Before diving into creating a community through copywriting & content, you must first define the type of community builder you are. Then you can use your strengths to create your tribe!
Resourceful - You know several ways to help others feel comfortable in a new setting.
B.
Researcher - You search for new information that others claim to be interesting. You will try to see for yourself.
C.
Trend Seeker - You don’t want to miss a beat. You know all the new trends in your niche that people are interested in.
D.
Influencer - Everyone looks to you for new information and you are often referenced by other people in the larger community.
2.
What kind of content works best with your audience’s lifestyle/personality?
A.
Reassurance - information they can consume that says they're moving in the right direction
B.
Inspiration - content that makes them feel ready to tackle what's next
C.
Calm & Inclusive - content that builds trust and teaches them something
D.
Empowered - information that gives them the kick in the butt they need to get active!
3.
What activities make your audience the most interested/excited?
A.
Virtual communities through Facebook, Instagram, Twitter, etc.
B.
In person events that involve chatting, workshops, and some bites
C.
Large events/conferences that bring in different experts to talk about something and hands on workshops
D.
A mix of virtual and in-person communities
4.
Which of the following words describes you best?
A.
Passionate, courageous, and forward-thinking
B.
Curious, witty, and wise
C.
Approachable, friendly, and warm
D.
Purposeful, creative, and unique
5.
Choose a statement that best fits your brand’s personality:
A.
Cultural - Feminine, Fashion, Trendy. You connect with your audience through lifestyle photos with a conversational tone.
B.
Formally Masculine - You connect with your audience through strong opinions, hard facts, and dark photos.
C.
Formally Feminine - You connect with your audience through traditional corporate style photos, up to date industry information, and tips for success.
D.
Vivid & Fun - Bright, Colorful, and Full of Life. You connect with your audience through photos that are youthful and loudly attractive. Your brand tone is strong, bold, and one of a kind!
E.
Simple - Clean and Pure. You connect with your audience through simplicity and minimalism. The tone of your brand is relatable and concise.
You successfully break down a daunting group dynamic into bite size parts that build on each other. You allow your audience to get comfortable based on the atmosphere you’ve provided (even if they don’t know anyone)!
You prefer to work slowly with your audience/community to help them trust you and feel like they are in a safe space. You understand that you must provide the “why to your community” before you show the “how to participate and join”. People leave feeling less nervous and reassured from being in your community!
You enjoy sharing the latest topics, food, activities, etc. to be helpful or entertaining for your community and strangers! You keep fresh ideas on the brain because you are always ready to get things started and be the person to come up with something new. You keep an engaged community because you share such amazing news and suggestions! People leave feeling more inspired and curious from being in your community!
You have a broad knowledge about many things and that’s why so many people turn to you for advice. Other people talk about your community often, because they are interested to know what it’s all about. You’re ready to give everything your community needs and aren’t afraid to dish out the things that some people don’t want to hear.
You can get people ready in no time to meet because they love the caring nature you have with your audience. Many people can’t keep up with you, because you’re almost doing it all! People leave feeling calm and included from being in your community!
You’re all about exclusivity! You are successful because of the amount of curiosity you create through the types of events and meetings you host.
You have personal experience and knowledge from working with all different types of personalities and groups, that people love and are curious about where you started and how you got there. You have inside knowledge about how things work and you are thrilled to share it! Not only are you excited, you have proof and examples that lead to success stories. People leave feeling empowered from being in your community!
