Ep. 121

Unlocking the Secrets to Effective Quiz Ads with Melissa Litchfield with Melissa Litchfield

Welcome to another episode of Interact’s Grow Podcast, where we share insights and strategies to help you scale your business. Today, we’re excited to have Melissa Litchfield, Paid Advertising and Funnel Strategist, with us to answer your burning questions about running successful ads with your quiz!

In this episode, Melissa shares how quizzes can be a game-changer in the world of digital advertising and provides practical tips on crafting quiz questions that resonate with your target audience, optimizing quiz ads for maximum impact, and analyzing data to refine your marketing strategies.

Join us as we uncover the best practices for leveraging quizzes in your advertising efforts, straight from the expert herself, Melissa! Tune in to learn how to make your ads more interactive, personalized, and effective in reaching your marketing goals.

Make a quiz in minutes with InteractAI

Learn more about Melissa and Litchfield Media

Hi everyone, welcome back to another episode of Interact’s Grow podcast. I’m Jesy and I’m filling in for Jessmyn today and I’m here with Jackie and our very special guest Melissa Litchfield. Melissa is a paid Advertising and funnels expert, and we are super excited to have her on here today because we would get a lot of questions about ads with quizzes and pretty much just how you can set them up, how you can run them.

And she’s been a partner with Interact for a while now, if you wanted to introduce yourself a little bit, Melissa, and tell us a little bit about what you do. Yeah, thanks so much for having me. And technically this is my second time on the podcast, but I’m super excited to kind of chat and dive deeper into ads and quiz funnels.

But yeah, I am basically the owner and founder of a digital advertising agency that specializes in paid traffic and strategic profitable funnels for online entrepreneurs and service providers. So yeah, it’s a little bit about me. Super cool. Yeah, I’ve actually seen you on Instagram sharing about like ads that you’ve run for clients with quizzes.

And I think that’s kind of how we first connected on Instagram. And ever since then, I was like, Oh, like we have any questions about ads or if our audience or customers has questions, we should definitely run to Melissa. Cause she knows what she’s doing. Yeah, yeah, and I feel like 2022 might have been like the height of quizzes.

I felt like a lot of my clients were doing quiz funnels that year. We even built a couple quiz funnels on Tri Interact. So yeah, I’m definitely well versed in like the back end of things, running ads to it, figuring out tracking, how to kind of set up the different quiz funnels inside of Interact. So that way you have like one for organic, one for paid.

So I’m sure we’ll chat a lot more about that too. Melissa, is there a certain place to start when thinking about running an ad to a quiz? Like, is there a certain order that we should go in or should we just start asking you the most asked questions that we get from our customers? We could start there. I just to quickly answer your question about, like, where to start, where to begin with.

I think a good funnel audit. Would be probably the best option to start with prior to just like racing tags manager and putting up an ad. You really want to make sure that you have, you know, the correct amount of pages that you need. Right? For tracking after each quiz result is shown to a lead, you want to make sure that you have appropriate, like, tagging set up, you know, and integrated accurately with your email service provider, and you also want to test the quiz funnel.

I can’t emphasize how important that is. Please test your quiz funnel to make sure that it is firing the tracking appropriately redirecting to the correct page. Getting that 1st email confirmation, there’s so many different like funnel pieces, you know, that is kind of like associated with the quiz funnel itself.

So, uh, so Melissa, something that we get asked often is with ad tracking system. So, should you be looking elsewhere at ad tracking, or are you looking within interact like, within interact analytics, you talked about, like, setting up the right number of pages. So, like, let’s let’s dive into that 1st, I guess.

Yeah, well, depending on how many results you have within the quiz and how you want to set up your funnel. I mean, you can kind of go 2 different ways, right? You can choose to host all your quiz result pages inside of interact, or you can choose the option to redirect. Each individual quiz result to a dedicated page on your website.

Right? I personally like the dedicated page only because I have more flexibility in design. Nothing against try interact, but I think it’s like a great option. Right? If you’re brand new. You want to just get the quiz funnel up like quickly to start driving organic traffic through it. But I do like if you’re going to build a completely like full final build for a quiz and you’re driving leads to an actual paid offer, that’s when I love to use like a dedicated page on your website.

