ALL4MBA: Marketing Management

Image Source

Quiz Questions

1.
Stage of PLC: (i) Introduction (ii) Growth (iii) Accessible (iv) Maturity (v) Decline (vi) Attitude
- A.
  i, ii, iii and iv
- B.
  ii, iii, iv and v
- C.
  i, ii, iv and v
- D.
  All of the above
2.
Market control process consists
- A.
  Formation of Performance standards
- B.
  Performance Appraisal
- C.
  Correcting Deviations
- D.
  All of the above
3.
What does the selling acronym AIDA stand for?
- A.
  Awareness, Interest, Desire, Action
- B.
  Accessibility, Interest, Durability, Action
- C.
  Attention, Interest, Desire, Action
- D.
  None of the above
4.
The marketing plan provides both
- A.
  The vision and the cost
- B.
  The vision and the direction
- C.
  The vision and control
- D.
  The vision and the post
5.
Which of the following is not factors of the demand variable, according to Philip Kotler?
- A.
  Environment Variable
- B.
  Competition Variable
- C.
  Customer Variable
- D.
  All of the above
6.
Which of the following is not controllable variable of marketing management?
- A.
  Competitive Environment
- B.
  Technological Environment
- C.
  Science Environment
- D.
  Economic Environment
7.
The marketing concerns requires both fixed capital and
- A.
  Working Capital
- B.
  Long-term Capital
- C.
  Share Capital
- D.
  Flexible Capital
8.
Promotion mix is the particular combination of promotional tools used by a company to _____ with its audiences.
- A.
  Communicate
- B.
  Help
- C.
  Purchasing Decision
- D.
  Plan
9.
Which is a base of green marketing?
- A.
  Green house gas reduction market
- B.
  Capital Flow
- C.
  Programme
- D.
  Product
10.
Which is not a form of Internet Marketing?
- A.
  On-line marketing
- B.
  Internet advertising
- C.
  e-Marketing
- D.
  Product Mix and Branding
11.
What does the SWOT stand for in SWOT analysis?
- A.
  Shortcomings, Weaknesses, Oppositions, Time
- B.
  Strength, Weaknesses, Obstructions, Threats
- C.
  Strengths, Weaknesses, Opportunities, Threats
- D.
  None of the above
12.
The Market environment consists
- A.
  Socio-economic
- B.
  Technology
- C.
  Competition
- D.
  All of these
13.
Which is the problem of marketing communication?
- A.
  Distance
- B.
  Hidden sources and data
- C.
  Lack of trust
- D.
  All of the above
14.
Overall and strategic planning is done by the
- A.
  Top management
- B.
  Middle level management
- C.
  Supervisory level management
- D.
  All of the above
15.
Which research includes all types of researchers into human motives when it refers to qualitative research designed to uncover the consumer's subconsciousness or hidden motivations?
- A.
  Motivational Research
- B.
  Marketing Research
- C.
  Managerial Research
- D.
  Price Research
16.
In marketing 'SEM' means
- A.
  Strategy-Engine-Money
- B.
  Sales-even-Money
- C.
  Search-Engine-Marketing
- D.
  Sales-Engine-Management
17.
In marketing mix, which four P's are covered
- A.
  Product, Price, Penetration Promotion
- B.
  Product, Price, Place, Promotion
- C.
  Product, Price
- D.
  Product, Price, Positioning, Promotion
18.
A Product line is a group of Products that are closely related to
- A.
  Promotion
- B.
  Production style and Brand
- C.
  Product
- D.
  Power
19.
Who plays their significant role in distribution of goods when they do not sell to ultimate users or consumers?
- A.
  Retailer
- B.
  Wholesaler
- C.
  Mediator
- D.
  Commission agent
20.
False and mishandling claims vulgarity in advertisement do not match with
- A.
  Aggressive advertising
- B.
  Ethics in advertising
- C.
  Mass level of advertising
- D.
  Sales promotion
21.
A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various part of the market is known as
- A.
  Market targeting
- B.
  Market positioning
- C.
  Market segmentation
- D.
  Market strategy
22.
A marketing plan is composed of three basic components namely (i) Objective (ii) Procedure (iii) Policies (iv) Decision (v) Programme (vi) Command
- A.
  i, ii, iii
- B.
  i, ii, v
- C.
  i, v, vi
- D.
  i, iii, iv

Quiz Outcomes

1.
Beginner
Image Source
Okay, so you didn't do that great. That's okay; everyone starts somewhere! Hopefully from taking this quiz you have already learnt some valuable insights. Go back and spend some time studying We are adding More quizzes to the list. Let us inform you when ever we add a new quiz. Click the following link to Stay Updated. http://eepurl.com/cO7DL9
2.
You Know More Than The Average Management student
Image Source
Good on you! You're already ahead of the curve. Don't stop now! There are still some things you can work on. We are adding More quizzes to the list. Let us inform you when ever we add a new quiz. Click the following link to Stay Updated. http://eepurl.com/cO7DL9
3.
Well, You nailed it
Image Source
You're pretty much an expert. Good for you, it's important to stay ahead of the curve so that you can continue to grow. We are adding More quizzes to the list. Let us inform you when ever we add a new quiz. Click the following link to Stay Updated. http://eepurl.com/cO7DL9

ALL4MBA: Marketing Management

Take our management quiz to assess your knowledge on Marketing Management and to identify scope for improvement.

Quiz Questions

Quiz Outcomes