Ep. 99

The Power of Quizzes in eCommerce with Team Interact

This episode features Interact Digital Marketing Manager and Host, Jessmyn Solana, Customer Success Manager, Damaris Pacheco, and Growth Manager, Jackie Aguglia.

Today, we’re diving into an innovative approach to product recommendations – using quizzes. We’ll explore how quizzes can not only engage your customers but also provide personalized product suggestions, enhancing their shopping experience and boosting your sales. Whether you’re a seasoned eCommerce veteran or just starting, this episode is packed with insights that will help you leverage quizzes to drive your business growth.

Ready to put our AI-powered quiz maker to the test? Get started here!

[00:00:00] Hi everyone and welcome back to Interacts Grow podcast. I am your host, JessmynSolana. So great to be with you all as always. Today we have Damaris and Jackie with us. We are missing Jesy because she’s currently traveling with very bad wifi. So Jesy , whenever you listen back to this, shout out to you.

But guys, thanks for joining me today, this week. And we’ve been talking a lot about, you know, different aspects of business and something that came up recently in my mind was that we haven’t quite touched on, I. E-commerce businesses and product recommendation quizzes. So today we’re gonna talk about how to use a quiz in your e-commerce store.

I think first and foremost, maybe calling out that it’s mostly the same as every other quiz in terms of best practices, but is there anything specific that you guys see in product recommendation [00:01:00] quizzes that you think the listeners should maybe know? That’s a great question for me. I think it is.

Yeah, I think it’s a great question. For me, I think it’s when you can prompt the person taking their quiz either so that they’re aware of this problem that they’re having, that the product will solve, or to remind them that they’re having this problem and the product will solve it, as opposed to just saying, these are really fun products that you can buy.

Tying it back to why somebody wants to buy it I think moves the needle a little bit. Better in terms of getting people from your quiz on cheer list and actually purchasing the product. Yeah, that’s a good point. I actually, these, these are one of my favorite quizzes to, to build out and work, work through.

I think they’re, they’re super fun. It, it really just depends, like back to what Jackie’s saying, like. A lot of e-commerce businesses sell specific things, right? And sometimes it can get a little complicated [00:02:00] if you have like different collections or if you have different types of things that you sell.

I think that’s where the strategy becomes a little more. Like high level versus specific. But it just really depends at the stage of your business. I feel like I’m getting ahead because now I don’t remember just what you asked. Pretty much like anything original question was I love to forget the question and just go for it.

Yeah. I’m like, what did you say? Don’t wanna keep talking, just gotta keep talking. But I do kind of wanna. Clarify what you guys are saying in terms of like how your product helps somebody solve a problem. Because, you know, there are people who the one that came to mind specifically was jewelry businesses and how, you know, like what is the problem that a jewelry business is really solving?

So, kind of thinking of it in a context of, you know, when you think of your. Different personas in your business and who would buy specific products or launches like, you know, groups of launches in your. [00:03:00] You know, product, inventory, what, what characteristics of that person would these products maybe make them feel good, maybe make them feel more empowered, make them feel pretty, make them feel handsome.

I don’t wanna single, I. Out. Yeah, I mean, I think the one that comes to mind for me is there’s a quiz that I built a couple months ago and they were retail business and they had different quilt collections that they were selling. But when we were trying to build their quiz out, I wanted to bring value to the audience, the quiz takers that were actually taking the quiz, not just.

Directly send them to the product. And so talking to the customer she sort of developed like these, you can call ’em like personas or maybe like color schemes or things that match personalities that people would be interested in reading.[00:04:00] That way you are sort of providing. A benefit of value or information, whatever you wanna call it to your customers, and then you can always attach that specific collection to like the c t A button or if you redirect your results to the landing pages.

To me that’s very important because it’s like the hook, right? Why, why would people wanna take your quiz if you’re not giving them any information or anything that sort of hooks them and gives them. Value in that sense, you know? Yeah, that sort of, I like the thought of the collections. ’cause I think there’s a couple of ways you can go about it.

For example, if you’re a jewelry company, maybe you wanna sell collection of jewelry, like right, like a matching set of earrings, necklace, bracelet for different occasions. So, right. So like the quiz results are focused on these occasions that you might be going to, right. Prom, I dunno, I totally just made that up.

