Ep. 128

Simplicity: The key to E-commerce growth for  Shannon Davenport and Esker Beauty with Shannon Davenport, Founder

Welcome to a special episode of Interact’s Grow Podcast, Founder Insights with Interact CEO Josh Haynam. Today, we’re excited to have Shannon Davenport, the founder and CEO of Esker Beauty, joining us. Esker Beauty, launched in 2018, is a testament to Shannon’s vision of creating a brand that offers clean, safe products that nourish the body and elevate the way we care for it. 

In this episode, Shannon shares her unique entrepreneurial journey from being a trend forecaster in New York City to launching her own beauty brand. She discusses the challenges and strategies of breaking into the saturated e-commerce market, the importance of uniqueness and education in product marketing, and the shift to a more data-driven approach in uncertain times. This insightful conversation sheds light on the paths to success in e-commerce, innovation, and the real impact of personal branding and market understanding. Stay tuned as we delve into the world of beauty and entrepreneurship with Shannon Davenport.

Learn more about Esker Beauty

Take Esker Beauty’s quiz to Discover Your Body Skin Type

Hi everyone. Welcome to an episode of the Founder Insights podcast on the Grow podcast for Interact. It’s a long intro to the name of this podcast. My name is Josh. I’m the co founder and CEO at Interact. And I am here with a special guest today, Shannon Davenport, who is the founder and CEO at Esker Beauty.

Really cool beauty skincare brand. And they’ve been using a quiz for a few years. So that’s also awesome. Thanks for being here. Appreciate it. Thank you for having me. I’m excited. Yeah. So I wanted to jump right in because, you know, e commerce is, is a segment of our audience, but it’s a smaller segment. And I’m always so impressed and also curious at how one breaks into this market because it’s so saturated.

Like you hear about the, you know, the big influencers, the big celebrity starting brands all the time. And. That makes sense. Cause it’s like, okay, you can post to a few hundred million followers. Sure. How did you do it? Like what happened back in 2018? It’s been a while now. What was the origin story and how did you start getting customers in the beginning?

Yeah, so I I have an unusual career path. I was a trend forecaster, which is a real job. Not a very common job, but it is a real job. And so my job for 12 years was, to I worked for an agency and I basically went around the world and went to conferences and I used to shoot street style fashion and go to store openings and basically just be a sponge for consumer.

Brands and retailers. So I did that I did that for a really long time. It was my dream job. It was a really, I remember I read about, I’m like dating myself, but I read about it in a career book when I was like 20 and I was like a trend forecaster. That is what I want to be. And amazingly I ended up being it because there’s probably only a few thousand People may be in the world that actually do this for a living.

So I did that for a long time. I ended up, I started out kind of working more for fashion and product based brands. So in trend forecasting, like, like like Toyota, for example, they want to decide on what kind of. What color cars they’re going to make in like 2028 and so they will come to a Trent forecasting company and say like, what colors are going to be cool in 2028?

Is it going to be beige? Is it going to be neon green? Whatever. So I did that kind of work for several years. And then as consumer brands started to change and become disruptive You know, with like better for you products, like across the board and health and wellness. I started working with more CPG companies, more beauty companies, and it was my work with beauty companies that led me to see a gap in the market and a white, not really a gap in the market.

Cause I was looking very forward, but a white space opportunity. So Beauty in particular was growing really, really fast, even back in 2017, 2018. And I was like, okay, beauty is becoming more than just a consumer category. It’s kind of like becoming a whole category of media consumption. And it’s almost sort of like a hobby now for a lot of people, it’s like kind of a lifestyle thing, like beauty and health and wellness.

And I was like, there is a lot of opportunity for brands to be created right now in this beauty and health and wellness space. And and I have an idea for 1 that I think would be massive, and that was a body care only brand in the kind of prestige space. So that’s. That was, that was it. And then I put my head down for a while and, and started building on nights and weekends while I was working full time.

Okay. That makes like a lot of sense. I, cause I’ve seen your brand, obviously, since you’ve had a quiz for quite a while. And I, first time I came across it, I’m like, I’ve never seen a brand that’s Focus on the body care, like skin care is so concentrated around like face and then like little parts of your face like your eyelids, you know, it’s like There’s cream for your eyelids and it’s like, whoa, what about the rest?