So that way you can implement like a tripwire or, you know, a checkout page. So you just have a little bit more design flexibility. I got some like funnel flexibility in terms of like offering where they go next. If you basically redirect everybody to like your own page, you know, on your domain. And just for anybody listening.

Yeah, go ahead, Jesse. I’ll just say, I think we usually recommend people to to redirect as much as possible because even from there, I’m sure if you’re running ads, you can get more info. You know, how long people are staying on that page where they’re clicking to next. So that’s on straight in line with what we’ve been hearing to.

Yeah, yeah, go ahead. I was going to say, unless you guys want to roll out a heat map function in the future, I think the benefit right is to be able to, you know, integrate any sort of like widget or software or additional platform. On your own domain, because you have more control with, like, you know, codes and stuff like that.

So, yeah, and I was just going to high level, like, the tech setup of that is once you have your quiz built in interact, you’re using the embed code function to embed the front. I guess you could either create your own quiz cover, right? And then turn off the interact quiz cover, but you’re essentially embedding your quiz onto a domain that you own or landing page that you want.

And then same thing, you’re redirecting after they’ve answered the quiz questions. You’re redirecting to the specific URL that you’ve built the quiz results on so that it’s not staying with an interact. Correct. Yeah. So, I mean, there is a direct integration, right? With the meta pixel and also the GA for integration, which was newly released.

But I think a good practice is to try traffic. As much as possible back to your website, because that’s essentially the real estate that you own. Right? So, I mean, there is tracking integrated already with try interact. So you don’t have to necessarily need to use your own website pages, but I think it’s a good habit.

To get in to kind of, like, train your traffic, right? To, like, go to the website, go to this page, like, view it, click here, click there, so we can start tracking that type of behavior on, you know, those pages as well. Is there a way to tell? I think the number 1 question I get asked is. Hey, Jackie, my quiz is not working because I’m running ads to it and nobody’s taking it.

How do you know if it’s the ad that’s not working? Maybe you’re targeting the wrong people or there’s something else, or is it the quiz that’s not working? What would you say to somebody who’s struggling with that? Yeah, well, I guess you could One double check if you have the correct optimization set up, right?

So for creating a ad campaign inside of meta, you have a couple different options, right? For a campaign objective, like what is your end goal here? And if you’re driving traffic to a quiz, you ultimately do want them to take action, right? You want them to perform. A certain action leave the ad and then further enter the information and that is what we call a lead in marketing.

So we’re acquiring the lead by an exchange, you know, giving them these quiz results, and maybe there’s more value information on the results page, which I highly recommend, um, but from that specific action. Like you want to essentially convert as many clicks or views from your page as possible. So that kind of brings us back to the correct campaign objective if you are obviously wanting leads, right?

So you want to make sure you pick a lead campaign objective. So It used to be called a conversion objective. Now they’ve kind of separated leads and sales out. So it’s like very clear, right? It’s very clearly defined when you set up your ad. So I guess I would say that’s like the one thing to double check, right?

Make sure you’re not driving traffic because they’re kind of like telling meta. Okay. I want you to find other people that will just perform a click. So that’s essentially a traffic objective versus okay. I want you to find people that are actually going to opt in and give me their name and email. So. I would say, look at that 1st, and then I would also look to see how many link clicks are you actually getting from the ad right?

Because then it could be like a quiz title issue, right? Or it’s not like enticing enough. Maybe it’s a little too basic, or maybe there’s like, 50 other quizzes out there with the same title. So that would be probably my top 2 areas to look at because more more likely than not, people are probably clicking to the ad, but they’re not.

Basically, they don’t really see the benefit, right? To taking the actual quiz. Like, how is it actually going to benefit them? What is the small, tiny little win that they are basically going to see, right? After taking the quiz, I also feel like I’ve heard a lot of people when they start running ads is that, you know, they’re getting a lot of reach and like, maybe they’re getting some clicks.

But I’m wondering, you know, when you’re getting a lot of reach and you’re not getting a lot of engagement, it could be like the quiz title. Could it also be that, you know, they’ve set too large of a net for their audience size or like they haven’t targeted enough? Cool. It could cost, sorry. It could possibly be that, but I have a feeling.

That with that type of scenario, they probably have the wrong objective, right? They’re probably optimizing their ad for reach or when they want to be optimizing for leads. So if it is an audience issue, right? And you’re not seeing any conversions, like, you’re seeing clicks and whatnot. I would look at the click through rate.