Prom versus a wedding or you know something that’s just very [00:05:00] casual. Things like this, or maybe your shoppers are looking for just earrings. In that case then maybe it’s a style quiz on which type of earring you would want. Is it a post versus a hoop versus a dangle? Something like that. So I think, yeah, you really have to think about what is your customer looking for, and you have branching logic with an interact quizzes, so you can use.

Both of these strategies and then use branching logic to get someone to the outcome that they’re looking for. All earrings versus collections that include earrings. Right. But then like Damara said too, it doesn’t have to be after the quiz. Here’s the product, buy it. And that’s the only thing that you’re saying.

It could lead to, I don’t know, specific blog posts on how that collection is made or where it’s from. Right. If it’s. Very artsy because that’s their style. Eco-friendly maybe. So I think it’s really a matter of how are your, how is your audience shopping and then that’s how you want to frame the collections or the pieces that you’re off, that you’re going to be selling to these people after they take the quiz.[00:06:00]

I love that. Yeah, absolutely. Go ahead. Oh, sorry, Jasmine. No, go ahead. No, I was just gonna say this reminded me of a photography quiz that I just did a couple days ago, and this photographer specifically, Her, her, her, her type of photography is specific on just weddings and wedding venues. And looking at her services, it was mainly like what type of wedding style would you prefer, would you like?

That was the vision for the bride in the groom, right? And so that is like something that as a quiz taker, if you are. Going to get married in the next year, you would wanna sort of visualize that and ask specific questions and then lead to that, that specific service. Right. So that just kind of, it just reminded me of what, what you were saying, Jack, just being specific of knowing your audience and what you can offer and, and what they’re looking for.

Yeah. I think another really great example, Jess, we were just talking yesterday, can’t even remember about what, but it totally relates. To this, we were talking about somebody’s lipstick color that you absolutely love. Yeah. [00:07:00] So it like, it guided someone to a blog post all about this celebrity’s lipstick shade that was, I think, Chanel so very expensive.

Mm-hmm. But then there was options within the blog to purchase similar colors or the same colors through other brands at different. Prices. So that’s another way that you can sort of segment your people is what is their budget looking like. And just because they can’t afford Chanel doesn’t mean that you can’t send them to an affiliate link or another product that you’re offering within a certain collection that still aligns with what it is that they’re trying to achieve.

A certain look or something. I really, hold on right there. I love that. You kind of brought that up because there’s one type of customer who would use a product recommendation quiz would be somebody who owns an e-commerce store, but also maybe do we call them Instagram influencers? I feel like they have a specific name, but you know, people that their whole job is selling through affiliations.

So, you know, when you’re on Instagram and you see Like five things I bought for my [00:08:00] home that create I don’t know, whatever aesthetic, I can’t think of it. I’m so bad at thinking at the top of my head. But you know, that is also an option if you are maybe a blogger in the e-commerce space and you have these different types of affiliate links, but it’s like, okay, well what do I lead my readers to?

Where do I send them? And you know, maybe. Most of your readers would love to afford Chanel, but it’s like, okay, well I’m not gonna buy that. So they’re gonna scour the internet anyway for other options. Why not give them that option through another affiliate link? Totally, totally. And it reminds me a lot of lifestyle brands too, right?

Where there’s not necessarily a specific niche other than an entire lifestyle that you’re trying to achieve. So you could, you could use segmentation to get people to like, Hey, you travel a lot, so here are products that are helpful for travel versus, Hey, Damaris, you’re a mom, here are products that are helpful to moms [00:09:00] with kids your age kind of thing.

Because. Especially, I think lifestyle brands, there’s so many different avenues that you can send in terms of content and offerings that you have that you can send people down that they might be watching you for. I think Jenna Kutcher, right? Are you coming for business advice? She just built a, a house from scratch.

Are you looking for home decorating advice? Are you looking for, you know, photography advice? ’cause that’s how she started using a quiz to understand what it is that your audience is looking for, will help you to send them the right. Product you’re offering later on, even if it’s not right away, right?

