{"id":1627,"date":"2026-08-11T08:00:00","date_gmt":"2026-08-11T15:00:00","guid":{"rendered":"https:\/\/www.tryinteract.com\/podcast\/?p=1627"},"modified":"2026-08-11T04:04:46","modified_gmt":"2026-08-11T11:04:46","slug":"the-future-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/","title":{"rendered":"The Future of Email Marketing"},"content":{"rendered":"\n<div id=\"buzzsprout-player-19624477\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1730927\/episodes\/19624477-rebecca-shostak-the-future-of-email-marketing-with-the-ceo-of-flodesk.js?container_id=buzzsprout-player-19624477&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p>In this episode of the Interact Podcast, Josh Haynam sits down with Rebecca Shostak, co-founder and CEO of Flodesk, to talk about what actually works in email marketing in 2026. Rebecca explains why deliverability should come before everything else, and how consistency, list quality, and genuine engagement determine whether your emails actually reach your audience. She also breaks down the growing distinction between newsletters and traditional marketing emails, why both have a place in your strategy, and how email can reach a much larger percentage of your audience than social media when you build an engaged list.<\/p>\n\n\n\n<p>Josh and Rebecca also explore how AI is changing email creation without replacing the human creativity that makes content worth reading. Rebecca shares the thinking behind Flodesk Studio, including how the team uses AI to remove friction while keeping design and creative control in human hands. They also discuss why audiences are craving more authentic, imperfect content, the importance of building a visible online presence, and why every small business should start a newsletter even if they have nothing to sell yet. This episode offers a practical look at building an email strategy that keeps your business visible, strengthens audience relationships, and creates long-term opportunities for growth.<\/p>\n\n\n\n<p>Learn more: <a href=\"https:\/\/www.linkedin.com\/in\/rebecca-shostak-17048a60\">https:\/\/www.linkedin.com\/in\/rebecca-shostak-17048a60<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of the Interact Podcast, Josh Haynam sits down with Rebecca Shostak, co-founder and CEO of Flodesk, to talk about what actually works in email marketing in 2026. Rebecca explains why deliverability should come before everything else, and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1627","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Email Marketing | Interact Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Email Marketing | Interact Podcast\" \/>\n<meta property=\"og:description\" content=\"In this episode of the Interact Podcast, Josh Haynam sits down with Rebecca Shostak, co-founder and CEO of Flodesk, to talk about what actually works in email marketing in 2026. Rebecca explains why deliverability should come before everything else, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T11:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tryinteract.com\/podcast\/wp-content\/uploads\/2024\/08\/grow-og.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Haynam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Haynam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/\",\"url\":\"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/\",\"name\":\"The Future of Email Marketing | Interact Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#website\"},\"datePublished\":\"2026-08-11T15:00:00+00:00\",\"dateModified\":\"2026-08-11T11:04:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tryinteract.com\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future of Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#website\",\"url\":\"https:\/\/www.tryinteract.com\/podcast\/\",\"name\":\"Interact Podcast\",\"description\":\"Discover insights, tips, and inspiring stories from entrepreneurs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tryinteract.com\/podcast\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4\",\"name\":\"Josh Haynam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g\",\"caption\":\"Josh Haynam\"},\"description\":\"Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health\/fitness, and enjoys spending time with his community in San Francisco.\",\"sameAs\":[\"https:\/\/www.tryinteract.com\"],\"url\":\"https:\/\/www.tryinteract.com\/podcast\/author\/josh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future of Email Marketing | Interact Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Future of Email Marketing | Interact Podcast","og_description":"In this episode of the Interact Podcast, Josh Haynam sits down with Rebecca Shostak, co-founder and CEO of Flodesk, to talk about what actually works in email marketing in 2026. Rebecca explains why deliverability should come before everything else, and...","og_url":"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/","og_site_name":"Interact Podcast","article_published_time":"2026-08-11T15:00:00+00:00","article_modified_time":"2026-08-11T11:04:46+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.tryinteract.com\/podcast\/wp-content\/uploads\/2024\/08\/grow-og.jpg","type":"image\/jpeg"}],"author":"Josh Haynam","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Josh Haynam","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/","url":"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/","name":"The Future of Email Marketing | Interact Podcast","isPartOf":{"@id":"https:\/\/www.tryinteract.com\/podcast\/#website"},"datePublished":"2026-08-11T15:00:00+00:00","dateModified":"2026-08-11T11:04:46+00:00","author":{"@id":"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4"},"breadcrumb":{"@id":"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tryinteract.com\/podcast\/the-future-of-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tryinteract.com\/podcast\/"},{"@type":"ListItem","position":2,"name":"The Future of Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.tryinteract.com\/podcast\/#website","url":"https:\/\/www.tryinteract.com\/podcast\/","name":"Interact Podcast","description":"Discover insights, tips, and inspiring stories from entrepreneurs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tryinteract.com\/podcast\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/a1dd907823783f06b3f07fda81ca5db4","name":"Josh Haynam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tryinteract.com\/podcast\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a56e1fec1dbb7bda5b6fce1d44417c87?s=96&d=mm&r=g","caption":"Josh Haynam"},"description":"Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health\/fitness, and enjoys spending time with his community in San Francisco.","sameAs":["https:\/\/www.tryinteract.com"],"url":"https:\/\/www.tryinteract.com\/podcast\/author\/josh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts\/1627"}],"collection":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":1,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"predecessor-version":[{"id":1629,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/posts\/1627\/revisions\/1629"}],"wp:attachment":[{"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tryinteract.com\/podcast\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}