This episode features Interact’s CEO, Josh Haynam, Growth Manager, Jackie Aguglia, Digital Marketing Manager and Host, Jessmyn Solana, and Social Content Manager, Jesy Nelson.
In this episode we will cover part 1 of Tackling the 3 Quiz Marketing Barriers: writing your quiz!
- Why is writing your quiz a barrier?
- What are the top 3 elements that make a great quiz?
- How does AI solve the problem of creating a quiz?
- What do you need to know before using AI to write your quiz?
- What content can be used to create a quiz with AI?
- What’s next for Interact AI?
Ready to put our AI-powered quiz maker to the test? Learn more here!
Hi guys and welcome back to Interact’s Grow podcast. So great to be with you all. As always. I’m your host, Jessmyn Solana, and with us today we have all four of us, CEO, Josh Haynem, Growth Manager, Jackie Aguglia, and Social Content Manager, Jesy Nelson. Guys, thanks for joining me this week. So this is something that we actually just started talking about yesterday, but sort of that there’s three barriers to creating your quiz for your business.
So we’re gonna start with the first one today. So tackling one of the three quiz marketing barriers, part one, writing your quiz. Josh, do you wanna start us off with why is writing your quiz a barrier when you’re trying to put it together for your.
Oh, I was muted. Now I’m not muted. . I would say, I think the reason why it’s a barrier and why it’s difficult is it’s like a second level way of thinking. Like you’re not just writing something to convey an idea. You’re writing questions and then you’re connecting those to outcomes. And then you need a way to connect the two things.
So it’s like you have the base layer, which is like writing a question. You have the other base layer, which is like writing an outcome. . But now you have to connect those two things. And I think every time you move up a layer of thinking, like in the computer world, it’s literally like this. Like if you have a processor that’s doing multi-threading is what it’s called, I think.
It’s. , like four times more power goes into a multi-thread processor versus a single thread processor. So the thing about it, like writing a quiz is multi-thread processing. And it’s just extremely exhausting to think about like, oh, I’m writing this question, but how’s it gonna connect to the outcomes?
And how’s it connected? Connect to the other questions. And do I need a branch off of this question? And what happens if they answer this one this way? What does it mean about the person? Right? And. from day one in 2012 when we made our first quiz. This was a thing that would take weeks and months and sometimes years to figure out how to write one of these quizzes.
So that’s my best assumption of why it’s difficult and after writing like thousands of them myself, that’s my takeaway too, is just it is very difficult to think about things at that higher order, especially if you’re like running a business and you have a million other things to do you don’t really have time to like step back and like map this all out.
Love that. And Jackie, you mentioned earlier that you’re writing some for affiliates of ours who are mostly, you know, coaches and consultants. Do you have anything to add to. Yeah, I would just say, I mean, I’m one of those person, one of those persons, one of those people that just come up with hundreds of ideas.
And I think that happens a lot in the quiz creation process too. There’s different angles that you can take with your quiz. So even if, like, I guess sometimes if you start out with one idea as you’re building it, you’re like, oh no, this I, this other idea will actually work better. So then you’re like trying to make five quizzes.
To one, or you keep changing your mind and it takes longer, and then you’re just burning yourself out. It’s taking too long, so you just kind of give up. So I would just add that because Yeah, I mean, but I, I think that it’s also the same reason that Josh was saying, because you have to think about how to build a quiz differently than like, how do you apply your idea to a quiz, right?
Like, how does, what does it look like in the backend and how does it actually come together? . But yeah, and then just like all the different ways that you can use a quiz and the angles that you can take, add to the amount of time that it will take you to come up with your best idea. It sounds like there is definitely such a thing as.
Sort of like mental fatigue in trying to come up with all the parts of creating your quiz. Jesse, I know you’re out and about on our social media all the time, so you’re seeing a ton of quizzes. What would you say are the top three elements that make a great quiz? I would say there’s more than three, but my top three would be that it really speaks to your target audience, and it’s written in a way where they’re completely engaged and they feel heard.
And I would say that another really important part is that you inject your own style and your own voice into it and makes it a good reflection of your brand and who you are and kind of introduces this new person to your business and everything that you’re about. I would say those are my topic. . I love that you kind of called.
How it should be about you. And this is something that I’ve said multiple times on many different podcasts, is, you know, at the end of the day you’re gonna have a business that’s similar to someone else. You’re gonna have a quiz that’s similar to someone else’s, but what stands out to your customers is who you are as a person.