Like your skin is your largest organ and you’re dealing with 10 percent of it, whatever your head is. That’s crazy. Not even your whole head, just the front of your head. Right. Yeah. Yeah. Maybe someone should make a bag of the head skincare brand. There’s, they’re out there. There’s a lot of scalp care brands too.

Okay. Well, today I learned. But it makes it way more sense that you were working in trend forecasting and could see These channels coming. That’s such an interesting origin story. Honestly, I haven’t heard really, I’ve never heard somebody come at it from that approach. Usually, and I’m sure you’ve heard this a million times.

It’s like, oh, I worked at a Sephora or I worked at a skincare brand and I saw that like people were asking for this product, but it didn’t exist, which it’s kind of similar, I guess. But that’s fascinating. Was that trend forecasting? Was that like, Highly, I mean, I’m getting, it had to be highly analytical, but we were dealing with like huge amounts of data.

Like what kind of technology were you using? So I’m smiling because that’s, this is like what I used to answer from my clients all the time when I was a trend forecaster, cause they’d be like, how do you know? So it’s kind of goes back to that like old Steve jobs thing when he was like talking about the iPhone.

Like you can’t survey customers about. Like, if he was going to do data to, to, he never could have used data to make the iPhone because nobody knew they wanted an iPhone until they had 1. so it’s like part data and it’s also part qualitative cultural stuff. So it really is like. Which is, which sounds kind of airy fairy and sounds kind of like crystal ballish, but it is true.

There’s an art and a science to it. So like, you can look at data that shows you like, Hey, the beauty industry is growing really fast. But there isn’t going to be data that says like, you know, necessary, unless you know, to ask that question, right? Like, Hey, people really are interested in the skin below their chin.

And cause you’re almost like before that question that you’re asking. So it’s almost like. Starting even before that, because, you know, when you’re really creating something, I don’t know why these, why these, why does it do this? Why are balloons coming up while I’m talking? But yeah, so I think, like, you know.

It’s interesting to be kind of on the ground on the market, listening to customers, but I also do think that innovation, some of innovation comes even before the data will tell you like to really be like a real early adopter with your brand. Like it is looking at data and then it’s also really connecting the dots.

And when I was working in trends, it was a lot of like, you kind of look at outlier brands and you look at like outlier conversations and early adopter and you know, you start to. Connect the dots between like, for example, with bath and body, like a lot of the stuff that we talk about with our brand is not new at all in other parts of the world.

It’s just new in the U S. So you look at places like Finland and Japan and Turkey, there’s this bath and body culture and holistic health and wellness. And like, you know, people Doing doing bathing and body exfoliation and thinking a lot below about the skin below their chin in other cultures, it’s just not very prominent in the U.

S. or it’s becoming more and more prominent. So, that’s an example of, like, we didn’t invent this stuff, but we did connect the dots and looked at the data and said, okay, people are really interested in beauty. And in all these different categories, and they’re embracing wellness and every part of their of their lives.

Meanwhile, we’ve got this going on around the world with bath and body and bathing rituals. Like, how do we marry those 2? And so it’s a lot of thinking like that. That’s like part data, but part also just. Expanding your lens and looking across the market, maybe looking outside the U S maybe looking at products that have come in and out of culture throughout the years.

So it’s really fun. I, I really liked doing that job. It’s really interesting. You get to use like all parts of your brain and really put together kind of a case for what you’re building. That’s really cool. I was just in Turkey and until you said that I wouldn’t have connected those dots, but it’s like, yeah, actually.

It’s a huge industry. There’s like bath houses on every block, like it’s everywhere. And you don’t have those in the U. S. Like every once in a while you’ll try to find one and you’re like, Oh, it’d be great to do, you know, body scrub and whatnot. If you can find one, it’s extremely expensive. Yep. That’s super interesting.

And it makes sense what you’re saying. It’s also the same for us. Like before we started the quiz thing, it was like, there was no market for it, but People were using quizzes in certain areas and they were super popular. So it’s like, well, it makes sense then that it should translate over. So next question for you is, how do you know?

How do you know when to go for it? Like with With Esker now, like how, how do you decide like when there’s enough evidence where you’re going to launch a new product or go into a new area and two part question also, like, how did you know initially that, like, there was enough evidence here where it’s like, I’m going to go for it.

