Brand Personality Quiz

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Quiz Questions

1.
What's your brand's biggest strength?
- A.
  Relating to others
- B.
  Curiosity
- C.
  Empowering others
- D.
  Your magnetic personality
- E.
  Following your heart
- F.
  Imagination
- G.
  Compassion
- H.
  Always working to improve
- I.
  Strong sense of identity
2.
Which person feels in line with your brand's mission?
- A.
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  Athlete
- B.
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  Best Friend
- C.
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  Revolutionary
- D.
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  Yoga Instructor
- E.
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  Stylist
- F.
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  Tour Guide
- G.
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  Nurse
- H.
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  CEO
- I.
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  Stand Up Comedian
3.
What's your brand's biggest weakness?
- A.
  Dealing with feelings
- B.
  Crossing the line too often
- C.
  Ignoring practical advice
- D.
  Ability to relate to the average person
- E.
  Losing your own identity
- F.
  Organization
- G.
  Commitment
- H.
  Saying "no"
- I.
  Difficult to understand others' beliefs
4.
Which character best represents your brand?
- A.
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  Geppetto (Pinocchio) - Imaginative, Craftsman
- B.
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  Jack (Pirates of the Caribbean) - Strong-willed, Quirky
- C.
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  Fairy Godmother (Cinderella) - Maternal, Transformational
- D.
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  Sherlock Holmes - Smart, Questioning
- E.
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  Dorothy (Wizard of Oz) - Positive, Accepting
- F.
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  Luke Skywalker (Star Wars) - Loyal, Adventurous
- G.
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  Bugs Bunny - Jokester, Charismatic
- H.
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  Prince Eric (Little Mermaid) - Refined, Ambitious
- I.
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  Romeo (Romeo & Juliet) - Emotional, Spirited
5.
What’s your brand’s top value?
- A.
  Community
- B.
  Beauty
- C.
  Living in the moment
- D.
  Universal truth
- E.
  Generosity
- F.
  Audacity
- G.
  Evolution
- H.
  Simplicity
- I.
  Uniqueness
- J.
  Excellence
- K.
  Discovery
- L.
  Bravery
6.
What tone of voice will your brand use?
- A.
  Factual
- B.
  Aspirational
- C.
  Questioning
- D.
  Intuitive
- E.
  Simple
- F.
  Practical
- G.
  Strong
- H.
  Kind
- I.
  Candid
- J.
  Passionate
- K.
  Imaginative
- L.
  Funny
7.
Describe your brand’s personality.
- A.
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  Optimistic, Pure
- B.
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  Approachable, Friendly
- C.
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  Analytical, Wise
- D.
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  Bold, Uninhibited
- E.
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  Driven, Self-disciplined
- F.
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  Passionate, Divine
- G.
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  Imaginative, Vibrant
- H.
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  Considerate, Generous
- I.
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  Resourceful, Adventurous
- J.
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  Insightful, Mysterious
- K.
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  Playful, Captivating
- L.
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  Refined, Influential
8.
Which of these content types are you most drawn to?
- A.
  Motivational content
- B.
  Ways for people to connect with you and each other to build relationships (like meet-ups, Facebook groups, twitter chats)
- C.
  Rants/Exposés about shady characters or business practices in your industry
- D.
  Examples and case studies of successful people or companies
- E.
  Memes and funny videos
- F.
  Well researched blogs/articles
- G.
  New experiences or techniques you’ve tried and want your audience to try
- H.
  Uplifting quotes
9.
How does your brand solve your client's problems?
- A.
  By encouraging your clients to look within themselves for the tools to overcome their challenges.
- B.
  By helping your clients to shift their perspectives and look at their problems in a new way.
- C.
  By offering your personal experiences and providing a safe environment to share their pain.
- D.
  By teaching them your ideology about the world and how you would solve the problem
10.
Pick which place feels most like your brand
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
11.
What's your brand's goal?
- A.
  To create more freedom for you and your customers
- B.
  To motivate others to be better
- C.
  To create something new and imaginative
- D.
  To achieve financial success and influence
- E.
  To advocate for a different way of thinking
- F.
  To help as many people as possible
- G.
  To build a community
- H.
  To transform people's lives
- I.
  To help people enjoy life
- J.
  To find and share the truth
- K.
  To get back to the basics, keep things natural
- L.
  To enjoy life passionately
12.
Which symbol best represents your brand?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
- J.
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  Answer J
- K.
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  Answer K
- L.
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  Answer L
13.
What is your greatest fear for your brand?
- A.
  Not achieving what you set out to accomplish
- B.
  Letting down your clients or community
- C.
  Someone disputing your beliefs or way of life
- D.
  Realizing you’re no different than your competition
14.
Which of these images *feels* like your brand?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
15.
What do you believe to be true about the world?
- A.
  You have to work hard to get what you want.
- B.
  You can overcome any challenge by setting clear goals.
- C.
  By giving what you can, you’ll always have enough.
- D.
  What’s popular is wrong.
- E.
  Being a little bit uncomfortable and out of place inspires growth.
- F.
  We become whole and happy through finding balance within ourselves.
16.
One more time - which of these statements resonates with you most?
- A.
  You need to follow your passions and listen to your heart to be truly happy.
- B.
  Never expect less than what you’re worth.
- C.
  You are capable of more than you know, change is within your power.
- D.
  Knowledge is the key to success.
- E.
  An imagination combined with true passion is all you need in life.
- F.
  You only live once (#YOLO)

