3.
There's still room for improvement!
You have some brand improvement work to do!
You have some of the fundamentals down but there are some serious gaps in your brand presence that need your attention. You’re not exactly sure who your ideal client is so you should spend some time finding that out. Your offering could do with some further work. You know what they say – confused minds don’t buy! If your audience can’t understand how your product or service can help them, or outline to them what they are getting for their buck and the benefits of buying your service then they won’t buy what you're offering, or even worse – they’ll turn to your competitors for help as they still have an unfulfilled need, want or desire for this particular service! You might also want to look at how you showcase your expertise and credibility through your brand – spend some time asking your clients for testimonials and write up some proper case studies to showcase how you’ve helped others in the past. If you can create video testimonials – even better, nothing can beat your own clients raving to the camera on just how great you are and how you’ve helped them! Try to inject more of your own personality into your brand to help people get the feel for how it’s like to work with you!
Your online presence needs some attention! You might have a website but it’s DIY and it shows. Your navigation is not clear as you don’t understand what’s the correct flow through the website should be. This contributes to confusion within your visitors and an increased bounce rate from your website (you’re getting people to your website but failing to engage and keep them on it). You have some images but they’re not professional which makes you look amateur – the quality of your images is unconsciously linked with the quality of your service so your DIY images are contributing to low conversion and inquiry rates. You seriously lack proofs of the value that you bring to your audience which means you need to work really hard to convince people how amazing your product or service is – your brand is not working in your favour and is contributing to loss of inquiries and sales. Make sure that your website if fully optimised for conversions – professional design and mobile optimised, high quality bespoke photographs, seamless customer journey, call to actions on each page and email capture mechanisms are just some of the ways to help websites convert better. Make sure that you’re showing credibility – professional qualifications, industry experience, portfolio of work with case studies from previous clients, testimonials, reviews, partner logos and influencer endorsements - it will all help you look like the pro that you are!
Your marketing strategy is not very consistent. You have some tools in place but you don’t know how to properly utilise them for your business. One day you are on social media, other you completely forget about it. Your newsletter software might be non existent and you may have the perception that a blog does nothing for your business. Work on your strategy immediately! Define your goals, learn new digital skills, set-up and learn how to use online tools and platforms – there are customers out there for you but they don’t know that you exist!
Keep working on your brand!
Invest some time and attention into your brand. Read our general guidance to find out more ways in which you could improve each aspect of your brand that scored lower than your wished for. The test should have showed you which areas of your brand need your immediate attention and which perform well. Have a look at how we can help – we have seriously good value packages to help you with each aspect of your brand and can work with you on improving key areas so that your business performs better, attract more clients and grows into a brilliant brand that you’ve always wanted!