I’m going to start a business. Yeah, so this is an interesting question, because I think in a lot of ways, you don’t always win by being first, because a lot of times you are, and that’s kind of like a trend forecaster’s curse, I guess, like, for me, is like um, and believe it or not, I have a lot of trend forecaster friends who, like, We, you know, colleagues that like have become lifetime friends, but like, there’s something to be said for like, when something is just too early.

And even if it’s a good idea, sometimes it’s just too early and people aren’t ready, especially if it has to do with behavior, like. You’re you’re creating a product, or you’re, or something that requires, like, people actually changing their behavior. There definitely is such a thing as too early. And a lot of times when you’re an early brand who is building, like, early on in the space, I’m sure there’s like, good examples, but I can’t think of any right now.

But, you know, if people that were like, kind of ahead of their time, and a lot of times you have to just sort of be, be mindful about that, because you might be laying the framework and establishing the market for somebody else to be like, oh, that’s interesting what they’re doing. And I’ve seen it in my own business.

Like, I’ve seen competitors that now have businesses that have raised capital, like. Buy my products and test them and I mean, not not in a way where I’m saying, like, they’re necessarily copying or anything directly, but, like, you know, they’re doing their research. Fair enough, right? That’s like, what this is all about.

So I think, you know. Knowing, like when the right time is pretty hard, but I think that 1 of the things that you can use is data and we have definitely work some of that into our, our quiz data. I will also tell you having kind of industry experts verify. So, for us, we actually didn’t start out with EECOM.

Out the gate, because I wasn’t a digital marketer and I also bootstrapped the company. So I didn’t have like, hey, let’s raise money and put like 100, 000 dollars into ads. We didn’t do that at all. So I actually found, because of my career in, in like, fashion and beauty and having worked in trends for 12 years and worked in New York and L.

A. had a good amount of industry contacts. So I actually took it to buyers 1st and so I. Got in touch with Goop, which is Gwyneth Paltrow’s company. And I found, found the buyers and I brought the product to those buyers and they understood it and they liked it. And I was like, okay, these are buyers.

They see nothing of a product day in, day out, and they’re not going to mince. Words, they’re not going to mess around. So they were like some of the first buy and there were a couple of other really cool like boutiques that were again, kind of going back to that idea of like early adopters, like Goop is perfect example of early adopter.

Type of company and so the buyers, you know, they liked it, they got it and they’re like, okay, let’s do it. Let’s pick up the product. So they were 1 of my very 1st market validation touch points. And honestly, if I hadn’t. Gotten that kind of validation from them and then anthropology also was a retailer that came on really early.

And again, like, their buyers do a really good job. They’re very trend focus. They’re always looking at the market and then net a port is another retailer. That’s kind of a fashion luxury retailer. That was like, same thing, like. Very progressive, cool company brings on brands early, you know, does lots of early adoption across the business.

And so those were 3 retailers that we were able to work with in the 1st year business. And so that was for me. Obviously, it’s more anecdotal data points, but really good, like market validation that like, okay, I’m not crazy. There is something here. So that was part of it for me, too, is like, going into, like, trusted experts who see a lot of product and see a lot of stuff and being like, what do you think?

So that was a big part. Yeah just comment on that. That’s, I feel like the nuance that’s really important there is you went to someone that would tell you an honest answer. Like a lot of people in the beginning will not do that. They’ll take it to friends or family who are not going to be honest. Yeah.

You know, even if they’re trying to be honest, they’re not, well, I don’t know, maybe some of your family or friends are honest, but usually people choose softballs, but you went straight into like the, you know, Shohei Otani, like a hundred mile an hour fastball. Let’s go for it. Yeah. That’s, that seems very smart to me.

Yeah, yeah, I mean, I didn’t want to do it if people were like, this is stupid. Yeah, and I also, like, you know, when I was in my job, like, I used to walk a lot of trade shows and I used to just see aisles and aisles and aisles of product. That was not differentiated, which I wasn’t a buyer. I was like, looking for.

Trends and interesting products on behalf of my clients, but kind of similar to a buyer. I was like applying a filter to lots of products that are out there and it’s like there’s just a lot of product that’s just not very differentiated at all. And it would always just be like, I would come out of those trade shows like in Vegas, or that’s just like pro like plastic crap and just like product and packaging and whatever for like, you know, you know, a couple square miles and you’re just like, hmm.