Like, even if it’s not even in your quiz result pages, there are no products there. It’s, Hey, you’re this type of person because, and here are some next steps that you can look at, like these different collections or you know, what Jen Cutcher is doing in her home that then lead into specific products that she bought or whatnot, whether they’re your own or affiliate links, like you were saying.

I think when people Think about product recommendation quizzes. They’re thinking about, [00:10:00] you know, the really sophisticated Sephora find your foundation quiz where it gives you the exact list of products in that store, but they’re spending like thousands of dollars on a team to create that specifically.

And I just feel like there’s another way to think about it. If you know that’s not an option for you, because in our type of quiz, you are sending them to a personality type or persona before you’re sending them to the products. And I wonder if you could do it that way or give them one product, but just say, You know, find out more about the mom lifestyle products that we have, you know, rather than overwhelming them with too much.

And I think it always goes back to this question of, you know, when do you make the sale? Like, at what point do you do it in your quiz? Do you do it in email? Do you never really [00:11:00] specifically say, buy this product from me? Are you always just kind of keeping them top of mind and so on? Yeah. I, sorry, go ahead.

I think, yeah, a short answer I say you test, you have to figure it out, right? If you’re already making a ton of sales, at what point are those sales coming? The first time someone is visiting your website page, then sure, try to sell right from the quiz result page. But if it takes someone a while they’re shopping for a while, they need to shop around before they actually make a purchase, then sending them to something like a review blog of like all the different products that they might be able to purchase, right?

And why yours is the best, or something like that would probably be. More helpful to those people as opposed to just trying to sell to them right away. So you, I think you really have to test it. And this is for e-commerce quiz or any type of quiz, how quickly you can sell. You totally have to test how willing is your audience, how ready is your audience to buy that thing?

If they’re not ready, then you probably shouldn’t sell so quickly. Yeah. I think the same goes to like even ourselves, we’ve been asking ourselves that question, like, [00:12:00] how long does this take for somebody to subscribe? Like what makes them. Come to a, you know, actually subscribe to a product, what doesn’t?

That’s very, a very difficult question to, to really answer. And going back to Jackie, this is probably why we test so much and we always trying to I. I don’t wanna say like maximize our products, but like, try to give as much support as we can or change the strategy. And I think that’s true to any business out there.

Like you really are, it’s like an everlasting process. You’re continually just trying to adapt for your audience and trying to learn and trying to understand what they need. You know, and as, as a recommendation, I really, and this is completely biased, you do not have to do this for all of us listening out there, but I really like when I have seen e-commerce quizzes that get redirected to their own landing pages and sort of create these, these landing pages that look.

So amazing and to have information. And even from there you can add like your collections or your [00:13:00] products or even add certain recommendations at the bottom that just gives your quiz taker options, but it’s not so sales pushy, right? You still giving them information, they’re still on your landing page.

And it’s sort of a balance between, oh, she’s giving me information and I also have options to purchase. You know, that’s, that’s a total bias to paint. You don’t have to do it, but it’s definitely an option. It just really depends back to what everybody was saying, you know, where you are at, how much you’ve learned, all of that.

I think that’s true. Actually. There’s this quiz that I always go back to when I think of product recommendation. I don’t know if you guys have seen it. The company’s called Common Era Jewelry and I’ve been trying to get them to do a case study for so long, so if y’all hear this, reach out. Their quiz is doing so well, and they do exactly that.

Damaris, they have these beautiful landing pages. And we’ll link that for you guys in the show notes. But they have these beautiful landing pages where it kind of leads you, I believe it’s called, like what, what common era goddess are you? Or something like that. [00:14:00] And the result is, you know, the goddess like Venus.

Athena, et cetera. And the landing page talks about, you know, that specific goddess, what jewelry is made with the idea of that goddess in mind. And then it does go into what Jackie was saying earlier, like about the company and about that specific type of jewelry. And then it, it, it does a different take I think, than.

Service like service provider quizzes where you’re giving a bio about you because you’re basically the product, whereas this is more solely about the company. Like you don’t always need to know specifically about who’s behind it. Although it would be helpful, but it’s more about like, what are, what are the, you know, values of my company and how does that shine through in my products to get you interested into buying this or buying any of it.