So making sure that your quiz sort of embodies all of that is super important. So we talked a little bit, Josh, you mentioned that it could take weeks to create your quiz, and most often customers come to us and they’re like, no, I needed a quiz yesterday. This was a, this should already be ready. Make it for me now.
And we’ve been talking a lot about ai. We’re creating our own AI to solve this problem for people, but I think that’s the biggest question is how does, or how will AI actually solve that problem for creating your quiz? Yeah. So Jesse’s point made me think about that in a different light because the thing about quizzes as we’ve been building this AI is that the.
the framework of them. And that part that’s actually really confusing, that higher order thinking is what computers are super good at. Cuz it’s kind of how they’re functioning right now. Like the, the processors that run AI are multi-thread processors. And it’s the reason why like Nvidia is supplanting intel as the number one processor maker in the world because their processors are built for this like multi.
Processing instead of linear, right? Which is what most like PCs were built on. So it’s actually excellent at the very thing that humans struggle with. I myself included all of us, I think, where it’s like, oh, how do you connect these two different things together? So it’s super good at that. . It’s also super good at taking what’s already been established, like how do you write a question, which is another thing that a lot of people will get stuck on because like Open AI is basically trained on creating questions out of Wikipedia, so they feted a bunch of Wiki Wikipedia and then told it to write questions based on that Wikipedia.
Like covers the two main elements that are really hard, which is like writing questions and then connecting questions to outcomes. But what it doesn’t do is the thing that Jesse said, which is actually put your own style into it. And so you still have to do that component, and you can either do that by feeding it stuff that you’ve already.
and then it creates a quiz and just transforms what you’ve written into a quiz. Or you can have it spit out something generic and then put your style on at the end. Either way, like, just kind of depends on what type of thinker you are, which is a quiz where it’s like, you know, do you, do you think better if you start with what you already have?
Or do you think better? If you start with like a template the AI gives you, that’s generic and then you personalize that so, , the way the AI will work is take out all the elements that are difficult for humans, but simple for computers, and then just leave you with the elements that humans are really good at, which is like putting your own voice in your own spin and you know, your own tone on it and images and things like that that make you unique, but don’t require that brain draw, right?
Like using an AI tool even in at the level it’s at now, and the processes we have now, it’s so much more mindless to use it than it was before when you had to sit down and think about how do I rate this question, how do I connect it to the outcomes? All that kind of stuff. So that’s kind of a general on premise.
Jackie and I were talking yesterday about this sort of common misconception that AI is replacing humans. . And, you know, and Jackie jump in whenever you want to for this, but you know, it’s, it would be the same as if you hired someone to really dig deep into your business and write the quiz for you.
You still have to go back, double check it. And I think a lot of it is sort of that gut feeling, like, does this feel like. and even is the information correct? I don’t know if we talked about this on the first episode when we talked about ai, but you know, making sure that there is no misinformation in there or you know, that terms are being used correctly, especially if you’re in like the wellness space or nutrition things where, where it has to be accurate and really specific.
Yeah, totally. And I think that’s where I think we’ve gotten our, I mean, go check out our content about the chat g p t prompts that we’re sharing because that’s where we’re making it as easy as possible to give ai Content that you’ve already created so that it can speak like you. But even when you do that, you’ll like, we literally will put in the prompts and watch AI spit out whatever it’s gonna spit out, right?
And you can see sometimes it doesn’t answer a prompt fully, or a sentence comes through. Totally weird. So yeah, 100%. If you’re using ai definitely double check your work. But at the same time. I think what I would encourage everybody to do is make sure that what you’re writing sounds like something you would actually say.
So have AI write the quiz and then you’re able to look at it and just like start reading it out loud. Is that something that you would say? If not, change it to how you would say that thing. And then that’s how you can put your own spin on it very quickly. I think that’s a really good point. And Jesy.
I feel like you could speak to this, seeing that you manage our social media, right? Like there’s kind of a formula to how you would write captions, but if everybody writes it the same exact way and that formula, like you can tell that they used that formula or they used like a template to create that.
It doesn’t have their voice. Yeah. And I’ll be honest, when we first started playing around on chat G P T and stuff, I was just kinda like, I don’t even know how to ask it something for it to put out something that I need or want in the right way. Like it almost just felt like more work for me, figuring out how to ask something from it than to just do it myself.