Quiz Outcomes

1.
Caregiver Brand Archetype
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Your brand personality is Caregiver. You are empathetic, generous, patient, and committed. Your goal is to help others. You make your clients feel safe, supported, and encouraged. Click the button below to see the full result page:
2.
Creator Brand Archetype
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Your brand personality is the Creator. You are talented, vibrant, and innovative. Your goal is to realize a vision, hone your skill, express yourself, and promote individuality. You make your clients feel curious, inspired, and engaged. Click the button below to see the full result page:
3.
Entertainer Brand Archetype
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Your brand personality is the Entertainer. You are playful, charismatic, and dazzling. Your goal is to have a great time and lighten up the rest of the world, entertain people, and enjoy life to the fullest. You make your clients feel happy, amused, and stimulated. Click the button below to see the full result page:
4.
Explorer Brand Archetype
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Your brand personality is the Explorer. You are spontaneous, adventurous, and resourceful. Your goal is to experience a better, more authentic, more fulfilling life that grants you more freedom. You make your clients feel excited, alive, and free. Click the button below to see the full result page:
5.
Girl/Guy Next Door Brand Archetype
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Your brand personality is the Girl/Guy Next Door. You are authentic, friendly, and honest. Your goal is to create an inclusive community and be a good friend to your audience. You make your clients feel understood, connected, and worthy. Click the button below to see the full result page:
6.
Hero Brand Archetype
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Your brand personality is the Hero. You are determined, ethical, and disciplined. Your goal is to become an expert through overcoming challenges and lots of practice. You make your clients feel motivated, equipped, and challenged. Click the button below to see the full result page:
7.
Innocent Brand Archetype
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Your brand personality is the Innocent. You are cheerful, pure, and forgiving. Your goal is to spread happiness, optimism, and simplify people's lives. You make your clients feel hopeful, positive, and joyful. Click the button below to see the full result page:
8.
Lover Brand Archetype
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Your brand personality is the Lover. You are affectionate, loyal, and empathetic. Your goal is to create relationships with people, do work that you love, and create enjoyable experiences that please all of the senses. You make your clients feel love, gratitude, and devotion. Click the button below to see the full result page:
9.
Magician Brand Archetype
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Your brand personality is the Magician. You are intuitive, enchanting, and visionary. Your goal is to transform lives and make dreams come true. You make your clients feel enlightened, amazed, and inspired. Click the button below to see the full result page:
10.
Maverick Brand Archetype
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Your brand personality is the Maverick. You are fearless, uninhibited, and assertive. Your goal is to fix what isn't working and have freedom from average. You make your clients feel rebellious, empowered, and fired up. Click the button below to see the full result page:
11.
Royalty Brand Archetype
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Your brand personality is the Royalty. You are sophisticated, captivating, and influential. Your goal is to create a prosperous, successful community of people who look to you to lead by example. You make your clients feel admiration, determination, and ambition. Click the button below to see the full result page:
12.
Sage Brand Archetype
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Your brand personality is Sage. You are analytical, impactful, and wise. Your goal is to understand the world, and to teach others what you know. You make your clients feel inquisitive, trusting, and educated. Click the button below to see the full result page:

Brand Personality Quiz

Uncover the secret language of brand archetypes to attract your ideal clients.

Quiz Questions

Quiz Outcomes