Ep. 117

Why People Love to Hate Pop-ups with Team Interact

Welcome to another episode of Interact’s Grow Podcast, where we share insights and strategies to help you scale your business. In this episode, we dive into the world of pop-ups, and why they elicit such strong reactions from users.

Jessmyn Solana, along with Jesy and Jackie, discuss the pros and cons of pop-ups, their relevance in today’s online businesses, and how they can be effectively integrated with your quizzes. They explore why pop-ups can be both loved and hated, and how their effectiveness often depends on their relevance and timing.

Whether you’re a fan of pop-ups or not, this episode is packed with valuable insights into how they can be used effectively in your marketing strategy. Tune in to learn more about the art and science of pop-ups, and how they can be used to boost engagement with your quizzes.

How to Create a Quiz Pop-up in WordPress

Hi guys, and welcome back to Interact’s Grow podcast. So great to be with you. As always, I’m your host, Jessmyn Solana, and we do have Jesy and Jackie here today. Damaris, we miss you. Shout out to Damaris. Who couldn’t make it this week. Um, but today we have a pretty fun topic. I know we’ve been talking a lot about quizzes, a lot about the new year and AI.

So this one is a little old school, but still very relevant in online businesses today, but pop ups and why people love to hate them or hate to love them, I guess you could say, and, um, we’re going to talk a little bit through like sort of. Why they’re good, why people don’t like them, and then maybe a little bit of like best practices, how they relate back to your quiz, because we do allow that as a function.

Um, and I’ve seen it work really well. So, first and foremost, I guess let’s kind of, I kind of want to jump into why we don’t like them. And I guess like we can talk about in general, but I know Jackie, you had a really good reason for this. So. Take us away. Yeah, I feel like every time I see a pop up, it’s when I’m like, I’m googling something I get on the web page.

I’m looking for something specific. I can’t even think of an example, but I’m looking for something and you get on the website and then all these things start popping in your face and they’re just distracting. They seem irrelevant. They’re not on the topic of what I’m looking for. Or they pop up so fast that when you get on the page, the pop up is there before the website content is that I’m like, without even thinking I’m exiting out of it before I can even read what it would have said.

I don’t know. Call me impatient, I guess. But that is why I’m not a fan of pop ups. And I guess it probably is because it’s always been a case where it’s not the thing that I got onto that webpage for. It’s not what I’m looking for. It’s not relevant to me. Therefore, it’s a distraction. It’s in my way. Or I, I deem that website not credible.

Oh, they don’t have what I’m looking for. Let me go to something else. Right. Do you think that like the instinct to X out has to do with how bad pop ups started out like years and years and years ago? Like it’s, it’s kind of a muscle memory to just be, I don’t know, like, I know I X out when I’m in the middle of reading a blog post or I’m looking at something very specific, kind of like what you’re saying, it comes up and I don’t even think about it.

It’s just my hand automatically moves over there. No, I think mine does too. And maybe, I don’t know, like what were pop ups like back in the day that I hated them so much, I started doing that. I think maybe it has something to do with ads too. Like if you’re seeing a bunch of ads on the page and then you get a pop up, I’m like, oh, this is an ad.

I don’t even want to see it, you know, like stop tracking me. Uh, so maybe it has something to do with that, but now I’m going to pay closer attention. Well, I’m just going to make an offhand stop and read the pop up. Something that stuck out to me while you were talking, though, was that you notice it’s irrelevant a lot of the time.

And I wonder if kind of like, you know, playing devil’s advocate and going on the other side of this, of like, why some pop ups actually work really well, is Maybe that’s the big thing is like, it needs to be relevant to the rest of your content. And so maybe there’s like a bigger strategy there of, you know, having your business niche down enough to where all of your content is relevant.

And so if you’re going to have something like a pop up, people might not even really look at it. How do you, you know, catch their attention quick enough. So that they’re like, Oh, actually, I do want to look at this and maybe click on it. Yeah, and, or I would add to that, maybe it’s that they’re putting a pop up on all of their pages when it should only relate to a set few.

So, it’s very easy, especially with Intract. To enable a pop up on all of your sites based on the URL that you’re using. But paying, taking the time to pay more attention to which pages do you not want that to appear on because there’s other calls to actions they should be taking, or it’s just more distracting.