And it really comes down to like, it’s not on social media, it’s not what you say, it’s how you say it. And I think that knowing how to. AI to get you closer to getting like a piece of content that you can work off of, I think is very difficult. And I think that’s also why a lot of people aren’t diving in to use it right away.
People are just kind of like, no, it’s easier if I do it myself. That’s actually. Go ahead Josh. Cause I was gonna say, that’s a perfect segue into my next question. Yeah. Maybe your next question is the same thing. I, I would just, I was just gonna say I totally agree. It’s way harder to figure out how to get the AI to give you what you want than it is to just do it yourself.
Yeah, I was gonna say, what do you need to know before using AI to write your. Honestly, that’s a good question. , way too much. I mean, well, okay. That, that sounds a little pedantic, but it’s, it’s been four months and I’ve been working with our engineering team and we’re also bringing in some outside engineering consultants who are AI experts, and we are like, I don’t know.
40% of, of the way to our goal in terms of writing the prompt engineering design for how our AI will work. And it still needs a ton more work and fine tuning. And every single edit to the prompt is, you know, I mentioned like writing the quiz is a second level. Thinking like writing engineering prompts for AI is like a fourth level thing cuz you have to think about all these different things that could happen and how it all fits together.
And it’s, it’s just like any problem where getting like halfway there is super easy. The other half where it’s like, how do I make this consistently work is like 50 times harder than getting halfway there. with our prompts. We’re on version 19 or 20 of our prompt backend for our ai for the quizzes.
And it’s pretty consistent now. But like Jackie was saying, and like I think you guys will all experience with our ai, it spits out, you know, stuff where it’s like it’ll have the same question twice, or you know, two outcomes will have the same description. And the only way to weed that out is to continue iterating on it.
So I would say if you are wanting to build a quiz, and I can guess can drop this now, you can go to our website now and you can just write in and we will make one for you with our ai because with our process now it takes like 15 ish minutes to get front to back building a quiz. , eventually we want to get that down to like 30 seconds.
But you know, getting from 15 minutes to 30 seconds is gonna be really hard. And like I said, we’ve been working for four months to get it from, you know, three weeks down to 15 minutes, which is a huge gain, but there’s still a lot further to go. So I would say, , if you do want to kind of go at it yourself.
I would say the structure is like, you gotta start with your out your, your idea for your quiz, then figure out the outcomes, then figure out the questions, then figure out the scoring, then figure out the images in that order. Our thing now does those all at the same time, which is why it is a lot faster.
But getting them gutting it to do those all at the same time is like a feat of engineering. It was very difficult and continues to be difficult and cause problems even for our AI expert engineer. , we did do an episode a few or I guess a couple weeks ago now, maybe three weeks ago now, about chat g p t prompts that you could use if you wanted to do this on your own.
But from what I remember, it, it, there is still a learning curve and you know what to actually put in there in order for it to give you the output that you want. and with all things marketing, I guess I’ll say this, is that it, there is going to be some trial and error in figuring that out before it, it gives you what you want.
You can’t just give up right away. . I will all say, but I’ll say Go ahead. Go ahead Jesse. Oh, I was gonna say, but it’s also funny when. Put something in Chap G P T. And even if it gives you a little portion of it That’s correct. It feels like such a success. You’re like, oh, like I can’t use that whole paragraph, but two sentence of that are great, you know?
And then you’re like, okay, it gives you some confidence. So even with people who are starting this, if it doesn’t give you a perfect quiz from start to finish, it’s gonna feel great if it gives you two really good question ideas and stuff like that. So somewhere to start. Yeah. I. I was gonna encourage the exact same thing that the way that we were just talking about, it might sound a little hard if you’ve never looked at an.
An ai ui, like an interface before. You never looked at it. I was like, that’s not right, is it? If you’ve never looked at an AI interface before, it might sound like this is like we’re talking in code or it’s really, really hard, but honestly, it can be really simple. And so if you just use the, like the five prompts that we have from our blog to give you a shell of something, that’s where it becomes so much easier.
The ideas down, the different sections of the quiz that you’re creating are down, and now you’re just reading. Out loud and editing it with your own style, your own voice to get it to the place that it needs to be. So it is, I would just encourage everybody listening, if you haven’t played around with AI yet, it’s not as scary as it might sound sometimes when we’re talking about it.