I don’t know why all this stuff needs to exist. So I tried to always come from that perspective too, of like, if I walked by my own product in a, in a trade show, like what I think it was cool. And if the answer is no, then I don’t want to make that product. Yeah. Yeah. I hear that. I mean, I think that’s such another simple thing, but people miss that too.

Where. You, if you’re really honest about it, it’s like, would you use your own thing? No. And then why do you think someone else is going to buy it? It doesn’t make any sense. Yeah. Yeah. Yeah. That’s cool. I like that you went into it just straight in the deep end. I mean, it makes sense that you survived because.

You kind of got a lot of the hard stuff out of the way in the beginning. Like, first of all, is this going to stand out against a bazillion other products? Second of all, is the hardest possible person, you know, the buyers of these companies going to be interested and you hit those right off the bat. So then talk to me about like what.

The scaling process look like, like how big are you guys now or whatever numbers you care to share about team or revenue or whatever. How big are you now? And then what did you do when it was like, okay, we have validation now. We go. Yeah. Well, I mean that’s a the million dollar question, literally and figuratively.

So we are a, a a million dollar business. We’ve been over a million dollars for a few years. This year is the year that we, we have a path to 5 million. We have a bunch of new initiatives. And last year for e-comm was pretty shitty year for a lot of people, including us because it was the year we really stopped seeing like paid media performing.

You know, in a predictable way, and so we, you know, I think anybody who works in or has raised money has heard this many, many times, but we actually did those adjustments of, like, you know, not spending money just to spend money. Pulling back on things that don’t have a really solid proven row as focusing on path to profitability.

So, last year was, you know, for a lot of eCommerce brands and consumer brands, including us last year was like, a big kind of correction year. I think, or like, market correction or refocusing. How to build a business from predictably, I think being able to scale with paid ads and scale e comm like in a fairly like steady formulaic way where like, if you’re scaling your ads, you know, directionally, you.

Kind of know, like, how much you’re going to put in and how much you’re going to get back to, like, where the, that whole thing became upended. So, last year, you know, we went through a lot of the process that a lot of, um, people, like, in the CPG and e commerce community would be. Familiar with at this point, which was, you know, pulling way back on paid media that wasn’t performing kind of going back to the drawing board and really rethinking about that.

Not burning cash. That’s not doesn’t have a very clear row as or, like, a shorter term row as and. You know, shortening our path to profitability and just getting really serious about, like, what parts of our business. Makes sense for our small team and our limited budget to really laser focus on. And so we are really small team.

We are. We’re kind of, we’re, we bounce between like, bring certain functions in house and, and having agencies. And so there’s a little bit of a flux with that, but we’re basically like 3 times, 3 full time people internally, and then a good mix of agency support across traditional PR. Paid paid media, email and SMS, um, a 3PL that does all of our, our shipping and operations and that’s kind of it.

And we have a wholesale team too, that works with our retailers. So mostly like completely remote. A lot of fractional support but like one full time marketing person internally and one full time operations person internally in me. And I still wear a lot of hats and I. Like to take off some of those hats so that I can do more business development stuff, which is we’re raising capital right now.

So that’s what that’s partly for is building our team. But you know, I think, and then focusing on those things that are, Going to scale and are less of, like, let’s try it. And let’s like, as opposed to let’s double down on these efforts because they’re working. And this is the year that, you know, last year, we were getting our house in order.

And this year, you know, we’re going to not put the house on the market, but, you know what I mean? Like, show the house. Yep, open up the doors. Yeah, I hear you on that. It hit us a year, year ish earlier, maybe two years earlier, where everything that was predictable became unpredictable. And then it was a process to, to figure out what to do.

What actually was working curious to dive into that process. Like, what did that look like? And then you mentioned that you have a path to scale it now. Like, what did you learn from things that were predictable becoming unpredictable and then having to get really like. Yeah, I think for you know, the hard thing as a founder, I think when you’re working with agencies is even if you’ve got a great agency, it’s not your business and there’s not, you know, when you are, and I have agencies that I’ve worked with for like three, four or five years.

So I like, I love agencies. That and this isn’t a dis on agencies at all, but sometimes it doesn’t make sense to, as a founder to outsource really business critical. Things to other people unless you’re like, really, really in mesh with it and you just have to pick and choose. I think as a founder, you know.