So taking that extra time to figure out what those pages are and making sure it doesn’t appear there. Or adding a hiatus. So, like, once I see it one time, don’t send it to me. Please. Anymore. You know, like, I didn’t. Let me do my thing. This whole thing just, like, kind of made me think about why, what I really hated about older or pop ups, like, back in the day is that sometimes I feel like they used to, like, take up the whole screen or even, like, a big.

Portion of it, and I’d be looking for that little X to click out for so long. And I will say I haven’t seen that in a while. So, you know, we’re evolving, we’re doing better. But I think it used to be really hard to click outta them. And then the other times that I really don’t enjoy popups is when I get to the website and they pop up instantly.

Even if it’s like I’m shopping online for a clothing store, I just got to their website. I haven’t even had a chance to browse or do anything. And they’re like, give me your email and phone number for 25 percent off. And then I’m like, what if I’m going to browse and find something? Like, do I enter it?

Like, what if I don’t like their stuff and I don’t want to be on their list? And then I usually end up exiting out because I just haven’t like bought in yet. So I really wonder if pop ups. Are like a little more targeted or, you know, there’s a little more thought and science behind them to, you know, maybe pop up once I’m in browsing on product pages where I’ve gone a little further, but then I know, like, conflicting, there’s always like the statistic that you have, like, 0.

7 seconds to capture someone’s attention. So I don’t know, I don’t know what the science is behind that, but I think I would like it if they popped up a little later once I’m already like, Oh, Invested into the site. You’re making me think, Jesy, of those exit intent pop ups. So like you’re scrolling on a page, like specifically if I’m looking for clothes or like I’m browsing shopping, not Amazon, but you know, I’m looking to buy something or rather I’m browsing to buy things and I’m like, yeah, maybe I don’t really see anything.

So I go to click X and then it’s like, Oh, wait a second. We’ll give you 25 percent off. And then if something did catch my attention, right. Then it’s like, well, this is probably worth subscribing to because. These things were kind of cool. I got to peruse them, right? Maybe I’ll stay on the page longer.

Maybe you’ll just get my email and then remind me in an email sequence that you’re there and that you have these products. That’s really funny because I actually don’t like the exit intent. I think those are the worst ones and I’ll tell you why, because you’re already like on your way out, you know, and then it’s like, wow, now you’re blocking me from getting to the URL bar or the search bar, whatever it’s called these days.

Um, I do agree that I think they should come later, but, or like on specific pages, like you’ve been browsing and whatnot, but I, I actually don’t like the exit intent because I’m already. I’m already out, you know, and it’s like, that doesn’t mean that I’m going to not come back, but now that I know every time I go near the top of the page, you’re going to give me a pop up.

I’m probably not going to come back to this website again, and that’s just a personal preference, to be honest, but I think it’s just a valid point of view for those who are thinking about pop ups, um, of. Users your users when they’re on your page, like, what kind of experience are they having? Or what do you want them to have?

And I think for, like, let’s say you browsed, I don’t know, maybe I was on the pricing page of someone’s services and then the exit intent came up, I might be like. Oh, if it’s like a bundle or a deal, then yes, maybe, but if I’m like on your home page and then I, you know, make my way up there and there’s an exit intent pop up, I’m a little less inclined to come back because of that.

I also really think it depends on the offer. Like if everything on your website is 40 percent off for the next two days, like tell me that upfront, if you’re just giving me the standard 10 percent off of anything, you know, like maybe give me some time to peruse, but if I think it really just like depends on the offer.

Or, I don’t know, like, you know how in quizzes we talk about, like, imagine, like, you’re in a store, like, imagine you have a storefront, you’re not running, like, a digital online business, like, what if we think about pop ups that way, like, if someone walked into your store, would you be like, hey, 10 percent off, or would you let them walk around a bit and be like, oh, by the way, just so you know, like, if you buy two shirts, you get a free pair of socks today, like, what is gonna be more, or as they’re walking out the door, like, by the way, did you know, we’re giving away something, something, so.

