{"id":1258,"date":"2025-06-04T10:04:21","date_gmt":"2025-06-04T17:04:21","guid":{"rendered":"https:\/\/www.tryinteract.com\/podcast\/?p=1258"},"modified":"2025-06-04T10:04:21","modified_gmt":"2025-06-04T17:04:21","slug":"empathy-driven-marketing-how-quizzes-build-meaningful-connections","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/","title":{"rendered":"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections"},"content":{"rendered":"\n<div id=\"buzzsprout-player-16785014\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1730927\/episodes\/16785014-empathy-driven-marketing-how-quizzes-build-meaningful-connections.js?container_id=buzzsprout-player-16785014&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p>In this conversation, Josh Haynam and Naomi Crellin discuss the transformative power of quizzes in audience engagement. They explore how quizzes can foster empathy, create meaningful dialogue, and enhance user experience. Naomi shares insights on the importance of language, user testing, and personalization in quiz design, using examples from her work with NASA&#8217;s Artemis mission. The discussion emphasizes the need for organizations to understand their audience deeply and to use quizzes as tools for building lasting relationships.<\/p>\n\n\n\n<p>Takeaways<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empathy is crucial in creating engaging business experiences.<\/li>\n\n\n\n<li>Quizzes can facilitate true dialogue with audiences.<\/li>\n\n\n\n<li>User testing is essential for effective quiz design.<\/li>\n\n\n\n<li>Language and word choice significantly impact audience engagement.<\/li>\n\n\n\n<li>Personalization enhances the effectiveness of quizzes.<\/li>\n\n\n\n<li>Quizzes should be seen as conversations, not just data collection tools.<\/li>\n\n\n\n<li>Creating memorable experiences is key to audience retention.<\/li>\n\n\n\n<li>Follow-up resources should be tailored to individual preferences.<\/li>\n\n\n\n<li>Understanding audience needs leads to better engagement strategies.<\/li>\n\n\n\n<li>The shift from demographic-based marketing to personalized engagement is vital.<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more about Naomi and Storycraft Lab:\u00a0<a href=\"https:\/\/www.storycraftlab.com\/\">https:\/\/www.storycraftlab.com\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this conversation, Josh Haynam and Naomi Crellin discuss the transformative power of quizzes in audience engagement. They explore how quizzes can foster empathy, create meaningful dialogue, and enhance user experience. Naomi shares insights on the importance of language, user&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1258","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empathy-Driven Marketing: How Quizzes Build Meaningful Connections | Interact Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections | Interact Podcast\" \/>\n<meta property=\"og:description\" content=\"In this conversation, Josh Haynam and Naomi Crellin discuss the transformative power of quizzes in audience engagement. They explore how quizzes can foster empathy, create meaningful dialogue, and enhance user experience. Naomi shares insights on the importance of language, user...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T17:04:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tryinteract.com\/podcast\/wp-content\/uploads\/2024\/08\/grow-og.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/\",\"url\":\"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/\",\"name\":\"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections | Interact Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#website\"},\"datePublished\":\"2025-06-04T17:04:21+00:00\",\"dateModified\":\"2025-06-04T17:04:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tryinteract.com\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#website\",\"url\":\"https:\/\/www.tryinteract.com\/podcast\/\",\"name\":\"Interact Podcast\",\"description\":\"Discover insights, tips, and inspiring stories from entrepreneurs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tryinteract.com\/podcast\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4\",\"name\":\"Josh Haynam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g\",\"caption\":\"Josh Haynam\"},\"description\":\"Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health\/fitness, and enjoys spending time with his community in San Francisco.\",\"sameAs\":[\"https:\/\/www.tryinteract.com\"],\"url\":\"https:\/\/www.tryinteract.com\/podcast\/author\/josh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections | Interact Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/","og_locale":"en_US","og_type":"article","og_title":"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections | Interact Podcast","og_description":"In this conversation, Josh Haynam and Naomi Crellin discuss the transformative power of quizzes in audience engagement. They explore how quizzes can foster empathy, create meaningful dialogue, and enhance user experience. Naomi shares insights on the importance of language, user...","og_url":"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/","og_site_name":"Interact Podcast","article_published_time":"2025-06-04T17:04:21+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.tryinteract.com\/podcast\/wp-content\/uploads\/2024\/08\/grow-og.jpg","type":"image\/jpeg"}],"author":"Josh Haynam","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Josh Haynam","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/","url":"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/","name":"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections | Interact Podcast","isPartOf":{"@id":"https:\/\/www.tryinteract.com\/podcast\/#website"},"datePublished":"2025-06-04T17:04:21+00:00","dateModified":"2025-06-04T17:04:21+00:00","author":{"@id":"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4"},"breadcrumb":{"@id":"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tryinteract.com\/podcast\/empathy-driven-marketing-how-quizzes-build-meaningful-connections\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tryinteract.com\/podcast\/"},{"@type":"ListItem","position":2,"name":"Empathy-Driven Marketing: How Quizzes Build Meaningful Connections"}]},{"@type":"WebSite","@id":"https:\/\/www.tryinteract.com\/podcast\/#website","url":"https:\/\/www.tryinteract.com\/podcast\/","name":"Interact Podcast","description":"Discover insights, tips, and inspiring stories from entrepreneurs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tryinteract.com\/podcast\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4","name":"Josh Haynam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g","caption":"Josh Haynam"},"description":"Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health\/fitness, and enjoys spending time with his community in San Francisco.","sameAs":["https:\/\/www.tryinteract.com"],"url":"https:\/\/www.tryinteract.com\/podcast\/author\/josh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts\/1258"}],"collection":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":2,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":1261,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts\/1258\/revisions\/1261"}],"wp:attachment":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/tags?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}