That’s going to give you like a little indication of, okay. Is my creative resonating with the people that we are targeting? Right. So, yeah, those are a couple of different areas to look at, but yeah. Would that mean Melissa, would that mean if like, let’s say you’re like, Jesse was saying, you’re seeing a lot of clicks, but then they’re not going through your quiz.

If you’re saying, look at your click through rate, is it just to see like, Hey, these people are clicking on the ad. So like, that must mean the creative is good, but they’re not taking the quiz. Therefore, I know. The ad type is probably wrong because they’re interested. Therefore they’re clicking, or is that the wrong assumption?

There’s a couple of different clicks. Yeah. So there is a metric that’s called clicks parentheses all. And that basically means everyone that like looked at the ad, right. They either clicked learn more, see more, you know, they’ve expanded the ad. Or maybe they looked at the comments. So that’s your click metric for CTR, but then they have a link CTR metric, which is the link clicks, right?

The link click through rate. So you kind of want to look for both of those. So, 1, you want to be stopping the scroll, right? That’s your. Clicks, like CTR metric, but then you also wanna take it a step further and have them click through, right? It’s one thing to stop the scroll, but if you’re not getting them to click through to the actual quiz, you kind of lost ’em.

Right? And you’re probably losing a lot of many. So look at those two metrics. It usually, I usually look for like a two to one ratio. So example, if the overall CTR is a 2%, you know, ideally, you’d want the link CTR to be half of that. So, like, 1%. So, yeah, I’d look at that 1st, but more than likely if you’re getting clicks, right?

Or link clicks all the way to the page, but you’re not seeing conversions or leads, right? Taking the actual quiz. It’s probably the title and like, whatever copy is on. That quiz page. Yeah, that’s really interesting. I personally have not set up a quiz ad before, but I didn’t know that. It, like, clicking on the comment section or expanding that even count those clicks because I do that often when I see ads.

So that’s super interesting. So, yeah, a good metric to look at, because it’s showing interest, right? It’s showing that you are reaching people that are interested in the copy and the creative and what you have to say in the ad. But yeah, take it a step further and obviously we want link clicks, right? So that’s usually where, like, the headlines kind of come into play.

That’s super interesting. Is there a difference in terms of the audience size or like the reach that you want the ad to have for somebody who is a business who is solely online? Right? So you can help really anybody in the world versus somebody who let’s say is a photographer and they’re limited to a specific area.

We had a quiz. We had like an ad. Course, so to speak that we use in, in there, I learned the audience size for conversion ad could be like one to 5 million, but then a photographer who’s from maybe a smaller town or region who only services 50, 000 people maximum. What is that? What, what does that person do?

Like, what should they look at or do differently? Well, a couple of different caveats, right? And I’ll, I’ll probably play devil’s advocate here because I’ve seen, I’ve seen both convert right. Large audiences, anywhere from like one to 5 million plus, and I’ve also seen small audiences convert. So I really think it depends on like the industry and the niche that you’re in.

Plus the actual, like. Title of the quiz, like, how enticing is it that it really draws in people and they’re like, oh, my God, I, like, really want to know my results, you know, type of thing. Sorry, I lost my train of thought, but but yeah, so what it really comes down to is. Is the audience big enough that it reaches at least like, 1000 people in a given day and ads manager will tell you that on the outset level.

So, I think the biggest, like, sign is that if the audience is too small, usually you’ll see that the ad set or the ad campaign itself is just not spending money. So, I mean, take that with a grain of salt. I don’t want to say that, like, you know, on a blanket statement. The audience size has to be this or this really don’t know to test.

So sometimes it helps to just add in additional interests that are related to, you know, say that photographer that’s local, right? Maybe you can expand. Like, the local targeting a little bit or honestly, for, like, local photographers, I may suggest that maybe Google ads would be a better option for them.

Right? So you just kind of have to think like, okay, where your potential audience, like, where do they live? Could it be anywhere in the U. S. Or you kind of limited to like a brick and mortar type of like belly to belly service. So I may like my recommendations of like where you should spend your ad dollars may differ depending on the type of services that you provide.