I wonder if that’s a different way to think about it. I love that analogy. I think of when I get to the counter and they’re like, if you grab another one of these, you actually get like 50 percent off the second one. And I’m like, okay, all right. Don’t mind if I do. Whenever they do that, I’m always like, well, I think I have to, because otherwise it’d be silly if I don’t, like I’m getting this next one for 50 percent off.

Why wouldn’t I? Right. Right. So it’s actually interesting because that does make me think of what you said earlier, like the science behind it. Like there, there is a, even if you’re just giving something for free, asking them to sign up for your email list, whether that’s like a form or like, um, upcoming event or even a quiz, like there is, there is like a sales tactic there.

Right. Because you’re selling them on giving, giving you their information and it’s like, Hey, well, how do I do that without like being too forward? How do I do that without, you know, being annoying and, you know, giving them enough value in two seconds that they’re like, okay, cool. The other thing that you’re making me think of as we talk through this is when a pop up happens too fast, I don’t know if it’s actually affecting page loads.

Speed or if I just feel like it’s affecting page load speed, because I see the pop up before the actual website. Right. So that’s something to consider as well. Cause if a page is too slow or if I’m not getting to the thing I need fast enough, I’m out thoughts on like, like, cause I’m thinking of like it being too fast, if it comes later, like it allows people to, you know, actually get to know who you are.

What if they’re coming in for the first time and the first thing they see is a pop up. It’s like, I don’t even know who you are. Like, like, I don’t even know if I’m on the right website. And you know, maybe not even for like your user experience sake, but for the sake of your email list, you don’t want just anyone signing up for your email list.

You want people who are like going to say, who are going to buy from you. And. Part of the pop up strategy should be like, I want to capture the right people, not necessarily just capturing anybody. And I feel like the downside or like the, the misconception about pop ups, because that’s how they started out when the internet was really young, was just like in your face, pop up ads, click here, all this stuff.

And now it’s like, well, how do we do this in a way where. It actually makes sense to me as the business owner and to my potential customers, whether or not they’re meant to be here. I think you’re spot on with that. I think just like the way that we’ve been chatting through this, I think we’ve all kind of realized that the pop ups are right away when you get to a website is not what we want to see.

We’re like, I think for any industry, really. Yeah, I mean, a few help docs on like how to set pop ups on different sites through with your quiz, like a quiz pop up. And Josh, when we were making those had recommended at a minimum, there’s a 5 to 10 second delay on because a, it gives the page time to load.

It gives people time to like, get settled on the page. So the fact that it’s coming up a little bit later is less distracting. I mean, yeah, it’s intrusive because it’s right there, right? But it is less distracting because it’s not like up You know, something happening so quickly when you’re trying to just get the website to load, right?

Right? And with that, I do want to start like, segueing into like, why pop ups actually do work. Because I actually think, right, if you do do it, right, and it’s probably has to do with a lot of, like, different testing, you know, have people go to your website and be like, what do you think of. The layout, you know, like, am I putting, am I putting my intro, the introduction to myself in the right place?

Am I putting, you know, an introduction to my services in the right place? Like, does this pop up seem like too much, like how people actually test out your stuff? Um, but why I think they work though, is like when they are popping up at the right time and I’ve been on your website long enough, I will actually look at what your pop up says.

And, you know, going back to relevancy, if it’s relevant to maybe like a blog post that I’m reading or. I’m on a specific, you know, product line of yours, then I will actually read what’s on that, that pop up. And a lot of the times it’s a great place for people to put maybe like we were saying, like a discount or a freebie, or it’s like, Hey, join my email list.

And you’ll hear when the next deal comes out, it’s like, Oh, actually like I am interested in that now. And maybe I will put my name and email in. Yeah, I’m just thinking about all the times that those are really mainly the times that I’ll interact with a pop up or actually catches my attention is once.

You know, even if I’m reading a blog about something, I’m there, you know, they’re asking me something in relation to that blog, or if I’ve gotten to a point that, like, I’m still scrolling down on their website, you know, I saw the. Main header, I read a little bit about like who the person is and then I’m at their services.