Because a prompt is simply like a copy and paste from our blog, put it into chat, g p t, or at the playground, and then you hit. Comes out, and like Jesse was saying, it really does feel like a huge win when you’re like, oh my God, why didn’t I think of that title? But usually it’s not even the title that you were thinking, right?
It’s like something else and you’re like, oh, I’ll just change these little words because that’s what I was trying to say. So it’s, it’s, it’s, it’s pretty, I mean, it’s really fun. I would definitely encourage everybody to try it if you haven’t played around yet, because it can make the creation process so much faster.
But you’re not removing the human, you’re just getting the shell down, the idea down, and then you’re creating off. , you lightly mentioned. Something that has to do with my next question. So we talked a little bit about G P T chat, G B T prompts, knowing what to say in there, but you can actually use your existing content to repurpose into other types of content and feed that into the AI to get the output that you need or, and what I mean by output is, I guess, the style that you need, whether it be a quiz or a blog post, or social media captions and whatnot.
What, what would you say is the best type of content to feed into the AI? To get a quiz out there or Well, for it to create a quiz? It depends on the quiz type. So. if you’re doing an assessment, which is like what level of something are you at or how proficient are you, or how healthy are you? Something that’s like a sliding scale, like you can be anywhere from beginner to expert or you know, novice to advanced, right?
Then the best type is literally the definition of what it means to be an expert, which is probably going to be some sort of blog post or maybe like a piece of a blog post. , you know, if you’re doing, how healthy are you? You put in an article that explains what it means to be really healthy in, in your terms, right?
Because these are all subjective. Like it depends on, on what you actually think that means. So you can go to a generic place like po, which is what we use for creating our outcomes. It’s from Cora, and it pulls in other people’s definitions of what it means to be. , but then it’s gonna give you somebody else’s definition of that.
So it’s the best to put it in an article. If you’re doing it in an assessment, you’re doing a personality quiz. It’s, it’s a little, there’s not really a piece of content. You can just feed it and have it make a quiz if, if you feed it an article until it make a personality quiz based on this, it’s really just gonna get the idea from that article.
It’s not going to take like personality types. . So you really want to actually write out the personality types that you wanted to recommend at the end, or the different outcomes. So that’s how you do that one. And then if you’re doing a product quiz, that one’s by far the easiest because if you’re selling products, you already have product titles and product descriptions, you literally just put those in in a list and you make a quiz of which product is right for you.
So that’s what you feed in for that. And then if you’re doing a trivia like knowledge, That also works off of an article. That one works best out of the box. It’s the easiest. It’s how the whole model was built. Anyways, so assessment and knowledge tests. You feed in articles, personality, you want the outcomes, and then product.
You just put in your product descriptions that are part of the quiz, guys. Yeah. Can I. Can I just add to that real quick, Jess? Yeah. Yes. I thought you were like, no, you can’t. Josh showed up yesterday. Josh showed us a prompt where you share your website, like the link to where your website lives, and I thought that was fascinating.
In terms of coming up with a quiz idea, so we talked earlier about how that is the number one blocker. What do you even make the quiz about? And you really do have to start there because what outcomes would you even come up with if you didn’t know what this quiz was about? Right? And so just that prompt was really, really cool of adding in your website, which obviously it’s filled with your own style and vibe and brand and all that.
And that’s a really, really easy and great way. Great place to get started so that you can come up with, okay, this is the quiz title that I’m gonna go with. Now let me just create what these definitions or these outcomes, the results would mean based on that. But again, like I mean according to my business.
Cause is healthy losing weight and counting macros and protein and all of that, or is it happiness and wellness? And I mean, it’s two totally different meanings of, of what healthy could be. And that’s totally dependent on your brand. I don’t know if that actually answered the question I was gonna ask because I was going to say I think it is, is what I’m saying, but I like what if you are a really niche, niche, niche type of business.
You know, like, let’s just throw out hair care for fine. Hairstyles or something, or like, I’m thinking of myself cuz I have really fine hair. I can’t use some of the same products that other people can use. Anything I put in my hair just makes it feel very producty. I don’t know what the right word for that is, but you could feel the product in my hair because it’s so, it’s weird.
