Instagram is THE place to be if you sell a visual product or service the female market.
No longer is Instagram just about food pics or selfies. Instead, it is a powerful platform to build a brand and engage with your ideal customers.
Hashtags form its search engine and make it easy for new people to discover you. And with the addition of stories, live and more, Instagram is becoming a powerful place to create true connections... and customers.
Want some quick results - without paying for ads? Then networking & collaboration's are for you.
By connecting with the right influencers and partners, you can get in front of larger audiences, quickly, with that inbuilt trust.
Or through networking in forums like Facebook Groups you can directly connect with your ideal customers.
Bonus points if you can offer helpful advice or free resources so you are the go-to expert for your topic or product niche. People are much more likely to respond to, and recommend, valuable free content than just a sales pitch.
When it comes to traffic, credibility and conversions, nothing beats out getting those top spots in a Google Search.
Don't be daunted by the task - many businesses don't take the time to take specific SEO action beyond just thinking of a few words. So a little time learning the skills involved can pay off big time.
And, bonus, good SEO practices are good marketing practices so you get more bang for your buck than just Google love!
If you want to build credibility and get yourself in front of other, well established audiences then Public Relations is for you!
Don't be daunted - it's not all newspaper articles and press releases anymore. Instead, public relations can involve all sorts of contributions from guest blog posts and contributor pieces to online publications to podcast appearances to speaking gigs.
If you want to be an established authority in your niche, then PR is definitely worth investing some time in.
Let's face it - pretty much everyone is on Facebook so it provides a fantastic place to reach our ideal customers.
BUT because everyone is on Facebook sometimes the competition to get seen is just too much. With average organic reach being around 2% of your followers, just posting content to your page isn't enough.
Enter Facebook Ads.
Beyond just ensuring your posts get seen, Facebook Ads also provide highly detailed targeting to get in front of new audiences.
It also has powerful features like retargeting visitors to your website or even a specific product in your store.
If you are getting good conversion rates on your site and just want more traffic, then Facebook Ads are an amazing option for you to scale it up.
If you need to reach decision makers within mid to large size organisations, LinkedIn is the place to be.
Unlike other social networks, LinkedIn isn't discouraged in the workplace. In fact, in many instances it is encouraged!
To get maximum impact from LinkedIn you need to focus on expanding your networks and posting regular, helpful content.