I’m kind of like hooked in because if I exit before I get that far, then I’m probably not the right customer. I left for a reason, you know. Right. Right. We see a lot of times quizzes embedded in blogs, right? And I’m going back to the episode that we did with Ron of Ron and Jess Marketing, because they use several different pop ups on different blogs to showcase their different quizzes.

And when Ron was talking about the quizzes that he uses or that he’s created, they’re all specific to like a hike or a river. Um, adventure that you would like rafting. I think they call it, um, that you would want to take. And I originally thought like, okay, you could just have one quiz, right? Like, what type of adventure do you want to take hiking river rafting something else?

And he was like, no, why would I do that? When someone is already on the hiking blog? Right. So that’s where we go into like, if you’re talking to me about river rafting, when I’m trying to learn about hiking, not relevant. So taking the time to really like pare down this quiz needs to go on these blogs. And that quiz needs to go on those blogs was really, really smart on their behalf and is working and converting really well for them.

Um, because someone’s already reading about hikes that they could take, and then they’re able to just, Oh my God, look, I can just answer a few questions and get the hike rather than reading the rest of these. 2000 words. I love that. Honestly, on that note, after that episode, it made me, I, so even with our own blog, I was like, I have this hunch that we do need to use pop ups on blogs because when you have the quiz embedded into the blog post, it looks so seamless that it just looks like an image.

I don’t even know it’s a button. And I mean, at least right. Yeah, like, and it’s just like, if it were a pop up, you could see clearly like, oh, this is a separate thing that you can actually, like, engage with and interact with. Um, but that is a place where I do think pop ups will work. We haven’t, like, quite figured out how to get that on our blog yet as a pop up, but.

That is something that I’m looking into and wanting to get actually, like, put on our website because I, I have this hunch that like all the quizzes that are embedded into our blog posts, nobody’s actually clicking on because they’re like, Oh, yeah, cool. You keep on reading and scrolling, especially on our blog, right?

All about quizzes. It’s like, oh, Shot of one that I should be looking at. I never thought of that. Uh oh. I feel like a blog is kind of, I know we were saying that we don’t love exit intent pop ups, but I feel like a blog is a good place to have a quiz toward the end. Like, if this reader, like, skimmed or read through this whole blog, like, now’s your chance.

Like, they were actually invested in it to hit them with, like, Oh, you just read a blog about 15 skincare products for acne. Like, here’s a quiz to find out, you know. What your next skin care routine should be or something like that. Right. So now that we’ve kind of jumped into like, why quizzes are not my God.

Sorry. So now that we’ve jumped into like, why pop ups kind of aren’t the best in certain, you know, respects, but why they also work really well. Um, I know, unless you’ve been in our software, you may not know that your quiz can actually function as a pop up that you set up in the, in the interact settings.

So let’s talk a little bit about that, because actually, in my time here, I’ve seen people completely hate that feature. I’ve seen them love that feature. They want more. They, like, want more variety and so on, but. In terms of quizzes, what do you guys think is like a best practice if you want to use it as a pop up?

Do you mean in terms of what the pop up looks like? What it looks like, we could talk about copy, talk about the image, all that good stuff. I think right off the bat, I think it needs to match your branding. You know, same font, same colors, like that is just the base of it. Like, make sure that it looks like it belongs on your website.

It’s not a spammy ad coming from somewhere else. Start there for sure. Totally agree. And then next to that, after that, I would say clarity. In as few words as possible, convey your message to me as clearly as possible. So I know exactly why you’re showing me this pop up, what I’m going to get out of it. If I click it, make me really want to click it.

Because that, you know, I came to your page for a certain reason. If you’re going to guide me somewhere else, it’s got to be for the right reasons, you know, so I would say clarity, uh, making sure, well, this kind of goes back to what I said before, but just making sure that it’s relevant, right? It’s clear and it’s relevant for the pages that you’re putting it on.

I have always liked to recommend to people who use a pop up for their quiz to turn off the cover page and go straight into show the 1st question because you’re already asking them a question. Right? Make that 1st question like, really easy to answer. And it’s it’s more of like a hi. Hello. Like, what?

