Nonprofit Communications Directors: What's Your Top Strength?

Quiz Questions

• 1.
  Your executive director drops a bombshell that requires a complete revamp of your editorial calendar. What's your next move?

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  • A.
    Go back to basics. Who's the audience? What's the message? Which channels should we use?
  • B.
    Plow right in, reworking assignments and deadlines for the team. 
  • C.
    Take a deep breath and remain calm. You suspected this could happen. 
  • D.
    Call a meeting to talk through the options with affected staff members. 
• 2.
  They doubled the length of your newsletter, but didn't extend the deadline. How do you fill the pages? 

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  • A.
    Brainstorm more topics and find other staff to write the additional articles. 
  • B.
    Rework your schedule and bump lower priority tasks so you have time to create more content. 
  • C.
    Stick with the same game plan, but just make all the articles longer and add more photos. 
  • D.
    Find related evergreen content in your archives and quickly repurpose it.
• 3.
  You decide to publish a "best of" roundup of articles in your field. How do you curate this content?

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  • A.
    Crowdsource it and ask people to submit links to you. 
  • B.
    Watch for good links as you go about the rest of your usual work.
  • C.
    Look for links that are getting shared the most by others. 
  • D.
    Create a list of 30 blogs that you'll check every week. 
• 4.
  A staff member creates a flyer for her program that's a mess. It breaks every brand guideline you know of. What's your next step?

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  • A.
    Open up your flyer template and quickly dump in her key information while she watches.
  • B.
    Ask her what she is trying to accomplish with this flyer in the first place.
  • C.
    Explain that it needs some changes and you can work on them next week.  
  • D.
    Get out the style guide and gently walk through suggestions for her to improve the flyer herself.
• 5.
  Your boss has analysis paralysis and will not make a decision on campaign tactics. But you need to move forward or all is lost. What do you do?

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  • A.
    Repeat the steps you followed for the last successful campaign. 
  • B.
    Get input from others in the organization and make a collective decision. 
  • C.
    Confirm the goal and then follow best practices for this kind of campaign.
  • D.
    Take charge and make the decision yourself. You know what you are doing. 

Quiz Outcomes

• 1.
  Collaborative

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  Your top strength is being collaborative. You know that great communications work depends on strong personal relationships and partnerships with others.
• 2.
  Agile

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  Your top strength is being agile. You know that great communications work requires you to adapt to constant change and to perform well under pressure.
• 3.
  Logical

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  Your top strength is being logical. You know that great communications work demands that you stay focused and grounded in reality.
• 4.
  Methodical

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  Your top strength is being methodical. You know that great communications work comes faster and easier when you follow a good routine and work through challenges step by step.