What PR "gate" is keeping you from gaining media coverage?

Quiz Questions

• 1.
  Which of the following best describes your primary business?

  • A.
    I'm a business owner. I sell my own products, programs and services
  • B.
    I'm a PR consultant who helps business owners.
• 2.
  Before starting to get media coverage for yourself or clients, do you create a PR campaign and strategy?

  • A.
    I generally just pitch whatever stories I can come up with
  • B.
    Yes, I create a detailed plan that considers my goals and objectives (or my client's goals and objectives)
  • C.
    I'm not sure what you mean
• 3.
  Finding consistent, quality story hooks to suit different media situations is...

  • A.
    An easy task. I have plenty of story angles.
  • B.
    Really difficult. I struggle to come up with stories.
  • C.
    OK, but I could use more story inspiration
• 4.
  Do your media pitches get ignored by journalists?

  • A.
    Yes, all the time
  • B.
    Sometimes
  • C.
    No, I get a good response from journalists
• 5.
  When it comes to media coverage, it usually... 

  • A.
    Makes a big impact in terms of visibility and brand fame
  • B.
    Gets an OK response as far as visibility
  • C.
    Doesn't have much of an impact
• 6.
  When it comes to getting media coverage to turn into leads and sales...

  • A.
    I have great systems set up to get a good return
  • B.
    I could be doing better
  • C.
    Leads and sales aren't important to my campaigns
  • D.
    I have nothing set up and am unsure how to do this

Quiz Outcomes

• 1.
  Start developing a PR campaign and strategy

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  Do you often feel like you're throwing stories at a brick wall and nothing seems to stick? Or have you had some success but feel like you're unclear where it's all heading or what the benefits of it are? Maybe you just don't know where to start when it comes to PR? You most need to focus on creating a PR strategy and campaign to allow you to better identify what your goals are, who you're targeting, where the opportunities and risks lie, which media is most suited to get the results you want and mapping out your story hooks on a timeline. Once you have your campaign built, it can make everything that follows so much easier. You'll also be far more focused on the tasks that need to be done, giving you permission to let go of the things that move you away from your goals. Want to learn more? Come join me in a Half Day PR Planning Session to create big change with your public relations.
• 2.
  Find consistent, quality story hooks to suit different media situations

  Image Source

  Do you scratch your head some days wondering exactly WHAT you're going to pitch to the media, SHARE on social media or WRITE in a blog post? Maybe you have the ideas, but they're just not making an impact on journalists, followers or readers? You most need to focus on finding consistent, quality story hooks to suit different platforms and media situations. Often we make this step more complex than it really needs to be. This can include: piggybacking off a hot topic already in the news tapping into a trend that either you've discovered yourself or has already been uncovered by others through research sharing a human interest story dipping into evergreen stories that the media have to write about anyway And that's just a couple off the top of my head. There are plenty more! Want to explore more story ideas and hooks that will grab journalists's attention and have you the feature story of the day for all the RIGHT reasons? Come join me in a Half Day PR Planning Session to uncover the gold within your campaign or business.
• 3.
  Discover how to get journalists to respond to media pitches

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  Do you feel like your media pitches get ignored by journalists and bloggers? It can be pretty disheartening, I know. You need to understand where in your system you're approach is falling down. This can be attributed to a few areas outside of simply the pitch itself, including: Not defining who your ideal client is that you want to attract A lack of understanding on where that ideal client is hanging out (ie the best platforms to attract them) Pitching the wrong journalists within the media organisation Not having a strong or relevant story that piques the interest of the journalist Not following up with a journalist - or following up in a way that annoys them If you feel like your industry's best kept secret and are ready to get serious about your media success, I'd love to guide you through my step-by-step system to get journalists chasing YOU for stories! Come join me in the Done With You PR Package to uncover the PR gold within your business.
• 4.
  Make a big impact in terms of visibility and brand fame

  Image Source

  Have you been left scratching your head over what impact your PR efforts have had? Or maybe you gained a bit of visibility, but not quite the brand fame you were expecting? It can be disheartening sometimes, I know! You need to understand where in your system you're approach is falling down. This can be attributed to a few areas, including: Not defining who your ideal client is that you want to attract A lack of understanding on where that ideal client is hanging out (ie the best platforms to attract them) Not having a strong or relevant enough story that piques the interest of the journalist Not having a follow up action plan to leverage the efforts you did receive If you feel like your industry's best kept secret and are ready to get serious about your media success, I'd love to guide you through my step-by-step system to get journalists chasing YOU for stories! Come join me in the Done With You PR Package to uncover the PR gold within your business.
• 5.
  Turn your PR into leads and sales