What’s what? I don’t know. What’s your favorite color? I know that’s a terrible first question. It’s the first thing that popped into my head, but something super easy to answer. That’s really relevant to what you have as a service or a product and so on. And instead of like trying to entice them to click that take quiz button, use it as a way to just start a conversation and go right into that first question.

Totally correct me if I’m wrong, but with our pop ups, it doesn’t make them it doesn’t open a new tab or the quiz in the new tab. They can take the quiz right there on the page. They’re on. I think that’s also a huge thing because I sometimes get flustered when I click on something when I just got to a website.

It takes me to a new link. I’m like, I click something spammy, you know, or like, something happened, like, take me back. So I also think that’s a huge plus that right there. You get to engage them. And let’s say. You know, they change their mind halfway through the quiz or they don’t decide to opt in. They don’t lose their spot on your website.

Like you didn’t completely lose them. But when I get sent to a new tab, I’m just like, Oh, where am I? You know, I wasn’t ready for that yet. Totally. Because I’ve seen a bunch of quiz popups where you’re on the website, the quiz pops up and it looks like the quiz cover, you click it. It takes you to the quiz page, it’s the same cover, you have to click it again, and now you can start answering the questions.

So I like what you were saying earlier, uh, Jessmyn, about when you get, if you remove the cover, you could be like, hey, friend, first question, or, you know, something conversational, especially when you’re trying to, like, recommend that they do something, right? Because it feels like you’re talking to somebody and people love to be supported.

So support them through the pop up, through your quiz. Right, like, let’s say you’re an e commerce store and they click on, um, you know, I have skin care concern, dry skin. And then they’re on the page for, let’s say, five to 10 seconds. First question pops up and it’s like, Hey, like. Tell me a little bit about the kind of weather you, you live in, right?

Like super easy has everything to do with, you know, skin type. If I live in a really dry deserty area, then yeah, your skin’s probably going to be a little bit more dry. And you’ll begin to understand like one that answers like a region question. Like, where are my audience? Most with dry skin concerns, mostly living, right?

And then to like, you’ll be able to really understand how many of those people are like, um, in your audience and so on. And then you can go through like your regular quiz, still give them like the same recommendations, but now it’s more of just like, you know, they didn’t even know that they were like.

Really engaging in something like they didn’t have to click that take quiz button and it was in a relevant, you know, place on your website. They were already looking at and that also makes you feel better as the customer because it’s kind of like, okay, this company doesn’t just want me to buy any of their products.

Like, they want me to buy what’s going to work for me and be right for me. And I think that. Builds a lot of trust, but even beyond that, Jesy, I don’t think they’re even making it seem like you have to buy these products. They’re like making it seem like they truly care about our skin, right? They’re like, Oh my God, it feels bad for you.

Have dry skin. It may be the environment is a huge factor in that because you just told me you lived here. These are products that would help you. They’re not even asking for a sale or just like recommending what’s going to work. And we love that as customers. Right. There’s a lot of times where I’m browsing for something online and I’m just like, you know, overload with decisions.

I’m not sure. I’m like, I should just go in to Sephora and see what they think is going to be the best tinted moisturizer for my skin type and blah, blah, blah. But if someone had that online, I’d be like, perfect. I’m happy to give it a shot. Especially wait. I think that’s a good point because especially if you’re like a small business.

When you’re like, you have a skincare line, but you’re not like at the level yet where you’re selling at a big department store, like Sephora or Ulta. And you’re like, well, how do I set myself apart from these really giant companies that are selling in another really giant company? And you can just walk into the store.

It’s like, how do you personalize that experience? And a quiz is great, but then what if it’s like, well, not everybody wants to take a quiz all the time, you know? And it’s like, well, if they’re on a page where it makes sense, go right into question one. Yeah, it really moves like a big barrier to entry. I feel like for small businesses that don’t have brick and mortar stores or they’re not in target and, you know, Walmart and all these bigger stores.

Yeah, I agree. Um, I also had another thought, though, when we were talking about, like, how pop ups or the quiz pop up doesn’t take you out. Of the website, you can still, and this kind of relates to the last week’s episode. You could still redirect your results. I don’t know that I love redirect results. If your quiz is in pop up form, mainly because of what you said, Jesy, like now that makes me think of maybe it is better to leave it in the results page.