You know, something like paid media, you’re. You know, if that’s a huge driver of your business and it, and it’s not performing like it used to, because of the algorithms or whatever, how long do you give that until you say, like, okay, we got to pause. We got to rethink. Because I think just, you know, there’s no.

There’s no, there’s, it’s just not cut and dried anymore. Again, it’s like a mix of art and science. And so you can scale your ads and you can do audience testing, but like, what is the creative driving and is the creative, like really meaningful and is it teaching your customers something? And again, like us going into body care and your point about like the body skin type quiz, like our.

Paid media needs to be driven by value content that gives value. And so you were saying, like, with our body skin type quiz, that was kind of goes back to my whole. Thesis with the company to start with, which is. People spend all this money and time on their face, but your body is your largest. Your skin is your largest organ and 95 percent of it is from.

That is the skin below the chin, as we like to say, and and so is the, is the core mission and again, being in a white space and educating and trying to change behavior requires, like, a lot of thoughtfulness that can’t necessarily just be outsourced to an agency. And so. For me, it was like, let’s get back to the basics of like what we’re doing, what we’re building, and we have our body skin type quiz, which basically is, hey, you know, your facial skin type.

Almost every woman knows their facial skin type. Like I have combination skin, I have oily skin, I have dry skin. That’s just a thing. A lot of women know, like, growing up and being part of, like, beauty culture or whatever, if someone’s into that. And so this whole thing about, like, bringing awareness to the body and bathing and bath and body and exfoliating your body and what’s good for the skin on your body, it requires education and you can’t expect.

An outside party to necessarily go to the core of your business and your mission and education and be able to build out a winning strategy for that. I think that really comes from the founder and the thoughtfulness behind the brand. So, you know, for us, like, that was really like, and it still continues to be.

Going back to the customer, going back to the market and like, what are we doing and saying that’s different about body care? And how are we making a case for the skin below your chin? And what are we teaching our customer? And is it compelling to them? And why should they care? That’s awesome, because it’s the same answer that we ended up with.

Yeah, it’s like, yeah. How do you convey the core of what is valuable about what you’re doing? In a way that’s educational, but the creative is also compelling and tells a very clear story. You feel like things, Also kind of simplified through that time. Yep. Yeah. Yeah. Yeah. Yeah, I do. Yeah. Things did, did simplify quite a bit.

And I think sometimes it even just gets back to like your core messaging, talking to your audience and like, what is the dang simplest thing that you’re trying to say and offer? And when you’re pitching as a founder too, it’s like the same kind of thing. It’s like, you gotta get this, you gotta really boil this down into like one sentence.

Like 1 and so, like, a lot of it is testing too. And, like, I always say the skin below the chin because people always remember it and it’s like, okay, like, gotta go back to simplify this. And, like, what are you actually offering? What are you actually selling? What are you actually trying to cut through the noise?

And at the end of the day, like. We are body care, we’re for the skin below the chin, and at the end of the day, what I’m actually selling and talking to people about is relaxing, taking care of themselves in their home, and everything needs to ladder back up to that at the end of the day, you know? Yeah, that’s, that, that feels so relevant to, I mean, they call it like wartime versus peacetime.

You know, business operations and, you know, I love the story of Sony. Cause it started like literally post war Japan, Tokyo, like decimated city. And like everything they did was just so simple. I’m like, eh, they’ve pretty much stayed on that since then. Yeah. Where it’s just like, They have this, they have this, and like, you know, even think back to like the Walkman, it’s like very simple device.

Yeah. Even the name. Exactly. Everything’s simple. It’s like straightforward, simple. That feels like a great takeaway from this episode, honestly. Yeah. Keep it simple. Keep it simple. Stupid. Yeah, I know. That’s my favorite, my favorite. Before we wrap up though, I have some semi selfish questions to ask.

First of all, what’s your favorite, like, way to learn as an entrepreneur could be a book, could be a podcast, anything. Oh, my God, I have 3 kids and I’m a solo founder. So I don’t read books. I seriously do not read, like I went to college and stuff, so I know I do know how to read a book, but I have not picked one up and actually like turned the pages.

I also am a founder. And so I haven’t, I’m, I’m weird and I haven’t like, taken a real vacation time and things like that. But I love podcasts. I love when I can do something with my hands and also listen. And I listen to a lot of books. So I ha I do do a lot of audible books, but I do not like turn the page of a book, which is funny because my husband is a author and an illustrator and he actually makes real books with paper.