You know, you don’t have to buy the whole collection, but you could be interested in, oh, that’s like a really pretty [00:15:00] necklace and they love what it’s about and what it stands for, and that feels just like me. Yeah, I the easiest way for me to explain a product recommendation quiz, which is talk, doing exactly what we’re all saying is a skincare quiz.

Mm-hmm. And going back to what I said in the very beginning of like touching on the problem of why somebody would want to use this. Product is I have acne or I have dry skin, right? And so I’m taking this quiz to figure out what’s causing that or causing these blemishes. And then the result page is not, here’s the face wash that you need.

The, the result page is more so, you know, explaining sort of maybe like resonating with me, understanding me like, wow, acne is a huge problem. Or dry spots aging is a huge problem, right? Because of x. Y and z and other people face it too. And you’re not alone. But if you have like a full skincare routine, here’s how it can help to improve that.

Right. I love that. And so I probably, I’m, I’m definitely, I did this for a hair product. The other, [00:16:00] I did it last year, but anyways, I still have some, ’cause I bought the whole freaking kit. Because it gives you the whole routine and it tells you it’s not just like, buy this one thing. It’s like all of this works together and if you have all of the products, they work, they work best.

Right. So that’s the way, I mean, makeup, jewelry, candles business, right? It doesn’t matter. It, it’s just you want to touch upon. And I guess for service providers it’s sort of the same thing too, but you really wanna touch upon why is somebody going to need this thing? Like, poke that button. No, what’s the word?

Like poke that poke that bear, poke the bear. But like the the issue at hand. The problem like agi, that’s what I was trying to say. Agitate the problem so that they remember why it is that they took the quiz in the first place so that they could have this beautiful skin show off. Examples of people using your product and how beautiful their skin.

Skin is, and maybe before and after pictures, testimonials, things like that. All of those things would keep me on that result page much longer and, and, and, you know, to continue investigating, showing me that [00:17:00] it’s natural products versus has alcohol that dries the skin out more or whatever. If you can explain in that level of detail the products and why I should use them, I’m gonna, Stay on the result page a heck of a lot longer, and I probably will, will purchase because I, I feel like I’ve done all my research, this sort of checks, all the boxes that I was looking for.

Let me just buy this thing instead of searching the internet for another five hours and never buying anything. Right. So what I’m hearing is like your product recommendation quiz doesn’t necessarily have to be, here’s all these products you should buy. It’s about the experience, about the value of. You know what your business does and then how the products kind of.

I guess underlay within that, or like they, they are a part of that whole experience that way it’s not as, I guess, salesy as percent, or, you know, other types of product recommendation things are. It’s always like, okay, you want a t-shirt here, T-shirts you [00:18:00] should buy. This is more about like, mm-hmm. Oh, you are dealing with really sensitive skin.

Here’s why cotton is the best for, you know, making sure that your. Skin stays. I don’t know. Clear guys, I’m really bad at this. But that idea, whatever, you’re right. Yeah. That, that idea goal, yeah. Like this is why you need this soft, our soft cotton collection. Right. Yeah. Like giving them that experience through your products.

100%. And this reminds me of like, and everybody has seen the Super Bowl commercials, right? Like, and they’re super, I mean, insanely popular, super expensive, but. Companies will pay millions and millions of dollars to get into, get one of these commercials because they are selling an experience. When you are watching this commercial, you’re literally, it’s like you’re watching a storyline come into place and at at the very end, it’s just, A logo of whatever product they’re, they’re trying to [00:19:00] sell or what, whatever it is.

But the main, the main emphasis is the experience in the commercial. It’s telling you a story and then somehow it then relates to the story of that company or that product. And then at the end, it ties in together. Right. It’s sort of the same way with quizzes. You’re, you’re selling an experience, you’re selling, you know, or you’re, you’re educating somebody, telling ’em a story, and then you’re gonna tie it in with, you know, like a little feather on top.

Here it is. Mm-hmm. It’s like a, a online version of an IKEA showroom. You know, oh my God, yes. I love the IKEA showroom. How like, and it’s, and that’s a great example because sometimes even to this day, I go to IKEA just to see, oh, what’s new? Let me see if I get any new ideas of like what to get or whatever it is.