The CTA. Um, is the URL that links you to whatever, like product page or service page or so on. Um, yeah, I don’t know. What do you guys think about that? I feel like that would be a great scenario to require the opt in and, or maybe you don’t have to require it, but you tell them you’re emailing the results to them.

So it’s like within the pop up they’re subscribing and then they’re seeing the result page within the pop up still. You’re not taking them elsewhere, but you’re telling them all of the information that you. That you’re about to get is in your inbox. Go check it out. Right. I also think when it comes to pop ups, like, you know, if you’ve been in our product and checked out our templates, a pop up is not the time to have like those long results that we’re going to roll through.

You want it, like I would say, like they should be able to see like an image, their result, maybe like a few sentences and then the CTA button. And with that CTA button, you can take them like, okay, like this was your result. Do you want to browse our products? that are relevant to this or whatever, that’s when you can redirect them.

But definitely don’t make a long result page when you’re using a pop up. So I guess if you have one main quiz for your business, you might have to have like a duplicate with shorter versions if you’re using a pop up. Yeah. Great tests. All tests need to be run, you know? Yeah. Or just like really figure out like, well, what, what’s the goal of my quiz?

You know? And I think pop up. Quiz pop ups are great if it’s that really top of funnel. You don’t even know really who’s coming to your website. You’re just trying to like kind of get them in the door, get them interested. But if your quiz is a little bit further down your funnel, maybe a pop up’s not the best place for it because they’re likely going to be looking around your website and You might want the longer results at that point, right?

Especially if you’re like a coach or, um, you know, a consultant, I’m thinking of this quiz where she’s an author. I actually posted it on our Instagram today. By the time this episode goes out, it’ll be last week, but, um, she uses her quiz as. Sort of like an intro to her book and it gives you, it’s called the perfectionist profile.

So like the results are like what type of perfectionist you are, which is a great segue into like her book. And it’s like, well, my book will give you more information and on what all of this means and what that is and whatnot. But this made me kind of think of like. You know, in that example, hers is not a pop up.

It’s the first, like, link on her page, but I could see how, like, something like that would not be good as a pop up because you want them to read more. You want them to, like, look further and you don’t want them to just be like, okay, cool. Maybe I’ll wait to see what. And like, my point is that, like, depending on the topic, depending on like what your goal is for your quiz, what the point of it is, you may or may not want to use a quiz pop up.

Yeah. I think it really depends on like what you’re offering, what your business is about, but I feel like people used to just throw pop ups up whenever. When you do that, we don’t like it when it’s the right timing, right place. Then we’ll love a pop up. I do also kind of feel like when you, I mean, kind of going back to like going straight into question one, because it’s not asking you to click on a link to go somewhere else, it feels less like that.

What you just said, like those pop ups where it, like, takes you elsewhere, like, it feels really like more like an ad than anything else. Um, so even if you’re not using a quiz pop up, like, make it conversational, make it relevant, make it make sense is all I could really say. Or keep it a quiz pop up, but don’t necessarily call it a quiz, right?

Like it’s a recommender. It’s a chat bot, so to speak, where it’s like, Hey, I’m here to help you find what you’re looking for. Cause I mean, we’re not considering pop ups. Like, you know, when you, I go to so many websites now that have the little chat in the corner and it’s like, Hey, I’m Jackie. If you need anything, just let me know.

I’m down here, but I know that’s not really you, you know, like it’s something automated, whereas a quiz, because you’re choosing a. I mean, chatbots do this as well, but it’s a great way to get in front of people and move them to the right space, whether you’re using it for lead generation or not, but again, it has to be purposeful.

I love that. Yeah, I like vaguely remember, like I was Christmas shopping, and I think I was looking at like nice scotch glass sets or something for my dad, and I think a male might not personally want to spend, you know, a lot of money if they’re into scotch or to run like the nicest scotch glasses, but I remember something popped up, I don’t remember The chat bottle, but I remember the first question was like, Hey, are you shopping for yourself or for someone else?

You know? And I was like, wow. So they know their target audience is usually someone looking for a gift for someone else. Like this is something you would buy. I thought like that would even be a great first quiz question to ask depending on what your product is. I love that because if you are. Purchasing for someone else, you probably know nothing about the product, you know, or like the type of product I should say, not necessarily that brand, but like, even the type of product.