It’s like my hair is very dense, but it’s thin, like, let’s say, right? I find I have a business and it’s specifically for that type of person, like, What do you like? What do you put in there at that point? Because a lot of the stuff from what it sounds like that AI would pull might be more generalized sort of recommendations or information, I guess you could say.
Yeah, I think it depends, so if you’re selling products for thin hair, right? Then you would just put it in the product descriptions and then have it make like which product? Product, product finder quiz, right? I’m working on one right now that someone wrote in through our AI that’s actually very similar.
They sell one single product for a niche. Much more niche than what you just described this question. I don’t wanna say what it is cuz I don’t have permission, but like I, I saw this prompt come in and I was like, there’s no way that’s a product. Like this is like a tiny annoyance that happens to a tiny fraction of people.
A tiny percentage of the time is what this product is for. But the quiz that they’re gonna do is like, how does it make you feel when this thing happens like this? And it’s like, oh, now you’re flipping it around. It’s like reverse psychology. Now you’re going back into the broad, because now it’s just like an emotion quiz, which is like a super generic quiz, but applied to this very specific use case that, I wonder if you could do the same thing where it’s just like, well, how fine is your hair?
Or you could even do an emotions quiz that’s like fun, like how does it make you feel to have fine hair? Right. You can, you can almost go full circle where it’s like once you get so niche, now you can go back to super broad, but within that niche, , but you’re adopting the principles of the broad and then you play to the AI strengths because it totally understands what a Myers Briggs is and what an Enneagram is.
So you could say, make me a, how does it make me feel to have fine hair quiz in a Myers Briggs style and then it will tie, tie your Myers Briggs two fine hair and do it perfectly. Wow. This kind of like reminds me. I feel like this came out a few years ago. You know, those like USB plugin cup warmers for your coffee?
Like I just felt like I first saw it and I was like, you know what? It is kind of annoying. And you know, I learned more about it and I see it popping up everywhere and I was like, wow. So, Thousands of other people are getting up every 10 minutes to microwave their coffee again. And that year for Christmas, I ended up with one and I was like, this is great.
But never once did I think about how much of an annoyance it is that I have to get up and microwave my coffee all the time. And how many other people are doing that exact same thing. And it was just this one product that so many people were like, yeah, that little annoying solved. And it’s funny. That exactly reminded me of that.
But that, I feel like that’s such a good marketing hack trick, best practice, let’s call it. Because that’s the thing that gets people to buy stuff, like when they’re super annoyed about this problem that they have, so agitate the problem, put the problem in their face, remind them that they’re super annoyed about this problem.
Or maybe they take the quiz and they’re really not that annoyed about it. Okay? Then that person doesn’t eat your product. You just segmented out who will buy your product and who won’t. And that’s like the coolest thing about quizzes and the fact that AI can just do that for you. And it’s, it’s even cooler that you can have a broad quiz like that.
How does this niche problem thing make you feel? Right? That has the power to decipher who’s ready to buy versus who’s not. And how easy would it be for you to apply your niche product to that broad quiz? Because you know everything about your niche product. You don’t need AI to tell you about it. You know about that.
It’s got the shelf for you. It’s got the way the quiz needs to be written, and you just need to fill it in with the blanks that you already have. Yeah. And one other thing is that, the thing that Jesse said is one of the elements that I forgot about that is really core to a quiz. So part of what the AI does that, that we’re building it, it bakes in these components that make quizzes viral, cuz other people, people always want ’em to know, like, why do people take quizzes, right?
It’s like, since forever everybody takes quizzes. There’s like three main things. You talk about yourself, which everybody likes doing. You learn about yourself, which everybody likes. , but it also creates a sense of camaraderie, which is what you were just talking about, where it’s like, oh, now I feel connected to all the other people that are super annoyed that their coffee gets cold and you have to get up every 10 minutes, microwave it.
Right. And that’s like the power within the quiz is like those three main components from a psychological perspective, and that’s why they’re so popular. So then, yeah, it’s like now it’s almost good to be very niche because it’s like, oh, I’m part of this crowd that gets annoyed. And then, like you were saying, Jackie, it’s like, oh, well now if you’re super annoyed, go buy this thing.
And it’s like, cool. You’re not even selling the product. You’re selling a solution to an annoyance. And even if you’re not that annoyed, like I never even thought it was that big of a problem. But now that I know that there’s a solution to this small problem in my life, I’m sold. Even if it wasn’t a big problem before, I’m convinced I need it.