You know, there was one time where my husband Harry and I went to Ikea and we were like, we don’t have time. Let’s just [00:20:00] go through the downstairs. But we were so lost that. We ended up being there longer ’cause we couldn’t find what we needed. Whereas every other time we’ve always gone through the showroom, followed the arrows all the way down, and then by the time you get to the end, it’s like, okay, I know exactly which products I wanna buy because I saw it and I saw how I would wanna use it.

So a product recommendation quiz is kind of the same idea, right? Like giving that experience of this is what it will look like when you have this in your life and this is how you can use it. This is how it will improve your life, how it’ll make you happier, how it’ll make you more comfortable, and so on.

Yeah, and just to add on to that, like once, once your customer has gotten that experience and. Sort of like, I don’t wanna say buys in because that sounds terrible, but like, sort of just is the idea is already validated, you know, they become loyal customers, you know just to use me as an example, I will, 98% of [00:21:00] the time only buy candles in Bath and Body Works because I am now a loyal customer.

And. I don’t care what anybody tells me. I’m not going to buy a candle anywhere else because that’s just the level of loyalty that I have. Now you can say, right, it it, the same sort of applies to, to your customers. They’ve have already that idea. They’ve tested your product and they like the product, so they’re just going to continue to come back.

If you are, you know, if you’re, I don’t wanna say selling it, but selling the experience correctly or, or however you wanna word it. Yeah. But Demaris, that brings up a really good point and maybe a different style of e-commerce quiz of somebody who’s already purchased from you, but now it’s maybe time to try out a different product.

Mm-hmm. So, hey Demaris, you’ve bought 90,000 vanilla candles, but. Think that you would really enjoy this new fragrance, or maybe you’re doing a little bit of market research and we’re like, we want to expand the sense that we’re selling. [00:22:00] We would love as a valid customer, valued customer we would love your opinion on new scents or designs or whatever.

And again, that’s just gonna continue that loyalty, that trust factor. You’re gonna continue to love that brand. And Jess, what you said earlier, earlier, I want to just say again, the reason that we love this value and this agitation of. Poking the bear and getting us involved in designing new, new products is because it does not feel salesy.

It feels like you actually care about me. Mm-hmm. And what I’m using and what my face looks like, what candles I’m burning in my home. Right. Without me feeling like, oh, they just did this because They wanted me to buy something, which is why we were saying earlier, you don’t always wanna sell right from the quiz result page, because that feels salesy.

And if you do that, you’re not going to get that connection, that relationship that Demer has with Bed Bath bath and Bodyworks. Bed Bath and Beyond. Wrong one, which is Yeah. Outta business, I think now. Yeah. Yes. They’re, they are, they are. No, I think, and that, that’s a, that’s a very true, that’s a very true thing.

[00:23:00] Yeah. Yeah, yeah. You’re right. But so let’s say, right, like. Back in the day, they had a quiz mirrors that you took and maybe it was always, I dunno, what would you categorize as vanilla? Like, you know, kind of cozy? Yeah. Warm, I think of like winter, but then in the summer, like it could be like a lighter vanilla scent with lavender or something like that.

And if you were to take that. Category, right. As a, as a result for a product recommendation quiz for candles. Let’s say 10 years down the line, they sent you an email saying like, Hey, we came out with like a new cozy, super warm scent that we think you’ll love. And maybe it’s not vanilla, but would you say you’re more likely to go and try it out because you know it’ll be similar to what you’ve previously purchased?

Matter and they already know Matter. Like Matter know, it’s funny, it’s funny that I’m now the case study here, but how, how [00:24:00] the turns of cable, this has happened. This has happened. This is how long I’ve been buying candles at this place. It’s kind of sad that this, what you guys are saying is, has exactly happened and.

That means you guys are great at what you do, which is great. Yeah, they ha I’ve actually have gotten surveyed and have been asked to test it since, because I’m a member or a loyal member or whatever. You wanna, I’m subscribed to the list, right. I get emails all the time. You’re, I’ve taken their feedback surveys.

Mm-hmm. But for example, I use, I usually buy one particular type of scent at Bath and Body Works that I really like and I have been open to the different types of smells, I guess you would say, that they have added to that candle. And I have liked some of their collections from, from the main one, like the main one that I usually use.