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  Have you been left scratching your head over what leads and sales impact your PR efforts have had? Or maybe you found the process to attract those leads and sales laborious, taking up valuable money and time. It can be disheartening sometimes, I know! You need to understand when you have a smart system set up in your business, it can create more ease, more highly targeted leads and increase revenue. When you're in a business that relies on leads and sales, your public relations efforts shouldn't rely just on "brand awareness". My Client Pathway system (also known as a soulful sales funnel) is about moving your most aligned clients from - discovering who you are through public relations exposure - to inviting them to work with you. It's a system that is fully automated, so it does the work for you, works in a way that is in alignment with your authentic self (no pushy sales tactics) and can segment your most highly interested leads with ease. If you feel like you want to get more results from your PR efforts, I'd love to guide you through my step-by-step Client Pathway system! Come join me in The Online Marketing Mastermind to turn media coverage into gold.
• 6.
  Develop a smart PR campaign and strategy system for clients

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  Do you often feel like you're throwing clients' stories at a brick wall and nothing seems to stick? Or have you had some success for clients but feel like you're unclear where it's all heading or what the benefits of it are to them? Maybe you just feel lost? You most need to focus on creating a PR strategy and campaign to allow you to better identify what your clients' goals are, who they're targeting, where the opportunities and risks lie, which media is most suited to get the results they want and mapping out their story hooks on a timeline. Once you have their campaign built, it can make everything that follows so much easier. You'll also be far more focused on the tasks that need to be done, giving you permission to let go of the things that move you away from achieving their goals. Want to learn more? Come join the Create Your Own PR Campaign Workshop to create big change with your clients' public relations.
• 7.
  Tap into a consistent flow of quality story hooks for your clients

  Image Source

  Do you scratch your head some days wondering exactly WHAT you're going to pitch to the media, SHARE on social media or WRITE in a blog post for clients? Maybe you have the ideas, but they're just not making an impact on journalists, followers or readers? You most need to focus on finding consistent, quality story hooks for clients to suit different platforms and media situations. Often we make this step more complex than it really needs to be. This can include: piggybacking off a hot topic already in the news tapping into a trend that either you've discovered yourself or has already been uncovered by others through research sharing your client's human interest story dipping into evergreen stories that the media have to write about anyway And that's just a couple off the top of my head. There are plenty more! Want to explore more evergreen story ideas and hooks that will grab journalists's attention and have your clients the feature story of the day for all the RIGHT reasons? Grab a copy of the 2018 PR and Marketing News Calendar to uncover the gold within your client's campaign or business.
• 8.
  Create a bigger impact for clients in terms of visibility and brand fame

  Image Source

  Have you been left scratching your head over what impact your clients' PR efforts have had? Or maybe they gained a bit of visibility, but not quite the brand fame you or they were expecting? It can be disheartening sometimes, I know! You need to understand where in their system their approach is falling down. This can be attributed to a few areas, including: Not defining who their ideal client is that they want to attract A lack of understanding on where that ideal client is hanging out (ie the best platforms to attract them) Not having a strong or relevant enough story that piques the interest of the journalist Not having a follow up action plan to leverage the efforts they received If you feel stuck as to how to move forward and want to generate serious media success for clients, I'd love to guide you through my step-by-step PR system to get journalists chasing you AND your clients! Come join me in Publicity Alchemy to uncover the PR gold within your clients' businesses.
• 9.
  Increase client results through a system to turn PR into leads and sales

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  Have you been left scratching your head over what leads and sales impact your client's PR efforts have had? Or maybe you found the process to attract those leads and sales laborious, taking up valuable money and time. It can be disheartening sometimes, I know! You need to understand when they have a smart system set up in their business, it can create more ease, more highly targeted leads and increase revenue for your clients. This is what I do with MY clients. Maybe this is something of interest to your OWN PR agency or consultancy. You know how to get yourself media exposure, but you're unclear on how you're able to grow your email list and gain new PR clients consistently. My Client Pathway system (also known as a soulful sales funnel) is about moving your most aligned clients from - discovering who you are through public relations exposure - to inviting them to work with you. It's a system that is fully automated, so it does the work for you, works in a way that is in alignment with your authentic self (no pushy sales tactics) and can segment your most highly interested leads with ease. If you feel like you want to get a more consistent flow of PR clients to your business OR you want to learn more about how you can be doing this for your clients, I'd love to guide you through my step-by-step Client Pathway system! Come join me in The Online Marketing Mastermind to turn media coverage into clients.
• 10.
  You have a GREAT grasp on public relations

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  It's easy to see you're a seasoned veteran when it comes to public relations. You obviously know: who you're targeting where the best places are to pitch have a great relationship with journalists know how to move your most aligned clients from discovering who you are via PR to inviting them to work with you If you'd like to work more on leveraging your business beyond public relations and media exposure, and move into how to use advanced automation and segmentation within your systems, create stronger systems and campaigns through social media and increase your storytelling skills, I'd love to invite you to my step-by-step Client Pathway system (or soulful sales funnel system). Come join me in The Online Marketing Mastermind to leverage your business and step up to the next level!