But so I love podcasts and I love to like do something with my hands. Like I love to garden or like, just like organize or clean while I listen to stuff. That’s, that’s like how my brain gets into flow. And then just like talking to a lot of, I mean, I, I really like try to stay connected with other founders and people in the startup space and just have conversations and trade notes and share knowledge like that’s, um, I always feel like there’s like something I can learn from everybody.

So I try to stay really connected with other founders. And I say yes to most conversations. If I feel like I can learn something, because I can always learn something, even if I learn like, Oh, that was, I don’t think I like that. You know, that person or the way they’re doing business. It’s still good. Like, I just, I find that if I say yes to things and yes to conversations and meetings, I almost always end up on top.

That’s a good perspective. I feel like I get upset when I take a meeting and then I’m like, that was a waste of time. But yeah, it’s a good, it’s a good mindset shift for it there. Also I, I, at least amongst a lot of the founders that I’ve talked to, cause I also don’t read books. I listened. And I think a lot of founders do wonder if there’s like a founder.

Some ADHD, like impatience thing or something, we’re all doing a million things at once. Okay. If you could go back to 2018 and give yourself a Some advice or forewarning, or you could be the Gandalf to give wisdom. What would you tell yourself? I would have, well, I have some like easy ones, like I would have spent money on paid ads when it was cheap.

And I probably would have like built my personal brand and all of that stuff earlier when it was easier. But that’s not super helpful now. So that’s kind of coulda, woulda, shoulda. I think I think I would have just, I honestly probably would have put myself out there more as a founder and, you know, I think sometimes it’s just hard to put yourself out there, especially when you’re somebody who just wants to build and like, I really just like my market and my product and I really want to make cool products.

And I kind of want to be behind the scenes. But the fact of the matter is that the way that everything is now there’s content mixed in with everything and stories mixed in with everything. And like, I just always thought like, well, who cares? Like what my story is or what I think, like, as long as my product’s really cool and really beautiful.

And I think that has like fundamentally shifted. And I would have, I think just put more of my personal self forward. With my brand and beauty is a, is a really personal category and not that it, the brand needs to be about me or like my face or my life or my kids or anything like that. Because I’ve never really wanted that.

I’m a little bit more private, but. I think just like as a brand and an entrepreneur and founder just being more, more forthcoming about, you know, having a small business and a startup is an inherently personal thing. So I think putting more of myself forward and connecting more with my customers and connecting with my partners and just kind of putting myself more present into the arena.

You know, is something that I would have done earlier knowing what I know now. And some of that comes with age and practice too. I mean, that’s great advice for anybody that’s listening. That’s towards the beginning or honestly at any stage, I think that’s good advice. So, um, before we wrap up, what, is there anything new that you guys are doing that you want to highlight or just share your URL so people can check out the very cool stuff that you have.

Yeah definitely check it out. Take your body, skin type quiz. Learn about your, the skin on your body, which by the way, can change whether you are postpartum or you’re pregnant or you had a lot of like sun exposure or there’s a lot of things that affect our skin. Hormonal shifts our skin on our bodies too, not just our skin on our faces.

So do that and learn something new about yourself. And let’s see what else. So that’s escrobeauty. com and our quizzes in our menu. And then we are launching at Nordstrom in a few weeks. And Mother’s Day is coming up and we’ve got some really fun Mother’s Day gifts. And we love Mother’s Day.

We love gifting because again, at the end of the day, we’re all about relaxation and self care and there’s like, nothing Better, kinder than giving somebody an opportunity to take care of themselves, especially if they’re somebody who has spent a lot of time taking care of others. So yeah, check out some, think about your mother’s day gifts.

Don’t miss it. Definitely make sure that you have got some gifts lined up for the moms or mom figures in your life. And and yeah, look out for us at Nordstrom. Congratulations. That’s awesome. And thank you. Definitely. Very important. Very important holiday. Cool. Well, thanks so much, Shannon. Really appreciate you sharing some wisdom with our audience and best of luck with everything.

It’s a cool brand. Thanks, Josh. Thanks. Bye.

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Jessmyn Solana

Jessmyn Solana is the Partner Program Manager of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Jessmyn loves binge watching thriller and sci-fi shows, cuddling with her fluffy dog, and traveling to places she's never been before.