And they do like sub. [00:25:00] I don’t know how else to explain it, sub smells from that main one. And I actually have liked one or two that I continue to buy as the seasons. They bring ’em back throughout the seasons. Like for the fall, there’s one that I like specifically that has like an apple smell. You know, for, for summer they have like this like breezy sort of clean smell, but the baseline is always the main smell that I usually go for.

And then they’ll add these like, Are there things to it? So yes, it has. I’m definitely your ideal customer right now for this case study because it has happened to me. Yes, my best body works call us up or a quiz. And the reason is back to what you’re saying is because I have been a customer for so long, I have enough trust in them to, okay, let me try this out.

Mm-hmm. And if I don’t like it, I know that they’ll make up for it or they’ll come back with the scent that I like or whatever it is, you know? So, yeah. Right. Our first podcast ever was with Henry’s House of Coffee, and they’ve used a product recommendation quiz for a while now. And what they do, I don’t know if it started like [00:26:00] this or not, but what they did the last time I took the quiz was offer on, after you answer the questions and subscribe, you get to see multiple results.

So it’s like your top three flavors that you might wanna try. And that’s kind of cool because again, as a loyal customer, you might wanna change it up every once in a while. Mm-hmm. You can purchase something, really enjoy it because the quiz got you, you know, knows your coffee preferences. Mm-hmm. And then after that you can try something else.

So it’s not just like you’re buying one thing ever. Right. And I was thinking the same thing and sort of like going back to collections. Another way you could think about this. Bath and Bodyworks quiz for Damaris is, Damaris loves this one specific scent, but Damaris probably also needs, you know, that lovely scent to be in her car.

Mm-hmm. And maybe on her body in terms of like lotion. Right. And so Bath and Bodyworks has every scent in like all these different products. So even though Damaris. Started through purchasing candles. The same scent that she loves so much could be [00:27:00] in a, a bath bomb, right? Like, relax, damaris light your candles, and there’s a bath bomb, right?

Or I’m gonna make this quiz. I can’t wait. Or, you know, like those scents for your cars, or the lotions, or the soaps or whatever it might be. So just think about it that way too, when you are using a quiz that achi that determines somebody’s style or like, Scent preferences. Right? Doesn’t have to just be the one thing that they came to purchase.

It could be, you love this so much, we know ’cause you’ve bought 90 candles from us. Mm-hmm. Why don’t you try these other things too and maybe, you know, here’s a coupon to do that, or a little sample kit or whatever. So really you have to go back and think about what is it that these, first of all, like where are these people at?

Right? Have they ever purchased? Are they looking for new things? Are they just, you know, could they be convinced that maybe they need anything? And then work your quiz based on that of. What are the different combinations of things that you can offer? Right? So I would like to sort of call out, thinking of your quiz for your e-commerce, E-commerce store.

As [00:28:00] you know, the entrance into the door, like you’re getting them into the door onto your email list. But through that segmentation, you’ll forever know what to market to them whenever you come out with new products or you know, maybe. They have, you know, they haven’t purchased the new collection of things or something of that collection that they got under that result.

And you can market that to them as well. And like, this is all sort of information that you can gather from your quiz. And then based off of, I know we didn’t talk much about questions and this episode, but. There are probably particular questions that you can include in there. Like maybe they like gold jewelry over silver jewelry, and that matters too, right?

And what you’re gonna market to people, because you don’t wanna market silver jewelry if they’re like, no, I only wear gold. Yeah. So, Well, I think anything real quick ask because we didn’t talk about questions. Yeah, I wanna say the, that’s what Jessmynjust said is the easiest way to start [00:29:00] your product recommendation quiz, even if it’s not perfect.

Imagine yourself in front of a physical store and Damaris walks in. What would you say to Damaris? What would you ask her? What would you want to know about her in order to take her to the right department or product within that? Store. Those are the questions that you wanna ask in your quiz, and those are the outcomes that you’re gonna be pointing people to.

Those different departments or collections or specific products that you would want to offer. Yeah, I love that. And a lot of times I feel like, I mean, I used to work in retail and this wasn’t something that we outwardly told customers, but each section of the store was like a different style of person, like a different style of a girl.

