Are these little-known copy mistakes getting in the way of your sales?

Quiz Questions

• 1.
  Let's start with a fun one: Which of these makes you think FRICTION?

  • A.
    chocolate syrup
  • B.
    thigh chafing
  • C.
    lip balm
• 2.
  Awesome. Now, let's look at a landing page or email you've written. How many calls to action (CTAs) did you include?

  • A.
    One, and only one
  • B.
    More than one
• 3.
  You're (hypothetically) asking your audience for the sale. Which button copy did you write?

  • A.
    Get it today!
  • B.
    Sign up!
  • C.
    Buy now!
• 4.
  Your turn to buy. You're about to purchase a productivity tool. Which CTA makes you a HELL YES?

  • A.
    Save more time!
  • B.
    Get your life back. Save at least 8 hours per week!
• 5.
  Let's assume you've got numbers on your sales page or in your email. How are you presenting them?

  • A.
    One, three, five
  • B.
    1, 3, 5
• 6.
  Time to look at the body copy of your page or email. How many lines does your longest paragraph amount to?

  • A.
    1-3
  • B.
    4+
• 7.
  Finally: How many elements of social proof are you using? (Think: testimonials; user numbers; "as seen on", etc.)

  • A.
    Zip, zero, zilch
  • B.
    At least 1

Quiz Outcomes

• 1.
  The stop signs are real, friend.

  Image Source

  You might be a novice when it comes to creating conversion copywriting -- copy that's all about making your audience act -- but that's about to change. After all, the last thing you want to do when a visitor lands on your landing page or opens your sales email is to be actively turned off because of friction you've layered on. (Believe me...they bring enough of their own baggage.) The thing, though, is we all do it -- until we know how to identify and avoid it. And no matter where you're starting from? There's always more to do when it comes to optimizing your copy to reduce friction and earn the conversion. (Whether that’s getting visitors to purchase; to trial; to opt-in; to contact you…) The good news is, you're in the right place! You'll be learning more about how to get your words working for you (think: more chocolate syrup + lip balm; less thigh chafing) over in your inbox very soon. (And yep, you can unsubscribe at any time...but you’ll have to take that up with your wallet.)
• 2.
  It's time to turn those red lights to green.

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  Great news: You're not completely in the dark when it comes to identifying (and avoiding) friction in your conversion copy. Now, with more chocolate syrup + lip balm and less thigh chafing, your words are bound to do the work you need to bring home those Benjamins. Because here's the truth: There's always more to do when it comes to optimizing your copy to reduce friction and earn the conversion. (Whether that’s getting visitors to purchase; to trial; to opt-in; to contact you…) The good news is, you're in the right place! Just stay tuned. You'll be learning more about how to get your words working for you over in your inbox very soon. (And yep, you can unsubscribe at any time...but you’ll have to take that up with your wallet.)
• 3.
  You're smooth as a baby’s bottom...no friction here, friend! 

  Image Source

  Not only can are you good at identifying when there’s friction; you’re actively avoiding using it in your own conversion copy. Good on you! With more chocolate syrup + lip balm and less thigh chafing, your words are bound to do the work you need to bring home those Benjamins. (That’s $100 bills for my non-US friends, or those of us who haven’t seen cash in a while. #guilty) Of course, there's always more to do when it comes to optimizing your copy to reduce friction and earn the conversion. (Whether that’s getting visitors to purchase; to trial; to opt-in; to contact you…) The good news is, you're in the right place! Just stay tuned. You'll be learning more about how to get your words working for you over in your inbox very soon. (And yep, you can unsubscribe at any time...but you’ll have to take that up with your wallet.)