That’s super. I also just thinking about this, what if an ad is performing really well, you know, you’re getting a lot of clicks, you’re getting a lot of leads on your quiz. Is there kind of a way to know if those are going to be quality leads? Or have you seen Like ads collecting a lot of leads that, you know, don’t ever like, really turn into sales.

Is there a way to kind of like, see that early on or do you have to run it for a while and, you know, put them through a sales funnel? I’m curious about that. Definitely have to put them through some sort of like, nurture sequence and then a sales funnel, right? Because those more than likely your leads that are coming into a quiz are.

Mostly cold bleeds, right? They don’t know you yet. They’re brand new to you. This was like the first time getting to know you’re interacting with you and to pitch them right away, depending on how much it is, right? It’s more than likely probably not going to convert because of a few different factors. So I would say if your product is more like a low ticket offer, like something below 45, you could test that as like a trip wire after they take the quiz.

But if you’re trying to get them to convert into a high ticket offer, right? Like, say, you’re a photographer and your fees are like 3, 000 for an event, probably need to put them into a nurture sequence, right? So if, if there’s any photographers listening, you should really put them into a nurture sequence after the quiz.

And then drive them to book a call with you, because, I mean, most people want to learn more about those type of services and get on a phone call with somebody prior to, you know, signing a contract and forking over. You know, 5 figures or something like that, so it makes sense.

Is there do you have a take on I feel like we talked about this, maybe with Josh or maybe when we have the quiz collective, what do you say to people who. What am I trying to say? I guess. What are your thoughts on testing the funnel organically, making sure it works and then running an ad versus just going straight to ads?

Is there like a right or wrong way to do that? 100 percent I will say, if you have the audience to push and yeah, to get organic traffic to come through the funnel before pushing paid traffic 100%, I would recommend that. Yeah. And the client that we did build a quiz funnel and try to interact with. And I think it was 2022.

I did recommend her push organic traffic through that. And there was a series of, you know, low ticket offers within that funnel. So that was kind of like 1 of the metrics that I was looking for. Like, okay, what are the conversion rates? Like, what are the email open rates? What are the email click through rates?

Are we getting enough people from the emails? To actually visit that sales page for that, you know, low ticket thing. So, so, yeah, organic traffic is always like the best bet to kind of test to see how it converts. It will honestly give you a lot of insight, a lot of data. And, you know, in case you need to tweak something before running paid traffic to it.

Yeah, it sounds like I think a lot of our customers that to set up ads and start running them I think a lot of them deal with low organic traffic, you know, so jumping into it is hard What would you kind of recommend as best practices for someone who doesn’t have a lot of organic traffic traffic? Yeah.

I would say there’s a couple other like marketing avenues that you can take, right? You could be a part of a virtual summit and kind of use your quiz as like a lead gen, right? And usually with virtual summits, you’re at least getting like two to 300 potential leads that could opt into your lead magnet.

You could also share it inside of Facebook, right? So I feel like people that don’t have a large organic following themselves, Could also tap into other people’s audiences. So don’t feel like you’re like, your only option is ads. There’s other avenues. So I think you could get creative, right? Think outside the box.

How can you drive as much traffic as possible without, you know, like, your only option is paid traffic type of thing. That’s a good note. We know that quizzes, we know that quizzes convert higher. For somebody who doesn’t have the organic reach at this point, who’s trying to grow, would you encourage them to use a quiz versus a different lead magnet opt in or like maybe just overall strategy to try to attract more people and build value and share what they want to share?

You know what? Honestly, it comes down to the actual quiz itself, right? Because I, I do see, you know, lead magnets convert. Perfectly fine, and I’ve seen some quizzes that don’t convert as well. So I think it really comes down to, like, the type of quiz it is the type of industry you’re in and the type of questions that you’re asking.

Right? Because I’ve seen some questions that are. Are kind of pretty basic, and, you know, I don’t want to be rude, but like, boring to take is probably not going to result in any sort of, like, conversion metric, you know. Yeah, so really just getting clear on who it is that you’re talking to, why you want to talk to them, because even an ebook, right, that was, that’s written on a topic that’s not in line with who you’re chatting with is not going to convert either.

Mm hmm. Yeah. Yeah. And I, I mean, I don’t. I’m not going to say everybody does this, but if you’re not utilizing, like, the results page to provide them more information around why they got the type of results they had and giving them some sort of solution, right? To solve that issue as it pertains to that quiz result.

