day per ad set will get you enough results for you to determine the validity of your quiz.
Jessmyn:
I love that. I think that’s great advice. I’m going to use that one day and I will credit you, I promise. No, but that was beautiful.
So I think I have one last question that now just escaped me, but give me a second. I think I wrote it down. Oh yes. This was something that I wanted to ask. So in ads, I think one of the biggest, at least in Interact’s history, one of the biggest things that we’ve noticed was sometimes they don’t work because the target market or who you’re targeting in your ad is not the right target. So how do you choose who your target audience is for your Facebook ad?
Ashleigh Chanel:
Well, generally you can start broad. So, a lot of things have changed because of iOS. So before, we were able to target … Well I was just going to do a brand name, but yeah. You could target a brand name or something like that, but now because of people opting out and Facebook’s privacy things and iOS, those audience sizes are now a lot smaller. So we are finding that targeting broadly is helping, but it really just depends, and I know that people hate this answer, that it really depends, but in marketing, everything depends on something else. And again, data’s going to drive the decision, but in order to start, so say you are interested in gardening or you have a gardening quiz. I mean maybe gardening would be a great broad audience for you to start with, and then you might realize, oh, well maybe if your cost per click is over a dollar or it’s getting expensive per click, like $6 per click, that means that your audience is kind of expensive and even $2 can be a little bit expensive.
So you’re going to want to look at your cost per click. So maybe your audience is just expensive. That doesn’t mean the audience is bad because you might be getting results, but it just might mean the audience is a little expensive, because there are some audiences like Tony Robbins. That is an expensive audience to target, because everybody in the business sphere and the personal development sphere is using that audience to target.
So it’s like you want to dig deeper and see, so let’s say you want to Google gardening or something like that, or gardening tools. This is actually how I do research. I Google things and I’m saying, “Okay, so what do you need when you’re gardening?”, or gardening brands. Lowe’s and Home Depot might be a little bit much just because, but those are broad audiences that you could try because people do go there for gardening. So I don’t know. There might be things like specific gardening tools or gardening associations and things like that that you may want to try and test out as well.
So it’s really what’s the sphere of, you know, you have the little, I don’t even know what that little map or flowchart is called, but it’s like you have the thing in the center and then you draw the little things outside of it. So what are the things that are-
Jessmyn:
I can picture it in my head, but I don’t know what it’s called either.
Ashleigh Chanel:
Yeah-
Jessmyn:
I want to say it’s like a spider or something.
Ashleigh Chanel:
Yeah, that’s what it looks like-
Jessmyn:
A spider diagram?
Ashleigh Chanel:
Something like that, but yeah. You’re going to want to figure out what makes sense. So say you are a fitness person. So what things go along with fitness? Lululemon, keto, vegan. I mean there are a lot of things that you could go through, like there’s yoga. There’s so many things and there are different people that you could target. It could be YouTubers, it could be beach body. There’s a lot of things associated with your topic that you can branch out for.
So those are different things that you can target with Facebook ads, but not everything that you think of will be a targeting option, but I think it’s very important to even just get pretty granular because as you move forward, you’re going to test some audiences that may work and may not, so you’re going to want to replace them. So that was a long answer to say it depends, but
Jessmyn:
No, but that was, honestly, I just learned something right now because I was like, “Oh, that’s how you do it.”
Something that came up as you were talking was … Wow, I keep thinking of questions and then losing it. It’s not my morning, guys. It is not my morning today, but, oh. What was it? My question that I had for you was, Oh wow. Oh yes. Okay. Sorry-
Ashleigh Chanel:
I was trying to think for you. I was like, “Hm”-
Jessmyn:
Yeah. You were like, did we telepathically talk? Yeah, escaped me. I did have coffee, but apparently I need another one. Okay, question for you is, before we had hopped on to record, we did talk a little bit about how important your quiz title is for your ad. So let’s talk a little bit about that, and I should have mentioned it earlier when we were talking about your quiz title and changing it up, but yeah. Can you go into that, and is changing your title, did it have something to do a little bit with running your ads and figuring out that it wasn’t working, or is there another reason why you feel like that’s an important strategy when running your ad?
Ashleigh Chanel:
So number one, your quiz title is one of the most important pieces to your ad because that’s usually what headline you’re going to use. Because when it comes to the headlines, you don’t need to get fancy because it’s a quiz. Take the quiz. Just put the title of the quiz in the headline just to make life easier for you. But like I said, yes or no questions, “Are you X, Y, Z?” “Yes, yes I am,” or, “No I’m not,” or, “Is your child college ready?” As a parent, you know that they are or they aren’t. Maybe a “how ready is your child for college?”, or, “how college ready is your child?”, or assessments or anything like that. “What scale do you belong on in?”, or, “What’s your XYZ personality?”-
Jessmyn:
But keeping them curious, basically-
Ashleigh Chanel:
Yes.
