Instagram is a great fit for photogenic events. With more than 400 million monthly active users, you can reach potential attendees for artsy festivals, swanky food & wine affairs, moving dance performances, and more. Instagram is most popular among millennial women, many of whom are college students.
With 320 million monthly active users, Twitter is the perfect fit to reach a younger, tech-savvy crowd. The site is most popular among high-income millennials — often college grads making more than $50k per year — with slightly more male users than female.
With 1.59 billion monthly active users, Facebook is far and away the most popular social network across ages, genders, and income levels. The News Feed is a crowded place to make your event stand out — but also has the potential to connect your event with more than 70% of online adults. That’s some serious reach when you’re trying to sell more tickets.