Yep. So what we’re basically saying with AI and creating your quiz is it’s gonna make the process a whole lot easier, a whole lot quicker. How many quizzes now do you think someone should have for their business? Since you can do as many as you want in less time?
I think you’re muted. Oh, I was, I was talking to myself. I’m seeing anywhere from one to five depending on the business, I would say. You know, you still want to have your own spin and you want to have personalized elements. You know, I think it makes it a lot easier for the type of folks that want to run like a weekly quiz or a monthly quiz.
I’m talking about like one to five that are like part of your core business. Like let’s say you have five product lines in e-commerce and you want a quiz for each one. Like there’s big e-commerce brands that do this, and it’s really effective. Like you have a product finder for each type of product that you sell.
That’s much more feasible now. I think if you wanna have multiple products for like different types of customers you work with you could have like three different quizzes for the, the main use cases you have if you’re a coach or a course creator, like. , maybe you have three courses and you have a quiz for each one.
And then if you wanna run like a monthly quiz contest or something like that on social it’s much easier to enable that rather than spending hours and hours each month getting up and running. So that’s what I’m just seeing from the customer perspective, like what their ideal state is, is like a handful of quizzes per.
And Josh, I was watching one of the recordings that you made of helping one of the customers out with making their quiz and it was like multiple quizzes in, in the funnel. So it was like top of funnel, very, a little bit more broad of like, are we finding the right. Customers, right? The ideal people.
And then once you find the ideal people, then they get like a second version of a quiz that goes more in depth, that takes maybe a little bit longer to complete. They get more information about themselves. And so that’s, I think, another great way to use AI to make multiple quizzes start at the top of funnel and then work people down so that you can really segment them into that niche.
And then those are your, your, your, I don’t know, maybe they’re buying something, maybe you’re in, they’re engaging more, whatever it is that you want these people to. Yes. That’s a really good reminder because I’ve, I’ve already done like multiple where we have like a top of funnel that’s like an assessment or a personality type that would draw somebody in from your site.
And then like a middle or bottom of funnel, that’s another assessment or a knowledge test that’s like longer, less, you know fun. It’s more like actually figuring , what does this person need help with so that you can really automate both parts, like the lead gen and like the customer validation piece.
Love that. Okay. So to round us off and wrap up the episode, Josh, we’ve talked quite a bit in the last few weeks about the Interact ai. Could you give our listeners a quick update on where that’s at and what we’re currently doing in the meantime until it’s ready for public use? Yes. So the story so far is.
Late last year, 2022, started doing a lot of deep research into the models behind open ai. and po, which are the main ones that we are using for our ai. And then pulled in some AI experts to help with the very base layer of building our AI, figuring out how to play to its strengths. I like what I was talking about before.
So that was the first stage, like getting just the initial version up and running that we could use a little bit internally. Then over the last few months with our engineering team, product teams, and AI experts, we’ve gotten it to a point now where our team is able to very effectively use it, build quizzes in like 15, 20 minutes.
So we have a public facing option for that. Now, if you go to ai dot, try interact.com, you can just put in your website and whatever description you have of your quiz and we’ll spit you back one within about a day. That’s kind of personalized to your brand. And then from here, once we go through a couple hundred, maybe a few thousand iterations of building them within our team, then we’ll start to move towards a full public facing model.
But we’re taking it step by step, like trying to be very thoughtful with the approach, both from the perspective of. What’s gonna be best for our customers and their time? Because right now it’s still at a stage and I would say a lot of AI is at the stage where it’s not really time effective because by the time you figure out the prompts, you’ve spent more time than it would take to just do it yourself.
So we’re taking that piece out by, you know, you just submit your idea, we’ll send you back the full. And then as we continue to develop that, then hopefully later this year, we’ll have a full on version that people can use and we’ll have, you know, interactive elements where you can work on your quiz.
Just using the AI. . Love that. Love that. So we will link that for you guys in the show notes, so that way you have access to it. And like I said, this episode is part one of a three part series where we talk about the barriers of creating your quiz. So next week we’ll be talking about connecting your email marketing platform and getting that set up.
For your quiz so that way you could start actually communicating with your new leads and new subscribers that come into your list. Guys, thank you so much for hopping on with me today and as always dealing with my questions on the spot . And we will see everyone else next time. Bye. Yeah. Thanks y’all.