I mean, that’s 1 miss opportunity, right? And then there’s several other opportunities that you can still pitch them. Within your email sequence, right? But yeah, so lots of different factors, right? With funnels and quizzes in general, lots of things to look at in terms of like, oh, is this quiz converting?

Or are we losing a lot of people? Right? On question a, I think sometimes quizzes can be So long, and especially if you’re running paid traffic to something, I feel like eight or less questions is necessary, right? Cause people have a short attention span. So, yeah. And when you’re working with eight or less, we even say six or less.

Sometimes every question has to be good. It can’t be like boring. Like yeah, no fluff. That’s hard. Hmm. Yeah. So, I mean, you know, some people want to collect as much information as possible, which I get that, but in terms of keeping, you know, people sustained all the way through the end and to prevent like a massive drop off rate, the less questions, the better, but yeah, it really comes down to like the type of question, right?

And also the results, like what sort of information are you giving them on the results page? When does the cost per click come into play? I think a lot of people want to run ads to quizzes because they, they hear that the cost per click is going to be much lower, or they’ve seen examples where it can be much lower.

When do you really start looking at that metric of like, okay, the funnel is working. I’m getting people to the right place. They’re taking this quiz. Now, how do I reduce the amount that I’m paying to get more people to do that? Right, yeah, and cost per click will basically tie into, like, the creative that you’re testing as well.

Right? So I would also look at, like, the CTR link CTR. Like, are you getting a high percentage there? More than likely that will usually help the cost per click, but also look at the cost per lead. Right? How much is it? Basically costing you to acquire that person’s name and email address, um, and then optimizing your ad.

I think a lot of people kind of set it up and forget about it. Right? So, if you want to optimize and lower the cost per click, and also the cost per lead, you know, you should be looking at the ads and looking at the different metrics to see, okay, how can I improve. You know, as many are getting people as many people as I can write to the landing page.

So that way they, they actually start the quiz and take it. So, yeah. Do you think it’s easier to like for someone who’s new to ads, is it easier for them to start with advertising on Meta versus Google? I guess it depends. Depends how much time you have to dedicate, right? I wouldn’t say like, Google is any less complicated than that.

But I do feel like majority of the advertising platforms, at least for the social ones, do mimic ads manager, like meta ads manager. So, for instance, you learn meta ads, and then you want to go to tick tock. Like, I mean, it looks very similar. So I feel like if you do learn meta ads manager, at least you’re set up for some success.

Cause you’ll know how to pretty much finagle it and any other platform carries over. We actually were testing running ads. I think last year, like, toward the end of the year, and we were testing out running them in different languages to different countries. And that was definitely a learning curve for us, not only translating our copy into different languages, but, you know, our result pages and everything.

And I just remember being in analytics and being like, oh, my goodness, there’s so much to learn and so many different things to set up and optimize that. I was like, this is why people hire things for this. This is a lot for, you know. Solopreneur to, and so many different tutorials online. Like it was just so much.

And even then when it’s like, Oh, can we optimize it more? You don’t even know like what to touch to optimize it, you know? So it’s always, it seems like a lot. I know, and so speaking of like, you know, small business owners, but like a small budget, you know, for marketing sometimes it is beneficial if you can schedule like a 1 on 1 call or a consultation with an ad expert.

So that way, you just like, have that peace of mind, like, okay, the tracking is set up appropriately. Like, is everything redirecting the correct way? Are all of the emails set up correctly? Like, are they going to send on the right day or the right wait time? So sometimes it helps to just, you know, book a consultation with somebody, get like an expert to review the funnel for you.

Just so you’re, you have like a peace of mind. So that way, when you do set up the ads, okay, everything is looking good. Running it on your own is just, it is overwhelming. I’m not going to lie. This is. Why people pay me and it literally is, you know, built an agency around it. So, yeah, it’s not for the week for sure.

Also, Melissa, there’s something you want to speak to at GA4 that make like with GA4 that makes sense to connect with ads. I could just briefly touch, like, you know, make sure you integrate GA4 with your quiz, if. You know, you want some, like, additional tracking on top of meta ads manager, because I mean, it is well known that like ads manager is not 100 percent accurate all the time, so have that, like, additional sort of measure, you know, in the back end.