Like this was like the business. You know, the businessy, this was like the edgy, this was the you know, free spirit, like bohemian style. And so you probably already know what those are in your own e-commerce store within your products. You just need to kind of figure out, okay, how do I wanna [00:30:00] label these and what products fall within that so that in the future when I’m marketing to that specific part of my list, I know which ones to send them to.

Yeah, I’m so sorry. I have one more thing to say. I always say, I always say this right at the end, but you could also just have one product that people would need for different reasons, right? So maybe you’re selling an e-bike because this person needs a, you know, a better way to commute to work, or wants to be more environmentally friendly.

Or this person just wants to ride around on a bike and have some fun, right? Those are different reasons that you would want to buy possibly the same bike. So think about that too. If there is like one. Product that you really want to feature or bring attention to based on your quiz. What, why would these different people in your audience want to purchase the same thing?

And you can speak to it that way too. They have different problems that they’re trying to solve. Mm-hmm. But the same product fits everybody. It doesn’t have to be the product that’s the the end result or the style. That’s the end result. I love that. That’s a good point. This come, [00:31:00] this conversation just made me realize how lo lo I am to many brands for all of all of you out there that I am now.

Literally, my thought process is, oh my God, I’m loyal to all of these brands. Like what is it about them that I like and why do I like that about that, about that specific brand? So even like any businesses out there that are just wanting to get started with your own business, to just think back of like, I go to coffee to get coffee from this business every single day.

Why do I do that? Why do I like this brand? What do they do for me to sort of. Keep me there as a customer, as a loyal customer and sort of that maybe would help you strategize of how to. Get your business in your quiz in the right direction. Product recommendation, quizzes are like so undervalued. I think they’re not used enough, but they could do so much.

Yeah, so, so much. I’m like, every time I see a quiz of one of our customers, I’m like, oh shoot, do I wanna buy something right [00:32:00] now? And I’m like, no, I’m just taking this for a case study. I’ve done it. I’m like, I am just here to do research on how their quiz is doing and I’m over here trying to buy things.

Mm-hmm. Literally giving quiz feedback and I bought the products several times this happened and I can even go into the backend and see how they connected their quiz and why I got that result. And I’m still over here like, Ooh, do I wanna do, I wanna purchase. They get me, they got me. Alright guys. Well thank you so much.

For, you know, talking to our listeners about product recommendation, quizzes, how you can use them in your e-commerce store, for those who are listening, if you have any questions at all, you could always reach out to us through email on our contact us page, give us feedback. Let us know what questions you have.

And if you’re interested in creating your own quiz, you could sign up for an account or hit us up through Interact ai, which will also be linked in the show notes for you. Bye. Do you guys have any last minute thoughts or are we outta [00:33:00] here? I sort of have one more thing. I’m so, so, so, sorry Jackie. I wasn’t gonna say, I was gonna say, I was looking at Jackie and I was like, I feel like she has something more to say.

I’m gonna say it because I meant to say this earlier and I forgot. And it’s for, it’s the, there are some templates that you can use. So check out the quiz templates. ’cause there are some product recommendation templates in there, but one that stands out that is like a direct sale from the quiz result page is, which C R M should I use?

And I, I say this because which c r m should I use? People who are looking at blogs of like, comparing different softwares, flow desks, active campaign, awe, or whatever they already know that they need this software, right? They’re already invested in, they’ve decided I need to purchase this thing, but I have to decide which one to buy, right?

So if you do have a review site especially with affiliate links, that’s a really great way and a super simple way to, to get people to the right products. So it’s, which c r m do you should you use? It’s just questions on, you know, a little bit more about your business, how and how [00:34:00] complex does the system need to be.

And then there’s a simple system that’s cheap or maybe even a free plan. There’s like a middle way one, and then one that’s gets very technical maybe for people who are further along in business. And that’s the quiz that I think sells or can sell directly from the result page because those people already know they want to purchase something.

I’m done. We’ll also link that one just so you guys can see it. Yeah, that’s a good one. But thank you for that, Jess. You’re welcome. Well, thank you guys for listening, and we will see you next time. Bye bye. Bye everyone.

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Jessmyn Solana

Jessmyn Solana is the Partner Program Manager of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Jessmyn loves binge watching thriller and sci-fi shows, cuddling with her fluffy dog, and traveling to places she's never been before.