Jessmyn:
Enough to click and not answer it themselves.
Ashleigh Chanel:
Exactly.
Jessmyn:
They want to want to know the answer.
Ashleigh Chanel:
Right, and something interesting as well, when you’re creating a quiz, don’t just half it. You want to make sure that you’re creating a quiz that people want to take and potentially want to share, especially when it comes to their results, but it matters for your ad because ads love social proof. So if anybody’s taking your quiz and they come back and they comment on your ad or they like it or anything like that, people want to be a part of things that people are a part of. So that’s why it’s so important to have the right quiz title. When I see people who aren’t getting results with their ads, it has a lot to do with the quiz title typically.
Jessmyn:
Yeah.
Ashleigh Chanel:
It has more to do with the quiz title than it does the ad, I mean, than it does at targeting, but that’s the first line of defense, is your quiz title, to be honest. And for me, when I changed it had more to do with the data, okay?
Jessmyn:
Yeah.
Ashleigh Chanel:
It had to do with the data. It had to do with me realizing based on, because my quiz is pretty on point to the DiSC profiles. So mostly everybody who takes it, if not everyone, has believed that their quiz completely describes them. So I know that I’m getting a lot of Cs and if I’m looking to get more Ds like myself, we are kind of like “be brief, be bright, be gone, give me the strategy, give me the things I need to know so I can move on.” We don’t want to get stuck in the granular things, so we don’t want to know process up front. We want to know strategy so that we can take our information and go either do the strategy or find somebody to do the strategy for us.
So if that’s the case, I probably need to talk about lead magnet strategy or lead magnet and funnel strategy or, I don’t know, something about like, “What’s your bougie lifestyle?”, or something like that. I don’t know, but it’s really about, “What results are you trying to get?”, and I want to make sure I’m working with people who are fast action-takers, because I’m not into convincing people to do anything. So that is what my copy, what my results need to do, what my emails need to do, is let them know that I am the right choice for them, because I know that I’m here for the bougie bunch and I’m not going to have generic messaging.
Notice I’m talking about, you asked me about the quiz title, but I’m talking about literally everything that goes along with marketing.
Jessmyn:
Yeah.
Ashleigh Chanel:
And you mentioned earlier that marketing, you said something about pieces, and marketing is a bunch of pieces that you have to put together to create the whole. And if one of those pieces is missing, you have gaps, which is something that I do. I help find the gaps in your business and close those gaps so you can make money from those gaps, but we have to identify what the pieces are that are missing. We have to understand how the pieces work with the other pieces and how the pieces work with the whole. And I think, again, the disservice has been done that it’s like there’s this speedy thing that can happen, but marketing is marathon. It’s not a sprint.
Jessmyn:
I love that. That was beautiful, and I remember saying that in your podcast episode too. I was like, “I don’t have any more questions.” That was just so good. That was so good. I love that.
So yes. So to kind of sum up, do research, look at benchmarks, test trial and error, look at the data, and then also, just pay attention to all the different pieces that go into your marketing because all of it does matter, and you have to look at each part in order to understand, “What can I tweak, what can I try next? What can I do from here?”
Ashleigh Chanel:
Yeah, absolutely.
Jessmyn:
Love it. So my last question for you, if you’re up for it, is in three sentences, what has Interact done for your business?
Ashleigh Chanel:
What has Interact done for my business? It’s allowed me to connect deeper with my audience. It’s really cool. I love, this is so many sentences-
Jessmyn:
It’s okay.
Ashleigh Chanel:
But I just love that I’ve been able to connect with them deeper, show my personality through my quiz, and just get them excited because honestly, one of my values in my business is excitement. That is one of my core values because I like to, if I’m not excited about your business, I don’t take you on as a client. You need to be excited about working with me. I need to be excited about working with you because it makes everything easier. It makes everything fun. I don’t think business should be boring, and I love that my audience connects with me, like after I send my delivery email like, “Here are your quiz results,” even if they can already see the quiz results, they can read through it, and people always send me messages talking about how fun and funny my email was, and they tell me about themselves. And I just love being able to connect, and then also, just get the data and learn more about my audience and just see how I can help them.
I just think that’s so cool, but also, like I said, I tagged each question so that I could figure that information out with my email provider. So setting up your data is extremely important.
Jessmyn:
I love it, I love it. Well, Ashleigh, thank you so much for hopping on talking to us about ads and your quiz, and your whole experience. Again, guys, you will find Ashleigh in our consultants page. I will link that link for you and then check out her quiz, check out her business, and then check out what some of her trainings that she’s done with Interact and will do.
Ashleigh Chanel:
Yes.
Jessmyn:
All right, and we will see you next time. Bye.