I think it’s good protocol, you know, especially if you are investing so much of your money, you know, on ads already might as well have the extra tracking, you know, installed. That makes sense. There are some, like, 3rd party tracking software that, like, people rave about, but, you know, just from personal experience.

They’re not, I hate to be the better bad news, but, like, nothing is perfect. So that’s why I tell all my clients, like, let’s separate, like, duplicate the quiz. You know, you guys have tags now in the software, you can tag one quiz to be organic, one to be ads. Also add a tag on the back end of your email marketing software for paid traffic.

So that way, you know, the, the paid tag follows them through the funnel. So, and I, and it’s good to like separate the results too. So that way you can clearly see, okay, five leads came in to the quiz funnel like yesterday. Like what is meta ads manager saying? Yeah, so if you’re running ads on Meta and Google and you have your quiz on your website, you should have three separate quizzes.

Well, for Google, I would say that’s not a big issue because more than likely, you’re sending people just to like your website page, right? So they’re probably going to be clicking around people on people that use Google. I just have a different search intent, right? You have a different intent. Versus meta ads, you’re kind of, like, interrupting their day.

Right? People are typing to Google. They’re searching for a specific thing. So if they happen to come to your website and opt in you can utilize, like, UTM parameters, right? Within, like, your Google ads. So that way, you know, exactly, like, in Google analytics for, like, who is coming from the Google ads, right?

Because that 1st, initial link Is going to be, you know, has like a parameter attached to it. But I do like having the separate, um, quizzes inside of try interact. It’s clearly labeled from organic to meta because for most of my clients, right? They already have an existing audience. So, it’s usually like, a flood of organic people, and then, like, a trickle, like, a constant trickle because of the ads are constantly running.

So it’s nice to see. Those different shoes differentiators to like, between. You know, like the conversion rate or the start to completion rate in comparison to, like, paid and organic. So it’s always nice to see, like, oh, this is like, how the, the paid version of the quiz is converting versus organic. So, I just want to mention this to when we say have multiple quizzes, they’re just duplicated quizzes within your interact account.

So it’s really just. The same quiz, you’re making one quiz, but you’re duplicating it and tagging it. And in track saying this one is on my website, so it’s organic. And this one is on meta or Google ads or wherever you might be running ads to it. Right? Yeah, exactly. Yep. Although I will say 1 thing is, like, I noticed when you duplicate a quiz, you just have to reintegrate everything.

Like, just kind of like, double check the redirects because I did that 1 time and I didn’t check and I was like, oh, the tag. Yes. I’ll add you to my feature request card where I have, we’ve requested that specific thing when we duplicate, can it just stay connected? But yeah, that’s a really good point.

Very over pleased too. Yeah. That’s a really good point when you’re running the ad, especially when you’re running the ad, because you’re paying to do that. Make sure that you’re testing the quiz and the. You said this in the beginning, Melissa, your pages are set up properly. So that you’re going from the quiz cover through the questions to the right result, they’re able to subscribe because I’ve seen a handful of quizzes to that they weren’t fully connected and, or even organically, they shared them out and it got a ton of views.

It got a ton of completions, but they got no leads because they just didn’t test the email function. It wasn’t published properly. So very good call out there. That’s happened to one of my clients too. On the organic side as well, and she was bummed because she’s like, oh, my God, I had, you know, a 100 people, like, complete the quiz, but where are the we

integrate, but that’s a good organic test, right? Like, that must mean her funnel worked. If that many people got to the result page to something that she could potentially start running ads to with that sort of reinforcement. Exactly this kind of brought to thought just 1 more thought is. Do you think if you’re running an ad with a quiz, should you have the skip button enabled or disabled?

Like, do people get to skip to get to the result or should you force the opt in? Where’s the opt in? Yeah because then there’s what incentive do they have to actually opt in? If they already have the results that may be crucial to other people. But again, if you’re running ads and you’re paying. For people to potentially, you know, basically opt into your email list.

Yeah, you kind of want. To to collect their email before you show them the results, because then they just have no further incentive to opt in from there. Yeah, are there any I have 1 last question. I always do this 1 last thing. Are there any trends that people should be looking for Melissa? So, like, time of year that you run an ad certain keywords that you should try targeting and maybe I’m thinking, because obviously this could be very different based on your industry, your nation, all of that.

