What Social Network Is Best For Your Brand?

Quiz Questions

• 1.
  What’s the average age of your attendees?

  • A.
    <22 years old
  • B.
    23-29 years old
  • C.
    30-49 years old
  • D.
    50+ years old
• 2.
  Does your event appeal more to one gender than another?

  • A.
    Primarily women
  • B.
    Primarily men
  • C.
    Everyone!
• 3.
  What is the average income of your target attendee?

  • A.
    <$30,000
  • B.
    $30-49,000
  • C.
    $50-75,000
  • D.
    $75,000+
  • E.
    Any income level
• 4.
  What category best describes your event? 

  • A.
    Food & Drink
  • B.
    Performing Arts
  • C.
    Professional or Educational
  • D.
    Races/Sports
  • E.
    Music festival or concert
  • F.
    Fundraiser
• 5.
  What type of content will you post most frequently?

  • A.
    Links to longer articles, like interviews or best practices
  • B.
    Links to visual-intensive articles, like infographics or how-to guides
  • C.
    Pictures and videos from your event
  • D.
    Links to ticket sales
  • E.
    Sharing great posts from attendees
• 6.
  How social media-savvy is the person who will be managing your social media, on a scale of 1 to 5?

  • A.
    1: Social media expert
  • B.
    2: Super-savvy socialite, but just shy of being a pro
  • C.
    3: Posts frequently and understands how the most popular platforms work
  • D.
    4: Knows the basics of some platforms
  • E.
    5: Just starting out online

Quiz Outcomes

• 1.
  Instagram

  Image Source

  Instagram is a great fit for photogenic events. With more than 400 million monthly active users, you can reach potential attendees for artsy festivals, swanky food & wine affairs, moving dance performances, and more. Instagram is most popular among millennial women, many of whom are college students.
• 2.
  Twitter

  Image Source

  With 320 million monthly active users, Twitter is the perfect fit to reach a younger, tech-savvy crowd. The site is most popular among high-income millennials — often college grads making more than $50k per year — with slightly more male users than female.
• 3.
  Facebook

  Image Source

  With 1.59 billion monthly active users, Facebook is far and away the most popular social network across ages, genders, and income levels. The News Feed is a crowded place to make your event stand out — but also has the potential to connect your event with more than 70% of online adults. That’s some serious reach when you’re trying to sell more tickets.