3.
the hero
Overview:
So you're a hero! Hero brands are all about being the best and proving your worth. You're determined to leave your mark on the world and you're willing to take the risks and steps that other won't. In short, you're willing to make sacrifices! Athletes are a brilliant example of the Hero archetype as they will often put themselves through gruelling training in order to win or inspire others. If you have a business you probably pride yourself on being great quality and better than what else is on the market. Your instagram followers will follow you because you're inspiring and challenge them to be the best person they can be. You lead by example.
Your key characteristics and values:
ExpertCourageousStrongWinnerAchiever
Your anti-values:
WeaknessNot tryingGiving in Being sub-standard
Examples of Hero Brands:
Nike, BMW, AA, Michael Jordan, Lebron James
Followers of the hero brand archetype:
Your followers are looking to be led by example. You are the example and role model to them and so you must share content that delivers this. The Hero follower is typically achievement-oriented and competitive — even if just against oneself. In the quest to prove themselves, Hero followers have a desire to develop their character or physical ability, and are often tenaciously dedicated to overcoming challenges. The Hero consumer is quite competitive and high achieving, often against themselves and have a desire to develop their physical ability or character.
Tips for your insta stories:
Your stories are going to be where you can showcase everything that goes into being the hero. The dedication, the sacrifices... let people have a glimpse inside what goes into making you the best at what you do and how you get to that point. It's not a bad idea to show people are looking up to you either, so if you've gotten to speak at any events or you've showcased your product, service or expertise, make sure you capture this.
Tips for your insta feed:
You're all about being strong and powerful, so your visuals should support this. Be bold and strong with your images choices, shy away from nicey-nicey images or soft colours and go for styles and colours that pack punch.
Tips for your captions:
This is where you can showcase your passion and determination for bettering yourself and inspiring others. Feel free to share the story behind the scenes of what you are currently working on. Remember to keep it honest and any weakness should be shown as a challenge that you've overcome.