So you could also use branching logic in that sense to be like, okay, well, if there’s. You know, in that case, you’re looking for a gift. Let me help you figure out, you know, based on like your budget, based on the person you’re buying for what makes the most sense. Um, and maybe even in that space, like when you get those emails from their, you know, newsletters, it’s all about like.

Buy something special for that one person in your life and not necessarily like, you know, here’s the next best scotch glass for your Friday nights or whatever they are. I’m like, I don’t drink scotch, but thanks. But like how amazing if you start with a quiz like that, right. And it’s like, okay, now we know Jesy is shopping for her dad and we have her email on father’s day.

Maybe we can. Hey, on Christmas on, I don’t know, any other like days, manly days, whatever. Right. Like, can you, you can like re email these people and be like, well, you bought this last time. I bet your dad would really like these stir sticks or these little like posters or all of these things that would go with the glasses that you, or maybe you didn’t buy the glasses.

So it’s like, Oh, Jesy, these are on sale. I think your dad really liked them. I would be like, Oh my God, he would let me get these. You know, that’s very best. I’d be interested when I’m scrambling three days before Father’s Day and I have not thought of a gift and I’m ready to give him, like, an Amazon gift card.

I’m like, you know what? This is gonna be so much better. Yeah, totally. Right, like, that is actually an interesting, I’d love to do that as a topic one day, of just Sort of like people in your audience who aren’t really your audience, but they’re kind of tangential because of someone in their life. Mm hmm. I would love if Lululemon sent my husband, like, reminders during Valentine’s Day, like, she might like this red jacket or this pink headband.

So we’re gonna sign Jared up later for Lululemon, um, their email list. That would be smart. They should have that. Hilarious. Maybe this is sort of off the topic of a quiz, but that could make a really cool, uh, pop up or you could use a quiz, like what we were talking about with Jesy’s dad for that of like, Jesy’s shopping on Lululemon.

And it’s like, Hey, do you want us to send something to your, I don’t know, like they know your birthday. Right. So it’s like. Do you want to make your birthday wishlist? Like here it is. And we can email it out to your friends. I don’t know, something like that, though, just like, cause I agree. How many times are we like scrambling last minute?

Cause we have to get these gifts or we want to send something or we want to buy something really cool for somebody, but we’re like, what is that cool thing? Like this person has everything, you know, if you were to tell me, remind me and show me, then it’s just so much easier to make the purchase. A way to like expand your audience basically without like, you know, doing too much.

Totally. And then I tell my friends about it and then you have 10 other girls on there who are looking for the same gift. And there you go. Right. I love it. I love it. Okay. So tying it back to pop ups before we do a whole other episode within this episode. How to get your partners to buy you gifts. I’m just kidding.

Um, but for those who have not been inside our product yet, um, if you’re like new to interact or you haven’t touched on pop ups at all, I definitely recommend, um, trying out our new. interact AI because it’s automated these days. It’s still in a soft launch, so it might have some kinks, but definitely go check it out.

That does help you create a freemium account, so you could create your quiz for free and you don’t have to pay it until you are ready to publish. But you can actually go and look at those settings and kind of see like, does a pop up make sense for me? If I do a pop up, what do I want my quiz to look like, play around with it, um, and then get it up on your website and see where it goes.

All in a couple of clicks of your button of your button, a couple buttons in your interactive account enable the pop up. Like, you literally just go to the pop up tab, enable it. You can customize what you want it to look like. And then it’s like, you put your URL in and click save and that’s it. It’ll go.

Do we have a video we could link Jackie like in the show notes? Okay. So we will, we will link that we will link that. Um, but go check that out. And of course, email us. If you guys have any questions, you can reach out to customer support on how pop ups the quiz pop ups work, um, best practices and so on.

And yeah, we’ll see you next time. Bye.

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Jessmyn Solana

Jessmyn Solana is the Partner Program Manager of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Jessmyn loves binge watching thriller and sci-fi shows, cuddling with her fluffy dog, and traveling to places she's never been before.