But like, the Super Bowl is coming up. Is that a good or bad time? New Year’s just happened. So, like, are there certain trends people should be paying attention to our timelines when it comes to running ads that. Could help them even more honestly, there is no like set time. I would say quarter 4 is usually, you know, more expensive than any other quarter, just because you have everybody advertising at that same time.

But for Legion, I really, I don’t tell my clients to turn off their ads. Like Legion is fine. We even, we may scale back ad spend, but we never completely turn off ads in quarter 4. Yeah, I, I honestly say there really is no like, you know, Good time, bad time. And again, it depends on your niche. Like, some businesses say they’re super slow in the summer and then, you know, my winters are usually pretty slow.

But like, this January, I had the busiest January effort for so yeah, I feel like it just depends. But yeah, for for a quiz, I feel like the best quizzes and you can let me know if what you see on your end, but. The themed ones get the best interaction. Right? So, like, I’ve seen some, like, I’ve seen, like, a friend seemed sort of quiz and I’ve seen, like, a traffic superpower quiz, right?

Where they made, like, each result, like, related back to, like, a superhero power or something. So I feel like if you can kind of theme it and relate it back to the industry you’re in and make it more engaging more than likely going to see more people convert from that quiz. Yeah, I like that. And I would, I would agree with you.

I think that’s like the BuzzFeed quizzes that we all know and love, right? Like they’re the, they’re the trendy things, but they will not work if it’s too far removed from your business. If you’re trying too hard to be too clever to make that connection of like, which friends character are you, but it has no relation back to the thing that you’re going to support them with.

That’s when those types of quizzes fail. So I totally agree that you can use BuzzFeed style quizzes to your advantage, but just make sure it makes sense for your business. Right, right. Yeah. And to your whole, like, what friends personality you are, I feel like those are so overdone. Right. But if you can maybe tie in the quiz question and relate it back to a specific character, or maybe like that type of personality they have, um, then I feel like that’s fine.

But yeah, the whole, like, you know, what type of entrepreneur you are, it’s just kind of like playing out, you know? Jackie, do you have any final questions for Melissa based on anything we’ve gotten in? No, I guess just Melissa, any final words or thoughts or comments, best practices that you wanna share with everybody listening before we go?

Gosh, I feel like we covered so much . But yeah, I mean, I feel like most people. May feel like it seems overwhelming, right? Daunting, but like, take the baby steps, you know, maybe 1 day work on the quiz questions and the next day work on making the quiz questions pretty with like a gift for something, you know, so, like, just start small and eventually you will have your quiz.

But, yeah, it is a lot of stuff, so I feel like better to take your time and make sure it’s set up. Right versus brushing it and putting out like, you know, a poor quality quiz. So that’s actually a great segue into. We’re finally announcing officially interact. AI is available. And so that’s a great way for anybody.

Who’s wanting to make a really stellar quiz to get started. So it’s. Probably not going to be like the quiz that you get back from AI isn’t going to be the final one that you’re going to want to run ads to, but it’s a great way to get started based on your website, based on your content that you’ve already written to have a quiz written for you in your voice, and then optimize it with, like Melissa said, you know, can you relate that to friends characters?

If that’s what relates to your audience? What is it that you need to know about these people? What do they want to know about themselves? And then making sure they get to the right result. And then you have something that much faster that you can start running an ad to. Okay. We’re sharing organically, whichever you decide to do and Melissa, where can our audience find you if they want to learn more or just get in touch with you?

Yeah. So I’m on threads and Instagram. I know we talked about threads earlier, but same handle Litchfield media. I’m also on Tik TOK, same handle as well, but I’ve been thoroughly loving threads, so I’m probably find me there. Or you can visit our website, which filled media. org. Perfect. Awesome. Thank you so much.

Thank you, Jackie. Thank you, Melissa. And for our listeners, if you have any questions about ads, let us know, drop comments on our YouTube, anywhere else, write us in at contact that try interact. com and we will see you next time. Bye. Thank you. Thanks, Melissa.

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Jessmyn Solana

Jessmyn Solana is the Partner Program Manager of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Jessmyn loves binge watching thriller and sci-fi shows, cuddling with her fluffy dog, and traveling to places she's never been before.